An even better one: "'I don't look to jump over 7-foot bars: I look around for 1-foot bars that I can step over.' Keep this one in mind when you decide whether to fight a pitched battle for #1 placement on a high-traffic SERP. You might be far better off looking for smaller gains on longer-tail keywords, 2nd-tier engines, or by using day-parting or other segmentation technologies." Previous posts in this series: Best of 2008: SEO Guidance, Part 1 Best of 2008: Interactive PR, Part 1 Best of 2008: SEO Tools, Part 1 Best of 2008: Search Engine Marketing Best of 2008: Web Analytics

SEO has not exactly been a science: you have to optimize your site’s structure and content, and you ask other sites to link to you. Rank tracking (or SERP tracking): monitor your site’s rank for those keywords Link building : get high-quality links back to your site The Marketing Automation industry is evolving continuously. Many digital marketers are using marketing automation tools to automate lead nurturing.