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Riding the IoT wave at PTC

SWZD

They use Eloqua for Marketing Automation, and Full Circle Insights for tracking Lead to Revenue. Michelle said that Facebook and LinkedIn have been the most effective channels. We also discussed PTC’s use of social media. They generate a lot of activity on Twitter.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

Tracking methods used – Google Ad Words/Analytics, Facebook Business Manager, Conductor. Tracking methods used – The 4 main tracking tools used are Eloqua, Google Analytics, Conductor and Salesforce. Tracking method – Eloqua. . . Full Circle Insights | Sr. Adam Honig. Spiro | CEO. . .

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Lisa’s App of the Week – Stack Moxie

Heinz Marketing

Click here for a full list, but here are some highlights: Marketo, Pardot, Hubspot, Eloqua. Bizible, Google Analytics, InsightSquared, Tableau, SEMRush, Full Circle Insights, Moz. AdRoll, Bing Ads, Demandbase, Facebook, Instagram, YouTube, WordPress, Terminus. Pricing and resources.