Delivra

AUGUST 3, 2021

What is Deliverability? Email deliverability is how you measure the success of your emails reaching the inbox without bouncing or being marked as spam. If you have issues with high bounces, flagging spam filters, or low engagement, you may have email deliverability issues. Do you have a deliverability problem?

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Deliverability CAN-SPAM Opt-out Click Rate 52

ConvertKit

FEBRUARY 26, 2020

One commonly asked question by creators looking for a new email marketing platform is, “How is your email deliverability?”. Here is our monthly deliverability report to answer that question: If you missed previous deliverability reports, you can check them out below: November 2019. Delivery rate: 99.5%. December 2019.

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Deliverability CAN-SPAM Click Rate Open Rate 69

ConvertKit

APRIL 26, 2019

All of this means you have a strong foundation for building your email list, but it’s all for naught if you don’t pay attention to maintaining healthy email deliverability. What determines email deliverability? First off, deliverability can seem like a very advanced topic. Email Deliverability Terms Cheat Sheet.

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Deliverability CAN-SPAM Click Rate Domain 93

ConvertKit

MARCH 25, 2019

All of this means you have a strong foundation for building your email list, but it’s all for naught if you don’t pay attention to maintaining healthy email deliverability. What determines email deliverability? First off, deliverability can seem like a very advanced topic. Email Deliverability Terms Cheat Sheet.

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Deliverability CAN-SPAM Domain Click Rate 93

ClearVoice

MARCH 14, 2024

percent for open rates, which is generally considered outstanding by industry standards. The users can track their open rates, clicks, unsubscribes, etc. With carefully crafted email content, you’ll get lots of opens and clicks. Write click-worthy subject lines. Click-Through Rate (CTR).

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

DealSignal

JULY 26, 2022

How Email Engagement Impacts Email Deliverability? As you’ve learned, email deliverability is important but did you know that email engagement is just as critical? Along with the other factors discussed in our previous article, email engagement can affect your email deliverability. But, what is email engagement?

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Deliverability CAN-SPAM Click Rate Open Rate 40

Martech

MARCH 6, 2024

The results showed them that unsubscribes went up a fraction while open, click and conversion rates went down a percentage point or two. Measuring success with the right metrics If you measure the success of your frequency decisions on opens, clicks and unsubscribes, lower frequency wins the metrics battle every time.

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Click Rate Budget Programs Case Studies Open Rate 112

Webbiquity

APRIL 18, 2024

Efficient lead management: Leads are scored and segmented automatically, ensuring timely follow-ups and higher conversion rates. This may affect the overall adoption rate. This includes measures such as open rates or click-through rates. Yes, it’s an ad. Affiliate sales support independent publishing.

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Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 163

ConvertKit

DECEMBER 3, 2019

My name is Alyssa Dulin and I’m the Deliverability Lead here at ConvertKit. Before we dive into what my role entails, let’s define deliverability. There are two terms that are often used interchangeably, but actually have different meanings: delivery and deliverability. ConvertKit’s role in deliverability.

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Deliverability CAN-SPAM Domain Open Rate 52

Binary Demand

APRIL 29, 2024

It’s not just about opens and clicks; a comprehensive understanding of your campaign’s effectiveness necessitates delving into the details and identifying the critical metrics that profoundly impact your business. These may encompass revenue uplift, open rate uplift, and unsubscribe rate.

Email Marketing 52

Email Marketing B2B Marketing Campaigns Planning 52

Optinmonster

DECEMBER 28, 2023

Pro-tip: Learn about 50 smart ways to segment your audience so you can target your message to achieve higher conversion rates, regardless of the channel you use. It’s hard to bucket the average engagement rate of social media as a whole. Instead, here’s a breakdown of engagement rates by the leading social media channels.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Litmus

AUGUST 2, 2021

In the first part of our online Ultimate Email Summit , Jessica Raggio (VP of Product Marketing at Litmus) and April Mullen (Director of Brand and Content Marketing at SparkPost) shared their takes on these 2021 email trends to date and predictions for the future of: Agility, adaptability, acceleration. Will that count as two opens?

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Webinar Metrics Privacy Protection Trends Privacy 107

Webbiquity

JANUARY 18, 2024

For this purpose, gather data from various sources, such as: Website interactions: Page views, time spent on pages, general user behavior; Social media analytics: Shares, likes, comments; Existing customer data: Feedback, purchase history, response to campaigns; Industry trends: Technological advancements, regulatory changes.

Email Marketing 169

Email Marketing Work Management B2B Marketing Marketing Management 169

Litmus

JULY 8, 2021

Using the wrong metric to measure success, like unwisely using open rates to determine a winning subject line. Being overly focused on campaign metrics like opens and clicks, and failing to look at performance over time and deeper engagement metrics. Clicks and click-through rate. Click-to-open rate.

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Webinar Metrics Deliverability CAN-SPAM Co-Registration 114

ConvertKit

JANUARY 15, 2021

Chapter #2: Subject lines and open rates. Chapter #3: Engagement and click rates. Chapter #6: Deliverability and spam. That’s a solid increase of over 11% since 2017—a growth trend that’s expected to continue, with nearly 4.5 Chapter #2: Subject lines and open rates. Jump ahead. Maybe a dozen?

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Statistics Email Marketing CAN-SPAM Planning 130

SendX

MARCH 30, 2020

And bulk email rates are cheaper than regular ESP subscription. An enviable bright metric in terms of deliverability and engagement. Bulk email combined with a surge in spam complaints will spoil your deliverability. Click-To-Open-Rate Open rate doesn’t tell you the whole story.

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Blast Campaigns Opt-out CAN-SPAM Click Rate 196

SendX

MARCH 30, 2020

And bulk email rates are cheaper than regular ESP subscription. An enviable bright metric in terms of deliverability and engagement. Bulk email combined with a surge in spam complaints will spoil your deliverability. Click-To-Open-Rate Open rate doesn’t tell you the whole story.

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Blast Campaigns Practices Opt-out Best Practices 195

Litmus

OCTOBER 28, 2022

Look at your open rate at the destination level. When asked how Apple Mail Privacy Protection (MPP) impacts deliverability , Meyers explained what open rates really indicate. Open rates were never super accurate to begin with, if we’re being honest. The key to making sense of open rates?

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Open Rate Privacy Protection Marketing Management Click Rate 86

DealSignal

FEBRUARY 23, 2023

In fact, personalized emails deliver six times higher transaction rates than non-personalized emails, according to Experian. For example, you might test two different subject lines to see which one generates more opens, or test two different CTAs to see which one generates more clicks.

Lead Generation 98

Lead Generation Email Marketing Lead Scoring Lead Ranking 98

distribion

APRIL 12, 2017

The fact is, email deliverability rates are dropping, and what you send and who you send to could be to blame. Have no fear; we are here to help your email performance rates with three easy steps. Your Distributed Marketing Platform will quickly evaluate if your email is being delivered, opened and engaged with.

Deliverability 71

Deliverability Marketing Automation Services CAN-SPAM Work Management 71

LeanData

JULY 19, 2022

Between deliverability problems and email scanners messing with your open rates, how can we use this email data to make better decisions? When you send an email from a marketing automation platform (MAP) like Marketo, Hubspot, Eloqua, or Pardot, it sends a simple pixel on the email that is used to track opens and clicks.

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Email Marketing Demand Ad Building Marketing Automation Services 97

Litmus

OCTOBER 4, 2023

For example, if one of your goals this year was to increase read rates , but your old email design has stagnated engagement, you should prioritize a new responsive email template next year. Including your conversion rate, revenue generated, and return on investment translates your work to benchmarks that stakeholders value.

Template 102

Template Budget Programs Click Rate Lead Scoring 102

sagefrog

FEBRUARY 28, 2024

To stay ahead of the competition, it’s vital to be aware of the trends and changes redefining email marketing and how to leverage these tactics for your own sustained success. Address Privacy Concerns While not a new trend, privacy considerations are increasingly critical in B2B email marketing.

Marketing AI 62

Marketing AI Email Marketing Practices B2B Marketing 62

eDataSource

MARCH 6, 2019

Believe it or not, your deliverability is in the hands of your subscribers. Positive interactions, like opens and clicks, and negative ones, like when subscribers ignore, delete without reading, or report your messages as spam, all impact your deliverability. Segmentation is Key. Develop Eye-Catching Designs.

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Deliverability CAN-SPAM Marketing & Strategy Mobile Advertising 53

Salesforce Marketing Cloud

DECEMBER 8, 2023

Competition for eyeballs and clicks are at a premium, so your email marketing strategy needs to constantly evolve to keep up. How to get started with email marketing 50 ways to send better emails How do you get readers to click and read your emails? Visual and interactive elements can even lead to a 300% increase in click rates.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

sagefrog

FEBRUARY 28, 2024

To stay ahead of the competition, it’s vital to be aware of the trends and changes redefining email marketing and how to leverage these tactics for your own sustained success. Address Privacy Concerns While not a new trend, privacy considerations are increasingly critical in B2B email marketing.

Marketing AI 52

Marketing AI Email Marketing Practices B2B Marketing 52

Vision6

JANUARY 14, 2024

With AI marketing, you can craft personalised campaigns that directly address individual needs, predict future trends to stay ahead of the competition, and automate tasks to free up time to develop creative strategies. This level of personalisation immediately grabs the attention of email recipients and increases open rates and engagement.

Marketing & Strategy 52

Marketing & Strategy Marketing Strategy Planning Paid Search Agency 52

Optinmonster

JANUARY 26, 2023

We’ll cover how to improve conversion rates for each part. OptinMonster is the best list-building app that makes it simple to create stunning marketing campaigns with just a few clicks. Click here to get started → 2. That’s because email marketing is targeted, personalizable, and easily automated.

Email Marketing 92

Email Marketing Marketing Strategy Marketing & Strategy Work Management 92

JangoMail

NOVEMBER 10, 2021

Open Rate Open rate is the percentage of recipients who open your messages. Opens are tracked by placing an invisible 1×1 pixel image at the bottom of your emails. Because of how open tracking works, it is a useful but sometimes unreliable statistic. Pay attention to your unsubscribe rate.

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CAN-SPAM Click Rate Work Management Open Rate 75

Litmus

OCTOBER 26, 2022

Data driven marketing is an approach used to gain insights and identify trends about your customers and how they behave. For example, terms like open rates , streams, smart lists, and subscriber keys often aren’t known or used by teams outside of email marketing.). What Is Data Driven Marketing (And What It Is Not).

Deliverability 94

Deliverability Trigger Marketing Work Management Marketing Management 94

Litmus

JULY 16, 2021

Consumer privacy protection is a huge trend imparting marketing as a whole—and email marketing specifically in the coming months. This matters because you won’t be able to tell who opened your emails and when via Apple Mail. Often, re-engagement campaigns rely heavily on open rate data. Why keep opens in there?

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Webinar Metrics Privacy Protection Analytics Privacy 105

SmartBug Media

NOVEMBER 17, 2020

See how your emails are performing, from open rates to click-through rates, including deliverability rate, unsubscribe rates, and more. Pro tip: Make sure you look at the column for clicks as well as people. Marketo Report Types. Email Performance Report. Engagement Stream Performance Report.

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Marketo Landing Pages Privacy Policies Click Rate 98

ConvertKit

JULY 21, 2020

HEY takes a tough stance on open tracking pixels. Try ConvertKit's deliverability in action. In episode 8 of the Deliverability Defined podcast, my co-host Melissa Lambert and I discuss what senders need to know about the newest mailbox provider, Hey.com. HEY takes a tough stance on open tracking pixels. Stay in touch.

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Litmus

NOVEMBER 10, 2022

For example, if one of your goals this year was to increase read rates , but your old email design has stagnated engagement, you should prioritize a new responsive email template next year. Our email reporting template has space to share critical email analytics like: Deliverability rate. Click-through rate.

Template 83

Template Budget Programs Click Rate Lead Scoring 83

Porch Group Media

FEBRUARY 16, 2021

This was followed by poor email engagement (35%) and email deliverability challenges (30%). Other tactics were also on the decline including optimizing subject lines, performing A/B testing, and optimizing for email deliverability. For example: 47% of people open the emails based on the subject line. Campaign Monitor ).

Email Marketing 72

Email Marketing Optimization Marketing Strategy Marketing & Strategy 72

Martech Advisor

OCTOBER 31, 2019

The success of an email marketing campaign is measured by its deliverability and the subsequent metrics such as the open rate, click-through rate (CTR), and conversion rate. Wrong email addresses or expired domain names can lead to a high bounce rate. Keep Your Email List Clean. Segment Your Audience.

Email Marketing 65

Email Marketing Practices B2B Marketing CTR 65

Sharpspring

JUNE 9, 2020

Click Rate. It is best to aim for a less than 1% hard bounce rate on your email campaigns. It is best to aim for a less than 5% soft bounce rate on your email campaigns. Unsubscribe Rate. The unsubscribe rate tells you the percentage of recipients who are opting out of your email communications. Soft Bounce.

CAN-SPAM 63

CAN-SPAM Opt-out Click Rate Opt-in 63