Martech

JANUARY 26, 2024

Winning your clients’ loyalty brings you much more revenue. So, if you’re looking for long-term quality relations, choosing the right ICP and buyer personas to target is better. This helps us to better understand our client’s products, pains and needs, likewise to picture their dream clients.

Ideal Customer Profiles 123

Ideal Customer Profiles Profiling Enterprise Management Work Management 123

Marketing Insider Group

MARCH 4, 2024

One solution is to give consumers more choice and control over the ad-related content they see. As ViralGains explains in findings from client case studies on zero-party data , asking questions within ads can improve the consumer-brand bond. Today, influencers exist in nearly every category, including within B2B industries.

Advertisements 177

Advertisements Advertising Case Studies Opt-out 177

InsightSquared

APRIL 7, 2021

Since the launch of the Sales Analytics category, InsightSquared has consistently ranked as the best of the best. Today, we’re pleased to be recognized in five categories , delivering on the following criteria required for inclusion: . Offer capture, analysis, and feedback tools related to sales calls. Sales Analytics.

Marketing AI 156

Marketing AI Work Management Analytics Marketing Management 156

Marketing Craftmanship

OCTOBER 25, 2023

The intrinsic value, as well as the inherent risks, related to earned media – whether the coverage is solicited by the company, or in response to a media inquiry – is that bona fide journalists from respected media sources are expected to deliver fact-based, objective reporting and / or opinions.

Public Relations 130

Public Relations Paid Search Agency Companies Media 130

Marketing Insider Group

JUNE 15, 2021

We’re doing a ton more content pruning with our clients (and ourselves) this year as a way to improve content marketing performance and shine a light on your best content. In addition to blog posts, articles, and other webpage content, include PDFs, videos, graphics, images, and any other content-related assets you have on your website.

Marketing Websites 363

Marketing Websites Lead Ranking Lead Scoring SEO 363

Martech

OCTOBER 18, 2023

Abandonment email campaigns Assuming your site and buying experience are integrated with your email service provider (ESP), you’ve got lots of ways to automate emails to re-engage visitors if they fall into the categories of site abandonment — browse abandonment (e.g., they hit a product page) or cart abandonment.

Personalization 123

Personalization Loyalty API eCommerce 123

chiefmartech

OCTOBER 22, 2023

Then there are a couple hundred category and vertical market leaders in the torso. The big horizontal category winners emerge from the competitive jostling among many contending disruptors and fast-followers. These products are sometimes used to acquire new clients as a (potentially loss leader) front-door.

Long Tail Marketing 112

Long Tail Marketing Product Verticals Marketing & Strategy 112

Launch Marketing

APRIL 8, 2022

Public relations (PR) can be a challenge to some B2B marketers who get caught up in the mainstream of typical media relations and interactions with the public. While this is still important, B2B public relations tactics have slightly shifted focus to include things beyond sales-focused intentions. Contact us today ?or

Public Relations 131

Public Relations Tactics Creativity Peer-to-peer 131

Marketing Insider Group

AUGUST 13, 2020

The challenge, of course, is winning repeat and big orders when people are spending less in most categories. Centralize all your customer-related data. Haven’t already centralized your client data in one location? Being able to impress clients doesn’t happen by accident. How can your brand stand out?

Ideal Customer Profiles 286

Ideal Customer Profiles Marketing AI Top of Funnel Work Management 286

Litmus

NOVEMBER 18, 2022

We’re back—this time with our three-month update on email client popularity! Before diving in, there are two things we always like to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens).

Privacy Protection 85

Privacy Protection Email Marketing Trends Privacy 85

Brandpoint

FEBRUARY 17, 2024

Be relatable: Use a tone that your target audience would use when talking about their interests, the issues they need resolved, or what they need to make their lives run smoother. Look for piggyback partners: Find out if there is an opportunity for you to partner with another business that your clients routinely use.

Distribution 62

Distribution Word of Mouth Broadcasting Work Management 62

Zoominfo

AUGUST 11, 2020

Building out and writing ideal client profiles is the same idea — creating something in the short term that will help you market and sell to your audience in the long term. Ideal client profiles are crucial for any account based marketing (ABM ) strategy, and are important for understanding your customers better.

Ideal Customer Profiles 130

Ideal Customer Profiles Profiling Account Based Marketing Buyer Personas 130

Webbiquity

NOVEMBER 18, 2021

Trigger events may help you prospect for clients by putting you in front of the right buyers with the appropriate context for beginning a discussion. Sales managers can take advantage of trigger events if they fully understand the characteristics of their ideal client profile (ICP). What is a Trigger Event?

Ideal Customer Profiles 253

Ideal Customer Profiles B2B Sales Marketing Automation Services Work Management 253

Marketing Insider Group

SEPTEMBER 25, 2020

Just imagine what you could achieve with a dedicated audience of high-value potential clients taking several hours to listen to what you have to say each week. They should help your clients, customers, or peers to overcome challenges they may be facing, or make their life better in some way.

Thought Leadership 204

Thought Leadership Peer-to-peer Effectiveness Marketing Agencies 2 204

Walker Sands

SEPTEMBER 16, 2022

From data-driven campaigns to strategic funding announcements, our public relations experts continue to produce exceptional results for our clients. The PRSA Summit Awards showcase outstanding contributions to the public relations industry in the Puget Sound area, and it’s an honor to be recognized among this year’s top PR campaigns.

Public Relations 98

Public Relations Thought Leadership PR Outreach 98

The Point

FEBRUARY 28, 2023

At our agency , we’ve developed and executed a wide range of MDF-funded programs for dozens of tech clients. Approval cycles on partner-related campaigns can be complex, so it’s wise to have agreement up front on who needs to review what, and how quickly. Define your message. But “easy” doesn’t always equate to the best choice.

Demand Generation Agencies 147

Demand Generation Agencies Advertising Agencies CMS Development Work Management 147

Marketing Insider Group

NOVEMBER 9, 2020

In looking across our clients and some of most successful brands doing content marketing today, we have found that number is around $8,000 a month. We also help our clients deliver 7x in return for every dollar spent. This survey doesn’t ask about content marketing spend, which could fall under the website and SEO categories.

Marketing Budget 292

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 292

Modern B2B

MARCH 1, 2024

We resonated with the ethos of what it meant to be a B Corp – we felt that we were already doing a good job when it came to our employees, our clients and our impact. What our certification showed us To become certified, you assess your company on how you’re doing and what you’ve already done against five categories.

Communities 52

Communities Customer Surveys Focus Group Analysis 52

Martech

AUGUST 3, 2023

Before this week’s AI-powered marketing technology releases, here are some interesting and related statistics. That puts the US in seventh place in that category. The Hub by GoDaddy Pro uses generative AI to create client communications, provide business advice and troubleshoot website errors.

Godaddy 98

Godaddy Enterprise Management Product Gartner 98

Martech

MARCH 10, 2022

“We’re focused specifically on diverse founders and it relates back to the passion I have as a female business owner, a female founder. One, it’s within our existing client base that ‘s shifting their broader communications efforts and strategies, so there’s an opportunity there. Calling diverse and purpose-driven founders.

PR 101

PR Paid Social Agency Paid Search Agency Ideal Customer Profiles 101

Martech

NOVEMBER 9, 2023

As a vendor, many of us have seen our clients’ marketing budgets slashed in 2023. The beginning of the year saw big investments in ChatGPT-related tools, which have also slowed from $10 billion in Q1 to $1.9 Pressure on marketing to cut budgets On the client side, marketers are now trying to find efficiencies in their spend.

Marketing Management 115

Marketing Management Marketing Budget Budget Programs Vendors 115

Biznology

MAY 3, 2018

James writes frequently about keyword ontology–the powerful tool for understanding keywords you should be building content around to attract prospects, engage with them, and convert them into loyal clients. The vast majority of searches are for answers to questions or solutions to problems that are not obviously product related.

Keywords 170

Keywords Marketing AI Webinar Metrics Blogger 170

Buffer

MARCH 29, 2023

Until that point, her experience had been primarily in writing – for her blog, CamilleLove , and her copywriting clients. However, brands may not be able to create that type of content in-house, so they seek UGC creators who can deliver natural-looking content from people to whom their audience can relate. A smartphone.

Ideal Customer Profiles 96

Ideal Customer Profiles User-Generated Content Deliverability Social Media 96

Navigate the Channel

APRIL 17, 2023

It means a lot that our efforts deliver for our clients, but also showcases the team’s creative thinking and abilities.” Hermes Creative Awards winners were selected from over 200 categories grouped under advertising, publications, marketing/branding, integrated marketing, public relations/communications, electronic media, and pro bono.

Creativity 65

Creativity Public Relations Press Advertisements 65

Martech

NOVEMBER 21, 2023

A lot of our clients look at DAM as a traditional file storage system as opposed to a place that not only stores your digital assets, but also a place that stores all the data about your digital assets,” said Murphy. In the column “field name” the asset name is related to the brand to which the asset belongs. Image: Salt Flats.

Digital Asset Management 102

Digital Asset Management Work Management Marketing Management Tagging 102

Litmus

MAY 9, 2022

Here’s a look at the most popular email clients of April 2022, plus the shifts that took place with email client market share between March through April 2022. Top email clients. With that being said, the top 3 most popular email clients for April 2022 are Apple, Gmail, and Outlook. a shift that could be related to MPP.

Privacy Protection 78

Privacy Protection Email Marketing Privacy Mobile Marketing 78

Litmus

AUGUST 11, 2022

It’s time for us to look back at the most popular email clients from June to July 2022. Before diving in, we’ve got an update to share: we’ll be reporting on email client market share in three-month increments moving forward. In the meantime, you can head to our email client market share site, updated on the first week of each month.

Privacy Protection 129

Privacy Protection Email Marketing Planning Privacy 129

Walker Sands

JULY 29, 2021

With an increasing number of B2B tech brands vying for media attention, our Seattle team has continued to help our West Coast clients stand out from the crowd, reach key target audiences and earn credible recognition through strategic public relations programs that secure strong media results.

Public Relations 98

Public Relations PR Ideal Customer Profiles Advertising Agencies 98

Outgrow

OCTOBER 30, 2022

We’re thrilled to announce that we have won the G2 Fall Awards 2022 in multiple categories including No Code Development Platform, Lead Capture, and Online Form Builder. Now, let’s have a quick look at all the categories we received awards for. . Category: No-code Development Platforms | Fall 2022. Yes, that’s right!

Outgrow 52

Outgrow Customer Satisfaction Lead Capture Template 52

Martech

OCTOBER 4, 2021

Since CDPs emerged as a category (around 2016, according to the CDP Institute) we became accustomed to looking across a landscape of independent vendors, most with slightly different offerings under the CDP umbrella. Now I’m not saying the category is close to depletion yet, but there’s a pattern here. Read more here. Joke of the day.

Acquisitions 108

Acquisitions Marketing Automation Services Marketing Management Digital Experience Platform 108

Walker Sands

JULY 16, 2021

From driving awareness to enhancing credibility, data-driven PR is a powerful tool in helping our clients reach their goals. Leveraging our in-depth knowledge of B2B tech and the media landscape, our teams match clients with unique, attention-grabbing campaigns that deliver real results.

Public Relations 98

Public Relations B2B Thought Leadership PR Thought Leadership 98

FunnelEnvy

OCTOBER 31, 2022

There’s a lot for marketers today to consider when it comes to tactics for bringing in new business, but your sales pipeline is what ultimately defines the success of all your funnels, marketing campaigns, and other efforts to add new clients and revenue consistently. Thought leadership can help attract a more discerning type of buyer.

Sales Management 114

Sales Management B2B Sales Top of Funnel B2B Thought Leadership 114

RebelMouse

NOVEMBER 19, 2023

As you've probably noticed from our client profiles above, there are many ways to keep readers engaged on MSN. Make sure to discuss with the MediaFeed team how you’ll map your existing content to MSN categories. MSN Categories MSN has its own set of categories (listed below) that reflect the diversity of its topics.

Cost Per Thousand 52

Cost Per Thousand CPM Industry CMS RSS 52

accelerate agency

NOVEMBER 9, 2022

the DADIs) in the Most Effective Use of Organic Search category. This is the third major industry awards program to recognize accelerate agency over a three week period – a significant testimony to the growth through SEO our SaaS clients have enjoyed in the last 18 months.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Marketing Agencies 1 52

accelerate agency

NOVEMBER 9, 2022

the DADIs) in the Most Effective Use of Organic Search category. This is the third major industry awards program to recognize accelerate agency over a three week period – a significant testimony to the growth through SEO our SaaS clients have enjoyed in the last 18 months.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Marketing Agencies 1 52

accelerate agency

NOVEMBER 9, 2022

the DADIs) in the Most Effective Use of Organic Search category. This is the third major industry awards program to recognize accelerate agency over a three week period – a significant testimony to the growth through SEO our SaaS clients have enjoyed in the last 18 months.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Marketing Agencies 1 52

Contently

JULY 16, 2020

.” To gauge the immediate impact on content creation, we pulled the stories created by Contently clients across all industries and then tagged any that mentioned relevant terms like “pandemic,” “Covid,” and “quarantine.”

Brand Identity 185

Brand Identity Branding Case Studies Domain 185