KoMarketing Associates

MARCH 29, 2018

This tool allows SEOs to research a site’s backlink profile and dig into competitive backlink data. Break it down into categories – high, medium, and low priority, so the team knows what needs to get implemented first and what’s less urgent. Google Analytics. Google Search Console (+ New Features).

SEO 174

SEO Tools B2B Marketing Analytics Tools 174

Zoominfo

JANUARY 31, 2019

According to Google, who coined the term, micro-moments are the intent-rich moments when consumers turn to their smartphones to find something, do something, buy something, or learn something. Queries that fall under this category are often followed by the phrase, near me. Let’s go back to our hypothetical Nashville yoga studio.

Marketing Analytics Tools 124

Marketing Analytics Tools Top of Funnel Class Zoominfo 124

Martech

DECEMBER 6, 2023

For the most part, generative AI tools fall into two broad categories: Text-based tools like ChatGPT. Microsoft, along with other big AI players like Google, Meta and Amazon, will continue to integrate AI tools into our everyday workflows and the platforms we frequently use. Visual tools like Midjourney or DALL-E.

Marketing AI 96

Marketing AI Enterprise Management Ethics Sample 96

DAGMAR Marketing

JUNE 15, 2021

Google Analytics 4 is now available and it’s packed with several powerful new features designed to enhance the way marketers learn their audience and measure their marketing efforts. If you’re still using Universal Analytics, you’re probably wondering if Google Analytics 4 is worth making the switch to. What is Google Analytics 4?

Marketing Analytics Tools 111

Marketing Analytics Tools Analytics Google Work Management 111

LeadsRX

JANUARY 7, 2022

Data from marketing analytics and the insights drawn from it will be more important than ever. Imagine if Rockefeller, one of the wealthiest Americans of all time, were alive today and had all the marketing analytics data available at his disposal to make his businesses grow? Predictive Marketing – Get Humans Involved with the Data.

Marketing Attribution 76

Marketing Attribution Multi-Touch Attribution Trends Advertising Agencies 76

Conductor

JANUARY 19, 2022

In March 2021, Search Engine Journal named Google-owned YouTube as the second-most powerful search engine globally — after Google, of course. Like keywords typed into Google for a search, YouTube users type in a YouTube keyword or phrase to find relevant video content. Google and YouTube learn from search and click activity.

Tagging 52

Tagging Youtube SEO Optimization 52

Contently

AUGUST 2, 2021

Google Analytics. Google Analytics is the go-to platform for many marketers, in large part because it’s totally free, chock-full of features, and comes with the clout of the Google brand name. Each time a goal is completed, Google logs the conversion in your analytics report. Let’s take a look.

Paid Content 95

Paid Content Budget Programs Analytics Tools 95

DivvyHQ

NOVEMBER 7, 2018

In addition to the nod as best content marketing platform, we are also thrilled to have placed among the top five (alongside some humbling company) in these other categories: Marketing Analytics, Project Management and Team Collaboration. It comes as no surprise Google Analytics was a runaway No. A for Analytics.

Marketing Analytics Tools 93

Marketing Analytics Tools Work Management Marketing Management Tools 93

Heinz Marketing

SEPTEMBER 9, 2021

My goal with the Quick Start Guide series is to provide you a quick synopsis of a martech solution category. For each category I’ll highlight a few platforms/tools, the pros and cons of each, benchmarks and additional resources. Marketo can collect a wide variety of data, which is a significant advantage over its competitors .

Marketing Automation Services 122

Marketing Automation Services Marketing Automation Automation Work Management 122

Brightedge

MAY 6, 2022

This is relevant for SEO because Google incorporates speed as a key ranking factor, to the point where it provides dedicated tools (mainly in the form of PageSpeed Insights and the associated API) for web admins to monitor the performance of their pages. There are, for example, numerous minification plugins for Microsoft Visual Studio.

SEO 78

SEO Jigsaw Bundling Bandwidth 78

Circle Studio

NOVEMBER 8, 2018

Here’s a rundown of five relevant categories of MarTech and some of the key tools to consider: Advertising & Promotion. Some of the options in this category are not relevant (e.g. Some of the options in this category are not relevant (e.g. Content & Experience. Social & Relationships.

Enterprise Management 84

Enterprise Management Digital Asset Management Work Management Marketing Management 84

Circle Studio

NOVEMBER 23, 2021

Greater emphasis on data. Modern marketers have more data at their fingertips than ever before and fully leveraging data is key to elevating strategy. Data is not just about what happened in the past, but now it can help predict what will happen in the future. Strategic marketing is data-driven marketing.

Marketing AI 193

Marketing AI Trends B2B Marketing SWOT 193

LeadsRX

MARCH 9, 2022

Using all of this data, LeadsRx calculates an average cost per conversion. LeadsRx Universal Pixel™ The underlying technology that powers multi-touch attribution and customer journey analytics is the LeadsRx Universal Pixel™, which captures anonymous, first-party data about your prospects and customers. Touchpoints.

Marketing Attribution 84

Marketing Attribution Multi-Touch Attribution Paid Search Agency Lead Ranking 84

Metadata

MARCH 10, 2021

We also released the anonymized data set in Google Data Studio so you can find relevant benchmarks based on your industry and company size. Episode 6 of B2B Category Creators with Mike Volpe, Nick Mehta and Michel Feaster We had some serious firepower on this last episode.

Newsletter 52

Newsletter CPL Cost per Lead Sales Qualified Leads 52

Moz

MARCH 2, 2021

I’m a data nerd at heart with lots of battle scars from 15 years in SEO. I found some surprising correlations, and just as importantly, built a methodology and data set that can be updated quarterly to show changes over time. Why validate SEO best practices with data? We have amazing tools and can gather more data than ever.

Lead Scoring 56

Lead Scoring Lead Ranking Stats SERP 56

Content Marketing Institute

JANUARY 9, 2019

Chris implemented these examples himself via hands-on coding in the R programming language, using a deep understanding of mathematics, data science, and machine learning. But most marketers don’t have data science and computer programming skills. You feed in all the data and it tells you what matters in it.

Marketing AI 93

Marketing AI Marketing Automation Services Budget Programs Lead Ranking 93

Moz

MARCH 27, 2019

Improved Reporting & Analytics within Google Tools. Covering the intersections between some of our favorite free tools — Google Data Studio, Google Analytics, and Google Tag Manager— Dana will be deep-diving into how to improve your reporting and analytics, even providing downloadable Data Studio templates along the way.

Marketing Analytics Tools 49

Marketing Analytics Tools Advertising Agencies SERP Paid Search Agency 49

Outbound Engine

FEBRUARY 11, 2019

Thinkpiece authors and marketing thought leaders have been predicting email’s death for a decade or more, but the data shows that email is just as ubiquitous as ever. Email marketing software can be broken into two main categories: DIY (do-it-yourself) and DIFY (do-it-for-you). Let’s look at the DIY category first.

Enterprise Management 53

Enterprise Management Marketing Automation Services Marketing Management Budget Programs 53

Hubspot

AUGUST 2, 2018

billion search queries on Google everyday , paid search -- where you pay Google or other search engines to advertise your content on SERPs for relevant keywords -- is one of the most popular and effective types of online advertising. A Google auction isn’t like your typical auction for antiques, though. With over 3.5 Generation.

Paid Content 101

Paid Content Advertisements Advertising Lead Scoring 101

Moz

OCTOBER 22, 2019

I’m also an analyst with a background in data and computer science, so a bit of a geek by any definition. What I try to do, with my SEO analyst hat on, is hunt down great sources of free data and wrangle it into something insightful. and look at their effect on Google ranking. Querying with Google Custom Search Engine.

API 46

API Google Analytics SEO 46

Outgrow

SEPTEMBER 8, 2022

He specializes in data collection, analysis, filtering, and transfer by the means of widgets and applets. But that kind of became outdated after a while because Google automatically will discover your pages. And social media measures are also important to Google. Creating and developing a Wikipedia Page for your business.

Wikipedia 98

Wikipedia SEO Work Management Marketing Management 98

Pam Didner

JULY 5, 2020

They can be divided into 4 categories: Owned, Earned, Paid, and Paid Social Media. When T- Mobile unveiled its unlimited data plan GumGum reached out about how their computer vision technology program could benefit T-Mobile. A Google search will provide many examples of companies using ABM and their unique tactics.

Account Based Marketing 86

Account Based Marketing Sales Management Paid Content ABM 86

Walker Sands

JULY 6, 2020

These stronger strategies and budgets fueled the development of new technologies that gave marketers the power of data, giving them both more control and more responsibilities. For optimal effectiveness and efficiency, use your data to iterate your programs and remain agile. 2020 had a different plan, though.

Planning 52

Planning Paid Search Agency Marketing & Strategy Marketing Strategy 52

Contently

AUGUST 2, 2016

Google Analytics. Google Analytics is the go-to platform for many marketers, in large part because it’s totally free, chock-full of features, and comes with the clout of the Google brand name. Each time a goal is completed, Google logs the conversion in your analytics report. Let’s take a look.

Paid Content 60

Paid Content Budget Programs Analytics Tools 60

Moz

MARCH 29, 2020

There are three key places to do this: Google My Business. More than ever, your Google Business Profile is a critical communication nexus with your customers”. Local businesses know just how big a role Google plays as intermediary between brands and the public. Mike Blumenthal, GatherUp. This can alarm those clients.

Tips 85

Tips Business Enterprise Management Work Management 85

Directive Agency

MARCH 12, 2018

3 Categories of B2B Marketing KPIs. We’re going to cover 3 categories of B2B marketing KPIs: Overall KPIs. In fact, we’ve spent over six months developing our own closed-loop analytics system built on MySQL that plugs right into Data Studio. Learn/retain more by reading? We got you. You’re welcome.

Top of Funnel 56

Top of Funnel Cost per Acquisition B2B Marketing Video Marketing 56

Hubspot

MAY 21, 2019

Whether you want an eye-catching display of your best Instagram posts, Google Maps so customers can find you, or a simple but eye-catching contact form to gather more email addresses, there are innumerable options waiting for you to explore. You can filter by tag or category and share to Google Calendar, Apple iCal, and Microsoft Outlook.

Marketing Websites 77

Marketing Websites Bundling Best Practices Paid Search Agency 77

Heinz Marketing

FEBRUARY 7, 2022

Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , Stitcher and now on Amazon music. You can even ask Siri, Alexa and Google! How 6sense is providing accessibility to data visibility for organizations. I’m in product marketing at 6Sense came in really with a focus on already on the category we were in.

Top of Funnel 52

Top of Funnel Marketing Funnels Lead Ranking Ideal Customer Profiles 52

Heinz Marketing

NOVEMBER 16, 2021

My goal with the Quick Start Guide series is to provide you a quick synopsis of a martech solution category. For each category I’ll highlight a few platforms/tools, the pros and cons of each, benchmarks and additional resources. Today’s post is about Data Visualization platforms/tools. Data Visualization Platforms.

Marketing Automation Services 113

Marketing Automation Services Marketing Analytics Tools Work Management B2B 113

EMagine B2B Blog

APRIL 29, 2019

This helps them provide the high-quality content we ask for and allows us to focus on other parts of the overall strategy like implementing structured data, setting up Google Tag Manager and tracking goals, internal link audits, or working on tasks such as E-A-T audits. EX: Person Injury Lawyer, Yoga studios. Conversions.

SEO 88

SEO Practices Best Practices Top of Funnel 88

Outbrain

FEBRUARY 21, 2019

When a customer wants to buy a car, she might begin her search in Google with the search phrase: “best cars for safety.”. When she looks at the search results, she sees Google’s recommendations at the top of the page. The data is meant to inform you how your brand should approach customer acquisition and loyalty.

Resource Management 37

Resource Management Loyalty Distribution Psychographics 37

Martech Advisor

FEBRUARY 10, 2020

Just adding a plugin or a snippet of code should let you track visitor behavior in Google Analytics or similar web analytics software. Drupal currently has modules for martech products such as Tableau, Salesforce, Mailchimp, HubSpot, Google Analytics, and Shopify. The CMS also enables you to sell on Amazon and Google Shopping.

CMS Development 62

CMS Development Enterprise Management Marketing Management Marketing Automation Services 62

ConvertKit

NOVEMBER 23, 2019

Here are a few lead magnet quiz examples to spark your creativity: Designers Robyn and Mikayla of Studio Co. These are just a few categories you can use to segment your quiz audience, but keep in mind what factors are most important to your brand. Creative uses a quiz to qualify their client leads. Skill level (beginner to advanced).

Lead Scoring 74

Lead Scoring Lead Ranking Sales Qualified Leads Leads 74

chiefmartech

DECEMBER 27, 2016

It’s bigger than big data was at this stage of its hype cycle (although, as we’ll see, the two are closely related). The horsepower and data to efficiently run AI aglorithms is now within reach of everyone. Because AI is being embedded across almost every product category in marketing technology. Algorithms.io.

Marketing AI 88

Marketing AI Enterprise Management Work Management Marketing Management 88

MKT1

SEPTEMBER 28, 2022

These are the things that should go in the “Tier 1” content distribution category. This is available as a “launch plan” template in Google Sheets for paid subscribers (link at bottom), which can be used for your big bet pieces of content, your product launches, and campaigns.

Distribution 52

Distribution Top of Funnel Work Management Content 52

ConvertKit

JUNE 24, 2020

YouTube is not only the world's largest video sharing platform—it's also the world's second-largest search engine behind Google. “Before you press record, start by finding the keywords and phrases people use in YouTube and Google search that relate most closely to the topic of the video you want to create.”

Youtube 92

Youtube SEO Video Marketing Tagging 92

Buzz Marketing for Technology

JUNE 27, 2008

Sign in with your Google Account! Sign in with your Google Account! Sign in with your Google Account! Statistics & Data. 2) i feel that impromptu, un-slick video has more credibility than studio production. Sign in with your Google Account! Category: People & Blogs. Sign in to YouTube now!

Youtube 100

Youtube Privacy Policies Paid Search Agency Digg 100