ClearVoice

FEBRUARY 2, 2024

Your content —and brand — go viral. Going viral pays. It may not be a coincidence that Kraft Heinz (KHC), the parent company of Haynes Baked Beans, saw a 15 percent jump in its stock price as the ad went viral after its release in December 2013. That could be useful data. Analytics tools for social media.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

Kevin Indig

MARCH 28, 2023

This article shows what model to apply in which case. Kevin Indig • 6 min read How Google tests new content in the search results This article is a case study that shows how Google ranks new content for different keywords to test its quality. For the latter, you basically need to develop great product features.

Best Practices 59

Best Practices Aggregators Case Studies Case Study 59

Sprout Social

OCTOBER 25, 2022

Brand awareness is the extent to which audiences are familiar with your brand and its product or services. Brands with high levels of consumer recognition can even become synonymous with their product. Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’

Brand Identity 131

Brand Identity Branding Marketing & Strategy Eye-Tracking 131

Convince & Convert

MAY 17, 2013

Jonah Berger , Marketing Professor at the Wharton School , joins the Social Pros Podcast this week to discuss his bestseller Contagious: Why Things Catch on , the science behind those viral marketing hits, and the importance of setting realistic and helpful goals with a viral marketing campaign. Please Support Our Sponsors.

Social Media 161

Social Media Media Viral Marketing Skype 161

Scoop.it

JANUARY 11, 2024

But unless their first product is a viral hit, an industry-leading business gets to the top with years of careful brand-building. Even if their product is great, a business that fails to build authority in the digital space will get lost in the shuffle. Case studies and client testimonials can go a long way here.

Work Management 77

Work Management Marketing Management Brand Identity Branding 77

ClearVoice

JULY 18, 2023

The point of both is to get the word out about your product or service. The role of advertising and content marketing in finance At one time, advertising was the main tool companies had to inform customers about their service or product. Amid the #MeToo movement, the Peloton ad went viral for its alleged sexism.

Advertisements 52

Advertisements Advertising Top of Funnel Paid Search Agency 52

Outgrow

FEBRUARY 25, 2021

A growth hacker works at the intersection of product, marketing, and data. However, a product-market fit is necessary before jumping on to any of these growth hacking strategies. This means — your product should solve a critical pain point of a target audience. Source: Twitter. Pre-launch marketing is highly product-led.

Top of Funnel 72

Top of Funnel Paid Content Webinar Metrics Guerilla Marketing 72

Hubspot

JANUARY 26, 2023

Intuitive algorithms of platforms like Facebook, Instagram, and Twitter allow you to easily find your target audience. Remember, going viral can lead to sales. Whether you’re selling your products on a personal website or a platform such as Amazon or Shopify, you’ll need a place where customers can browse and purchase.

Work Management 66

Work Management eCommerce Paid Search Agency Marketing Management 66

Metadata

SEPTEMBER 21, 2018

It’s not necessary to make a viral video to make video marketing effective. Research from Google shows that 72 percent of business buyers use video in their product consideration decisions, watching up to 30 minutes of video before making a purchase. Twitter can also be an important B2B marketing medium. series on Youtube.

B2B Marketing 65

B2B Marketing Video Marketing B2B Viral Marketing 65

ClearVoice

JULY 20, 2021

” You’re not wrong if you ever felt your Twitter feed was overly interested in your online habits. Follows said that predictive behavior is about, “developing entrepreneurial ideas or innovation platforms that will get us from where the products and services are today to where they need to be for the consumer of tomorrow.”

Marketing AI 116

Marketing AI Planning Content Marketing Work Management 116

Biznology

MARCH 20, 2018

In many cases, it came down to whether the cost, learning curve, and value of each particular product actually made sense to the process and bottom line of my agency.” Think about it: these are the people you dream of sharing your content, announcing your news, talking about your brand and reviewing your products.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Martech Advisor

FEBRUARY 21, 2020

Imagine the power to market a product that encompasses all these properties. It's hard to imagine, but a product seemingly superior than the current monarch, kept its pricing for all this at just $6.99, compared to the $12.99 The character went viral and received much love, featuring in memes across the internet.

Marketing Strategy 87

Marketing Strategy Marketing & Strategy Planning Advertising Agencies 87

Brandpoint

JUNE 3, 2020

Jon will be speaking on a virtual panel at the SMSS session “ Creating Meaningful Social Media Relationships through Content ,” where the panelists will be discussing best practices and case studies on topics related to relationship building and brand trust and loyalty. 100% agreed!

Social Media 93

Social Media Media Multi-Channel Content 93

ClearVoice

JULY 29, 2022

This means that both good news and bad news quickly go viral, and if companies are not prepared to manage this sudden onslaught, they’re effectively letting the public decide their fate. Case studies. Nike’s stock dropped 1.8% immediately following such a public failure of its product. Social media posts.

PR 52

PR Public Relations Content Thought Leadership 52

B2B Marketing Savvy

AUGUST 27, 2009

Other Popular Posts: Analog Bridges to Social Media “News&# as Sales Collateral Twitter Blurs the Line Email The Scoopdog Team. A software client company we shepherd just dipped a toe into Twitter waters as part of a tech product launch. If you like the read, please subscribe to my RSS feed.

Case Study 40

Case Study Case Studies Barriers Buzz 40

Hubspot

MAY 14, 2019

Acquisition marketing is attracting new visitors and leads to your website through search engine optimization, freemium products, education hubs, paid advertising, copywriting, conversion rate optimization, lead generation campaigns, and lead optimization. Affiliate Marketing. Buzz Marketing. Campus Marketing. Cause Marketing.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

Metadata

SEPTEMBER 21, 2018

It’s not necessary to make a viral video to make video marketing effective. Research from Google shows that 72 percent of business buyers use video in their product consideration decisions, watching up to 30 minutes of video before making a purchase. Twitter can also be an important B2B marketing medium. series on Youtube.

Video Marketing 40

Video Marketing B2B Marketing B2B Viral Marketing 40

Outgrow

JANUARY 11, 2021

Lead generation is the process of initiating and capturing consumer interest in any product or service and nurturing them till they willingly share their contact information or lead. Have a look at this case study on how Leads.ph We bet you know about the viral BuzzFeed quizzes – again, brilliant lead magnets!

Lead Generation 94

Lead Generation Paid Content Budget Programs Lead Ranking 94

Martech Advisor

JANUARY 24, 2020

This is followed by a module on viral marketing that shares a six-step framework to craft messages that get shared by people. Malcolm shares examples and case studies from his books and articles along with key concepts to strengthen the learning. The first module in the series delves into the foundations of content marketing.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

markempa

DECEMBER 30, 2008

Here’s a case study that MarketingSherpa released earlier this month that follows one company through its social media adventure. MarketingSherpa Members can view the case study at length.  The team also used their blog to write stories on subjects that had the potential to go viral.

Lead Generation 120

Lead Generation Social Media Generation Webinar Metrics 120

Whale Pages

MARCH 4, 2020

For example, if someone goes to Google and types in something like “SaaS growth case study” or “MRR case study”, the content we’ve created on this topic will show up first or second. We probably followed them on Twitter, or liked something they posted. See the examples below.

Case Studies 98

Case Studies Case Study Studies Top of Funnel 98

ConvertKit

FEBRUARY 16, 2021

The resource she already had was an audience of 9,000 developers who followed her on Twitter. Monica also knew there was another challenge developers face when it comes to blogging: they think they needed a massive Twitter following to see success. Image via Monica Lent on Twitter. Image via Monica Lent on Twitter.

Communities 76

Communities Newsletter Blogger Landing Pages 76

PureB2B

JUNE 23, 2021

To boost their marketing efforts, more companies are turning to case studies for video content. This trend is becoming popular in the B2B industry; currently, 70% of B2B buyers view videos when researching a product before making a purchase. In 2021, the amount spent on video advertising is expected to continue rising.

Marketing AI 62

Marketing AI Trends B2B Marketing B2B 62

The Effective Marketer

OCTOBER 14, 2010

According to their post: “Last week in San Francisco, 211 business-to-business marketers spent two days sharing insights, case studies and advice on social media marketing, lead generation, Sales and Marketing alignment, and other hot-button issues on the West Coast swing of MarketingSherpa’s seventh annual B2B Marketing Summit.&#

Planning 100

Planning Work Management B2B Marketing Marketing Management 100

Hubspot

DECEMBER 15, 2011

The most important new Twitter feature for marketers isn't brand pages. As part of its redesign announcement last week , Twitter revealed brand pages as well as a host of other features. Embeddable tweets are the game changer in this most recent round of Twitter improvements for marketers. This is HUGE! Lets get right to it.

Twitter 28

Twitter Features Trade Show Hubspot 28

Valasys

SEPTEMBER 10, 2019

B2B marketers think that if they are providing spectacular products or services, it’s more than enough as the services will speak for themselves. Another report by Nielsen reveals that 68% of people trust online reviews from other customers, which places online opinions as the third most trusted source of product information.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

ClearVoice

AUGUST 1, 2019

If they like what they’re viewing on social, they may be inclined to donate — or even buy your product — without your brand needing to integrate their logo into every frame or end the messaging with an aggressive CTA. The smartphone videos he posted on Twitter were heartening and truly inspirational.

Campaigns 60

Campaigns Peer-to-peer Lead Ranking Social Media 60

Marketing Insider Group

JUNE 23, 2011

This week I attended Useful Social Media ‘s Corporate Social Media Summit in New York city where hundreds of practitioners gathered to hear case studies from some of the best in the business. Each session had short case studies followed by a question and answer session. . Facebook or Twitter or Blogs?

Social Media 100

Social Media Media POS Paid Search Agency 100

Biznology

NOVEMBER 21, 2012

Social media is being applied across the B2B marketing spectrum, from prospecting via viral pass-along, to enhancing customer relationships, to surfacing and solving customer service problems. It is this basic approach that has stood the test of time in account development.

Loyalty 80

Loyalty Enterprise Management B2B Marketing Work Management 80

Buffer

AUGUST 12, 2019

A positive Reddit mention can mean thousands of visits to your website or your product. Twitter LinkedIn Snapchat Pinterest. Though Reddit might not want marketers in their midst, the topics do occasionally shift to products … maybe even your product. Your audience may be there. Opportunities certainly exist there.

Paid Content 67

Paid Content Marketing & Strategy Marketing Strategy Paid Search Agency 67

Ambal's Amusings

MAY 6, 2010

Blog WhitePaperPundit Twitter Jonathan_Kantor. One example of the power of free distribution is a white paper from Ad Age called “ Shiny New Things ”, addressing the issue of early adopters in the digital product life cycle. Blog Savvy B2B Marketing Twitter MicheleLinn. " Jonathan Kantor.

Paper 100

Paper Enterprise Management Buying Cycle Lead Ranking 100

Ambal's Amusings

FEBRUARY 4, 2010

Blog WritingWhitePapers Twitter Mike_Stelzner. Blog WhitePaperPundit Twitter Jonathan_Kantor. WhitePaperPundit : The Friday FREE White Paper List, a listing of free white papers from weekly Twitter Tweets that don’t require registration, posted each Friday. " Read on to get their insights. Michael Stelzner.

Paper 100

Paper Enterprise Management Marketing Management Case Studies 100

Biznology

NOVEMBER 10, 2015

When I started, what I did was called viral marketing , buzz marketing , and new media. And so many of your clients and brands — the ones that fill the clients , case studies , and testimonials portions of your corporate and personal website — to say nothing of your LinkedIn , Google , and Facebook profile have changed.

Marketing Websites 80

Marketing Websites Wikipedia Work Management Blogger 80

EveryoneSocial

NOVEMBER 19, 2019

Too many times, brands that have been around for years feel they are untouchable until something happens and starts going viral online. Continued growth and trust in your products and services. This helps keep hiring costs down, improves employee retention, and helps productivity. Impacts marketing and sales results.

Work Management 62

Work Management Marketing Management Lead Scoring Lead Ranking 62

Convince & Convert

SEPTEMBER 7, 2010

The examples and mini case studies he presents provide insights that leave you nodding your head and thinking you could adopt the same approaches. It’s a boullabaise of advice and observations on social media, viral marketing, and customer experience, with a side order of social media how-to.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Parse.ly

OCTOBER 22, 2019

Summary: A case study in a successful content marketing campaign, this episode has guest Sean Freidlin of SAI Global talk about how he created a coloring book for compliance officers. What you’ll learn: How you can tap Amazon Kindle, Quora, Flipboard, Evernote, and Twitter for content ideas. ” – Robert Rose.

Content Marketing 63

Content Marketing Planning Lead Scoring Lead Ranking 63

Convince & Convert

SEPTEMBER 21, 2010

Social Media is “Viral Marketing&# False, in the same way that a square is also a rectangle, but a rectangle isn’t a square. Can a social media program go viral? But if you’re engaged in a social media program in an effort to go “viral&# you’re not really engaged in social media at all. Absolutely.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149