The Point

JUNE 23, 2020

B2B marketing has seen a dramatic change in the last decade, driven by radical advances in marketing technology and the emergence of new channels. To download the SiriusDecisions report (free download, registration required), click here. If we’re to believe the experts, the following is true: * Email is dead. Cold-calling is dead.

Lead Ranking 264

Lead Ranking Enterprise Management Marketing Qualified Leads Account Based Marketing 264

Martech

DECEMBER 15, 2021

But if brands want to have better things — like increased engagement — marketers would be wise to adopt what’s called ‘co-innovation.’ Mankowski invited marketers to focus on three core components to help drive engaging brand experiences through co-innovation. It’s about being collaborative,” Mankowski said.

Co-Registration 106

Co-Registration Brand Identity Branding Lead Ranking 106

Customer Experience Matrix

FEBRUARY 26, 2012

Some of these channel marketing systems focus on lead distribution, some on locally-customizable promotion materials, and some on campaign management. All must mediate the delicate relationship between relatively sophisticated central marketing departments and their firmly independent channel partners. So it was worth taking a look.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Advertising Agencies Work Management 120

Computer Market Research

MAY 3, 2016

Vendors that participate within the indirect B2B sales funnel are left with an ambiguous marketing obstacle; a challenge that requires intuitive, transparent thinking in order to entice (and maintain) the interest of channel partners. Entice your channel partners with richly designed, diverse channel incentive programs.

Advertising Agencies 68

Advertising Agencies Advertising Channels Marketing Management Co-Registration 68

Computer Market Research

MAY 3, 2016

Vendors that participate within the indirect B2B sales funnel are left with an ambiguous marketing obstacle; a challenge that requires intuitive, transparent thinking in order to entice (and maintain) the interest of channel partners. Entice your channel partners with richly designed, diverse channel incentive programs.

Advertising Agencies 60

Advertising Agencies Advertising Channels Marketing Management Co-Registration 60

Webbiquity

MARCH 5, 2019

WorkOutLoud is a complete suite of online tools to help manage online communities in a few minutes by tailoring functions to be turned on or off based on requirements such as forums, surveys, online registration, instant messaging, email notifications and reports to support community activities. The rest is history. The Launch.

Enterprise Management 254

Enterprise Management Work Management Marketing Management Co-Registration 254

Hubspot

JUNE 23, 2020

Aside from explaining what will happen at your event, Clara Landecy, an associate marketing manager in our Dublin office, notes that you should also send emails or messages to remind registrants of why they signed up for it in the first place. Leverage Co-Branded Opportunities. Enable speakers and employees to promote your event.

Promotion 101

Promotion Hubspot Co-Registration Planning 101

ClickZ

NOVEMBER 6, 2020

Our latest Tech Talk features the Co-founder of Mopinion, Udesh Jadnanansing who shares insights into how the feedback process works and also how to take the necessary actions to provide meaningful change. Udesh Jadnanansing, Chief of Revenue and Growth, and the Co-founder of Mopinion talks about how you can improve your digital channels.

Enterprise Management 51

Enterprise Management Work Management Advertising Channels Marketing Management 51

SmartBug Media

JULY 14, 2020

Reduced Channel Management Costs. Besides increasing revenue, you should also recognize opportunities to create efficiencies to optimize your channel. PRM reduces channel costs by needing fewer tech tools, reducing marketing costs, and requiring less hands-on training. Enabling Scale Through Automation. Partner Satisfaction.

Work Management 102

Work Management Marketing Management Advertising Agencies Co-Registration 102

Marketing Insider Group

NOVEMBER 21, 2022

Some examples of venues that are becoming more popular for hosting events include warehouses, barns, gardens, museums, art galleries, and co-working spaces. Facial recognition is another highly useful application of AI that can be used in events for everything from security and streamlining registration to personalizing experiences.

Trends 280

Trends Marketing AI Co-Registration Conference 280

Heinz Marketing

JULY 26, 2022

With a wide variety of channels and methods available to organizations everywhere, standing out has become harder than ever. Or another event that you’re driving registration for? Co-host or sponsor an event. Partner marketing refers to a strategic collaboration amongst two or more groups. Why is it beneficial?

Advertising Agencies 93

Advertising Agencies Planning Co-Registration Bundling 93

Vidyard

AUGUST 26, 2020

They’re a great way to connect with your prospects and customers, and they’re considered one of the most effective content delivery channels. PayPal Integration: Accept registration fees through Zoom. Webinar Reporting: View metrics on registration, attendees, engagement, and more. In Registration , check Required.

Webinar Metrics 147

Webinar Metrics Co-Registration Bandwidth Demand 147

Salesforce Marketing Cloud

SEPTEMBER 13, 2021

But now, for the first time ever, we’re able to bring Dreamforce to everybody safely and without barriers – wherever they are, on the channel that’s right for them. Customer 360 Channel: Take notes on success stories from the Trailblazers who’ve lived them. Who goes to Dreamforce? Inspiration at Dreamforce.

Co-Registration 98

Co-Registration Broadcasting Paid Search Agency Communities 98

Hinge Marketing

JANUARY 9, 2020

What is Co-branding? Co-branding is a marketing strategy where two or more brand names form a branding collaboration around a product, service, or topic. This is where co-branding, especially co-branding with research, can launch your content to new heights of readership and engagement. Source: Red Bull Stratos.

Research 118

Research Co-Registration Brand Identity Branding 118

SmartBug Media

NOVEMBER 23, 2020

When connecting Zoom Webinar with Marketo Event Program, you are able to trigger automated emails for registrations, follow ups, and more. Ensure the channel type is set to Webinar upon creation. Click through to read helpful information on tokens, registration forms, triggered emails, and more. Now how do you get started?

Webinar Metrics 86

Webinar Metrics Marketo Budget Programs Co-Registration 86

sagefrog

FEBRUARY 7, 2024

In 2024, we’ll see more creativity with videos, such as posting clips on Facebook or LinkedIn to funnel new subscribers to your YouTube channel. Influencer marketing has also become part of the B2B world, with B2B marketing leaders co-creating content with their ideal customers. YouTube will be featuring a lot of video “shorts.”

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

nDash

JULY 30, 2021

Registration fees range from $799 to $1,499 for walk-up registrants. Registration fees range between $1,095 (standard pass) and $1,295 (all-access pass). Registration fees range from $1,395 to $2,195, depending on if you’re an OATUG member and staying inside or outside the Ascend hotel block. 2: Engage 2021.

Marketing AI 52

Marketing AI Co-Registration Demand Generation Agencies Advertising Agencies 52

SmartBug Media

MAY 20, 2020

Start by using these basic channels: 1. If you have a partner or another non-competitive group that dovetails nicely with your product or the subject, ask if they would be interested in co-promoting the webinar with you. In exchange, you can give them the registration and attendee list (be sure to disclose this to attendees).

Webinar Metrics 111

Webinar Metrics Promotion Co-Registration Trade Show 111

Litmus

JULY 8, 2021

Not recognizing the influence of your email marketing efforts on the performance of other channels like direct mail and social media. Indirect business impact as part of omnichannel campaigns or by influencing the performance of other channels more generally. Email channel success metrics. Email campaign success metrics.

Webinar Metrics 112

Webinar Metrics Deliverability CAN-SPAM Co-Registration 112

Martech

AUGUST 7, 2023

This involved information from external websites, registrations, player sheets, player reviews and more. Something we’re dealing with now with this Microsoft [AI-powered] Co-Pilot technology is having to sit down and say, ‘How far are we gonna push this? with social media, we no longer push anything to certain channels.

Campaigns 98

Campaigns Co-Registration Marketing AI Cable 98

SmartBug Media

SEPTEMBER 16, 2020

Your manufacturing company can host a webinar, or you can bring in other industry players to co-host a webinar in place of a trade show. Registration interface. Which channels should we use to promote it? Send registrants who didn’t attend a follow-up email with a link to the “on-demand webinar.” Polls/surveys.

Trade Show 105

Trade Show Webinar Metrics Planning Co-Registration 105

Customer Experience Matrix

APRIL 24, 2015

It identifies visitors based on IP address, domain, and registration forms on the publisher sites. It also attaches demographic information based on information they provide on the registration forms and the publishers have in their own profiles. In each channel, partners embed the Bombora data within their own products.

Bombora 120

Bombora Co-Registration B2B Advertising Agencies 120

Vidyard

APRIL 10, 2019

ConnectLeader : With ConnectLeader’s TruCadence®, sales reps can sequence multi-channel engagement via phone, email, social media, and now video with Vidyard GoVideo. Registration is free and available now. ” “Sales is becoming more personal every day. . ” “Sales is becoming more personal every day.

Outreach 103

Outreach Video Marketing Co-Registration Personalization 103

Marketing Insider Group

NOVEMBER 12, 2019

Advancements in technology mean that consumers are now expecting more personalization in their communications with brands, and this is going beyond digital marketing channels to become a key part of events too. Enhanced Personalization. This doesn’t mean that hotels are out completely though.

Trends 254

Trends Marketing AI Co-Registration Merchandising 254

Hinge Marketing

JUNE 9, 2020

For example, at Hinge, we tell clients that if they co-brand a webinar with us, we can double or triple the normal number of registrations they receive. Many of them have set new webinar registration and attendance records by working with us. Play 9: Leverage your subject matter experts in video and online formats. Technology.

Co-Registration 122

Co-Registration Multi-Touch Attribution Marketing Automation Services Terms and Conditions 122

RebelMouse

OCTOBER 9, 2023

Many publishers have used them to encourage newsletter signups, publication subscriptions, website registrations, app downloads, and other first-party data strategies. These work to reinforce your branding, emphasize key messaging, and encourage clicks to social channels, websites, or anywhere that serves your commercial goals.

CMS Development 65

CMS Development Industry CMS Automation Enterprise Management 65

Webbiquity

AUGUST 11, 2020

Webbiquity: What were the most effective channels or methods for you to get the word out to prospective customers when you first launched your product? I wanted to earn the respect of co-workers and customers based upon my skills and experience, rather than from a family relationship.). The Launch. Operating in more U.S.

Work Management 244

Work Management Marketing Management Budget Programs Allocation 244

Hubspot

APRIL 13, 2021

the number of registrants than an on-demand video, but the live webinar’s attendance also exceeded that of its on-demand counterpart by 23%. Create your own webinar channel to showcase all your on-demand and future webinars in one place. The live attendants were also more … well … attentive. Highly rated customer support ( 9.8/10

Webinar Metrics 87

Webinar Metrics Enterprise Management Budget Programs Work Management 87

Content Marketing Institute

SEPTEMBER 3, 2018

e-books, our blog, webinars, co-registration opportunities, etc.). However, we’ve found it’s more important to track conversions to email subscription, topics of interest, and registrations for a CMI activity such as Content Marketing World. What topic brought them to CMI (e.g., Talk to and learn from industry peers.

Webinar Metrics 109

Webinar Metrics Peer-to-peer Effectiveness Content Marketing 109

Vidyard

AUGUST 26, 2020

They’re a great way to connect with your prospects and customers, and they’re considered one of the most effective content delivery channels. PayPal Integration: Accept registration fees through Zoom. Webinar Reporting: View metrics on registration, attendees, engagement, and more. In Registration , check Required.

Webinar Metrics 65

Webinar Metrics Co-Registration Bandwidth Demand 65

Choozle

DECEMBER 4, 2018

Channel your inner flannel for a lumberjack-themed competitive, yet charitable doubles ping-pong tournament. Play doubles for $40 per co-ed team or just attend for $10 per person, with proceeds directly benefiting Harvesting Hope 5K and The Gathering Place. Team registration deadline: Friday, January 11th at 5pm MT.

Co-Registration 46

Co-Registration Education Advertisements Advertising 46

Vidyard

APRIL 10, 2019

ConnectLeader : With ConnectLeader’s TruCadence®, sales reps can sequence multi-channel engagement via phone, email, social media, and now video with Vidyard GoVideo. Registration is free and available now. Leveraging ConnectLeader’s breakthrough dialer stack, reps can follow up on a day’s worth of cadence tasks in just one hour!

Outreach 65

Outreach Video Marketing Co-Registration Personalization 65

RebelMouse

OCTOBER 9, 2023

Many publishers have used them to encourage newsletter signups, publication subscriptions, website registrations, app downloads, and other first-party data strategies. These work to reinforce your branding, emphasize key messaging, and encourage clicks to social channels, websites, or anywhere that serves your commercial goals.

CMS Development 52

CMS Development Industry CMS Automation Enterprise Management 52

Hinge Marketing

DECEMBER 16, 2020

Host a co-branded webinar : This is one of the fastest ways to start showing a return from your licensed content. Both organizations will promote the event and you will get a list of registrants and attendees – new names to add to your database. Seven Ways to Maximize Your Licensed B2B Content or Research .

Lead Scoring 119

Lead Scoring Lead Ranking Generation B2B 119

Brandpoint

APRIL 7, 2021

Or will much of this year play out like 2020 did, with Zoom meetings and webinar registrations, or even hybrid models for events? Think of your website as a 24/7 lead generation channel and what content you need to curate to see success there. Focus on true channel engagement. Zoom fatigue is so real,” said Jody.

Event Marketing 62

Event Marketing Social Marketing B2B Thought Leadership Budget Programs 62

SocialPilot

JANUARY 31, 2024

Objective HubSpot’s latest influencer marketing campaign aimed to derive more registration and brand awareness for its INBOUND 2023 conference. Co-connecting other relevant events can drive the audience from there to your pages. And its social media channels generated higher engagement.

Case Study 90

Case Study Case Studies Work Management Studies 90

markempa

JULY 1, 2013

Webinar platforms have become inexpensive and allow for easy production management, from setting up registration pages to interfacing with the audience to reviewing attendance metrics. Thomas’ promotion process includes: Setting up the registration page – an easy task since her platform allows her to clone previous events.

Webinar Metrics 120

Webinar Metrics Lead Generation Webcast Sales Qualified Leads 120