Adobe Experience Cloud Blog

JANUARY 9, 2018

Case studies are loved by marketers and sales teams alike for their ability to educate prospects and turn sales pitches and marketing spiels into verified, credible claims. But for all their perks, case studies are notoriously time-consuming. Sales teams need them to show proof to their prospects.

Case Studies 134

Case Studies Case Study Studies Top of Funnel 134

Sword and the Script | B2B

MARCH 26, 2024

Comment: This finding has shown up in the study in prior years as well. Comment: It’s important to realize these stats could go either way. 43% said it “offers concrete guidance and case studies.” Third, they want to know the vendor is capable of solving their problem for them (guidance and case studies). >>>

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Studies B2B 83

Vidyard

FEBRUARY 19, 2020

Case study videos are powerful tools for businesses looking to attract new clients and drive revenue. By using video, you add a personal element that’s difficult to achieve with a traditional, text-based case study. When properly executed, a case study video showcases the value of your work and helps grow your business.

Case Studies 65

Case Studies Case Study Studies Video Marketing 65

Webbiquity

APRIL 10, 2018

Here are half a dozen insights from 27 B2B marketing stats facts compiled from recent studies, plus one key conclusion no B2B marketer will want to miss. And case studies are the type of content technical professionals value most. 1: A Spectacular Springtime of Stats, Facts and Insights About Digital Marketing. #2:

Marketing AI 246

Marketing AI Enterprise Management Stats Marketing Management 246

Webbiquity

JULY 18, 2023

This 46-page report is packed with stats and insights on all aspects of marketing from HubSpot and partners including Wistia and Litmus. While the entire study is worth a read, here are three key takeaways plus a few other points of interest from the State of Marketing report. ” Strange.

Marketing AI 246

Marketing AI Trends Planning Advertising Agencies 246

Convince & Convert

NOVEMBER 15, 2011

But it applies equally to the basket of case studies that are left for us each day by the sites that chronicle social’s advance. But in almost every case, you’re bringing a knife to a gunfight. Case studies should be used for ideation, not ratification. Now THAT would be a case study.

Case Studies 141

Case Studies Case Study Social Media Studies 141

Sprout Social

JANUARY 27, 2020

Here’s five stats to get you fired up about social media marketing for your software company. . Testimonials and case studies that highlight customer success build trust and favorability among new leads. Armed with these stats and findings, refine your social strategy, go out there and let your software shine.

Social Media 105

Social Media Stats Software Social Marketing 105

Webbiquity

APRIL 11, 2023

The latest ChatGPT stats show what took the world by storm with the use of this technology. Readers want to hear about your own experiences or case studies in your blog posts. Be sure to check any and all stats associated with any content you may use from these tools. AI is just a tool and not another version of you.

Marketing AI 313

Marketing AI Curation Content SERP 313

Unbounce

DECEMBER 10, 2018

To paint a picture of why load time is so essential , we’ve collected seven stats about page speed. We’re currently doing some original research of our own on this, but for now, read on to learn why slow and steady doesn’t win the digital marketing race and use these fast facts to make the case for speeding up your landing pages.

Stats 111

Stats Landing Pages Mobile Marketing Conversion Rate 111

KoMarketing Associates

NOVEMBER 6, 2014

There are so many good reports and surveys being conducted (* cough ) and truthfully, some of the stats surprise me. Today, I’m going to look at some of these more surprising stats and discuss what they really mean to marketers. For someone who doesn’t have a lot of extra time to go out and find those, it’s a fantastic resource.

Stats 120

Stats B2B Marketing B2B Lead Gen 120

Webbiquity

JUNE 16, 2015

– Case studies (65%). The most useful forms of content when making online B2B purchases are technical brochures / specification sheets (cited by 61% of buyers), followed by instruction manuals / how-to documents (46%), videos (38%) and case studies (31%). 1: Welcome to Marketing Stats Summer! #2: TopRank ).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Seismic

SEPTEMBER 22, 2021

Seismic LiveDocs can resolve these use cases but its functionality can also address other content personalization and automation use cases. Do I really have to update our decks with new employee stats every time we hire a new person? What are some common LiveDocs use cases? How to do even more with LiveDocs.

Work Management 52

Work Management Marketing Management Top of Funnel Case Studies 52

Hubspot

APRIL 1, 2020

In fact, diversity is so important to innovation that HubSpot's CTO Dharmesh Shah took the main stage at INBOUND 2019 to make the case for it. 25 Stats About Diversity in the Workplace. General Stats. In a 2018 global study, 75% of companies said their workplaces were aiming to improve diversity at their companies.

Stats 90

Stats Gartner Thought Leadership Click Rate 90

Convince & Convert

MARCH 5, 2024

The stats are bleak: 71% of consumers switched brands at least once over the past year, hunting for better deals, better product quality, or better customer service among many other reasons. Reddit: A Case Study in Switching Behavior Reddit is a particularly powerful community to study switching behavior.

Research 145

Research Loyalty Case Studies Communities 145

Hubspot

DECEMBER 3, 2019

Here, we'll cover some of the most essential web design stats for 2020 from Sitejet's new State of Web Design survey for 2020 and beyond. That’s the case with great websites, too. The Sitejet study didn’t just quiz web designers about their daily work. Biggest Challenges & Pain Points. Image Source. Image Source.

Stats 99

Stats Design Research Word of Mouth 99

Rollworks

DECEMBER 14, 2021

Probably one of the most important ABM stats in this list is how ABM helps you reach C-level executives. A joint Marketo and Reachforce study found companies that use ABM become 67% better at closing deals when they sync their sales and marketing teams. Increase the engagement with C-level executives. Close more deals. Grow faster.

Account Based Marketing 52

Account Based Marketing ABM Stats Allocation 52

Marketing Insider Group

MAY 10, 2023

The agency’s website should have sufficient testimonials and case studies that show continued success. When your digital marketing agency knows how to play “Moneyball” with your stats, you can have consistent victories. Find out what businesses the company has serviced and see what kind of results they achieved.

Marketing Agencies 2 264

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 264

Zoominfo

MAY 20, 2021

A surprising stat: Email is 40 times more effective at acquiring new customers than Facebook or Twitter. Email can also be used to familiarize customers with your product and services by sharing content such as blogs or case studies. A study by MailChimp found that the average email open rate across industries is 21.33%.

Email Marketing 264

Email Marketing Enterprise Management CTR Webinar Metrics 264

Contently

FEBRUARY 18, 2020

It’s our job to gives sales as many ingenious tools as possible to help them do their job—whether that’s a cool calculator, interactive assessments, case study videos, a compelling pitch deck, or, I don’t know, maybe an interactive educational course. Inside a B2B business like ours, that’s huge.

Top of Funnel 181

Top of Funnel ROI Content Marketing Case Study 181

Convince & Convert

FEBRUARY 21, 2024

We know this from observation and a few useful stats. A simple one-hour workshop with specific use cases that every department can learn from helps everyone understand what’s possible and what to avoid. Even if you have a rule against it, your employees probably use ChatGPT for work. That’s according to OpenAI CEO Sam Altman in 2023.

Training 154

Training Lead Ranking Phishing Paid Search Agency 154

Moz

FEBRUARY 7, 2019

What I'm going to be talking about today is using STAT for content strategy. STAT, if you're not familiar with STAT Search Analytics , which is in my opinion the best ranking tool on the market and Moz is not paying me to say that, although they did pay for STAT, so now STAT is part of the Moz family of products.

Stats 52

Stats First-Mover Advantage Marketing & Strategy SERP 52

Porch Group Media

OCTOBER 29, 2019

Email Marketing Stats and Trends. Studies have shown emails with personalized subject lines are 26% more likely to be opened than those without, and revenue is 5.7 Studies show that triggered emails received 70.5% In 70% of cases, if the message doesn’t display correctly, it’s likely to be deleted within 3 seconds ( Adestra ).

Stats 45

Stats Email Marketing Trends Trigger Marketing 45

MLT Creative

MARCH 22, 2011

Sometimes it can be difficult to choose between focusing on one case study or a statistical summary of consistent results. However, this is not always the case. Additional scientific research found that, in other cases, statistical summaries were more persuasive than single examples.

Case Studies 40

Case Studies Case Study Studies Stats 40

SalesIntel

NOVEMBER 24, 2021

Business insiders now believe that simple mass marketing theories that were conventionally part of management studies are no longer applicable. In most cases, firms end up wasting their resources on storing inaccurate data, old and non-updated data, and incomplete data. . The future of B2B intent data . Get Started.

Buyer Intent 52

Buyer Intent Intent Stats Enterprise Management 52

KoMarketing Associates

DECEMBER 8, 2021

Here are a few stats that highlight the differences in the B2B buyer’s cycle: The B2B buying cycle is six to twelve months, much longer than the few weeks most consumers take to make a purchase. For example, they might spend several minutes watching a demo video, reading a blog post, or reviewing a case study.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

Marketing Insider Group

OCTOBER 15, 2019

As it happens, a study presented during the event showed that $1.3 Various studies have been done on employee advocacy that led to some interesting insights. . The study found that 40% of companies don’t have an employee advocacy program in place and aren’t planning to start one. . It does make sense.

Activities 217

Activities Marketing Agencies 2 Paid Search Agency Case Studies 217

Outgrow

FEBRUARY 25, 2024

In 2009 , a team of scientists at Northwestern University made sports journalism history with Stats Monkey , a program that could write news stories without human help. It was used to analyze critical data like blood samples and vital signs from 115,000 hospital emergency cases. Top AI Statistics 2024 1. From a $207.9 trillion by 2030.

Statistics 52

Statistics Outgrow Resource Management Stats 52

nDash

NOVEMBER 3, 2021

Content briefs : The more information you can include upfront—including stats, talking points, and sources—the less you’ll need to rely on a subject matter expert. Case Studies. Case studies are another extremely popular type of content on nDash. Stats : What emails have performed the best for your brand?

Top of Funnel 98

Top of Funnel Case Study Case Studies Work Management 98

SnapApp

OCTOBER 31, 2017

We still incorporate key stats in our promo. . We incorporated the stats into our presentations, and also created collateral to give to attendees, driving them to the research resources page. . . Our research and related content was a key theme on social not just at launch, but over the course of the weeks and months after. .

Case Study 54

Case Study Case Studies Interactive Marketing Sales Management 54

Contently

NOVEMBER 3, 2021

.” Let’s take a look at why marketing writers and editors should take fact-checking seriously—and how they can do so without spending all day, every day looking up stats and references. I also ensure I’m citing studies accurately and attributing quotes from interviews to the right people.

Content Marketing 191

Content Marketing Content Case Studies Viral Marketing 191

Contently

NOVEMBER 4, 2016

For six years, the Content Marketing Institute (CMI) has studied the evolution of content marketing. Of course, CMI loves playing up that stat because the organization can help you build a strategy. In both cases, it’s stupefying that the numbers aren’t higher. Other times, not so much.

Studies 60

Studies SEM Case Studies Adwords 60

Envy

JULY 13, 2022

Case Study 1: Reddit marketing for B2B’s: A match made in heaven. We updated it, adding relevant recent stats and links to content from the last year. Case Study 2: 13 Competitor Monitoring Tools B2B Marketers Need To Know. Case Study 3: Marketing Envy’s 4-step guide to building winning core startup values.

Case Study 117

Case Study Case Studies Lead Scoring Lead Ranking 117

Marketing Insider Group

SEPTEMBER 16, 2019

If you make a case without supporting it with data, sadly it will just be a case of unsupported marketing claims.”. And no, companies don’t necessarily need to have years of academic study and scientific research skills behind their survey efforts. To start, tailor the questions to your potential audience.

Relevance 193

Relevance Research Opinions Content 193

Martech

MARCH 6, 2024

Some 90% of businesses are facing a shortage of AI professionals, according to a study by IBM’s Institute for Business Value. A: So, I’ll give an answer based on an example case that we were working on recently. There’s a problem with the infusion of generative AI into marketing: finding people with the skills to use it.

Marketing AI 111

Marketing AI Validation Training Template 111

Hubspot

JANUARY 19, 2016

One where the case study serves as the ultimate trust builder. How many marketing case studies are written where one of the core questions is, "Can this solution help improve the physical well-being of humanity?". For medtech marketing, that is the sole goal behind every published case study.

Case Studies 28

Case Studies Case Study Buyer Personas Studies 28

Hubspot

JANUARY 15, 2015

Case studies are an invaluable asset when it comes to establishing proof that what you''re offering is valuable and of good quality. marketers use, 12 different marketing tactics on average, with case studies being the fifth most popular after social media content, enewsletters, blogs, and website articles.

Case Studies 28

Case Studies Case Study Sales Management Studies 28

Golden Spiral

MARCH 10, 2022

Your case studies are not reports of past success. 52% of B2B buyers cited case studies as a key factor in their decision to buy. 52% of B2B buyers cited case studies as a key factor in their decision to buy. Case studies are your most powerful reviews. A Story to Tell. A Statistic to Cite.

Word of Mouth 62

Word of Mouth Case Study Case Studies Stats 62