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Report: Digital Video, Mobile Remain Priorities for Marketers in 2020

KoMarketing Associates

As marketers look ahead to the coming months, digital video and mobile appear to be leading the way in terms of areas of investment, according to new research. on mobile, which is a 20.2% Interestingly, mobile surpasses digital video in terms of industry priorities for 2020. Focusing on New Marketing Priorities.

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Three Crucial Classes of Marketing Analytics Tools

Webbiquity

The final stage of the content marketing “circle” is analytics: the measurement and evaluation of the results of content marketing activities which feeds back into the first stage, content planning, in order to support data-driven strategic decisions. There are dozens of other web analytics tools on the market.

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Deep links for push notifications: Best of the MarTechBot

Martech

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Implement deep linking in your app: Integrate deep linking functionality into your mobile app. For this prompt, try selecting the marketing manager persona. Tone) Please keep answers simple.

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Building a Best-in-Class Martech Stack to Revolutionize Your GTM Strategy

6sense

For organizations like Aruba Networks, an access management, network infrastructure and mobility application solution for mobile enterprise networks, it’s important to remain differentiated in a competitive landscape through continued innovation. Presentation Slides: ? ?.

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Education as a Marketing Strategy: 8 Brands Doing Online Classes and More

Content Marketing Institute

However, some brands have taken this concept further by developing full-fledged classes and curricula for their audiences. Renasant Bank: Marketing strategy takes step above boring classes. Another tactic has been targeting each participating university with mobile and social ads. It’s a key market for us.

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Marketing to the 50+ crowd: A booming opportunity

Martech

Ogilvy’s 2030 Forecast asserts 60+ is the fastest-growing and wealthiest consumer class, representing a lucrative “silver economy” for product and service brands. So, how can marketers reach this broad and profitable segment? This is especially true in large urban centers. TV is as efficient as it is effective. Outspend on Temu.

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Our Global Data Coverage is Better Than Ever. Here’s How We Did It

Zoominfo

The rapid adoption of modern go-to-market (GTM) is creating immense opportunity for businesses in every sector and vertical. As companies in highly competitive industries look for new vectors to drive efficient and sustained growth, they’re increasingly turning to global markets.

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