CDP Overview: How We Got Here, Where We're Going, and What Could Get in the Way
Customer Experience Matrix
APRIL 26, 2024
But, fairly soon, vendors realized that there was more value in the database building features, which were rare, than in the applications themselves, which were fairly common. It took the big martech vendors including Salesforce and Adobe several years to accept that. That’s what ”persistent” refers to in the CDP definition.
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