SocialPilot

JANUARY 31, 2024

Objective HubSpot’s latest influencer marketing campaign aimed to derive more registration and brand awareness for its INBOUND 2023 conference. Co-connecting other relevant events can drive the audience from there to your pages. With the multi-platform influencer campaign (blogs, videos, giveaways, website features, etc.),

Case Study 90

Case Study Case Studies Work Management Studies 90

Customer Experience Matrix

FEBRUARY 26, 2012

Some of these channel marketing systems focus on lead distribution, some on locally-customizable promotion materials, and some on campaign management. All must mediate the delicate relationship between relatively sophisticated central marketing departments and their firmly independent channel partners. So it was worth taking a look.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Advertising Agencies Work Management 120

Capstone Insights

SEPTEMBER 26, 2017

When a person goes to your website and submits an online registration form, that lead goes into your marketing automation platform. This approach tends to be used the most in: Channel lead: Organizations that drive the majority of their sales through the channel and not through a direct sales organization.

Lead Management 40

Lead Management Work Management Marketing Management Co-Registration 40

Hubspot

AUGUST 20, 2019

TL;DR: Fundraising requires lots of registration.). Cause-related marketing, also known as commercial co-ventures, are also regulated by law. Commercial co-ventures exist when a nonprofit organization makes an arrangement with a business to receive a percentage of sales. Commercial Co-Venture Donations.

Co-Registration 91

Co-Registration Peer-to-peer Multi-Channel Paid Search Agency 91

Vidyard

APRIL 10, 2019

ConnectLeader : With ConnectLeader’s TruCadence®, sales reps can sequence multi-channel engagement via phone, email, social media, and now video with Vidyard GoVideo. Registration is free and available now. ” “Sales is becoming more personal every day. .

Outreach 50

Outreach Video Marketing Co-Registration Personalization 50

Martech Advisor

MARCH 26, 2020

We've also got exclusive insights from Anand Jain, co-founder and chief strategy officer at CleverTap. Your target audience is available across different channels and on various devices. While multi and cross-channel marketing were effective a few years ago, consumers now expect the brand to deliver personalized CX.

Marketing AI 60

Marketing AI Top of Funnel Marketing Automation Services Co-Registration 60

Launch Marketing

FEBRUARY 15, 2018

B2B webinars are effective, multi-purpose marketing tools that can deliver valued thought leadership content, generate quality leads and further engage prospects already in the sales cycle. You can also test the inclusion of additional registration questions such as “do you use any of the following cybersecurity tools” for even more insight.

Webinar Metrics 59

Webinar Metrics Top of Funnel B2B Thought Leadership B2B 59

Heinz Marketing

JANUARY 9, 2018

To meet the objectives of this project, Heinz Marketing and SnapApp co-created a generational study to better understand and identify the generational differences, as well as the impact of those differences, on the B2B sales process and buyer’s journey. . – Melissa Nazar, Director of Content Strategy, SnapApp. The Business Impact.

Webinar Metrics 58

Webinar Metrics Top of Funnel B2B Marketing Marketing Strategy 58

Convince & Convert

JULY 29, 2012

But that inability isn’t the fault of social media as a channel, or the fault of social media software, or the fault of Facebook, or the fault of any other outside force. Jay Baer is a hype-free social media and content strategist & speaker, and co-author of The NOW Revolution. It’s the fault of businesspeople.

Social Media 138

Social Media ROI Media Correlation 138

Vidyard

OCTOBER 19, 2016

Online video is changing the way businesses connect and communicate with modern buyers,” said Michael Litt, co-founder and CEO of Vidyard. As a freshman in film school, he started his YouTube channel where he started posting his film projects, such as Jedi Kittens , which quickly went viral generating millions of views.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Vidyard

OCTOBER 19, 2016

Online video is changing the way businesses connect and communicate with modern buyers,” said Michael Litt, co-founder and CEO of Vidyard. As a freshman in film school, he started his YouTube channel where he started posting his film projects, such as Jedi Kittens , which quickly went viral generating millions of views.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Valasys

AUGUST 19, 2019

They fail to measure the implications of their content marketing strategies & don’t quantify & co-relate it to the business KPIs of their brands at large. Modern prospects start their buying journeys on diverse channels, including social media channels.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Pam Didner

JANUARY 1, 2021

Registrants found juggling WFM, families and multi-day online events exhausting even though they badly wanted to unite with friends and colleagues from previous years’ events. From leadership lessons to channel-specific deep dives, this series will advance key elements of your retail and ecommerce marketing strategy.

Conference 52

Conference B2B Marketing Marketing AI B2B Thought Leadership 52

Hubspot

JULY 29, 2022

Partner marketing teams can help create deals between companies to increase both of their reach with activities such as co-marketing, lead sharing, special offers, and more. About: Crossbeam lets you collaborate, co-sell, and co-market with every company in your partner ecosystem.

Enterprise Management 64

Enterprise Management Work Management Marketing Management Budget Programs 64

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

Salesforce recently rebranded their social marketing application as the Marketing Cloud, and their website says you can use their solutions to “optimize campaigns from lead to close, on every channel”. Channel Management. Email marketing is often the most important online marketing channel. Sales Forecasting. Call Logging.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Online Marketing Institute

NOVEMBER 28, 2012

32 percent use social media as an outbound marketing channel for demand generation. Multi-Platform. Critical Publishing Multi-Channel Strategies for Audience Acquisition and Retention. Registration-related Products. 56 percent use social media to get visitors to share messages socially, broadening reach.

B to B 40

B to B Paid Content Social Media CMS Development 40

MKT1

DECEMBER 12, 2023

Understanding the 4 high-level ways to drive growth Analyzing and understanding the 3 marketing strategy drivers (your inputs) Identifying and making room for big bets Part 2: What are the best channels for your startup? Campaigns often span across channels and funnel stages. What is a campaign anyway?

Campaigns 111

Campaigns Effectiveness Top of Funnel Marketing Analytics Tools 111

The ROI Guy

OCTOBER 11, 2010

In the current environment, marketers are still being asked to do-more-with-less, driving a significant change in strategies, campaigns and go-to-market channels. co-registration, email list purchases, etc.) navigation, placement of content, imagery, etc.)

Efficiency 40

Efficiency Marketing Budget Marketing Management Effectiveness 40

Biznology

JANUARY 5, 2015

Little, if any, in-depth data analysis of campaign effectiveness is done even though the show organizer has the data in their registration system. To meet attendance goals, satisfy exhibitors, and increase profits; trade show marketers frequently just “send more” to make up for the decrease in registration rates. Probably not!

Trade Show 80

Trade Show Co-Registration Cost Per Thousand CPM 80

Online Marketing Institute

JULY 31, 2012

The breakdown: “Capturing conversation outside brand-owned channels is not a perfect science, but at the moment, Radian6 is leading the pack. Multi-Platform/Focus Company. Registration-related Products. Tool: Radian6 (Salesforce) URL: Radian6.com City & Regional Publishing. Electronic Data Publisher. Internet/Online Only.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Engagio

MARCH 23, 2020

Capture, archiving and monitoring solutions extend across the industry’s widest breadth of channels, including email, social media, mobile/text messaging, instant messaging/collaboration, websites and voice. Upon joining Smarsh, I was working to grow our channel partner program and mobility solutions and platforms.

Enterprise Management 91

Enterprise Management Work Management Account Based Marketing Marketing Management 91

Attendify

DECEMBER 26, 2019

You can easily automate this process by customizing your registration form to include a field for attendees’ t-shirt sizes. A high-quality power bank with a multi-device cable is a clear winner. If we were hosting an event here in the AZ, we’d be sure to offer up some Cactus Candy from Scottsdale’s Sphinx Date Co.

Cable 57

Cable Co-Registration Multi-Channel Case Studies 57

BenchmarkONE

NOVEMBER 23, 2018

In today’s selling market, the best places to find leads are shifting away from traditional channels. To see the information, you need to fill out a multi-part lead form. A simple post to the webinar registration page works fine. Struggling to generate new leads for your business? Author Bio.

Social Media 76

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 76

Optinmonster

JANUARY 14, 2024

Marketo provides a comprehensive suite of tools for creating and managing targeted marketing campaigns across various channels, including email, web, social media, and more. It provides advanced tools to track, manage, and optimize advertising campaigns across various channels and platforms.

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Work Management Marketing Management 98

Adobe Experience Cloud Blog

DECEMBER 13, 2016

Instead of casting a wide net and hoping that some leads will convert, you start by identifying your ideal customers, or accounts (hence the name account-based marketing ), and then expand your outreach by engaging your prospects on the channels they are actively using such as social, mobile, email, display, and video.

Account Based Marketing 48

Account Based Marketing Lead Ranking Marketing Qualified Leads Paid Search Agency 48

Engagio

JUNE 2, 2020

Here are three advanced ABM tactics to help you hit your numbers today: Leveraging 3rd-Party Intent Data with 1st-Party Engagement Data to Read the Minds of Your Customers Achieving Personalization at Scale by Balancing Automation and Human Interaction Delivering Your Message Using the Right Channels in a Changing Landscape.

Sales Management 62

Sales Management Enterprise Management Top of Funnel B2B Sales 62

Engagio

MARCH 23, 2020

Capture, archiving and monitoring solutions extend across the industry’s widest breadth of channels, including email, social media, mobile/text messaging, instant messaging/collaboration, websites and voice. Upon joining Smarsh, I was working to grow our channel partner program and mobility solutions and platforms.

Enterprise Management 62

Enterprise Management Work Management Account Based Marketing Marketing Management 62

Engagio

MARCH 23, 2020

Capture, archiving and monitoring solutions extend across the industry’s widest breadth of channels, including email, social media, mobile/text messaging, instant messaging/collaboration, websites and voice. Upon joining Smarsh, I was working to grow our channel partner program and mobility solutions and platforms.

Enterprise Management 62

Enterprise Management Work Management Account Based Marketing Marketing Management 62

Attendify

DECEMBER 26, 2019

You can easily automate this process by customizing your registration form to include a field for attendees’ t-shirt sizes. A high-quality power bank with a multi-device cable is a clear winner. If we were hosting an event here in the AZ, we’d be sure to offer up some Cactus Candy from Scottsdale’s Sphinx Date Co.

Cable 41

Cable Co-Registration Multi-Channel Case Studies 41

DemandBase

JULY 21, 2020

Delivering Your Message Using the Right Channels in a Changing Landscape. Some vendors operate data co-ops, which collect data from tens of thousands of high-value analyst sites like Gartner, review sites like G2Crowd, and publications like Forbes. The channel mix that you used to heavily rely on has changed.

Sales Management 52

Sales Management Enterprise Management Work Management Top of Funnel 52

Engagio

MARCH 23, 2020

Capture, archiving and monitoring solutions extend across the industry’s widest breadth of channels, including email, social media, mobile/text messaging, instant messaging/collaboration, websites and voice. Upon joining Smarsh, I was working to grow our channel partner program and mobility solutions and platforms.

Enterprise Management 62

Enterprise Management Work Management Account Based Marketing Marketing Management 62

Engagio

MARCH 23, 2020

Capture, archiving and monitoring solutions extend across the industry’s widest breadth of channels, including email, social media, mobile/text messaging, instant messaging/collaboration, websites and voice. Upon joining Smarsh, I was working to grow our channel partner program and mobility solutions and platforms.

Enterprise Management 62

Enterprise Management Work Management Account Based Marketing Marketing Management 62

Optinmonster

JANUARY 14, 2024

Marketo provides a comprehensive suite of tools for creating and managing targeted marketing campaigns across various channels, including email, web, social media, and more. It provides advanced tools to track, manage, and optimize advertising campaigns across various channels and platforms.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Convince & Convert

JULY 8, 2010

philosophy, Jeff is also co-author of the ExactTarget/CoTweet SUBSCRIBERS, FANS & FOLLOWERS Research Series. I mean it in a 2010, gothic cool sort-of-way in which vampires are smart, sexy, bankable characters who can’t be killed and are making boatloads of cash for the people who channel them into books, TV shows & movies.

RSS 128

RSS Paid Search Agency Social Media Email Marketing 128

SnapApp

JUNE 2, 2017

It can take so many different shapes and sizes, tackle such an assortment of goals, and be used across the whole spectrum of marketing channels, that it can be overwhelming to figure out where to start. . We’ll cover how you can layer interactive content throughout your existing channels: Website. Paid Media. Landing Pages.

Interactive Marketing 101

Interactive Marketing Top of Funnel Webinar Metrics Sales Management 101

Hinge Marketing

JULY 21, 2022

As the world’s largest platforms strive to grow their dominance of the online user’s experience, marketers need to take a more comprehensive, multi-layered approach for their firms to survive and thrive. Integrated marketing communications (IMC) combines different marketing techniques and media channels into a single campaign.

Paid Content 92

Paid Content CMS Development Lead Ranking Work Management 92

Marketing Insider Group

JULY 1, 2020

It’s about using a holistic approach, using different content channels to support one another and maintaining a meaningful brand story throughout. Content is information, but it can be delivered through myriad channels (video, graphics, live events, apps, social media posts, emails). Take Demandbase for example. It’s not rented space.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363