Customer Experience Matrix

DECEMBER 13, 2020

but so far seem like very niche marketing tools. Marketing Technology - data will become more accessible. That marketers want to be “data-driven” is old news. What’s changing is that years of struggle are finally yielding progress toward making data more available and providing the tools to use it. Watch this space.

Marketing AI 367

Marketing AI Privacy Peer-to-peer Amazon 367

Vision Edge Marketing

MARCH 30, 2021

If you had a chance to read the recent Korn Ferry article The CMO is Forever Changed , perhaps the statement “linking marketing activities and business results hasn’t always been the strong suit of CMOs” rang familiar. According to ChiefMartech the average enterprise now uses 120 marketing technology (Martech) tools.

Enterprise Management 281

Enterprise Management Work Management CMO Marketing Management 281

Martech Advisor

APRIL 3, 2020

I believe many things will return to normal sooner than we expect, but some could change forever. Handshakes could become a medieval tradition, we will learn to sneeze into our elbows, and the way we do business will change dramatically. Learn more: The Marketing and Privacy Clash - Can Both Work in Unison?

Enterprise Management 143

Enterprise Management Work Management B2B Marketing Marketing & Strategy 143

Martech

JULY 14, 2022

B2B marketers have employed account-based marketing (ABM) for well over a decade, of course, but the space has evolved rapidly over the past two to three years. Additionally, the COVID pandemic accelerated fundamental shifts in the B2B buying cycle by forcing events and in-person meetings to go virtual.

Account Based Marketing 123

Account Based Marketing Enterprise Management Work Management Marketing Management 123

Heinz Marketing

OCTOBER 2, 2021

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. B2B Marketing Strategies for a Post-Pandemic Environment. Marketers Tout the Return of In-Person Events. Why Content Isn’t King in Leadership Communications.

B2B Marketing 123

B2B Marketing B2B Urgency Marketing Paid Search Agency 123

Metadata

APRIL 8, 2024

I used Metadata for the first time in 2021 when I worked at Armorblox (now a part of Cisco), and it instantly made me a better B2B marketer. Keep in mind that this was my first time running any sort of paid social campaign , but from what I knew about B2B marketing, a LinkedIn-first strategy was par for the course.

Cost per Lead 52

Cost per Lead CPO B2B Marketing Advertising Agencies 52

Oktopost

MARCH 18, 2020

As the world adapts to a new normal, so must your social media marketing strategy. But in the face of change, sometimes it can be easy to divert from the main goals of B2B marketing. It takes years to build up trust and only seconds to destroy it, but forever to repair it. Moving Forward. What’s that old saying? “It

Social Media 138

Social Media Press Trust Marketing Distribution 138

Heinz Marketing

SEPTEMBER 11, 2021

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. 3 Ways AI Will Change Marketing Forever. 10 Ways To Adapts & Thrive In Today’s B2B Marketing World. 2 Things About Managing Through Change.

B2B Marketing 113

B2B Marketing B2B Outreach Best Practices 113

Oktopost

NOVEMBER 3, 2022

Want to hear more from renowned B2B marketing leaders? Nothing lasts forever. Products evolve, industries transform, and as a B2B marketer, it’s imperative to stay open-minded. Catch all episodes here. Episode Summary. How do you reach a new customer audience without abandoning your old one? Meet Andrea.

Demographics 62

Demographics Transparency Youtube Marketing & Strategy 62

xiQ

MARCH 7, 2022

We all know that the old ways of B2B selling no longer work. The traditional email-call-email sequences are not effective and innovative marketing and sales leaders are desperate to replace this broken paradigm. Building Trusted Relationships for B2B Sales is Needed Now More than Ever. And now they can. And now they can.

Advertising Agencies 118

Advertising Agencies B2B Sales Trust Marketing B2B Marketing 118

ANNUITAS

DECEMBER 14, 2022

Once upon a time, there was a marketer named Randolph. Randolph, let’s call him “Randy,” lived in upstate New York as a marketer. Not just a marketer, though—Randy considered himself a growth marketer, and he had a vision. There was no time or appetite to revamp their entire marketing strategy.

Marketing Analytics Tools 130

Marketing Analytics Tools Planning Peer-to-peer Ideal Customer Profiles 130

Ledger Bennett

NOVEMBER 16, 2021

B2B buying has changed – but not many B2B business have caught up. There’s a better way of marketing, designed specifically for the subscription economy, where marketing, sales, customer and product join forces to have customer conversations that start with the first touch and continue to forever.

B2B Sales 52

B2B Sales B2B Marketing B2B Design 52

Outreach

MARCH 8, 2021

In my new role, I look forward to helping our existing and prospective clients better understand the complex sales technology landscape and the critical role key sales technologies play in enabling the modern B2B selling organization. In 2020, I led the research and authored the category-defining Forrester Wave™: Sales Engagement.

Forrester 105

Forrester Outreach B2B Thought Leadership Thought Leadership 105

LeanData

OCTOBER 13, 2022

For the most part, the customer experience B2B sellers deliver to B2B buyers is horrible. In B2B, too many professional revenue team members deploy tactics that just don’t work for today’s newly empowered buyers. . B2B buyers do not want to engage your company on your terms. B2B Sellers Have Been Slow to Respond.

Work Management 98

Work Management Marketing Analytics Tools Ideal Customer Profiles Marketing Management 98

Martech

MAY 19, 2022

“What is the right go-to-market (GTM) strategy(ies) for our business?” ” This is a common question being debated and discussed across the C-suite today (note: not just in sales and marketing meetings). In B2B , GTM strategies have been a part of company planning forever. Processing.Please wait.

Marketing Analytics Tools 128

Marketing Analytics Tools Ideal Customer Profiles Work Management Marketing Management 128

Top Rank Marketing

SEPTEMBER 4, 2023

Complacency has never been an option in B2B marketing. Getting ahead in B2B marketing has always been about innovating faster at scale than everyone else. 2023 has created something of a perfect storm for B2B marketing. But in 2023, that kind of innovation isn’t just necessary for standing apart.

Enterprise Management 83

Enterprise Management Work Management Marketing Management B2B Marketing 83

Heinz Marketing

APRIL 17, 2021

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. Now that it’s clear the nature of work and meetings has changed forever, perhaps this is a good moment to embrace what’s possible. The Making of a Corporate Athlete.

Ad Building 126

Ad Building B2B Creativity CMO 126

xiQ

NOVEMBER 23, 2022

Many B2B companies are beginning to realize how much revenue they’re losing because of the friction between sales and marketing. Why do Personalities Matter in B2B sales? And by doing so, we alienate our buyers and either lose them forever or lead our buyers toward indecision. However, things have changed.

B2B Thought Leadership 116

B2B Thought Leadership B2B Sales Lead Ranking Paper 116

NetLine

OCTOBER 30, 2023

In the infinite digital cosmos, there exists a darkness where messages go to be lost forever. The B2B Black Hole. What is the B2B Black Hole? In the B2B universe, the Black Hole is characterized by two things: A lack of insight and a lack of action. That’s a fear in and of itself.

Intent Data 93

Intent Data Ideal Customer Profiles Lead Scoring Lead Ranking 93

Tony Zambito

MAY 4, 2020

The COVID-19 pandemic has forever altered the global business economy. While governments and public health agencies wrestle with containment, mitigation, therapeutic interventions, and the race for a vaccine, buyer behavior is undergoing drastic change. The ability to anticipate how buyers will change and adapt will become paramount.

Marketing AI 173

Marketing AI Buyer Personas Advertising Agencies Conference 173

Salesforce Marketing Cloud

JANUARY 25, 2022

In 2021, leaders in the B2B space prioritized digital commerce. Sixty-five percent of B2B organizations increased their investment in ecommerce last year. These are a few emerging B2B commerce trends that are here to stay. In 2022, B2B marketplaces will be the real MVP. B2B brands will focus on customer acquisition.

Trends 98

Trends B2B Business Paid Search Agency 98

Webbiquity

SEPTEMBER 28, 2021

Spread them around and be sure to keep your blog as your home base and have an email list (for example ConvertKit offers a forever-free trial account ). But of course, they change the rules almost daily, making it hard to keep up. That’s why I always advise never putting all your social media eggs in one basket! It’s free!).

Social Networks 350

Social Networks Lock-In Guidelines Network Marketing 350

B2BMarketing.net

MARCH 12, 2024

The fundamentals of good marketing arguably never change. In response to this, we see marketing itself continue to evolve, with certain “trends” coming in or out of favor. With that in mind, we produce the annual B2B Marketing Trend Tracker survey. This report is designed to see what marketers are focusing on.

Paid Search Agency 94

Paid Search Agency Marketing AI Advertising Agencies Trends 94

LeanData

APRIL 6, 2023

Your speed to lead — your lead response time — has never been more important than now, in this new era of B2B buying. Many B2B revenue teams are seeing inbound motions flail in comparison to quarters and years previous. Seemingly everywhere, marketers and sellers are asking, “Where has all the inbound gone?”

Features 52

Features Leads Lead Marketing Qualified Leads 52

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? B2B marketing can be complicated; buyer journeys are messy. Multiple stakeholders and longer decision-making processes bring unique challenges, and the how-to tips everywhere online are mostly irrelevant in B2B industries.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Salesforce Marketing Cloud

SEPTEMBER 9, 2021

From flowers to medication to replacement parts for wind turbines, order management trends have changed. Five new order management trends will shape shopping and business buying forever. Order management has changed forever. Organizations need scalable systems that can respond to demand that changes in an instant.

Order 95

Order Enterprise Management Work Management Marketing Management 95

Zoominfo

OCTOBER 25, 2018

But, thanks to technological advancements, predicting customer behavior has become a reality—and it’s changed the face of marketing forever. Predictive intelligence and machine learning may sound like futuristic concepts, but they’ve already made a massive impact in the marketing world. Let’s get into it! The best part?

Lead Ranking 189

Lead Ranking B2B Marketing Lead Scoring B2B 189

Tony Zambito

MARCH 6, 2017

Approximately forty years ago, 83% of the market value of the S&P 500 were tied to tangible assets – physical products. Intangible assets, such as copyrights, patents, training, procedures, data, digital innovations, and intellectual property, now comprise 84% of the market value of the S&P 500.

Digital Transformation 253

Digital Transformation Buyer Personas Lead Ranking B2B 253

Hubspot

APRIL 1, 2024

Some B2B tech giants who’ve seen success for a decade or more. It means sales and go-to-market motions are going to have to evolve. Marketing is going to have to evolve, too, but that's a whole other topic.) We all know buyer research is changing. That’s all changed now. 20 different sales orgs.

Ideal Customer Profiles 56

Ideal Customer Profiles Lead Ranking Lead Scoring Leads 56

Valasys

JULY 12, 2023

Perform a quick Google search for B2B marketing strategies, and you will almost certainly land on numerous pages full of articles providing a generic list of familiar marketing strategies; SEO, PPC, social media, loyalty programs, email, and much more. Again, this tool is not just for B2B but also B2C.

Marketing AI 52

Marketing AI Marketing Automation Services B2B Marketing Work Management 52

PureB2B

APRIL 26, 2022

B2B technology, like any industry vertical, comes with its own set of unique challenges. In a sector that shows no signs of slowing down, things change often and fast. The stats below capture how buyers’ preferences in the B2B tech industry are evolving , and can help inform and improve your sales and marketing campaigns.

Stats 62

Stats B2B Thought Leadership Campaigns B2B 62

Top Rank Marketing

JULY 7, 2023

Younger B2B buyers are the main reason marketers need to refresh their social media marketing strategies 46.5 percent of B2B buyers use social media to connect with B2B brands, while 61.1 Marketing Week “AI will expand the market for marketers and market researchers. percent of U.S.

B2B Marketing 57

B2B Marketing B2B Planning Forecasting 57

MarketJoy

APRIL 7, 2022

Why You Need Effective Buyer Personas for B2B Lead Generation. If you’re outsourcing your B2B lead generation to an agency, they will need to understand your ideal customer profile in order to run an effective campaign. Include pain points of the target market. Do You Actually Need a B2B Buyer Persona?

Buyer Personas 98

Buyer Personas Ideal Customer Profiles Lead Generation Sales Qualified Leads 98

LeanData

MAY 20, 2022

I will also argue the eight-legged sales call has gone the way of the dodo, extinct and not returning because of how the world of B2B selling has changed in just the last few years. . How B2B sales has changed forever. However, today’s B2B buyer is decidedly digital-first. Well, you’d be wrong.

Work Management 95

Work Management Marketing Management B2B Sales Trust Marketing 95

Unbounce

MAY 11, 2022

That’s right, even in marketing. Whether you’re new to a marketing role, still getting your foot through the door, or a master of the game—the forever-changing nature of the marketing world can get downright exhausting and, at worst, lonely. We earthlings are always searching for a sense of belonging.

Communities 137

Communities Word of Mouth B2B Thought Leadership Peer-to-peer 137

Oktopost

SEPTEMBER 15, 2020

The more we talk to our customers, the more we realize, while there are a few metrics many organizations report on in a similar manner, every B2B company has its own approach to quantifying success. There are no two marketing teams that report in the exact same way. Dashboard Builder.

Advertising Funnels 105

Advertising Funnels Marketing Report Acquisitions B2B Marketing 105

Ledger Bennett

JANUARY 9, 2022

It’s transformed our lives as consumers (think Netflix, Prime, Deliveroo) and it’s a model that’s well on the way to dominating B2B. This phenomena is not limited to the consumer market, but instead is spreading across nearly all industry verticals – especially B2B. It also makes global markets easier to reach.

Cross-Selling 59

Cross-Selling Work Management B2B Marketing Management 59