ANNUITAS

OCTOBER 5, 2023

The combined forces allow for what Salesforce sees as a game changer in terms of user productivity — an area of AI impact that does not get as much attention — and generating more valuable insights. Thus, tackling enablement is both adds value and clearly enhances productivity.

Marketing Analytics Tools 130

Marketing Analytics Tools Product Marketing Automation Services User-Generated Content 130

Vision Edge Marketing

MARCH 23, 2021

One key category of measures, productivity measures, provide insight on how to improve performance. Product innovation, Operational metrics such as financial and productivity measures. When you examine efficiency, productivity measures associated with outputs come to the forefront. R&D produces new products.

Product 217

Product Paid Search Agency Advertising Agencies Press 217

Tomorrow People

FEBRUARY 8, 2022

What you need to know about product positioning and what it can do for your company. Positioning is an essential element of product marketing – yet it’s also one of the most challenging to get right. Overall, positioning helps companies, SaaS or otherwise, stand out in the eyes of potential customers.

Positioning 177

Positioning Product Tips Segmentation 177

Tomorrow People

FEBRUARY 2, 2021

The leaders expertly bring together product development, sales, marketing, and customer success. Find out why these product marketing superheroes are soaring. Product marketing for SaaS platforms and B2B technology in general is growing in both importance and impact. Product marketing superpowers. Product positioning.

Marketing Automation Services 120

Marketing Automation Services Product Enterprise Management Work Management 120

Zoominfo

SEPTEMBER 29, 2022

Bringing product people into those brass-tacks discussions doesn’t come naturally for a lot of companies. But Henry Schuck, ZoomInfo’s founder and CEO, says a company really can’t deliver its best products unless the people building them hear directly from skeptical prospects. Schuck’s advice?

Product 130

Product Zoominfo Enterprise Management Cold Calling 130

Lenny's Newsletter

SEPTEMBER 12, 2023

Each week I tackle reader questions about building product, driving growth, and accelerating your career. If you’ve come here looking for a step-by-step guide to finding product-market fit, you’re going to be disappointed. From a working product to feeling PMF typically took 9-18 months. Art by Natalie Harney.

CPO 145

CPO Product Work Management Enterprise Management 145

Tomorrow People

JULY 21, 2021

The essential principles driving product-focused strategies at leading B2B SaaS companies. Product-Led Growth: A Winning Strategy. It creates company-wide alignment across teams—from engineering to sales and marketing—around the product as the largest source of sustainable, scalable business growth.”. Feature-Driven Demand.

Product 156

Product Marketing & Strategy Lead Ranking Viral Marketing 156

Tomorrow People

JUNE 1, 2021

Take B2B products to market more effectively with a purposeful plan. The number of products introduced each year in different markets around the world is vast. But it’s safe to say the figure might not encourage a B2B product marketer: Only 40% of products make it to market – and of those, only 60% will generate any revenue.

Product 156

Product Ideal Customer Profiles Buyer Personas Gartner 156

Contently

MARCH 25, 2021

88 Acres” is the platonic ideal of a product story. A Microsoft employee wrote about other people at Microsoft using the company’s products, and it didn’t come across as self-promotional. Salesforce has dozens of webinars about how it uses its own products. The post Don’t Publish a Press Release.

Press 188

Press Product Case Study Case Studies 188

Zoominfo

OCTOBER 28, 2020

It’s these periodic breakthroughs that help find underlying beauty in the (data) beast, and lead to exponential returns. . You may be asking yourself: Wait, ZoomInfo launched a new product then acquired a company with a similar use case? Why circle back and polish up a brand new intent engine? value to our customers?

Intent Data 208

Intent Data Zoominfo Buyer Intent Intent 208

Kaon

OCTOBER 13, 2020

And one of the shifts we’re likely to see is that companies pitching products to one another may no longer be as able or willing to do so in person. Among the most effective though is the implementation of a virtual 3D product strategy. The draw to consumers has to be an experience, rather than just a store full of products.

Product 162

Product Marketing & Strategy Interactive Marketing Lead Ranking 162

ClearVoice

AUGUST 25, 2023

Technical content marketing can be a highly effective component of a strong product marketing strategy. But what exactly is it, and how can it help with product marketing? Understanding Technical Content Marketing Technical content marketing is a subset of content marketing that has a narrower focus on how your product works.

Marketing Strategy 96

Marketing Strategy Marketing & Strategy Product Planning 96

Martech

DECEMBER 21, 2023

This article outlines four steps essential to undertake at the start of your go-to-market effort before you even mention your product. Educate This doesn’t mean education about your product. The goal is to engage the audience with new concepts, strategies, and information that add value before they use your product. Get MarTech!

Ideal Customer Profiles 109

Ideal Customer Profiles Marketing Analytics Tools Product Paid Search Agency 109

Vidyard

SEPTEMBER 23, 2021

Consider the following questions to help you find out what video production equipment might be best for you: What formats will you need to create? get your free storyboard and production kit] Contents 1. What’s Your Video Production Budget, Skill, and Team Size? Example Video Production Teams 2.

Budget Programs 174

Budget Programs Work Management Marketing Management Software 174

Navigate the Channel

JULY 21, 2023

It seems everyday in the building product industry, we are being told traditional marketing methods are dead and digital only is the way. With continued sluggish sales and knowing the building product industry is going to stay compressed for the foreseeable future, we are all pressured to prove the return on every marketing dollar spent.

Marketing AI 65

Marketing AI Product Ad Building Planning 65

Heinz Marketing

NOVEMBER 11, 2021

This time of year, especially with Daylight Savings, it’s essential to be aware of how we’re feeling and keep track of our mental health to support productivity. In my opinion, this is a topic that we don’t talk about enough, especially since it has ramifications on our productivity as professionals.

Product 117

Product Opinions Consulting Activities 117

Animalz blog

SEPTEMBER 14, 2023

He explains how they’ve pioneered a unique approach to product development called “content-led product.” As a content marketer, you might think your job is crafting stories to attract customers to your product. Traditionally, product teams build first and then bring in marketers. What Is Content-Led Product?

Validation 99

Validation Top of Funnel Product Ad Building 99

Martech

AUGUST 9, 2021

With these new tools, marketers can tap vetted consumer panels for marketing strategy as well as product development. This process helped them identify a flaw in the wall mount that could be corrected at scale for their customers. They can also help guide the development of new products. Why we care.

Product 109

Product Buying Cycle Digital Transformation Analysis 109

ClearVoice

FEBRUARY 8, 2021

We’re here to help you choose the most appropriate content types to fulfill your content strategy. What is a product description? A product description is a piece of writing that conveys the features and benefits of a product, ranging from basic facts to stories that make a product compelling to an ideal buyer.

Product 119

Product Ad Frequency Fulfillment Top of Funnel 119

The ABM Agency

FEBRUARY 19, 2023

You can use this information to create buyer personas that will help you find more prospects who fit the same criteria as your existing customers. Segmenting accounts helps ensure that each account receives tailored messaging and content relevant to their specific needs and interests.

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

The ABM Agency

FEBRUARY 19, 2023

You can use this information to create buyer personas that will help you find more prospects who fit the same criteria as your existing customers. Segmenting accounts helps ensure that each account receives tailored messaging and content relevant to their specific needs and interests.

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

Navigate the Channel

JULY 24, 2023

Public Relations (PR) plays a pivotal role in shaping a company’s brand image and promoting its products or services. For building product executives, selecting the right PR agency is crucial for their success. Unfortunately, the PR industry is not devoid of unscrupulous players.

PR 65

PR Paid Search Agency Advertising Agencies Ad Agencies 65

Zoominfo

APRIL 26, 2018

But, sadly, this isn’t often the case. The best sales reps have developed an arsenal of productivity hacks to balance the administrative work with the actual sales process. Today we share our own set of productivity tips, in the form of sales productivity statistics. . There’s a lot more to sales than meets the eye.

Statistics 197

Statistics Product Peer-to-peer Work Management 197

Tomorrow People

DECEMBER 2, 2020

A guide to the key principles of product marketing, what it involves, and how it delivers for organizations. In the past few years, a relatively new discipline has emerged, bringing together aspects of product strategy, sales, customer success, and marketing. The rise of product marketing. What is product marketing?

Product 156

Product Planning Buyer Personas Paid Search Agency 156

Navigate the Channel

JULY 28, 2023

In the competitive online landscape, the success of a building products website heavily relies on its ability to convert visitors into customers. In this article, we will explore effective strategies to increase conversion rates for building products websites and drive sustainable growth.

Conversion Rate 65

Conversion Rate Conversion Product Ad Building 65

Martech

AUGUST 9, 2021

In the tech world there are plenty of people devoted to product roles. This makes sense as this practice helps focus a significant number of employees on an organization’s products as well as its users and customers. Product Sponsor. Product Owner. Product Manager. Read Stacey Ackerman on agile marketing.

Acquisitions 120

Acquisitions Product Work Management Paid Search Agency 120

Salesforce Marketing Cloud

MAY 5, 2022

Your brand has a new product on the way. Your marketing team has spent months partnering with product management to understand the roadmap and build messaging and positioning. Now it’s time for the fun part: telling the world about this new innovation with a product launch. Start planning your product launch now.

Product 98

Product Work Management Case Studies Marketing Management 98

Salesforce Marketing Cloud

JULY 14, 2022

I admit I’m a little biased, but I think the product demo is the most important part of a marketing strategy. It’s a chance to put your product’s best qualities in the spotlight, answer questions, and turn naysayers into believers. Product demos should answer questions like, “How does this product work?”

Product 98

Product Customer Satisfaction Planning Automation 98

Outgrow

DECEMBER 6, 2022

Outgrow Product Update for October 2022 [20+ Outstanding Features]. With this latest product update, we’ve tried to make the content creation process easier and smoother for you! This is a rather important feature and with its introduction, we aim to help ease the analyzing and reporting process for you. .

Outgrow 98

Outgrow Features Product Lead Ranking 98

Buffer

JANUARY 20, 2023

A product launch can generate a lot of conversations with our customers. We want to be ready to handle that ticket volume, quickly answer any questions about any nuance of the new feature, and effectively channel feedback to the product teams that built it. We can offer valuable insights and suggestions to help shape the feature.

Paid Search Agency 100

Paid Search Agency Product Custom Publishing Work Management 100

Salesforce Marketing Cloud

MAY 25, 2023

You can help your marketing team by getting your die-hard customers to spread the word about your offerings — sparking product-led growth. What is product-led growth? It puts your product at the center of the customer experience and buying journey. Watch & learn What is product-led growth?

Ideal Customer Profiles 98

Ideal Customer Profiles Account Based Marketing Product Sales Qualified Leads 98

DivvyHQ

NOVEMBER 22, 2021

Just as new products are conceived and launched, older products decline in value and are eventually removed from the market. To help each product live its "best life", which in this case would be delivering value and generating revenue, content plays a key role in the product marketing equation.

Top of Funnel 100

Top of Funnel Product Content Marketing Strategy 100

Salesforce Marketing Cloud

MAY 2, 2022

Most of these solutions promise numerous features and benefits, but only a few survive the market competition to reach true product adoption. “I I built a supernova product but never found any takers for it.”. “I Our competitive product was crushed under the pressure of a high churn rate.”. Product documentation.

Product 96

Product Work Management Marketing Management Lead Ranking 96

Engagio

SEPTEMBER 13, 2023

Now you’re probably thinking the key to getting great product reviews like these is to have a great product. In B2B, the secret to great product reviews is ensuring your customers achieve and recognize success. Implemented a more robust product/engineering feedback loop. The post The Secret to Great Product Reviews.

Peer-to-peer 83

Peer-to-peer Marketing Management DemandBase Gartner 83

Marketing Insider Group

NOVEMBER 6, 2019

While it used to be enough to have a great product and a solid marketing plan in place to achieve success, these days it’s more about how your brand is seen to the world. The Millennial generation and Generation Z care as much about getting a good product as any other that went before them. Make sure it’s a good one.

Product 206

Product Paid Search Agency Planning Storytelling 206

Drew Neisser

JUNE 30, 2023

These are just a few of the generative AI tools that are helping simplify the tedious and clear the way for bigger and better ideas in the marketing world, and that’s the focus of this conversation with Cathy McPhillips , Chief Growth Officer of Marketing AI Institute. If you want it, let us know!

Product 52

Product Tools Generation B2B 52