Brightedge

JULY 1, 2020

5 min read While SEO and PPC are unique channels that both work well alone, combining insights and data from the two for greater results and more visibility can help your overall digital marketing strategy and help increase your ranks in the SERPs. What is the difference between SEO and PPC? When to use SEO and PPC together?

SERP 75

SERP PPC Top of Funnel SEO 75

Marketing Insider Group

AUGUST 28, 2023

According to 49% of marketers, organic search has the best ROI of any marketing channel. Keep an eye on competitors’ strategies (keywords, content quality, link building tactics and UX design) to create a unique yet relevant approach for better SERP rankings. SERPs aren’t fond of copied, poorly-written material.

SEO 205

SEO Lead Scoring Lead Ranking SERP 205

Marketing Insider Group

APRIL 11, 2023

Using SEO-based research and keywords to optimize content for high ranking on SERPs. Not only can it generate more qualified leads , but also improve your website’s ranking on SERPs, positioning your brand as a credible source. Sharing content on relevant platforms to promote content to target your audience. Optimization.

Marketing Automation Services 322

Marketing Automation Services Marketing Budget Paid Search Agency Service 322

Marketing Insider Group

APRIL 17, 2023

And if they do, they definitely don’t have the time to sift through Google SERPs to find the real marketing gems. 25 Best Marketing Articles No time to sift through Google SERPs? In fact, it’s quite the opposite – social media traffic only accounts for 3% of B2B traffic, making it super important for you to consider other channels.

Paid Search Agency 335

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 335

ClickZ

MAY 24, 2019

Google has updated mobile SERP design to show website names and icons. This acquisition points to that shift of consumers looking for private, cross-channel communication with brands. Google has updated mobile SERP design to show website names and icons. The left shows the previous SERPs, the right shows the refresh.

SERP 58

SERP Transparency Paid Search Agency Linkedin 58

Convince & Convert

DECEMBER 15, 2023

Gone are the days when SEO was important just for the SERP. User behavior is changing, and studies show that around 31% of consumers use social media channels to find answers to their queries. By optimizing for search results , you can make your social media posts and profiles land on their search results on every channel.

Social Media 157

Social Media SEO Cost Per Click Media 157

Marketing Insider Group

APRIL 10, 2023

Even if you do use Amazon as a sales channel, it’s probably not your only one (or even the most important). Despite important innovations like Google’s featured snippets , increasingly crowded organic SERPs are less useful for today’s e-commerce prospects. They’re more sophisticated consumers overall.

PPC 281

PPC Paid Content eCommerce Allocation 281

Marketing Insider Group

MAY 15, 2023

In this article, we’re outlining everything you need to know about B2B digital marketing, from identifying your target audience and analyzing competitors, to exploring different digital channels and building trust with your customers. SEO will help your website appear at the top of SERPs and generate an impressive amount of organic traffic.

B2B Marketing 310

B2B Marketing B2B Buyer Personas Mobile Advertising 310

Top Rank Marketing

MARCH 18, 2024

When in use, SGE will provide an “AI-powered snapshot” of information requested in a query at the top of the resulting search engine results page (SERP). This owes in part to AI and changes to the makeup of SERPs, but it also relates to evolving habits of users (e.g. using TikTok for search ).

Traffic 67

Traffic SERP Guidelines User-Generated Content 67

Marketing Insider Group

AUGUST 15, 2023

Quick Takeaways According to Search Engine Journal, 49% of marketing professionals deemed organic search as their most profitable marketing channel. But in order to reap the benefits of organic search, first you need to rank on SERPs. ” As a result, it keeps your website relevant and improves your visibility on SERPs.

SEO 235

SEO Marketing Agencies 2 Lead Scoring Lead Ranking 235

Sprout Social

JANUARY 10, 2017

You need to figure out how to promote your YouTube channel if you want to be successful. Here are 16 ways to promote your YouTube channel like a pro: 1. As a result, organic search is one of the best ways to promote your YouTube channel. A good way to promote your YouTube channel is to join in on the conversations.

Youtube 110

Youtube Paid Content Promotion Advertising Channels 110

Marketing Insider Group

FEBRUARY 27, 2023

Can you imagine seeing your content rank on Page 1 of SERPs? Sharing impactful content makes it more likely to be shared, raising your chances of reaching new prospects on social channels. The more often you post original content with value, the more impact it will have on your ability to rank on SERPs.

Lead Ranking 251

Lead Ranking Planning B2B Thought Leadership Lead Scoring 251

Animalz blog

MAY 15, 2023

SEO channel : There’s no question that AI will change SEO. Our theory: SERPs will become saturated with AI copycat content. Use your strengths to create a quality gap between your content and the copycat content that may saturate future SERPs. Why do you want to experiment with AI in the first place?

Marketing AI 127

Marketing AI Generation Content Marketing SERP 127

Tomorrow People

OCTOBER 27, 2020

Conversion Rates by Channel. SERP Position Zero. While most marketing teams suddenly adjusted to remote work, their customers made a more definitive switch to digital tools and channels as well. That includes taking a closer look at your content and channel strategy as well. On-SERP SEO is still very important. "

Lead Ranking 156

Lead Ranking Cost per Lead Marketing Qualified Leads Lead Scoring 156

Top Rank Marketing

OCTOBER 30, 2023

There are so many tactics, channels, metrics and tools involved with modern SEO that trying to keep them all straight can be downright scary! SERP (Search Engine Results Page): The page that displays the results of a user’s search query. With any B2B marketing strategy, it’s easy to get lost in the jargon.

Search Marketing 117

Search Marketing SEO Mobile Advertising Long Tail Marketing 117

Marketing Insider Group

DECEMBER 29, 2020

It now accounts for about 80% of all marketing channel budgets. Unlike past recessions, where businesses would retrench and wait out the storm, modern enterprises have shifted primarily to digital channels. Bring in the C-suite team early to share insights before designing channel strategies. Featured Snippets.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

ClickZ

JUNE 15, 2023

Let SEO drive your blogging strategy Blogging is a great way to capture additional SERP opportunities, including: Featured snippets Featured snippets rank on top of search results, immediately below the ads. Everyone knows that the more quality, natural backlinks you earn for your website will help improve your rankings on Google SERPs.

eCommerce 122

eCommerce Top of Funnel SERP Paid Search Agency 122

Navigate the Channel

JUNE 19, 2023

If your content is not in the first few search engine results pages (SERPs) people will go to other sources for the same or similar information. In Google, SERPs include organic search results, paid Google Ads results, Featured Snippets, Knowledge Graphs and video results. What channels do you use for marketing?

Traffic 65

Traffic Marketing & Strategy Marketing Strategy Paid Search Agency 65

Scoop.it

MARCH 14, 2024

Pro Tip: Turn your customers into influencers To replicate the same results for your brand, consider partnering with your existing customers to show real results to your prospects across your social media channels. However, if you partner with influencers, you can use their social channels and blogs to target the same long-tail keywords.

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

FunnelEnvy

FEBRUARY 5, 2024

In response, the search and web ads giant is revamping its search engine results page (SERP). Google’s New SERP and Search Generative Experience (SGE) Google’s new AI search experience, Google Search Generative Experience (SGE), integrates AI into the SERP. Ensure content is well-structured and easy to read.

Paid Content 62

Paid Content PPC Traffic SEO 62

Marketing Insider Group

JUNE 1, 2021

For example, if your goal is to nurture leads to become customers, you’ll be looking at specific metrics that contribute to this, like email engagement, since it’s the best nurturing channel. You’ll measure this by tracking the SERP ranking of all the keywords you’re targeting. What content are they consuming? Rank Metrics.

Marketing Analytics Tools 343

Marketing Analytics Tools Content Marketing Work Management Marketing Management 343

Brightedge

NOVEMBER 19, 2021

A majority of respondents (59%) described growth in the search channel this year. Only 13% of the audience saw a decline in the channel for 2021. Have you noticed differences in the SERPs this year? Notably, nearly half of respondents (46%) expect the organic channel to be an area of significant investment in the new year.

Webinar Metrics 135

Webinar Metrics SEO SERP Tagging 135

Martech

MAY 3, 2023

How do you track and report on SERP features? That location and reporting feedback helps to quantify strategic and tactical efforts, which is especially important given that these SERP features can drive substantial or more-targeted traffic. You will want to know if and where your site was listed on the results page.

Enterprise Management 110

Enterprise Management Digital Asset Management Work Management Marketing Management 110

Webbiquity

MAY 6, 2020

With so many channels available to interact with customers, it has become a measure of the ongoing practice of brands anticipating their customers’ needs and keeping in touch with them. However, compared to other channels, the potential of blogging is still under-realized. Here is a multi-channel approach to promotion.

Enterprise Management 204

Enterprise Management Work Management Marketing Management Multi-Channel 204

Martech

DECEMBER 13, 2023

As the new year dawns, the confluence of AI with existing frameworks will allow many to surge forward into new content streams and opportunities to connect with audiences via new channels. While dedicated feeds and channels are not new, we are starting to see that indexing participation in these feeds does not seem optional.

CMS Development 114

CMS Development SEO Trends API 114

Conductor

SEPTEMBER 23, 2021

If you want to climb up the search engine results pages (SERPs), it’s helpful to do a competitive SEO analysis to learn where your competition ranks and for what keywords. You’ll likely discover several previously unknown competitors scaling the SERPs for your top keyword targets. Consider the data channels available to you.

Analysis 119

Analysis SEO SERP Domain 119

Oktopost

DECEMBER 5, 2022

Making sure your social media pages appear in the SERP for branded search queries doesn’t take much work and serves an important function. Experts claim that visitors who stay on your website can still improve its SEO , even if they don’t come from the SERP. ↑ Social media is a powerful marketing channel in and of its own.

Social Media 115

Social Media SEO Lead Scoring Lead Ranking 115

Convert

JULY 28, 2021

Optimize for the Whole SERPs. With Google Search Engine Result Pages (SERPs) becoming more and more visual and interactive, it is becoming more and more important to look at the whole page instead of targeting a certain position. As Google SERPs are becoming more and more visual and interactive, so should your SEO strategy.

SEO 145

SEO SERP Trends Keywords 145

Conductor

NOVEMBER 4, 2021

But, as all SEO and Content Marketers know, there is nothing more terrifying than not showing up on the SERP. One of the most overlooked elements, Schema Markup, is semantic vocabulary that enhances your pages’ snippets on the SERP. Studies show that on average, webpages with schema markup rank four positions higher on the Google SERP.

Traffic 115

Traffic Features Marketing Websites Bandwidth 115

Go Beyond SEO

APRIL 13, 2023

Difference Between SEO and Other Law Firm Marketing Channels While there are many marketing channels available to attorneys, SEO offers unique benefits that cannot be achieved through other channels. Search engine optimization is the process of refining a website to improve its ranking in search engine results pages (SERPs).

SEO 78

SEO Dwell Ideal Customer Profiles SERP 78

Moz

FEBRUARY 20, 2019

Posted by BrankoK Too often do you see SEO analyses and decisions being made without considering the context of the marketing channel mix. You can see the whole SEO channel context analysis in this Data Studio SEO report template. As you’ll see below, organic search is their biggest channel in many ways. Let's dive in.

Analysis 55

Analysis Advertising Channels Marketing Analytics Tools SEO 55

Brightedge

JUNE 22, 2021

Without successful competitor intelligence, however, it will be a challenge to really succeed in the SERPs. For your brand to have a strong digital presence, ranking well on the SERPs is nonnegotiable. Competitive analysis is often overlooked in digital marketing strategies, as search marketers instead focus on keywords and backlinks.

Analysis 107

Analysis Keywords SEO SERP 107

Content Standard

MARCH 9, 2022

As Google’s algorithm changes, so do the strategies of SEOs, content creators, and marketers vying for the precious digital real estate that comprises its SERPs. Here are some recommendations that will help you benefit from the shift resulting from MUM’s release and stay at the top of the SERPs.

Lead Ranking 131

Lead Ranking SERP Content CAN-SPAM 131

Content Standard

FEBRUARY 24, 2016

As of Friday of last week, Google confirmed that it had permanently removed all right-hand ads on its SERPs (search engine results pages) worldwide, making room for ads at the top and bottom of the page. We’re all aware of the correlation between CTR and landing on SERP number one. Think your AdWords clicks are expensive?

SERP 40

SERP Paid Search Agency Cost Per Click Ads 40

Content Standard

FEBRUARY 24, 2016

As of Friday of last week, Google confirmed that it had permanently removed all right-hand ads on its SERPs (search engine results pages) worldwide, making room for ads at the top and bottom of the page. We’re all aware of the correlation between CTR and landing on SERP number one. Think your AdWords clicks are expensive?

SERP 40

SERP Paid Search Agency Cost Per Click Ads 40

SmartBug Media

FEBRUARY 4, 2020

This Moz report shows the overlap of ranking keywords from HubSpot, Marketo , and Pardot: SEMrush's keyword gap tool tells a similar story: Social Media and Promotion : Promotion Channel: What types of content are resonating best across your competition? For example, if Quora ranks well within the share-of-voice analysis, don’t fight Quora.

SEO 96

SEO SERP Domain Analysis 96

Navigate the Channel

SEPTEMBER 23, 2021

A search algorithm is simply the various ranking factors that Google, Bing and Yahoo use to determine what websites show up at the top of the search engine results page (SERP). Prior to this point, the search engine has used bots to crawl and index sites to find individual web page results to include in the final SERP. The biggest?

SERP 119

SERP Keywords SEO Search Marketing 119