Top Rank Marketing

MAY 15, 2024

In 2023, the top-ranked result of a SERP in Google generated 39.8% CTR rates, with the second and third-ranking results getting 18.7% Find the Performance section on the menu sidebar to the left of your results and click on the “Search Results” tab beneath it. Where you are ranking on Google SERPs of that search phrase.

Lead Scoring 97

Lead Scoring Lead Ranking SEO SERP 97

Contently

MAY 20, 2024

Most of us content marketers consider the content side of SEO at the very beginning of any project; we’ve become adept at marrying ideas with the right keywords, information, and heading structures so that the message and SEO go together harmoniously—like peanut butter and jelly. Why Does Technical SEO Matter to Content Marketers?

SEO 148

SEO Lead Scoring Lead Ranking Content 148

Conductor

MARCH 29, 2022

But both this and the previous monthly change charts indicate that the rate of eCommerce growth may be slowing. The decreasing eCommerce growth rate may be linked to a national decline in pandemic precautions. The resurgence of in-person shopping could account for the slight decline in eCommerce growth rate. What does this mean?

eCommerce 115

eCommerce Paid Content Features Trends 115

Contently

MARCH 14, 2023

In fact, nearly 50% of shoppers today begin their research with a search engine — so ranking on the first page of search engine results pages (SERPs) can offer serious opportunities to reach your ideal customers. That said, brands should embrace both social media and a solid SEO strategy to make the most of their content marketing campaigns.

SEO 190

SEO Content Marketing Tips Long Tail Marketing 190

Brightedge

AUGUST 17, 2021

By performing SEO rank checking, you can gather valuable insights, like: SERP POSITION. Where do your target keywords rank in search overall, and which of your keywords rank highest in the SERPs (search engine results pages)? A higher-ranked business competitor steals not just a click from you, but market share as well.

SERP 96

SERP SEO Keywords Click Rate 96

ClearVoice

AUGUST 6, 2021

What’s a featured snippet? Featured snippets are a type of search engine results page (SERP) feature that may appear at the top of an organic search results page—typically the first. Featured snippets show up in position zero, which means they sit above even the first organic search result.

Features 72

Features Google SERP Click Rate 72

Optinmonster

JANUARY 29, 2024

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics. Here’s how you work it out: Step 1.

Paid Content 108

Paid Content ROI Content Marketing Marketing Analytics Tools 108

KoMarketing Associates

MAY 13, 2020

Since Hummingbird, featured snippets have become much more prominent in search as Google has become smarter and aims to provide information quicker and more effectively than before. Google’s featured snippets have been a welcomed addition to the SEO community as well. Why Featured Snippets are Important for SEO.

Features 165

Features Google B2B Marketing Top of Funnel 165

Moz

JANUARY 24, 2019

Posted by TheMozTeam From carousel snippets to related searches to “People also ask” boxes and “People also search for” boxes , the Google SERP is jam-packed with features that not only aid in keyword list creation but can help you better understand the topics your unique search landscape is structured around.

SERP 51

SERP Features Long Tail Marketing Keywords 51

Marketing Insider Group

DECEMBER 19, 2022

A correctly-used emotional headline will make an immediate impression on readers and spark interest in your content. By using specific language in content marketing and copywriting, you can nudge your audience towards engaging with and sharing your content, ultimately driving more traffic to your site.

Copywriting 265

Copywriting Click Rate Urgency Marketing Lead Scoring 265

Conductor

JANUARY 24, 2020

On January 22nd, 2020, Google rolled out a change to featured snippets (FS), the information block that appears at the top of a search results page (SERP). If a site owns the featured snippet for a search, the URL in the featured snippet will no longer appear as a “standard” organic listing.

Features 111

Features SEO CTR SERP 111

Top Rank Marketing

MARCH 18, 2024

When in use, SGE will provide an “AI-powered snapshot” of information requested in a query at the top of the resulting search engine results page (SERP). This owes in part to AI and changes to the makeup of SERPs, but it also relates to evolving habits of users (e.g. using TikTok for search ).

Traffic 83

Traffic SERP Guidelines User-Generated Content 83

Moz

NOVEMBER 13, 2018

Posted by Emily.Potter Google’s increasing dominance of their own search engine results pages (SERPs) has kicked up a lot of panic and controversy in the SEO industry. But if you have done a traffic drop analysis and reached the conclusion that you're likely to be suffering from a change in SERP features, then keep reading.

SERP 53

SERP Paid Content Traffic Features 53

Convince & Convert

DECEMBER 15, 2023

Gone are the days when SEO was important just for the SERP. You rank higher on search engine results, which drives more clicks to your profile and content. At the core of SEO is directing the audience towards the most relevant content, businesses, and individuals. Tim Hanson is doing the same.

Social Media 159

Social Media SEO Cost Per Click Media 159

Contently

SEPTEMBER 19, 2023

The new feature is part of Google’s ongoing efforts to shift its search algorithm away from a strict focus on keywords and toward a more nuanced understanding of search intent. These changes are forcing marketers to reconsider how we optimize and create content. Wait, What Is Google Perspectives? Not exactly.

Marketing AI 78

Marketing AI Google Marketing & Strategy SERP 78

Hubspot

NOVEMBER 5, 2020

So if you’re looking to use surround sound in 2021, the two of us (that’s Irina Nica and Alex Birkett ) thought we’d end this short series with a handful of resources: the formula HubSpot uses to measure progress, our proprietary surround sound tracker (aka the SERP Tracker), and a sample of results to hopefully inspire your own endeavor.

SERP 83

SERP Marketing Automation Services Work Management Lead Scoring 83

Hubspot

APRIL 6, 2018

In simplified terms, a SERP (which stands for Search Engine Results Page) contains two types of content: organic and paid results. Although on-page SERP features are optimal for the user, they can make it harder for marketers to get noticed in organic search results, even when they're ranking #1. What Does SERP Stand For?

SERP 76

SERP Google Verticals Keywords 76

Contently

AUGUST 2, 2021

So you’re consistently pumping out engaging content and have a solid distribution strategy in motion. Now you need to know how that content is performing, who’s visiting your website, and how you can hook your audience so they’ll return. Let’s take a look. Google Analytics.

Paid Content 144

Paid Content Budget Programs Analytics Tools 144

ClickZ

JULY 16, 2021

With countless companies competing for the same audience, digital marketers need to develop a highly effective and targeted content strategy to find a way through the crowded market and connect with potential customers. Content created in partnership with Semrush. The three steps to decode your SERP standing and opportunities.

Lead Scoring 141

Lead Scoring Lead Ranking Keywords SERP 141

ClearVoice

DECEMBER 7, 2020

So, you want to be a great marketing content writer. If you’re not optimizing your content, it probably won’t perform as intended when published. Learn the basics of SEO to become a capable marketing content writer. 6 basic SEO skills for marketing content writers. How to use search intent for content writing.

SEO 108

SEO SERP Content Keywords 108

Brightedge

FEBRUARY 20, 2020

Over the past few years, we have seen a number of changes to Google’s SERP. The search engine giant has worked to create a universal search results page that accurately targets the user intent, with the goal being that the user finds the SERP so helpful that they continue to return to the search engine whenever they have new queries.

Features 49

Features Lead Scoring Lead Ranking Google 49

BenchmarkONE

JULY 22, 2021

If you’re involved in SaaS content marketing , metrics are vital to your strategy. However, just as looking at call center KPI s throws up unexpected metrics, content marketing has overlooked metrics of its own. Give your content marketing a boost with these new approaches to performance tracking. Content Engagement.

Top of Funnel 95

Top of Funnel Lead Ranking Multi-Touch Attribution Content Marketing 95

Martech

MAY 3, 2023

Are they showing us our “must-have” features? Knowing how the system treats information types will impact how you ascribe value to certain keyword terms, make decisions about keyword and content choices and affect the ROI of your search marketing efforts. How do you track and report on SERP features?

Enterprise Management 107

Enterprise Management Digital Asset Management Work Management Marketing Management 107

seo.co

MAY 11, 2022

Generally speaking, SEO works by optimizing your content to be what search engines consider relevant to what users type into the search bar. These pages are called the Search Engine Results Pages, or SERPs for short. However, SEO only applies to Google Business listings, Featured Snippets, and the SERPs.

SEO 105

SEO SERP Tips PPC 105

Navigate the Channel

JUNE 19, 2023

After you hit publish on the content you’ve created, it can be tough to manage your ROI expectations. Your content writers are good, fast and know what they’re doing, so why shouldn’t you expect hundreds of views and requests for further information or engagement? And, like a charm, that headline brought the clicks.

Traffic 65

Traffic Marketing & Strategy Marketing Strategy Paid Search Agency 65

Hubspot

DECEMBER 21, 2017

As it turns out, Google is likely eating your blog traffic -- specifically, its featured snippets. What Is Google's Featured Snippet? A featured snippet is a concise response to a Google search query. The number of featured snippets on search engine results pages (SERPs) has grown 328% since summer 2015.

Traffic 77

Traffic Features Google SERP 77

Spiralytics

JULY 19, 2023

However, keep in mind that WordPress is a CMS (content management system). In fact, many brands have started utilizing the WordPress Schema Plugin to make their website content discoverable in the massive digital space. In fact, a website that takes more than 3 seconds to load tends to experience a low conversion rate.

CMS Development 91

CMS Development Optimization SEO Practices 91

Convert

JULY 28, 2021

Give them information, offer to compare features, invite them to contact for help, etc. Finteza is a great tool for that as it allows you to narrow your data down to any specific traffic source or landing page: RELATED CONTENT: Uncover Your Website’s User Experience and Usability Conversion Barriers. Content Remains King.

SEO 145

SEO SERP Trends Keywords 145

DAGMAR Marketing

DECEMBER 17, 2021

Once added, it shares important information with search engines like Google, allowing it to match search intent and enhance the appearance of your page on SERPs by making rich snippets more appealing. The easier it is for Google to read your website’s content, the more relevant search queries your law firm can show up for.

SERP 103

SERP Click Rate SEO Wikipedia 103

Top Rank Marketing

JANUARY 24, 2024

It is the framework that guides your approach to gaining visibility in search engine results pages (SERPs) for terms valuable to your business. As third-party tracking cookies fade out and paid media rates rise, organic SEO is an increasing priority for marketing leaders who want to foster long-term growth with limited budgets.

Marketing AI 140

Marketing AI SEO Ad Building Marketing & Strategy 140

Content Marketing Institute

JANUARY 23, 2018

Google is the most effective vehicle for driving targeted clicks to your content. One big change is the introduction of featured snippets. Are they featured snippets or answer boxes? Not all featured boxes drive exposure to publishing sites, so let’s make things clear from the start. Click To Tweet.

FAQ 105

FAQ Traffic Features Trigger Marketing 105

Hubspot

SEPTEMBER 17, 2020

Examples like adamenfroy.com , ryrob.com and GrowthMarketingPro come to mind, where the majority of their content follows this format. It’s important to build out product pages for decision-level keywords, architect a pillar and cluster content strategy , build some links, and try to rank for these terms. Image Source.

Hubspot 101

Hubspot Marketing & Strategy Marketing Strategy SERP 101

Conductor

MARCH 17, 2022

It’s not like paid search where you can easily attribute a click on an ad to a keyword and measure the conversions against your initial investment to see if it was worth it. Content marketing ROI is the way to measure how much revenue or conversions your content brought in based on the amount of money, time, or resources spent on it.

ROI 104

ROI SEO Paid Search Agency Lead Ranking 104

SmartBug Media

FEBRUARY 5, 2020

Long gone are the days of publishing high volumes of low-quality, wafer-thin content and expecting your search engine rankings to increase. This blog post will cover nine SEO-friendly content writing tips to improve rankings. Optimize Content to Obtain Google Featured Snippets. Update Old Content.

SEO 87

SEO Tips SERP Content 87

Kevin Indig

MAY 29, 2023

The “generate” button lets Google measure how interested users are in AI results and test engagement (I noticed clicking it will expand AI Snapshots by default in my next searches). Generative AI answers might be harder to cache than web results, but even a rate of 10-20% of lower cost significantly.

Lead Ranking 139

Lead Ranking Generation Lead Scoring Forecasting 139

FunnelEnvy

FEBRUARY 5, 2024

In response, the search and web ads giant is revamping its search engine results page (SERP). From this point on, it will be all the more essential to acknowledge Google’s changes and the role of AI in powering on-page search engine optimization (SEO) and Pay-per-click (PPC) ads to boost SaaS website traffic.

Paid Content 62

Paid Content PPC Traffic SEO 62

Conductor

NOVEMBER 22, 2021

Meta tags are important for ensuring your content is SEO-optimized. It can be used for both search engines and users to preview page content. It’s the preview text that the user sees on the search engine result page (SERP). Meta tags are the first impression someone has of your page on a SERP. What are meta tags?

Tagging 110

Tagging SEO SERP Lead Scoring 110