article thumbnail

Did martech break B2B marketing?

Martech

“We just signed up for this Eloqua thing. We were one of Eloqua’s first customers and that’s where my adventure with marketing automation began. We were doing it all back then, with very little playbook guidance: Lead magnets. Lead capture forms. Lead scoring. Lead ranking. Lead routing.

article thumbnail

The 22 Best Virtual Event Platforms

Webbiquity

Features include breakout sessions, virtual exhibitor booths, lead capture, streaming video, and capability to interact with speakers, sponsors, and other event attendees. A video streaming platform that supports up to 1,000 attendees and integrates with Facebook and YouTube Live. Total reviews: 156. Average user rating: 9.35.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Top 10 marketing automation tools every marketer must have

ClickZ

Oracle Eloqua. Oracle Eloqua is a cloud-based cross-channel marketing solution that primarily helps marketers to target customers and track them across all phases of the buying cycle. Perfect for: a turbocharged lead capturing engine. Email marketing campaigns: scheduled and Automated email sending facility. LeadSquared.

article thumbnail

5 Simple Steps for Building Your Owned Audience

DivvyHQ

Outside of Google and Facebook, most paid tactics don’t have the bang of yesteryear. But even your rented land on Facebook isn’t safe (or secure). Recent analysis of Facebook’s engagement data indicated a 24% drop in time spent on the platform since December (2017). You’re probably feeling it.

article thumbnail

41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

Tracking methods used – Google Ad Words/Analytics, Facebook Business Manager, Conductor. Sales Team Response Time – This is pretty straight forward, calculating the avg response time between when a lead submission form is submitted and when our reps contact them. Tracking method – Eloqua. . . Adam Honig. Spiro | CEO. . .

article thumbnail

Kwanzoo Builds Content for Cross-Channel Marketing

Customer Experience Matrix

The second thing that makes Kwanzoo special is that its pages can be deployed on a client’s own Web site, on external sites and ad networks, embedded in emails, within Facebook, or on a mobile device. Data captured by Kwanzoo can be directly posted to Eloqua , Marketo , Constant Contact and Salesforce.com.

article thumbnail

71 ABM Technologies and Finding the One for Your Needs

SmartBug Media

To ensure the highest ROI and also the best experience for your target accounts, these tools and features will be valuable: Conversion Forms: Although you likely don't need to focus on lead capture with ABM, you do need to collect account intelligence and measure engagement. Facebook Ads. Facebook Ads. Facebook Live.