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Meta Description Examples & Tips To Boost Your Click Rates & SEO

Optinmonster

When it comes to search engine optimization (SEO), you’ve probably heard plenty about keyword research , compelling headlines , and overall content optimization. But do you know how to write meta descriptions that will boost your click rates and drive more traffic to your site? Because they work!

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9 Ways to Increase Email Open and Click-Through Rates

SmartBug Media

In fact, Litmus Research found that the ROI on email marketing is 38-to-1. Why wouldn’t you want to optimize your email marketing strategy? To do that, let’s talk through how you can increase email open and click-through rates. Increase Email Open Rates. Increase Email Click-Through Rates.

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Maximizing Efficiency with B2B Marketing Automation: Key Strategies

Webbiquity

Image credit: Mikael Blomkvist on Pexels This also applies, of course, to B2B marketing. Ideally, marketers focus their time on performing high-impact tasks that need our knowledge, expertise, and experience. So, why not let B2B marketing automation take care of the rest? What is B2B Marketing Automation?

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7 Cool Examples of Trigger-Based Marketing Emails

LeadSquared

Automated email marketing and trigger-based marketing emails go hand in hand. To maximize your content marketing benefits and increase return on investment (ROI), you can use trigger-based emails to get the visitors to return to your website. The triggers are dependent on customer interests and actions.

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Five Strategies You Can Use Right Now for Better Email Marketing Personalization

Webbiquity

Most consumers are inundated with marketing emails on a daily basis. Email personalization is a strategy brands use to generate customized emails for each recipient on their email list to increase open rates. The Importance of Email Personalization in Marketing. 6X higher transactional rates. Segment your subscribers.

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The Secret of Using Emotional Headlines

Marketing Insider Group

Emotional headlines are one of the most powerful marketing tools. A correctly-used emotional headline will make an immediate impression on readers and spark interest in your content. Reaching your audience and optimizing your content for conversion is as easy as understanding how to use emotional headlines. Key Takeaways.

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Top 10 Essential Triggered Email Marketing Campaigns for 2020

Valasys

Email marketing is amongst the oldest and most profitable affairs of B2B digital marketing mix. According to a report by DMA , in 2019 for every $1 spent on email marketing, the average return is $42. According to another insight by Webfx , triggered email marketing campaigns have as much as 70.5%