Salesforce Marketing Cloud

JUNE 21, 2022

The basics of event marketing. The first step is to list out the goals for your event: why are you doing it, who is your audience, how do you reach them, and what do you hope they take away. The foundation comes from a chapter in our co-CEO Marc Benioff’s book, “ Behind the Cloud.” Have fun and create magic.

Planning 98

Planning Lead Scoring Lead Ranking Business 98

Marketing Insider Group

MAY 26, 2020

C-19 is stopping virtually everything in its tracks to create what Roger Sanford (Co-Founder of Stop the Sales Drop) coined as the “Great Pause.”. It was important for sales and marketing to pause and think about what the market needs to hear and what actions companies should take. Register now at: [link].

Webinar Metrics 239

Webinar Metrics Peer-to-peer Co-Registration Paid Search Agency 239

Marketing Insider Group

NOVEMBER 12, 2019

Choosing a visually appealing venue is more engaging for attendees and encourages them to post images of the event on social media. Some examples of venues that are becoming more popular for hosting events include warehouses, barns, gardens, museums, art galleries, and co-working spaces.

Trends 254

Trends Marketing AI Co-Registration Merchandising 254

DiscoverOrg

FEBRUARY 13, 2019

Sales uses a CRM … but the marketing automation system might not integrate. Marketing says their leads are qualified – but Sales doesn’t trust them. This co-dependent relationship may be on the rocks – but it’s not doomed for failure ! Relationship status? It’s complicated.”.

Ideal Customer Profiles 205

Ideal Customer Profiles Enterprise Management Top of Funnel Work Management 205

Brandpoint

NOVEMBER 10, 2020

Especially now that events are more accessible than ever with low-cost or free registration. If you truly cannot clear a moment off of your calendar for online events, catch the on-demand versions of the top sessions at your leisure. How’s your event marketing going?

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149

Adobe Experience Cloud Blog

MARCH 17, 2015

Because it was so close to the event, we decided that it was wise to cover all the bases and solicit executive support for our decision. Inform Your Stakeholders : We contacted all of our event stakeholders to share the news immediately, including our co-sponsors, staff and presenters. Event Marketing b2b Consumer'

Co-Registration 48

Co-Registration B2B Thought Leadership Marketo Thought Leadership 48

BDB

JANUARY 12, 2024

The system profiles visitor interests and areas of specialisation to enable nutraceutical firms to identify licensing opportunities, contract manufacturers, researchers, co-packers and other potential partners that align with launching a new supplement line.

B2B Marketing 26

B2B Marketing B2B Co-Registration Dwell 26

Marketing Insider Group

SEPTEMBER 3, 2013

This is a guest post from ComBlu president and co-founder Kathy Baughman, covering their new eBook on the biggest content marketing pain points, and which they are graciously offering for us here with no registration required… Why is Content so Painful? Brands face multiple obstacles when organizing the content function.

Content Marketing 100

Content Marketing CMS Development Co-Registration Enterprise Management 100

Adobe Experience Cloud Blog

AUGUST 13, 2012

by Liz Smyth Events are an important part of most B2B marketer’s bag of tricks. In fact, according to BtoB Magazine*, event marketing accounts for one fifth of the marketing budget. State of Event Marketing, July 2011). Goals: We set up the following goals: Registration and attendance.

Co-Registration 48

Co-Registration Peer-to-peer Trade Show BtoB 48

Adobe Experience Cloud Blog

AUGUST 12, 2011

I’ve taken the liberty of taking yesterday’s 4 hour event and condensing it into 4 points for you and your marketing team to leverage at your leisure. Carmen Taran, co-founder of Rexi Media, spoke to the often-overlooked concept of using visual aesthetics to produce outstanding virtual presentations.

Co-Registration 48

Co-Registration Marketo Salesforce.com Webinar Metrics 48

Unbounce

OCTOBER 13, 2020

The only thing better than the energy of a live event? As an event marketer, your job is to inspire that feeling in potential attendees—and then turn it into action (e.g., ticket sales and registrations). Here’s why: Event landing pages are the best way to drive ticket sales and registrations. Paint Cabin.

Landing Pages 139

Landing Pages Examples Co-Registration Webinar Metrics 139

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

I’ll also point out that I work for (and am the co-founder of) a marketing automation vendor ( Marketo ), so I am sure that despite my efforts to remain neutral, there are sure to be some biases in this list. Forms Registration forms can be placed on landing pages, microsites, and the corporate website.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Terminus

JULY 18, 2017

What are the components of a good account-based marketing campaign? Our CMO and Co-Founder Sangram Vajre first wrote about account-based marketing plays in his 2016 book Account-Based Marketing for Dummies. (As Driving event registration with help from Sales. ABM Campaigns vs. ABM Plays.

Account Based Marketing 20

Account Based Marketing ABM Campaigns Planning 20

Sword and the Script | B2B

NOVEMBER 24, 2020

The takeaway is, if you’re getting 50% of your registrants to attend your virtual event, you are doing better than many of your peers. >>> This can be as simple as inviting a speaker to participate – or going all-in with an agreement for co-marketing. Keep the momentum post-event.

B2B Marketing 65

B2B Marketing Webinar Metrics Co-Registration Advertising Agencies 65

Marketing Insider Group

SEPTEMBER 17, 2020

This shows how attendees interact with your event content and the topics that resonate with them. Metrics like speaker profile views, session registration, and content downloads can provide the needed insight to plan content and select speakers for future events. User Data. ———-.

Webinar Metrics 351

Webinar Metrics Co-Registration Conference User-Generated Content 351

Golden Spiral

JANUARY 7, 2021

32% of event organizers believe value can not be delivered in a virtual environment. 32% of event organizers don’t have the technological infrastructure to run events properly. Organizations hosting virtual events found that 45% of registrants attend live. Podfest had an upgrade option for their registrants.

Co-Registration 62

Co-Registration Trade Show Conference Webcast 62

Paul Gillin

JUNE 24, 2010

For example, if an increase in session time spent on site appears to correlate with registrations for a webcast, then that indicates that webcasts resonate with the audience. One of the most popular indications of customer satisfaction is the Net Promoter Score (NPS), introduced in 2003 by Fred Reichheld of Bain & Co. White paper.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Martech Advisor

JANUARY 22, 2020

Co-branded content initiatives enable brands to combine the expertise of another brand to create well-researched content. A drip campaign is an automated sequence of emails triggered after a specific event. Form: Keep only bare minimum fields that are essential to complete the registration. Collaborate With Brands.

Planning 104

Planning Top of Funnel Webinar Metrics Marketing & Strategy 104

Marketing Insider Group

JULY 1, 2020

With smaller companies or if your hub is clearly aligned with the ideas, value propositions, and has the same SEO and target market you’re appealing to (and learning about through analytics), building your hub as just one more destination on your website makes a lot of sense. Infographics, videos, event marketing?),

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

Vidyard

JULY 9, 2020

Specific Marketing Tips for Startups 3. 7 Types of Digital Marketing for Startups 3.1 Content Marketing for Startups 3.1.1 Content Marketing Tips for Startups 3.1.2 Top Content Marketing Resources for Startups 3.1.3 Top Content Marketing Tools for Startups 3.2 Social Media Marketing for Startups 3.3.1

Startups 148

Startups Paid Content Advertising Agencies Paid Search Agency 148

Vidyard

JULY 10, 2020

Specific Marketing Tips for Startups 3. 7 Types of Digital Marketing for Startups 3.1 Content Marketing for Startups 3.1.1 Content Marketing Tips for Startups 3.1.2 Top Content Marketing Resources for Startups 3.1.3 Top Content Marketing Tools for Startups 3.2 Social Media Marketing for Startups 3.3.1

Startups 65

Startups Paid Content Advertising Agencies Paid Search Agency 65