Martech

DECEMBER 26, 2023

These ideas are organized into three categories: strategies, tools and tactics. To scale their value, suppliers must segment partners by type, understand the differing needs and interests of each partner category, and provide the marketing support services they need. It’s an exciting time to work in this category. Get MarTech!

Work Management 110

Work Management Advertising Agencies Ideal Customer Profiles Marketing Management 110

BOP Design

JUNE 8, 2021

One thing to keep in mind is that content creation covers a broad category of media and includes everything from written copy to videos to emails to podcasts to webinars to guides. Thought Leadership. Interviews. When done well, interviews are an excellent component of a content marketing strategy.

B2B Marketing 102

B2B Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 102

Heinz Marketing

MAY 19, 2021

This week’s show is called “Why You Need To Be Part Of The Company Thought Leadership Trend” and our guest is Karen Tiber Leland , CEO of Sterling Marketing Group. We do this every week, interviewing some of the best and brightest minds in B2B sales and marketing. How is that different and why is it important?

B2B Thought Leadership 111

B2B Thought Leadership Thought Leadership Paid Search Agency PR 111

Hinge Marketing

JANUARY 5, 2023

But buyers searching for solutions and finding your original thought leadership content is an excellent way to be found and begin a relationship. High-quality thought leadership content, written by competent experts at your firm, fills this gap. See also: Thought Leadership Marketing for the Subject Matter Expert.

Paid Content 134

Paid Content Top of Funnel Content Marketing Planning 134

KoMarketing Associates

DECEMBER 22, 2016

What are the broad keyword categories/subject areas (this is helpful for blog post ideation)? What categories do they relate to? Blog topic analysis: What blog topics/categories tend to drive the most visits? What are the (broadly speaking) topics/categories that drive the most links? What categories do they relate to?

Content Marketing 205

Content Marketing Planning Marketing Analytics Tools Content 205

Sprout Social

APRIL 25, 2024

Social media strategy deck You know the ins and outs of your strategy, but does your leadership team? This customizable Google Sheets template is designed to help you break down your strategy to audiences beyond marketing with thoughtful hooks and benchmark data. Use it to keep your leadership team up-to-date on your strategy’s impact.

Social Media 65

Social Media Template Work Management Marketing Management 65

Buffer

JANUARY 10, 2022

“Thought leadership” is one of those buzzwords that we’ve all heard roughly a million times. I’ve also seen the payoffs of thought leadership among the clients I’ve served over the past 10+ years. Because, done well, it works. I tell you this from personal experience.

Linkedin 90

Linkedin Thought Leadership Paid Search Agency Curation 90

nDash

SEPTEMBER 1, 2022

As businesses engage with the marketplace, they’re turning to content marketing and thought leadership. Thought leadership is a common technique among business persons, especially those aiming to increase brand recognition and get more traction in their marketing. What Is Thought Leadership?

Thought Leadership 52

Thought Leadership Top of Funnel B2B Thought Leadership Content Marketing 52

nDash

JANUARY 13, 2022

When looking at 2020’s Marketing Technology Landscape Supergraphic , we can see over 8,000 solutions broken down into six categories , including advertising and promotion, content and experience, and more. Edit video interviews, webinars, or case studies into highlight reels. Video Marketing: IBM, Vimeo, and Bent Pixels.

Resource Management 95

Resource Management Marketing Automation Services Work Management Marketing Management 95

Heinz Marketing

MAY 22, 2023

B2B videos often feature industry experts, thought leaders, or company representatives who provide valuable insights, expert opinions, and real-world examples. B2B videos come in a range of formats from product demos, webinars, interviews, how-to guides, whiteboard animations, and full product/service walk-throughs.

B2B Marketing 52

B2B Marketing Video Marketing B2B Thought Leadership B2B 52

Zoominfo

JUNE 28, 2018

After all, you’re sourcing candidates , scheduling interviews, and combing through resumes. Their comprehensive business blog covers the following categories: IT, sales, marketing, HR, and healthcare. Perry-Martel is a full service, retained executive search firm focused on recruiting c-suite leadership. Final Thoughts.

Resource Management 170

Resource Management Zoominfo Enterprise Management Data Hygiene 170

Heinz Marketing

DECEMBER 18, 2021

For nearly two years, content marketers have shifted gears, switched focus, executed 360s, and navigated turbulence so often it feels like we’ve created a whole new storm category. Employers Roll Out ‘Stay’ Interviews As Record Number of Americans Walk Off The Job. Benefits and Pitfalls of Thought Leadership.

B2B Thought Leadership 59

B2B Thought Leadership Work Management B2B Thought Leadership 59

Marketing Insider Group

JUNE 29, 2020

Way back in 2012 and 2013, I interviewed some marketing influencers and leaders in the field to understand what they thought the Future of Marketing would look like. Some of the predictions on the rise of thought leadership, empathy , and culture were spot on. Do we need to be very thoughtful about where we are spending?

CMO 335

CMO Work Management Paid Search Agency Planning 335

Onalytica B2B

JANUARY 12, 2018

Marketing technology is a key enabler in that effort and such a dynamic, fascinating space in its own right and after writing the first Forrester Wave on the so-called “marketing clouds”, I wanted to get closer to the action and joined BlueConic, where I am today – on the front lines of marketing tech thought leadership and growth.

Marketing Automation Services 131

Marketing Automation Services B2B Thought Leadership Forrester Thought Leadership 131

KoMarketing Associates

DECEMBER 22, 2016

What are the broad keyword categories/subject areas (this is helpful for blog post ideation)? What categories do they relate to? Blog topic analysis: What blog topics/categories tend to drive the most visits? What are the (broadly speaking) topics/categories that drive the most links? What categories do they relate to?

Content Marketing 120

Content Marketing Planning Marketing Analytics Tools Content 120

Strategic-IC

AUGUST 22, 2023

So, while we're interviewing top experts and thought leaders from the wider industry, the idea behind our sister podcast is to really dig deep into the specifics, the day-to-day challenges, issues, and solutions. As a category in itself, I think it's pretty well-defined what Account-based Marketing is.

Account Based Marketing 62

Account Based Marketing ABM Paid Search Agency B2B Thought Leadership 62

Adobe Experience Cloud Blog

SEPTEMBER 6, 2017

We’ve divided the 30 books into five categories: Content. Thought leadership. Leadership development. MKTG4904: Thought Leadership. Establishing your spot as a thought leader in your industry is the backbone of great marketing. MKTG4905: Leadership Development. Digital marketing. Engagement.

B2B Thought Leadership 134

B2B Thought Leadership Thought Leadership Planning Digital Marketing Funnels 134

Adobe Experience Cloud Blog

DECEMBER 4, 2018

We interviewed our sales reps, sales engineers, and customer success teams. Hypotheses were tested and refined through dozens of deep-dive phone interviews with customers and non-customers. Market & Category Insights. Product marketing must understand the category, market dynamics, and trends that drive consumer behavior.

Product 133

Product Enterprise Management Work Management Ideal Customer Profiles 133

B2B Marketing Directions

SEPTEMBER 1, 2019

The shorthand version of my argument is this: Effective B2B marketing requires the development and use of real thought leadership content. Real thought leadership content must be both novel and authoritative. Interviews Interviews can be used on a stand-alone basis or in conjunction with other primary research methods.

Customer Surveys 49

Customer Surveys Research Effectiveness B2B Thought Leadership 49

ANNUITAS

SEPTEMBER 20, 2016

So much so, that at times marketers may resort to tactics that might fall into the questionable practices category. When a program has really good high level, thought leadership content, but if that’s all, there’s nothing to support the buyer in the middle and later stages of the buyer journey. One piece to rule them all.

Top of Funnel 100

Top of Funnel B2B Thought Leadership Thought Leadership Content 100

Marketing Insider Group

JULY 13, 2020

While in SAP Global Marketing we launched several thought leadership efforts, and one of the analyst partners I leveraged was IDC, and specifically their CMO Advisory Service. In this category of system-level innovation, I put the customer experience focus. We’re starting to see these profound transformations.

CMO 203

CMO Marketing AI Paid Search Agency Work Management 203

Buffer

JANUARY 3, 2022

I like to think about it as “HR-appropriate”—if I’m interviewing for any type of position, partnership, or client deal, this personal professional brand would help tell a broader story of who I am. For example, I was recently interviewed for a podcast where I talked about my brand philosophy.

Small Business Marketing 87

Small Business Marketing Brand Identity Branding Work Management 87

Pam Didner

AUGUST 12, 2019

Thought-Leadership Messaging Template. Thought-Leadership Messaging Framework (Sample). Working through the messaging framework process of reading product materials, interviewing subject matter experts and researching keywords will help you: Connect the dots with key business objectives and buyers’ personas.

Template 72

Template B2B Thought Leadership Demand Generation Agencies B2B Marketing 72

Golden Spiral

NOVEMBER 20, 2018

Thought leadership is another buzzword that is used — in B2B technology and SaaS industries in particular — that often leaves leaders scratching their heads, looking to answer questions like: What is a thought leader? How do we become a true thought leader in our space? Is thought leadership worth the hype?

B2B Thought Leadership 59

B2B Thought Leadership Thought Leadership Paid Search Agency Marketing Automation Services 59

Marketing Insider Group

MAY 18, 2021

Quick takeaways: Employee content marketing can involve user-generated content, interviews, quotes, podcasts, and more. Editorial Blog Categories. They can share their thoughts on things like: Industry changes and what’s in store for the future. Get Leadership Involved. People don’t trust brands. Brandwatch.

Content Marketing 276

Content Marketing Planning Webinar Metrics Content 276

Marketing Insider Group

SEPTEMBER 27, 2011

During the one-hour “tweetchat” that occurs every Friday from 12-1pm EST, there was a great dialogue on the definition, the need and the value of Thought Leadership. If you write a personal blog or help manage your company’s, you already know the value that blogging can provide as a tool for Thought Leadership.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Marketing Management B2B Sales 100

Hubspot

FEBRUARY 12, 2019

Imagine this -- a hiring manager is choosing between two candidates of similar expertise, so she invites them both into the office for an in-person interview. On the other hand, she will begin the other interview with a basic, "Tell me about yourself" question. Structured Interview Questions. Structured Interview Questions.

Thought Leadership 64

Thought Leadership Ethics Guidelines Lead Scoring 64

Vidyard

JANUARY 24, 2022

Hosted by Lori Richardson, who also runs the Women Sales Pros group, each Conversations with Women in Sales episode features a woman in sales doing incredible work, an interview with a male ally, or a conversation on a related topic. Subscribe to his newsletter if you want to get his weekly thoughts on outbound strategy.

Sales Management 124

Sales Management Top of Funnel B2B Thought Leadership Youtube 124

Tony Zambito

JANUARY 29, 2017

Relying on a status quo of traditional means such as focus groups, win/loss oriented interviews, surveys, and buyer interviews that are grounded in conventional yet outdated sales and product marketing concepts. No number of made-up categories of profiling facts or “insights” can equate to this fundamental principle.

Digital Transformation 100

Digital Transformation Buyer Personas Ideal Customer Profiles B2B Thought Leadership 100

Rev

SEPTEMBER 21, 2018

CIO’s are bringing on direct reports because the CIO “likes their approach, their philosophy, their vision… CIOs have all the resources they need, whether it’s a technical resource, whether it’s a leadership council, trends, or anything else.”. Want to Learn More About Marketing to Senior Leadership?

Demand 113

Demand Generation Ideal Customer Profiles Top of Funnel 113

Marketing Interactions

MARCH 7, 2022

In the hundreds of persona interviews I’ve conducted over the years; price is very seldom the reason for a lost deal. Others come from interviews I’ve held with buyers for my clients. It’s unlikely the buyer would have become an opportunity if they weren’t in the ballpark on price. Pricing is usually an easy way for buyers to say No.

Ideal Customer Profiles 88

Ideal Customer Profiles B2B B2B Thought Leadership Peer-to-peer 88

Hubspot

OCTOBER 15, 2018

In fact, if a candidate has plenty of experience interviewing, she can probably answer without much thought. In fact, funny and unexpected questions have proven so useful during the interview process that big corporations like Apple and Hess tend to use at least one during their interviews. Funny Interview Questions.

Sample 97

Sample Work Management Thought Leadership Marketing Management 97

B2BMarketing.net

NOVEMBER 6, 2023

He reiterated the importance of account prioritisation by placing each one into categories as tier one, two and three based on intended purpose, historical context, and level of interest in the products. Identify champions from high levels which will gain support from senior leadership teams. Ai and innovation Think Big. Start Small.

Account Based Marketing 52

Account Based Marketing ABM Conference Lead Ranking 52

Allocadia

APRIL 11, 2019

In this interview series, we speak with marketers from a variety of industries to bring you insights into the strategic marketing planning process. Marketing leadership might determine that to achieve this, we’ll increase our market share in that category by 5%, which would result in a 1% increase in overall sales. Cal Gibbons.

Planning 52

Planning Work Management Marketing Management Thought Leadership 52

Marketing Insider Group

JULY 18, 2015

92% of B2B decision makers want to engage with a thought leader. showing you understand their industry, category, business and position (e.g., Create content – like blog posts on LinkedIn and your domain – to foster conversation on a current issue or an off-shoot of other thought leadership content. Communicate Daily.

Social Media 100

Social Media SME B2B Thought Leadership Media 100

The Point

JUNE 20, 2011

Opinion/Thought Leadership – opinions/rants/views on the world of [insert your product category here] – the good, bad and ugly. Guest Post/Interview – pick a colleague, customer, partner, analyst or opinion-maker with a particular expertise in an area related to your space. A good place to be controversial.

Webcast 100

Webcast Opinions Thought Leadership Paper 100

Contify

FEBRUARY 21, 2020

User Interviews. User interviews are a great setting to understand how they use the information. We’ve to develop our hearing to spot subtle differences — for example, do they say ‘Management Change’ or ‘Leadership Change’, ‘Recruitment’ or ‘Hiring’, ‘Sales’ or ‘Business Development’. . Keyword Cloud.

Guidelines 52

Guidelines Sample Tagging Marketing Management 52