Sprout Social

MARCH 21, 2019

Twitter is an excellent platform to engage with friends and follow your favorite industry experts. A great Twitter strategy requires proper analytics to understand what’s working and what isn’t. A great Twitter strategy requires proper analytics to understand what’s working and what isn’t.

Twitter 104

Twitter Analytics Work Management Marketing Management 104

Onalytica B2B

OCTOBER 4, 2017

Measuring the success and ROI (return on investment) of marketing in general has been notoriously difficult. In addition to this we have the newly coined concept of dark social – how can you measure something being shared in private chats on LinkedIn, Facebook, Twitter or email? How does this compare to your PPC costs?

ROI 222

ROI Work Management Peer-to-peer Cost Per Thousand 222

Marketing Insider Group

MARCH 6, 2023

Videos Have Great ROI In 2023, industry professionals have reported that creating video content has significantly increased: Brand awareness Traffic Leads Sales Dwell time And the real beauty of creating video content: it doesn’t have to be expensive or time-consuming. Spending less on production means maximizing your ROI.

Video Marketing 293

Video Marketing Content Marketing Content Paid Search Agency 293

Optinmonster

DECEMBER 28, 2023

Email Marketing ROI vs. Social Media ROI Which One Is Better: Social Media Marketing or Email Marketing? Pro-tip: Learn about 50 smart ways to segment your audience so you can target your message to achieve higher conversion rates, regardless of the channel you use. TikTok’s average engagement rate is 4.25%.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Vidyard

MARCH 23, 2021

Learn more about the importance of measuring your videos’ performance against preset goals, as well as how to use your audience’s video metrics to determine if your videos are earning a return on investment (ROI). Total Video Click-Through Rate (CTR) 3.4 Link Click-Through Rate (Link CTR) 4. Overall View Count 3.2

Video Marketing 65

Video Marketing ROI Analytics CTR 65

Optinmonster

MAY 18, 2021

Do you want to set up a dedicated page for visitors who come from Twitter? By sending your Twitter crowd to a generic homepage, they’re less likely to be engaged. Instead, you can boost conversions, traffic, and followers by creating a Twitter landing page that shows who you are and what you do. And much more.

Landing Pages 78

Landing Pages Twitter Optimization Template 78

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Clicks: How often viewers click on your calls to action to engage with you further (e.g., One hundred eighty-seven million people use Twitter daily.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

SendX

DECEMBER 7, 2020

Increasing Audience Engagement Rates When it comes to email marketing, low engagement rates are a universal problem. The percentage could be much higher because what business doesn't want to increase its email marketing ROI! And you do that by increasing your Open Rates (engagements).

Email Marketing 214

Email Marketing Work Management Marketing Management Open Rate 214

SocialPilot

JANUARY 26, 2024

” “Create a Twitter thread outlining key insights from our recent industry [report]. ” “Provide guidelines for creating short, evergreen URLs for the blog post on [Topic], and write unique meta descriptions that increase organic click-through rates.”

Examples 77

Examples ROI Planning Work Management 77

Sprout Social

FEBRUARY 6, 2017

Social media ROI is one of the most heavily debated topics in the online marketing world. A separate study gives some insight as to why companies aren’t measuring their social media ROI. With that being said, measuring the ROI of your social media marketing efforts isn’t impossible. What Is Social Media ROI?

Social Media 110

Social Media ROI Media Marketing Analytics Tools 110

Adobe Experience Cloud Blog

FEBRUARY 12, 2018

That said, in this blog, I’ll cover four key social media metrics that will prove ROI. For example, if your Twitter handle has a broad reach with low engagement, that’s usually a negative, because it shows your content hasn’t resonated well with your audience. Here’s are a few things you should track: Clicks. Engagement.

Social Media 134

Social Media ROI Social Marketing Media 134

Hubspot

APRIL 2, 2019

With 275 million monthly active users , Twitter is an undeniably good tool for engaging with an audience and expanding your brand's online reach. But it can be tricky to know whether you're truly successful on the site -- which is when a Twitter audit comes in handy. What is a Twitter Audit? What types of content are we posting?

Twitter 76

Twitter Click Rate Eye-Tracking Ideal Customer Profiles 76

Vidyard

JULY 12, 2021

25 Facts & Stats on Using Video in Social Media Marketing New and older generations are embracing social media video at an exponential rate. User-generated content is now accessible for anyone to make and share on social media with a click of the “record” button. Twitter, 2021 ) Tweet this! Twitter, 2020 ) Tweet this!

Social Media 151

Social Media Social Marketing Video Marketing Media 151

Binary Demand

JUNE 19, 2023

Currently, the majority of businesses combine it with: Event marketing Pay-per-click advertising Cold calling Website optimization Social media promotion B2B email marketing Content marketing Successful lead generation depends on having accurate and current information about potential clients, which is only possible with B2B data quality.

Lead Generation 52

Lead Generation Enterprise Management Sales Qualified Leads ROI 52

DealSignal

SEPTEMBER 2, 2020

That means maximizing the ROI of every dollar spent. Email marketing: the most affordable, scalable channel When it comes to ROI, email marketing packs a powerful punch. According to one popular report, every $1 spent on email marketing generates $38 in revenue , and 59% of marketers say it’s their biggest source of ROI.

Paid Content 52

Paid Content Advertising Channels ROI Paid Search Agency 52

Marketing Insider Group

AUGUST 11, 2023

Twitter: Real-time Engagement and Trending Conversations Explore how Twitter’s rapid-fire nature enables businesses to engage with audiences in real time and leverage trending topics for visibility. Track ROI: Understand your return on investment by comparing the costs of your campaigns to the revenue generated.

Social Networks 178

Social Networks Business Work Management Social Media 178

DealSignal

SEPTEMBER 2, 2020

That means maximizing the ROI of every dollar spent. When it comes to ROI, email marketing packs a powerful punch. According to one popular report, every $1 spent on email marketing generates $38 in revenue , and 59% of marketers say it’s their biggest source of ROI. Why email generates high ROI.

Paid Content 52

Paid Content Advertising Channels ROI B2B Marketing 52

Zoominfo

MAY 20, 2021

You’ll get high ROI According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI. In fact, for the past ten years in a row, email has been the channel that produces the highest ROI for marketers. Bounce rates are a strong indicator of the quality of email lists and sources.

Email Marketing 130

Email Marketing Enterprise Management CTR Webinar Metrics 130

Optinmonster

MAY 2, 2024

This gives small businesses a great advantage to build customer relationships and improve their conversion rates. HubSpot tested this method of content delivery for about a month and found that Messenger broadcasts resulted in an 80% open rate and 13% click rate. Automate SMS notifications to existing customers.

Facebook 86

Facebook Paid Search Agency Business Click Rate 86

ClearVoice

JUNE 11, 2019

For some marketers who feel are defending their marketing efforts, ROI is just one letter short of a four-letter word. Executives want to know what the return on investment is for various marketing activities, but showing ROI isn’t as easy as they think, right? ' @chadbuleen | #ROI | #contentmarketing Click To Tweet.

ROI 81

ROI Content Marketing Marketing Budget Budget Programs 81

Valasys

JUNE 13, 2019

A report by socilabreaks.com states that 56% of the marketers think they are unable to track the Return on Investment (ROI) from their social media endeavors & 58% of the businesses measure ROI just in terms of engagement viz. Steps to Measure Social Media ROI. likes, shares & comments. Source: HubSpot).

ROI 56

ROI Social Marketing Work Management B2B Marketing 56

Convince & Convert

DECEMBER 4, 2015

More specifically, I’m talking about Twitter advertisements. We know that Twitter holds some (if not a good deal of) credence with brands and companies across the country when it comes to paid outreach. But when you invest in Twitter ads, are you really getting the most bang for your buck? highlight to tweet).

Twitter 99

Twitter Paid Search Agency Ads Word of Mouth 99

Convince & Convert

JULY 29, 2012

Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. click here to view and download the Social Media ROI Cookbook on Slideshare). If you’re looking to place blame for why you can’t measure social media ROI in your company, grab a mirror. Is social media ROI attainable?

Social Media 141

Social Media ROI Media Correlation 141

ClickZ

FEBRUARY 24, 2023

Despite this massive investment, Meta continues to provide a remarkable ROI. With the wealth of data available on the platform, marketers can analyze metrics such as engagement rates, click-through rates, and conversion rates to gain insights into what’s working and what’s not.

Top of Funnel 124

Top of Funnel ROAS Digital Marketing Funnels Funnel Advertising 124

Webbiquity

JANUARY 24, 2019

Studies show that users on platforms like Twitter and Pinterest maximize their engagement when brands post as many as 15 tweets or 11 pins per day. Besides mainstream sites like Facebook, Instagram, LinkedIn, and Twitter, there are also niche social media platforms that target specific industries. Photo by Andy Kelly on Unsplash.

Marketing Automation Services 239

Marketing Automation Services Social Media Marketing Automation Social Marketing 239

Top Rank Marketing

AUGUST 11, 2023

Search Engine Journal Americans Held Dim Views of Twitter Prior to Its Rebrand Some 40 percent of U.S. In the meantime, you can follow us on our LinkedIn page , or at @toprank on Twitter for even more timely daily news.

Buying Cycle 98

Buying Cycle B2B Marketing Demand Generation Agencies Studies 98

ClearVoice

MARCH 26, 2024

A user may engage with content by clicking a link, completing a form, or taking any other action. Quick Tip: UTM codes can help distinguish between a blog pushed on social vs. email Return on Investment (ROI): Calculate your content marketing ROI by placing a dollar value on clicks, impressions, and leads.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

Launch Marketing

JUNE 28, 2023

Pay-per-click (PPC) marketing is an advertising model where advertisers pay a fee each time a user clicks one of their ads. Platforms include, but are not limited to Google, Bing, Facebook, Instagram, Twitter and LinkedIn and can be served on desktop, tablet or mobile devices.

Paid Content 115

Paid Content PPC Optimization B2B Marketing 115

Huptech Web

DECEMBER 14, 2023

organic click-through rate (First Page Sage, 2023) The SEO industry is forecasted to be worth almost $218 billion by 2030 (Forbes) Fast loading pages rank significantly higher than pages that load slowly (Backlinko) The first organic result on mobile searches gets 27.7% of the clicks, versus 19.3% of the clicks, versus 19.3%

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

ConvertKit

JANUARY 15, 2021

Chapter #2: Subject lines and open rates. Chapter #3: Engagement and click rates. Chapter #7: Measurement and ROI. Chapter #2: Subject lines and open rates. Here are the most important email marketing stats around subject lines and open rates, along with a few tips for getting your emails opened.

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130

Outbrain

JULY 29, 2020

If properly defined and managed, a newsletter can lead to numerous clicks and views, which translates to favorable conversions. The only question is, how to generate ROI to ensure success? Your time is what is creating the newsletter, so let’s take a look at how and what you should track to effectively calculate your ROI.

Newsletter 29

Newsletter ROI Generation Click Rate 29

Only B2B

OCTOBER 26, 2023

Research indicates that personalized content leads to a remarkable 42% higher conversion rate. Personalized email campaigns have been proven to result in a 14% surge in click-through rates and a subsequent 10% increase in conversions.

Sales Qualified Leads 62

Sales Qualified Leads B2B Sales Lead Ranking Top of Funnel 62

Oktopost

SEPTEMBER 22, 2021

There are few things in a B2B marketer’s toolkit that can deliver as much ROI as paid social media marketing. Since these get a higher view rate, they can bolster the number of eyeballs on your updates and attract more attention for your B2B company. . Twitter Ads. Short-term Promotions Work Better on Paid Ads.

Paid Content 136

Paid Content Paid Social Agency Social Media Webinar Metrics 136

Launch Marketing

AUGUST 10, 2017

Marketers know both the importance of Return on Investment (ROI) and a well-executed social media plan. But when it comes to social media ROI, how do you calculate the return on all of your efforts? Calculating ROI on Organic Social Media Efforts. Calculating ROI for your Paid Social Media Efforts.

Social Media 48

Social Media ROI Social Marketing Paid Social Agency 48

Hubspot

NOVEMBER 5, 2019

Getting data and ROI is really important. These metrics will give you insight into customers, how to track ROI, improve your brand presence online, and walk away with happier customers. Audience growth rate. To measure your audience growth rate, begin by selecting a reporting period. Customer response rate.

Cost Per Click 98

Cost Per Click Social Media CPC Media 98

Sprout Social

JANUARY 18, 2017

Using UTM tracking is a cornerstone of content analysis and it’s one of the few ways to legitimately prove the ever elusive ROI of social media. UTM parameters are tags you add to the end of a URL to tell Google Analytics (or your CRM) a full story about where and why a person clicked. There are a few basic categories for these tags.

ROI 77

ROI Paid Social Agency Marketing Analytics Tools Advertising Mediums 77

Martech

APRIL 22, 2022

With AI, brands can boost the ROI of marketing campaigns through predictive modeling, advanced segmentation, and personalization. A 2020 McKinsey survey found that those working in marketing and sales had the third-highest rate of AI adoption. Click here to download! Campaign ROI. Marketing metrics.

Marketing AI 145

Marketing AI Marketing Attribution Digital Asset Management Work Management 145