seo.co

MARCH 9, 2021

If that’s true, then the YouTube analytics data can give you more power than you’ve ever dreamed was possible. YouTube is a powerhouse online that many marketers make the critical error of overlooking entirely or just making a half-hearted effort toward. Because that’s what you’re doing if you’re not taking YouTube seriously.

Youtube 59

Youtube Analytics Click Rate Demographics 59

Hubspot

JUNE 26, 2020

Did you know that YouTube is the second-largest global search engine and the biggest video platform of all time ? Each day, millions of people around the globe visit the site to learn more about a topic, find YouTube content when Google-searching a question, or stream a YouTube video embedded on another brand's website.

Youtube 101

Youtube Features Keywords Click Rate 101

Brightedge

DECEMBER 21, 2020

Many companies use YouTube marketing as a way to promote their businesses and products for audiences who prefer video as a way to interact with brands. YouTube is the second most visited search engine on the internet second to Google. Why YouTube marketing? YouTube marketing has allowed many businesses to establish their brand.

Youtube 59

Youtube Brand Identity Branding Advertising Agencies 59

Marketing Insider Group

MARCH 6, 2023

That’s because nowadays, consumers are spending an increasing amount of time on social media platforms like Instagram, YouTube, TikTok, LinkedIn, etc. When It Comes To Creating Video Content, You Have Options If you’ve been in the business for some time, you might think of YouTube as soon as you hear the word “video”.

Video Marketing 293

Video Marketing Content Marketing Content Paid Search Agency 293

Vidyard

DECEMBER 23, 2020

How do you choose between Vimeo vs. YouTube for business? We’ve rounded up the pros and cons of using Vimeo and YouTube to help make the choice a little easier. Vimeo vs. YouTube for Business: Key Features Each of these platforms are used by different people for different things. Who is my target audience?

Youtube 65

Youtube Business Best Practices Lead Scoring 65

Marketing Insider Group

JUNE 14, 2021

Personalized messages. Clicks: How often viewers click on your calls to action to engage with you further (e.g., Click-through rate: The number of times a CTA is clicked divided by the total number of views. Over 500 hours of content are uploaded to YouTube every minute. Educational videos.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Vidyard

APRIL 3, 2019

It’s wonderful advice for summoning the ghosts of legendary baseball players, awful advice for managing your YouTube channel. Many companies, particularly those in B2B, launched their YouTube channels during the social media scramble of the early aughts when people said things like, “What’s your Google+ strategy?” without irony.

Youtube 65

Youtube Advertising Channels Brand Identity Branding 65

Digilant

APRIL 1, 2020

As Americans are staying home, they’re watching more and more videos on platforms like Netflix, YouTube, Hulu, and Amazon Prime Video. New to YouTube advertising? Why YouTube? YouTube is the world’s second largest search engine and second most visited site after Google. Source: HubSpot. The Bidding Process.

Youtube 52

Youtube Television marketing Mobile Advertising Click Rate 52

Digilant

APRIL 1, 2020

As Americans are staying home, they’re watching more and more videos on platforms like Netflix, YouTube, Hulu, and Amazon Prime Video. New to YouTube advertising? Why YouTube? YouTube is the world’s second largest search engine and second most visited site after Google. Source: HubSpot. The Bidding Process.

Youtube 52

Youtube Television marketing Mobile Advertising Click Rate 52

Scoop.it

OCTOBER 13, 2022

Personalized content is superior, with 72% of customers only engaging with personalized messaging. So how do you access the proper information to personalize your content curation strategy for each customer? Social media analytics tools track things like clicks, likes, and shares. Engagement Rate. Image Source ).

Curation 86

Curation Social Media Analytics Personalization 86

Hubspot

MARCH 6, 2017

Running a series of YouTube ads is one way to make sure more of your target audience finds the video content you've produced. The thing is, advertising on YouTube is very different from running a PPC or paid social campaign. What’s New With YouTube Advertising. The 2 Types of YouTube Video Ads.

Paid Content 101

Paid Content Youtube Advertising Agencies Advertisements 101

Content Standard

OCTOBER 16, 2018

I sat down with Ryan Mei, an insights manager who formerly worked on the video growth analytics team at BuzzFeed and the analytics and insights team at Red Bull Media House, to better understand which social media metrics are key when creating video for distributed platforms, particularly YouTube and Facebook. Metrics for YouTube Videos.

Distribution 98

Distribution Youtube Facebook Video Marketing 98

Hubspot

MARCH 14, 2018

Every day, five billion YouTube videos are watched around the world. The average YouTube session by any one viewer is roughly 40 minutes, up 50% from the previous year, according to Omnicore. Well, YouTube isn't just for amateur filmmakers and people videotaping their zainy housepets anymore. How to Make Money on YouTube.

Youtube 78

Youtube Advertising Agencies Adwords Mobile Advertising 78

Sprout Social

JULY 19, 2023

Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Video content is a must for brand awareness and reach, but to continue justifying investments, teams need strong video conversion rates too.

Conversion Rate 89

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 89

Martech

JANUARY 9, 2024

Creators on platforms like YouTube, TikTok and Instagram have loyal followers who trust their opinions. Likewise, you’ll want to look at engagement rates, as oftentimes, follower counts can simply be vanity metrics. A B2B brand might have better luck partnering with YouTubers or LinkedIn creators with a business-minded audience.

Advertising Agencies 135

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 135

Hubspot

DECEMBER 12, 2018

Luckily, while some channels are rather reserved about the secrets of their algorithms, YouTube, the most popular video platform, has been remarkably transparent. Naturally, we wanted to read the paper and take the course to help you understand exactly how to boost your rankings on YouTube. How does the YouTube algorithm work?

Youtube 78

Youtube User-Generated Content Click Rate Paper 78

Sprout Social

MARCH 16, 2022

Click-through rate. Click-through rate (CTR) is the number of times users clicked in your post as a percentage of impressions during its lifetime—especially important if your goal is to boost conversions or leads. If one person watches a video 10 times, it counts as one unique view. Autoplay metrics.

Video Marketing 121

Video Marketing Youtube Click Rate Allocation 121

Marketing Insider Group

JULY 11, 2023

The best ads feel organic and are part of a personalized experience. Determine your lead conversion rate, average lead-to-customer rate, and customer lifetime value. Paid Search (Pay-Per-Click) Many strategies to advertise online can benefit from using Google Ads. Image Source 1. Be a human and try to help people.

Paid Content 178

Paid Content Advertisements Advertising Paid Search Agency 178

Sprout Social

APRIL 3, 2024

Whether it’s a try-on haul on YouTube, a styling video on TikTok or a #HighStreet fit check on Instagram, fashion influencers have an impact on how the world showcases their self-expression through clothing. Participants in the United Kingdom report following brands at a higher rate (51%) than in the United States (42%).

Advertising Agencies 93

Advertising Agencies Lead Ranking Youtube Blogger 93

Animalz blog

FEBRUARY 25, 2024

Google’s Search Generative Experience (SGE) — AI-generated summaries integrated into search results — creates uncertainty about how many clicks SEO content will get in the years ahead. organic, LinkedIn, YouTube, TikTok, Reddit), including personal accounts you can use, like the CEO’s LinkedIn. SEO arms race.

Ideal Customer Profiles 82

Ideal Customer Profiles Distribution Advertising Channels ROI 82

Oktopost

OCTOBER 5, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Getting social right so your sales teams can use social engagement data to personalize their conversations with their prospects. Want to hear more from renowned B2B marketing leaders? Catch all episodes here. Episode Summary. And on Spotify. ??Keep

Eloqua 118

Eloqua Work Management Transparency Leads 118

Marketing Insider Group

NOVEMBER 3, 2020

It can cost 5x more to attract a new customer than it does to retain an existing one, and increasing your customer retention rate by just 5% can result in a profit increase of over 25%. How Content Marketing Can Improve Your Customer Retention Rate. Use Your CRM to Create Personalized Content. Source: [link]. Source: [link].

Planning 362

Planning Top of Funnel Marketing & Strategy Paid Search Agency 362

Oktopost

MAY 11, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. As a young person in technology, we often believe the product creates the value of an organization. Leave a rating and review on Apple Podcasts by heading on over to the Library Tab under Shows. Meet Christopher Willis the CMO/CPO of Acrolinx.

CPO 144

CPO B2B Thought Leadership Transparency Brand Identity 144

ClearVoice

JULY 9, 2021

Every day people can gain A-list status and earn a living by joining channels such as Instagram, TikTok, Facebook, YouTube, and beyond. With the use of videos, graphics, and carefully edited imagery, potential users get an up-close-and-personal view of the product or service. Click To Tweet. Statista ). Big Commerce ).

Statistics 122

Statistics Paid Search Agency Advertising Agencies Click Rate 122

Contently

NOVEMBER 29, 2021

This February Austin McBroom, former college basketball star and patriarch of YouTube ‘s ACE Family, launched an online social media course. Several articles, like the link above, and YouTube videos accused McBroom of running a scam. It seemed like a great deal—at least, he did his best to make it look like one.

Social Media 211

Social Media Media Viral Marketing Class 211

Optinmonster

MARCH 21, 2024

How Google Ads Retargeting Stands Apart Google Ads retargeting distinguishes itself through its integration with the extended Google ecosystem, including Google search engine results, the Google Display Network, and YouTube, among others. Google Ads offers a variety of ad formats, including display ads, video ads, search ads and shopping ads.

Paid Search Agency 90

Paid Search Agency Ads Google Marketing Analytics Tools 90

SmartBug Media

DECEMBER 14, 2022

Email marketing demographics can offer some insight into the frequency and rate at which the general public checks their email. 74 percent of baby boomers think email is the most personal channel to receive communications from brands, followed by 72 percent of Gen X, 64 percent of millennials, and 60 percent of Gen Z.

Email Marketing 98

Email Marketing Click Rate Open Rate Paid Search Agency 98

Optinmonster

DECEMBER 28, 2023

Pro-tip: Learn about 50 smart ways to segment your audience so you can target your message to achieve higher conversion rates, regardless of the channel you use. It’s hard to bucket the average engagement rate of social media as a whole. Instead, here’s a breakdown of engagement rates by the leading social media channels.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Conductor

OCTOBER 11, 2022

Because 90% of internet users click on links on the first page of the results , these SERP features take up prime real estate, making them critical to target and leverage through SEO and content marketing. Knowledge Graph: Wikipedia-like, a knowledge graph provides brief information about a person, entity, or other search topic.

SERP 124

SERP Lead Scoring Lead Ranking Paid Content 124

Kevin Indig

MAY 29, 2023

While I am personally convinced that AI answers are inevitable in the medium term to long term, it’s not yet clear whether users prefer AI answers over classic web results in the short term. Generative AI answers might be harder to cache than web results, but even a rate of 10-20% of lower cost significantly. and save money.

Lead Ranking 139

Lead Ranking Generation Lead Scoring Forecasting 139

EMagine B2B Blog

NOVEMBER 5, 2014

What many don’t know, or haven’t explored yet, is the robust analytics tool that YouTube offers within its very own interface. YouTube Analytics, like any analytics tool, provides several ways to interpret data. The following are the metrics we find the most useful when drawing conclusions regarding a YouTube Channel’s performance.

Youtube 40

Youtube Analytics Buyer Personas Click Rate 40

ClearVoice

JULY 6, 2021

Videos that feature interactive elements at the beginning of the video have the highest conversion rate (8.7%). Conversion rates for videos with interactive elements at the end of the video are significantly higher than videos with interactive elements in the middle of a video. marketing #videomarketing Click To Tweet.

Stats 98

Stats Video Marketing Planning Emarketing 98

Sprout Social

JANUARY 4, 2022

Live video on Facebook attracts a higher average engagement rate (1.59%) than pre-recorded video on the platform (0.92%). Extra credit if you use a moderator to help facilitate person-to-person conversations throughout your live video—a step the network says can increase engagement as well as distribution.

Social Media 140

Social Media Statistics Video Marketing Social Marketing 140

Oktopost

JULY 14, 2021

Listen to the podcast: For more thought leadership on cultivating a people-first culture, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube or LinkedIn. Leave a rating and review on Apple Podcasts by heading on over to the Library Tab under Shows. Jill Murray, CMO of Arcadis, takes the hot seat today.

B2B Thought Leadership 118

B2B Thought Leadership Transparency CMO Thought Leadership 118

Martech

DECEMBER 19, 2023

When this policy change was announced in 2023, it set off a round of hand-wringing among email marketers who worried their bounce rates would skyrocket and their lists would shrink. It is going after inactive personal Google accounts (not work or school accounts). Google is not mass-deleting Gmail accounts. This is where I get heated.

Marketing & Strategy 117

Marketing & Strategy Opt-out CAN-SPAM Work Management 117

ClearVoice

SEPTEMBER 4, 2020

Of all web searches in the United States, clicks on search ads occur less than 3 percent of the time. SEO leads to 20 times more traffic opportunities than pay-per-click on desktop and mobile devices. ( searchmarketing Click To Tweet. Across all industries, the average email open rate is 17.8 eMarketer ). Jumpshot ).

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Outgrow

NOVEMBER 30, 2022

Personalized videos – Customized for a specific viewer to increase conversion rates. . Using the best keywords and thumbnails on the video helps increase visibility on platforms like YouTube and boost click-through rates. Plan Content Production. Schedule & Promote the Videos. Dove: Real Beauty Sketches.

Marketing Budget 138

Marketing Budget Video Marketing Marketing Strategy Marketing & Strategy 138