Marketing Insider Group

JANUARY 14, 2021

These visitors have already shown they have some kind of interest in your business by clicking through to your content so now you have to convince them to stick around for longer. One way you can show you’re worthy of that trust is by including ratings, reviews, testimonials, and logos of your existing and past customers on your landing page.

Landing Pages 274

Landing Pages Optimization B2B Click Rate 274

Webbiquity

MARCH 8, 2022

Publish original studies. Not only does this cause lost profits if you run an ecommerce business, but also drains your customer support team. Time spent managing returns could have been spent on more positive tasks such as supporting customers who want to purchase your goods or services. An estimated 34% of people return gifts.

Small Business Marketing 297

Small Business Marketing Tactics Business Peer-to-peer 297

Optinmonster

MAY 7, 2024

Geotargeting simply means that you’re providing custom content to visitors based on their physical location. You can use geotargeting for regional outreach, promotion of virtual events, or learning more about your customers. Location can tell you a lot more about a target customer than just their geographic location.

Rules 64

Rules Display Template Click Rate 64

Optinmonster

JUNE 4, 2024

Here are a few great ways I have seen OptinMonster customers effectively use their own Coming Soon launch page: Lead Generation: You can collect emails from prospective customers who visit your site before it’s ready. It also has a drag-and-drop editor so you can add custom features to your site’s Coming Soon page.

Examples 82

Examples Landing Pages Template Lead Scoring 82

Optinmonster

MAY 15, 2024

Looking for ways to boost your website conversion rate ? Yes/No popups can help you improve your site conversion. Yes/No popups are super versatile, proven to boost conversions, and there are many different ways you can use them. But when you click on the ‘I have a few questions first!’

Conversion 67

Conversion Opt-out Marketing Automation Services Opt-in 67

Optinmonster

APRIL 15, 2024

As per SuperOffice research, only 1 in 25 customers complain directly to the brand if they are unhappy about their experience. But 91% of unhappy customers who don’t complain simply leave your site. That means there’s a large majority of customers who might be turning away from your brand, perhaps never to come back again.

Customer Surveys 81

Customer Surveys Marketing Websites Marketing Management Template 81

SendX

JULY 30, 2021

However, getting more clicks isn’t sufficient. You need to make sure these clicks come from users who correspond to the audience you’re targeting. You can increase your conversion rate by putting the right content in front of users at the right time in their buying journey. Why Should You Invest Into SEO?

Email Marketing 210

Email Marketing SEO Work Management Marketing Management 210

SendX

JULY 29, 2021

However, getting more clicks isn’t sufficient. You need to make sure these clicks come from users who correspond to the audience you’re targeting. You can increase your conversion rate by putting the right content in front of users at the right time in their buying journey. Why Should You Invest Into SEO?

Email Marketing 197

Email Marketing SEO Work Management Marketing Management 197

Martech Advisor

JANUARY 8, 2020

Some of the key attribution models are first-click, last-click, linear, and U-shaped attribution. Let’s look at the key metrics you need to measure for various marketing channels: Email Marketing: Open rate, click-through rate (CTR), conversion rate, campaign ROI, overall ROI, revenue per email.

ROI 109

ROI Practices Cost Per Click Lead Ranking 109

Optinmonster

DECEMBER 19, 2022

Exit intent popups are great for reducing bounce rate and preventing cart abandonment in Shopify and other eCommerce sites. How Do Exit Intent Popups Work to Increase Conversions and Sales? Even if you know how the tech works, you might be wondering why exit-intent popups work so well to boost your conversion rate.

Intent 95

Intent Top of Funnel Examples Conversion 95

Optinmonster

DECEMBER 7, 2023

A countdown timer is a clock displayed as a popup or a countdown timer bar to help online stores improve the conversion rate on a landing page. Step 1: Create a New Campaign Login to the OptinMonster dashboard and click on Create Campaign. Click on Start Building. Get Started With OptinMonster!

Conversion 67

Conversion Urgency Marketing eCommerce Display 67

Optinmonster

JANUARY 24, 2024

That’s why it’s vital to learn how to ask for a testimonial from your customers and clients. They want to know that existing customers are happy with your product. For many visitors, a glowing testimonial will be the final deciding factor in clicking that “Buy Now” button. Make It Easy on the Customer 4.

Ideal Customer Profiles 79

Ideal Customer Profiles Tips Case Study Case Studies 79

Martech

FEBRUARY 8, 2024

Higher conversion rates The bottom-of-the-funnel (BOFU) content is all about conversions. And yes, while niche content traffic may be low, conversions can be high. For instance, we got eight clicks on a page about the SDR approach, which ranked for the “SDR team outsource” keyword, and two opportunities came from it.

Top of Funnel 116

Top of Funnel SEO B2B Paid Search Agency 116

Optinmonster

MAY 16, 2023

At a more advanced level, it’s what you use to gather insights about customer’ behavior in order to make better marketing decisions. That being said, if you’re not already using Google Analytics to boost your conversions… you should start right away. And each KPI (Key Performance Indicator) tells a story.

Marketing Analytics Tools 64

Marketing Analytics Tools Analytics Google Template 64

Optinmonster

MARCH 1, 2023

Signup forms are critical for website owners who want to build an email list and engage with visitors, convert them into customers, or provide targeted content. A well-designed signup form can help increase website conversions , enhance the user experience , and ultimately drive business growth. 14 Places To Add Email Signup Forms 1.

Conversion 100

Conversion Landing Pages Opt-in Template 100

Optinmonster

JUNE 11, 2024

They are golden opportunities to skyrocket sales, attract new customers, and improve brand loyalty. Internal Communication: Conduct dry runs of campaign launches with internal teams like sales and customer service to ensure everyone is prepared for potential customer inquiries. But with great opportunity comes great competition.

Planning 82

Planning Marketing Analytics Tools Paid Search Agency eCommerce 82

Optinmonster

MARCH 2, 2023

If you want to improve your conversion rates, one important thing to know is how to qualify leads. When your leads are qualified for marketing and sales, you’ll be more likely to convert them into paying customers. You also want to know that your potential customers need and want what you’re selling.

Sales Qualified Leads 69

Sales Qualified Leads High Quality Lead Lead Ranking Lead Scoring 69

Sprout Social

MAY 18, 2023

How do our posts address customer pain points? Create post templates If you’re constantly scrambling for new post ideas , try turning your best performing posts into templates. On TikTok, Paramount+ uses a slightly different formula, while maintaining their templated approach. How do they expect us to sound?

Copywriting 119

Copywriting Social Media Practices Marketing AI 119

Optinmonster

MARCH 13, 2023

A well-designed signup form can make a big difference in your conversion rates. You also aren’t supposed to add past customers to your marketing emails without direct permission. They have to click on the confirmation link in order to confirm their subscription and receive their optin incentive.

Newsletter 83

Newsletter Examples Template Display 83

Optinmonster

OCTOBER 7, 2021

And, over time, you’ll be able to convert those leads into loyal (and paying) customers. But now, let’s turn our attention to another question that’s likely on your mind: why exactly do you need an optin campaign to convert website visitors into customers and leads? That’s a conversion rate of only 0.5 %.

Traffic 72

Traffic Lead Scoring Lead Ranking Leads 72

Optinmonster

FEBRUARY 27, 2023

Do you want to make a welcome popup to turn new visitors into subscribers, or even loyal customers? PodBike has a cool total conversion rate of over 18%. Visitors who click Yes will be more likely to finish the process of signing up with their email address on the next screen. We’ll add a website in the last step.

Examples 72

Examples Intent Click Rate eCommerce 72

Unbounce

JANUARY 28, 2020

Will “free shipping” require my firstborn to clear customs? Do “fully customized” landing pages secretly mean slower launches, a bulkier building process, or not-totally-customizable-but-hey-close-enough? Just look to the customization masters at ecomm packaging company Packlane. Oodles of conversions? Oodles of effort?

Landing Pages 143

Landing Pages eCommerce Paid Search Agency Campaigns 143

Optinmonster

JANUARY 27, 2022

Lightbox popups (also called modal popups) are one of the most effective ways to convert your website visitors into email subscribers and customers. But if you are ready to get right to creating, click here to jump to the tutorial! Just a few clicks and your lightbox popup is live. Click here to get started ?.

Display 116

Display Trigger Marketing Rules Lead Scoring 116

Unbounce

JULY 22, 2021

Hmm, yeah, not exactly someone with conversion rates top of mind.). In fact, you probably wish you could just skip over the whole thing and get straight to the destination: more conversions. billion conversions!) That means you can spend more time watching those conversions roll in. So how exactly does it work?

Top of Funnel 145

Top of Funnel Landing Pages Work Management Marketing Management 145

ConvertKit

JUNE 21, 2021

We’ll teach you how to launch your product to get more customers and sales, even if you don’t have a big audience. With ConvertKit’s templates, you can customize fonts, colors, text, and imagery (we have a database of free images from Unsplash to choose from or upload your own!). Surveying past customers.

Paid Content 142

Paid Content Product Landing Pages Top of Funnel 142

Unbounce

AUGUST 31, 2021

The content is generated based on copy patterns already out there and published—so in a sense, you’re creating a copy of a copy of a copy. You’re still going to need a human to finetune it, but you’ll be able to produce at a much faster rate than you would have on your own. Click here”. A machine pretending to be human?

Marketing AI 145

Marketing AI Copywriting Landing Pages Work Management 145

Optinmonster

OCTOBER 9, 2023

They boost your conversions. With these benefits, sticky bars can increase your sales, email subscriptions, and overall conversion rates. Or, you can have a countdown to a specific holiday to remind customers that it’s time to order gifts. Once you’ve logged in, click the Create New Campaign button.

Template 59

Template Urgency Marketing eCommerce Display 59

Outgrow

MAY 12, 2024

Ulta Beauty’s “Skincare Routine Quiz”: A Personalized Marketing Case Study In today’s skincare market, brands want new ways to connect with customers. They want to understand their customers’ needs and concerns to offer the right products for their skin types.

Case Study 52

Case Study Case Studies Outgrow Studies 52

Optinmonster

OCTOBER 7, 2020

Do you want to add a custom modal popup in Drupal, but you’re struggling to set it up? That’s why, today, we’re going to teach you how to set up a custom modal popup for Drupal in under 10 minutes. They can either: Click the small “X” button in the corner. Adding a Custom Modal Popup to Drupal.

Terms and Conditions 83

Terms and Conditions Click Rate Template Trigger Marketing 83

Optinmonster

AUGUST 3, 2021

ActiveCampaign is a powerful platform that lets you automate your entire customer experience. This means you can grow your email list at incredible rates! OptinMonster is a premium WordPress plugin that lets you maximize your leads and conversions. Click here to get started ?. Step 3: Customizing an OptinMonster Campaign.

API 83

API Trigger Marketing Rules CAN-SPAM 83

Martech Advisor

APRIL 6, 2020

For instance, an e-commerce marketer who is a conversion rate optimization (CRO) expert, needs to have a solid grasp of copywriting, design, and analytics as they’ll exactly know what to tweak to boost the conversion rate of the e-commerce store. Conversion Rate Optimization (CRO). Email Marketing.

Marketing Automation Services 103

Marketing Automation Services Work Management Advertising Agencies Marketing Management 103

Optinmonster

OCTOBER 22, 2020

Store owners and publishers use notification bars to grow their subscribers and sales. Content publishers use notification bars to: Increase subscribers by asking people to sign up. With OptinMonster ‘s floating bar templates, you can run campaigns such as: Showing a free shipping offer. Click Create New Campaign.

Banners 90

Banners Display Click Rate Custom Publishing 90

Optinmonster

SEPTEMBER 8, 2022

That’s because you can precisely track open rates, engagement, and number of conversions from each email. Email marketing ROI is highest because it’s a direct way to reach your customers and build brand awareness. You spend 5 hours per month working on your email marketing, and the hourly rate you pay yourself is $75.

ROI 80

ROI Email Marketing Marketing Analytics Tools Marketing Budget 80

Optinmonster

AUGUST 15, 2022

A net promoter score (NPS) survey helps you understand how loyal your customers are to your company. It’s an important metric for keeping your customers happy and your business healthy. Customers pick an answer from a 10-point Likert scale, with 0 being the least likely and 10 being the most likely. What Is An NPS Survey?

Customer Surveys 98

Customer Surveys Terms and Conditions Click Rate Template 98

Optinmonster

OCTOBER 2, 2020

Lightbox popups can be an excellent way to: Greet new customers. Our campaigns are just as easy to modify and install as the choices offered on Wix, but with one crucial difference: we have more campaign types, templates, integrations, and targeting rules that you can use to get more leads and grow your business. Grow your email list.

Trigger Marketing 96

Trigger Marketing Template Rules Display 96

SocialPilot

JANUARY 14, 2024

It mellows down the formal tone of the email and heightens the response rate by connecting with your followers. Besides, for businesses, LinkedIn has rolled out some amazing new features such as Post Templates, Link Stickers, and Pinned Comments to help businesses engage better with their community and drive them.

Statistics 78

Statistics Linkedin User-Generated Content CTR 78

Optinmonster

APRIL 16, 2021

It makes it easy to build your email subscriber list, optimize conversion rates, and grow your business. You can connect your Weebly site to Mailchimp in just a few clicks. For instance, OptinMonster comes with 50+ beautiful templates to design your lead generation campaign in minutes. Click here to get started ?.

API 75

API Display Lead Generation Template 75