The Point

MAY 19, 2020

Note: rarely, if ever, will one organization employ every one of these features. Nonetheless, the degree to which you currently employ few, some, or most of these features says a lot about the sophistication of your program relative to best-in-class companies, and the associated potential for improvement.

Lead Nurturing 299

Lead Nurturing Class Budget Programs Lead Scoring 299

Marketing Insider Group

JUNE 19, 2023

How can you gather intel to help you improve your content marketing strategy? Learn how to perform and ace competitor content analysis in this simple breakdown. Image Source Key Takeaways: Competitor content analysis helps you understand your competition’s content marketing strategies.

Analysis 289

Analysis Top of Funnel Advertising Agencies Content 289

Conductor

OCTOBER 11, 2022

With Google constantly updating its search algorithm and how it ranks content, it can be difficult to keep up and ensure your content marketing strategy remains aligned with the latest best practices. These search engine results page (SERP) features typically appear at the top of the results page that follows any search.

SERP 124

SERP Lead Scoring Lead Ranking Paid Content 124

Optinmonster

JANUARY 29, 2024

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics. Here’s how you work it out: Step 1.

Paid Content 105

Paid Content ROI Content Marketing Marketing Analytics Tools 105

Marketing Insider Group

NOVEMBER 23, 2023

What does a good content marketing strategy look like? Why is content marketing king? Whether you are new to the riveting world of content or are a self-ascribed expert (i.e. content addict), there is always more to learn. They say ‘content is king’, but, if handled well, it is far more than this.

Content Marketing 223

Content Marketing Work Management Paid Search Agency Marketing Management 223

Delivra

JANUARY 2, 2019

Two of the most important metrics are the click-through rate and the click-to-open rate. Click-through rate vs. click-to-open rate. The click-through rate (CTR) simply measures how many emails resulted in a recipient clicking your call-to-action link.

Click Rate 51

Click Rate Open Rate CTR Email Marketing 51

ClearVoice

MARCH 14, 2024

You can’t overlook the value of email marketing when it comes to content distribution. After all, content marketing is highly regarded for its exceptional capability of generating an ROI of over 3,600 percent. percent for open rates, which is generally considered outstanding by industry standards. Use power words.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

Marketing Insider Group

MARCH 6, 2023

Now is the time to become an expert on creating video content. With all of the benefits that come along with creating video content, like building your brand identity and increasing your SEO , there’s no reason why your company should miss out. If you haven’t already, this is your sign to hop on the video content bandwagon.

Video Marketing 296

Video Marketing Content Marketing Content Paid Search Agency 296

KoMarketing Associates

MAY 13, 2020

Since Hummingbird, featured snippets have become much more prominent in search as Google has become smarter and aims to provide information quicker and more effectively than before. Google’s featured snippets have been a welcomed addition to the SEO community as well. Why Featured Snippets are Important for SEO.

Features 165

Features Google B2B Marketing Top of Funnel 165

Act-On

NOVEMBER 7, 2023

Fact: Content marketers could be doing much more with their content. Way too many of us just publish, promote our content only briefly (if at all), and then move on to the next piece. We don’t republish our content. We don’t repurpose our content. Do you even repost your content on social media?

Social Media 176

Social Media Top of Funnel Media Marketing Automation Services 176

The Forward Observer

OCTOBER 13, 2023

High-Impact Content Marketing: Strategies to Make Your Content Intentional, Engaging, and Effective by Purna Virji About the Book Create meaningful engagement, drive conversion rates and boost customer retention with this crucial resource to unlocking the true potential of your content marketing strategy.

Planning 130

Planning Top of Funnel Content Marketing PPC 130

Anyword

MARCH 14, 2024

The challenge, however, has always been to predict the impact of your content before it goes live. Enter Anyword’s Benchmarking feature, a tool designed to dispel the fog of uncertainty surrounding content creation. This allows you to know how well your new content will do before publishing it.

Advertising Benchmark 92

Advertising Benchmark Lead Scoring Lead Ranking Comparison 92

Oktopost

OCTOBER 28, 2020

If your employee advocacy board is anything like ours here at Oktopost, you have lots of good content to choose from. To access filters, click on the funnel icon in the top right corner of your advocacy board. But don’t mistake it for just a usability feature, filters can actually help boost engagement and adoption of your program.

Peer-to-peer 136

Peer-to-peer Features Click Rate Top of Funnel 136

Webbiquity

APRIL 30, 2024

Content Authenticity Statement About 70% of this blog post was human generated. These answers can then be combined with keyword research to build out helpful web page, blog post, and thought leadership content. Optimize your content: Ensure that your website content is well-structured, informative, and optimized for search engines.

Marketing AI 155

Marketing AI Marketing Websites Privacy Policies B2B Thought Leadership 155

The Forward Observer

NOVEMBER 10, 2023

Content Marketing Strategy: Harness the Power of Your Brand’s Voice by Robert Rose About the Book Do you know how to turn the attention your content receives into profit? With a meaningful content marketing strategy, you can. An organization’s content communicates everything to consumers.

Marketing & Strategy 130

Marketing & Strategy Marketing Strategy Planning Content Marketing 130

Marketing Insider Group

JUNE 14, 2021

Videos are easy to digest, can help people understand your business better, and will bring life and motion to your content and messaging. Video can be entertaining and educational while helping you connect with your audience on a deeper level than other types of content marketing. Create Your Video Content. Quick Takeaways.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Sprout Social

FEBRUARY 6, 2023

With so many competing social media ecosystems, it can be overwhelming to keep track of all the features. But we’ll discuss the common social media features brands benefit from the most and a few untapped features to consider. For example, the link in bio feature can direct your audience to more content on your website.

Social Media 100

Social Media Features Media Curation 100

Conductor

MARCH 29, 2022

But both this and the previous monthly change charts indicate that the rate of eCommerce growth may be slowing. The decreasing eCommerce growth rate may be linked to a national decline in pandemic precautions. The resurgence of in-person shopping could account for the slight decline in eCommerce growth rate.

eCommerce 115

eCommerce Paid Content Features Trends 115

Webbiquity

OCTOBER 7, 2014

But after that success, how do you make the most of Twitter as a traffic driver to your blog posts, landing pages, and other valuable content? Through a few tactical tweaks to your tweets, you can achieve a higher click through rate and more traffic to your digital properties. Command Them To Click. So you can turn “bit.ly/jd59i8”

Click Rate 100

Click Rate Twitter CTR Eye-Tracking 100

Marketing Insider Group

FEBRUARY 23, 2021

Case studies are one of the most powerful forms of content to have in your marketing repertoire. The longer-form content goes more in depth to describe a problem, solution, and outcome – all while keeping the customer at the center of the story. You can incorporate case studies in content marketing in a myriad of ways.

Case Studies 283

Case Studies Case Study Studies Top of Funnel 283

ClearVoice

AUGUST 6, 2021

What’s a featured snippet? Featured snippets are a type of search engine results page (SERP) feature that may appear at the top of an organic search results page—typically the first. Featured snippets show up in position zero, which means they sit above even the first organic search result.

Features 72

Features Google SERP Click Rate 72

The Forward Observer

MARCH 29, 2024

Featuring original research, case studies, and interviews with industry professionals, the book also shows how to generate content to attract attention and gain trust, work with B2B influencers, and create a social selling culture. Just click here to provide your postal address (I’ll send it anywhere in the world)!

Social Marketing 169

Social Marketing B2B Marketing Marketing & Strategy Marketing Strategy 169

BenchmarkONE

DECEMBER 1, 2022

What makes it so engaging and entertaining is not just the way content is presented to users but that the platform has evolved over time to fit the needs its users have. . However, to expand visibility and reach your audience with Instagram, you must leverage every feature available to you. Let’s dive straight in! Sell on Instagram.

Small Business Marketing 73

Small Business Marketing Features Business Tagging 73

Contently

MARCH 14, 2023

That said, brands should embrace both social media and a solid SEO strategy to make the most of their content marketing campaigns. SEO Recommendations for Content Marketers The misconception that you can forsake SEO recommendations in favor of social media marketing is just one of the many myths surrounding SEO. .”

SEO 137

SEO Content Marketing Tips Long Tail Marketing 137

Contently

APRIL 25, 2023

Boosted Posts and Stories Put your organic content to work with boosted posts and stories, a type of Facebook ad that amplifies the reach of existing content through paid campaigns. Embrace this strategy to breathe new life into your content and maximize its potential for audience engagement.

Top of Funnel 161

Top of Funnel Cost per Acquisition Cost per Lead Distribution 161

RebelMouse

OCTOBER 5, 2023

Artificial intelligence (AI) has revolutionized content creation by helping individuals and businesses meet readers' demands to create high-quality and related content recommendations. Related content is information relevant to specific topics or user interests.

Marketing AI 109

Marketing AI Content Work Management Loyalty 109

Anyword

APRIL 22, 2024

This deep dive explores how Anyword seamlessly integrates with key marketing channels such as Facebook, LinkedIn, Google Ads, HubSpot, and Instagram, and examines the unique features that make it a powerhouse in marketing technology. Let’s explore how these powerful features can transform your marketing approach and drive success.

Analytics 98

Analytics Allocation Advertising Benchmark Lead Ranking 98

ClearVoice

SEPTEMBER 27, 2021

The future of work has progressed further at a more rapid rate, and digital content creators are in high demand from businesses and entrepreneurs alike. There are 10 features on @Instagram that help creators monetize content. Take a look at the features that can help you increase revenue. and the world.

Features 52

Features Ideal Customer Profiles Advertising Agencies Paid Search Agency 52

ClearVoice

MARCH 26, 2024

This article provides the ultimate guide to KPIs to help you measure the effectiveness of your content performance and distribution strategies. Key Metrics for Content Distribution “There are three objectives for content marketing: reach, engagement, conversion. Reach refers to the total number of users who visit a page.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

Sprout Social

MARCH 28, 2024

But with millions of posts flooding users’ feeds daily, how do you make sure your content gets noticed? LinkedIn hashtags are searchable, which increases your content’s reach and gets your posts in front of more of the right people. Table of Contents What are LinkedIn hashtag analytics? Hashtags may be the answer.

Linkedin 102

Linkedin Analytics Work Management Marketing Management 102

Delivra

SEPTEMBER 27, 2018

It’s clear that any improvements in email open rates can get you on the path to an overall improvement in your campaign goals. A boost in email click-through rates? Improving Email Click-Through Rates. Take a look at the following 12 ideas for improving your email click-through rates. Even better.

Click Rate 40

Click Rate Marketing Automation Services Open Rate Trigger Marketing 40

Scoop.it

SEPTEMBER 21, 2023

Do you want to know if your content curation strategy is successful? Content marketing is a general term for any article, video, email, or social media post made to attract leads and keep existing customers engaged. People decide whether or not they like a company based on the content they produce. What is Content Curation?

Curation 81

Curation Click Rate Content Open Rate 81

Hubspot

MAY 26, 2021

Discover the key features you should find in a bulk email service and the top providers in the market. In addition to getting direct access to your customer base, you can also track how your emails perform and test various methods to increase clicks and conversions. Some of these features will only be available in a premium package.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Features 98

Conductor

JANUARY 24, 2020

On January 22nd, 2020, Google rolled out a change to featured snippets (FS), the information block that appears at the top of a search results page (SERP). If a site owns the featured snippet for a search, the URL in the featured snippet will no longer appear as a “standard” organic listing. Some interesting news!

Features 111

Features SEO CTR SERP 111

Optinmonster

AUGUST 13, 2021

This list will give you features, pricing, and what you can expect when you switch over from ActiveCampaign. Leverage their 96% deliverability rate. Now where OptinMonster really stands out is its powerful targeting features. This feature works so well that NeilStrauss.com increased conversions by 125% ! Constant Contact.

Small Business Marketing 69

Small Business Marketing Pricing Price Features 69

ClearVoice

JUNE 28, 2022

Webmasters sometimes call this coveted spot a “zero-click” result or an “answer box,” but Google uses the term featured snippets. Here’s everything you need to know to understand how featured snippets work and see your content highlighted in Google’s search results. of all clicks.

FAQ 52

FAQ Features Optimization Click Rate 52

Hubspot

JUNE 26, 2020

Each day, millions of people around the globe visit the site to learn more about a topic, find YouTube content when Google-searching a question, or stream a YouTube video embedded on another brand's website. According to many marketers who manage video successfully, this content is definitely worth your effort in 2020. That's right.

Youtube 101

Youtube Features Keywords Click Rate 101