Act-On

OCTOBER 4, 2023

View side-by-side email results to spot trends and anomalies Results for one email are handy. Visualizing metrics like click and open rates across a range of emails helps you spot trends and potential outliers in your marketing programs. What’s causing that spike in bounce rates?

Marketing Automation Services 146

Marketing Automation Services Analytics Software Deliverability 146

Delivra

AUGUST 3, 2021

What is Deliverability? Email deliverability is how you measure the success of your emails reaching the inbox without bouncing or being marked as spam. If you have issues with high bounces, flagging spam filters, or low engagement, you may have email deliverability issues. Do you have a deliverability problem?

Deliverability 52

Deliverability CAN-SPAM Opt-out Click Rate 52

ConvertKit

APRIL 26, 2019

All of this means you have a strong foundation for building your email list, but it’s all for naught if you don’t pay attention to maintaining healthy email deliverability. What determines email deliverability? First off, deliverability can seem like a very advanced topic. Email Deliverability Terms Cheat Sheet.

Deliverability 93

Deliverability CAN-SPAM Click Rate Domain 93

ConvertKit

FEBRUARY 26, 2020

One commonly asked question by creators looking for a new email marketing platform is, “How is your email deliverability?”. Here is our monthly deliverability report to answer that question: If you missed previous deliverability reports, you can check them out below: November 2019. Delivery rate: 99.5%. December 2019.

Deliverability 69

Deliverability CAN-SPAM Click Rate Open Rate 69

ConvertKit

MARCH 25, 2019

All of this means you have a strong foundation for building your email list, but it’s all for naught if you don’t pay attention to maintaining healthy email deliverability. What determines email deliverability? First off, deliverability can seem like a very advanced topic. Email Deliverability Terms Cheat Sheet.

Deliverability 93

Deliverability CAN-SPAM Domain Click Rate 93

DealSignal

JULY 26, 2022

How Email Engagement Impacts Email Deliverability? As you’ve learned, email deliverability is important but did you know that email engagement is just as critical? Along with the other factors discussed in our previous article, email engagement can affect your email deliverability. But, what is email engagement?

Deliverability 40

Deliverability CAN-SPAM Click Rate Open Rate 40

ANNUITAS

AUGUST 21, 2014

When B2B Marketers think about key campaign metrics, the typical statistics that come to mind include open and click-through rates. You need to pay attention to all of these metrics, especially the latter set as these metrics tell a different story of deliverability or potential issues that impact your success. Bounce Rate-.

Deliverability 100

Deliverability B2B Domain CAN-SPAM 100

ANNUITAS

FEBRUARY 6, 2014

When B2B Marketers think about key campaign metrics, the typical statistics that come to mind include open and click-through rates. You need to pay attention to all of these metrics, especially the latter set as these metrics tell a different story of deliverability or potential issues that impact your success. Bounce Rate-.

Deliverability 100

Deliverability B2B Domain Click Rate 100

Litmus

FEBRUARY 7, 2023

This month, I’m sharing my thoughts on email marketing and design trends submitted by email geeks for “ Email Marketing Trends in Focus for 2023.” But considering how much of deliverability these days is based on sender authentication, it seems eminently worthwhile to invest in getting it set up for your brand.

Email Marketing 92

Email Marketing Design Trends Work Management 92

Martech

MAY 24, 2024

When I talk with clients who are having deliverability problems, especially when sending into Gmail, I call it being in Google Jail. From deliverability to engagement to ethics to ISP rules, there is nothing good about buying a list. Sentence : Six months or longer in deliverability prison. Sentence : 100% open rate for life.

RFP 122

RFP Deliverability Blast Campaigns Budget Programs 122

Act-On

APRIL 26, 2024

This is primarily due to big-picture economic factors like inflation and high interest rates, which make borrowing and securing capital difficult. As organizations tighten budgets and headcount, marketers tend to experience those downstream impacts as longer sales cycles and lower conversion rates.

Lead Ranking 191

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 191

ConvertKit

DECEMBER 22, 2021

Email opens and open rates are calculated by embedding a tiny pixel into the email and when a pixel is loaded, an open event is logged. How have open rates been impacted by iOS 15? Across ConvertKit accounts, we have seen an increase in open rates since Apple’s Mail Privacy Protection was released from 30% to 34%.

Open Rate 107

Open Rate Privacy Protection Deliverability Privacy 107

ConvertKit

AUGUST 3, 2021

Open rates have been considered a vanity metric for a long time. And with the latest Apple announcement , open rates will soon become even less reliable when it comes to measuring the success of your email efforts. For many senders, open rates were the metrics they have historically focused on most. It is easy.

Open Rate 114

Open Rate Deliverability Click Rate Conversion Rate 114

ConvertKit

DECEMBER 3, 2019

My name is Alyssa Dulin and I’m the Deliverability Lead here at ConvertKit. Before we dive into what my role entails, let’s define deliverability. There are two terms that are often used interchangeably, but actually have different meanings: delivery and deliverability. ConvertKit’s role in deliverability.

Deliverability 52

Deliverability CAN-SPAM Domain Open Rate 52

Litmus

AUGUST 2, 2021

In the first part of our online Ultimate Email Summit , Jessica Raggio (VP of Product Marketing at Litmus) and April Mullen (Director of Brand and Content Marketing at SparkPost) shared their takes on these 2021 email trends to date and predictions for the future of: Agility, adaptability, acceleration. And how will clicks get counted?

Webinar Metrics 108

Webinar Metrics Privacy Protection Trends Privacy 108

Optinmonster

DECEMBER 28, 2023

Pro-tip: Learn about 50 smart ways to segment your audience so you can target your message to achieve higher conversion rates, regardless of the channel you use. It’s hard to bucket the average engagement rate of social media as a whole. Instead, here’s a breakdown of engagement rates by the leading social media channels.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

ClearVoice

MARCH 14, 2024

percent for open rates, which is generally considered outstanding by industry standards. The users can track their open rates, clicks, unsubscribes, etc. With carefully crafted email content, you’ll get lots of opens and clicks. Write click-worthy subject lines. Click-Through Rate (CTR).

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

Webbiquity

JANUARY 18, 2024

For this purpose, gather data from various sources, such as: Website interactions: Page views, time spent on pages, general user behavior; Social media analytics: Shares, likes, comments; Existing customer data: Feedback, purchase history, response to campaigns; Industry trends: Technological advancements, regulatory changes.

Email Marketing 169

Email Marketing Work Management B2B Marketing Marketing Management 169

distribion

APRIL 12, 2017

The fact is, email deliverability rates are dropping, and what you send and who you send to could be to blame. Have no fear; we are here to help your email performance rates with three easy steps. As you navigate your email reporting, look for one of these three warning signs your deliverability is in jeopardy.

Deliverability 71

Deliverability Marketing Automation Services CAN-SPAM Work Management 71

Binary Demand

APRIL 19, 2024

True proficiency in email marketing transcends surface-level metrics like opens and clicks. Email audience trend Every email campaign strives to attract subscribers, but it’s natural for subscriber numbers to fluctuate, possibly declining over time. Recognizing this trend early on is critical to preventing a significant drop.

Email Marketing 52

Email Marketing B2B Marketing CTR Planning 52

Salesforce Marketing Cloud

JANUARY 29, 2024

50 ways to send better emails How do you get readers to click and read your emails? Failure to comply can result in severe penalties, damage brand reputation, and lead to email deliverability issues as internet service providers actively filter out non-compliant emails. What are the best practices of building and growing an email list?

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

Litmus

JULY 8, 2021

Using the wrong metric to measure success, like unwisely using open rates to determine a winning subject line. Being overly focused on campaign metrics like opens and clicks, and failing to look at performance over time and deeper engagement metrics. Clicks and click-through rate. Clicks and click-through rate.

Webinar Metrics 115

Webinar Metrics Deliverability CAN-SPAM Co-Registration 115

Martech

MARCH 6, 2024

The results showed them that unsubscribes went up a fraction while open, click and conversion rates went down a percentage point or two. Measuring success with the right metrics If you measure the success of your frequency decisions on opens, clicks and unsubscribes, lower frequency wins the metrics battle every time.

Click Rate 105

Click Rate Budget Programs Case Studies Open Rate 105

Zoominfo

FEBRUARY 15, 2024

Your emails need a one-click unsubscribe link. Because of Google’s market presence, this change in enforcement signals a trend toward a higher standard of trust for all senders. In April 2024, Gmail will start rejecting a percentage of non-compliant email traffic, and gradually increase the rejection rate.

CAN-SPAM 130

CAN-SPAM Phishing Domain Guidelines 130

Webbiquity

APRIL 18, 2024

Efficient lead management: Leads are scored and segmented automatically, ensuring timely follow-ups and higher conversion rates. This may affect the overall adoption rate. This includes measures such as open rates or click-through rates. Another quick tip here is to make sure your email deliverability is good.

Marketing Automation Services 163

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 163

eDataSource

MARCH 6, 2019

Believe it or not, your deliverability is in the hands of your subscribers. Positive interactions, like opens and clicks, and negative ones, like when subscribers ignore, delete without reading, or report your messages as spam, all impact your deliverability. Segmentation is Key. Here’s how to get started: Step 1: Tidy Up.

Deliverability 53

Deliverability CAN-SPAM Marketing & Strategy Mobile Advertising 53

DealSignal

MAY 22, 2024

CEOs must navigate complex market dynamics, anticipate industry trends, and adapt their strategies accordingly to maintain competitiveness and drive sustainable success. They offer valuable tracking and analytics capabilities, providing insights into open rates, click-through rates, and response rates.

Outreach 52

Outreach Allocation Peer-to-peer Marketing & Strategy 52

SendX

MARCH 30, 2020

And bulk email rates are cheaper than regular ESP subscription. An enviable bright metric in terms of deliverability and engagement. Bulk email combined with a surge in spam complaints will spoil your deliverability. Click-To-Open-Rate Open rate doesn’t tell you the whole story. Make unsubscribing easy.

Blast Campaigns 196

Blast Campaigns Opt-out CAN-SPAM Click Rate 196

SendX

MARCH 30, 2020

And bulk email rates are cheaper than regular ESP subscription. An enviable bright metric in terms of deliverability and engagement. Bulk email combined with a surge in spam complaints will spoil your deliverability. Click-To-Open-Rate Open rate doesn’t tell you the whole story. Make unsubscribing easy.

Blast Campaigns 195

Blast Campaigns Practices Opt-out Best Practices 195

Salesforce Marketing Cloud

DECEMBER 8, 2023

Competition for eyeballs and clicks are at a premium, so your email marketing strategy needs to constantly evolve to keep up. How to get started with email marketing 50 ways to send better emails How do you get readers to click and read your emails? Visual and interactive elements can even lead to a 300% increase in click rates.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

ConvertKit

JANUARY 15, 2021

Chapter #2: Subject lines and open rates. Chapter #3: Engagement and click rates. Chapter #6: Deliverability and spam. That’s a solid increase of over 11% since 2017—a growth trend that’s expected to continue, with nearly 4.5 Chapter #2: Subject lines and open rates. 2020 Deliverability Report ).

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130

sagefrog

FEBRUARY 28, 2024

To stay ahead of the competition, it’s vital to be aware of the trends and changes redefining email marketing and how to leverage these tactics for your own sustained success. Address Privacy Concerns While not a new trend, privacy considerations are increasingly critical in B2B email marketing.

Marketing AI 62

Marketing AI Email Marketing Practices B2B Marketing 62

Litmus

OCTOBER 4, 2023

For example, if one of your goals this year was to increase read rates , but your old email design has stagnated engagement, you should prioritize a new responsive email template next year. Including your conversion rate, revenue generated, and return on investment translates your work to benchmarks that stakeholders value.

Template 103

Template Budget Programs Click Rate Lead Scoring 103

DealSignal

FEBRUARY 23, 2023

In fact, personalized emails deliver six times higher transaction rates than non-personalized emails, according to Experian. For example, you might test two different subject lines to see which one generates more opens, or test two different CTAs to see which one generates more clicks.

Lead Generation 98

Lead Generation Email Marketing Lead Scoring Lead Ranking 98

Binary Demand

APRIL 29, 2024

It’s not just about opens and clicks; a comprehensive understanding of your campaign’s effectiveness necessitates delving into the details and identifying the critical metrics that profoundly impact your business. These may encompass revenue uplift, open rate uplift, and unsubscribe rate.

Email Marketing 52

Email Marketing B2B Marketing Campaigns Planning 52

LeanData

JULY 19, 2022

Between deliverability problems and email scanners messing with your open rates, how can we use this email data to make better decisions? When you send an email from a marketing automation platform (MAP) like Marketo, Hubspot, Eloqua, or Pardot, it sends a simple pixel on the email that is used to track opens and clicks.

Email Marketing 97

Email Marketing Demand Ad Building Marketing Automation Services 97

Vision6

JANUARY 14, 2024

With AI marketing, you can craft personalised campaigns that directly address individual needs, predict future trends to stay ahead of the competition, and automate tasks to free up time to develop creative strategies. This level of personalisation immediately grabs the attention of email recipients and increases open rates and engagement.

Marketing & Strategy 52

Marketing & Strategy Marketing Strategy Planning Paid Search Agency 52