article thumbnail

What Is Click Through Rate? How Do I Maintain A High CTR?

Brightedge

3 min read Click through rate, or CTR, is a performance metric that helps you understand your audience and what content resonates. However, a good CTR doesn’t always mean higher conversions or better engagement with your site. How to get a good CTR? How to get a good CTR? How to maintain a good CTR?

article thumbnail

Your ‘welcome email’ has the highest open rate and CTR

Sword and the Script | B2B

Welcome emails enjoy open rates of 60% or more; for most marketers, this will be your best-performing email ‘campaign’ Anyone who follows me knows I harp on businesses to build their own list of subscribers. From where I sit, if you aren’t building subscribers, you aren’t really doing “ content marketing.” Why are the metrics so high?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Is Your Video Content Fulfilling Its Goals?

Marketing Insider Group

Video content is like the air we breathe – it’s everywhere, and there’s no escaping it. It’s time to embrace the chaos and create video content that leaves a lasting impression. It’s time to embrace the chaos and create video content that leaves a lasting impression. Each video is more than just a play button.

article thumbnail

Using Search Intent to Boost CTR and Relevancy

Spiralytics

Are your click-through rates (CTR) lower than usual? Understanding your CTR is key to attracting and maintaining high traffic. The post Using Search Intent to Boost CTR and Relevancy appeared first on Spiralytics Inc. Here's how.

CTR 127
article thumbnail

How to Increase CTR in Your Email Marketing Efforts

Litmus

They need to be engaged with your messaging and compelled to click and take action. Knowing how to measure and increase your CTR not only improves your email campaign performance, but keeps subscribers coming back for more. What is email click-through rate? What is email click-through rate?

CTR 75
article thumbnail

9 Tools & Tactics for Effective Paid Content Distribution

Marketing Insider Group

In a world where every click counts and attention spans are shrinking, it’s more important than ever to make sure your content not only reaches your audience but also resonates with them. This isn’t just about throwing content into the digital universe and hoping for the best. Why Zemanta?

article thumbnail

3 Text Tweaks that Boosted CTR

Anyword

Right before clicking ‘post’ ‘send’ or ‘publish,’ it’s always: Will this social post get users to click? If you were here last week, you’ll remember that the results of a recent experiment that we ran supported the idea that post text has a significant impact on performance metrics like CPC and CTR.

CTR 98