Outgrow

FEBRUARY 12, 2021

Outgrow Interactive Case Study: How Grays International Generated 19k+ Leads, Engagement and Much More. We know it’s been long but Outgrow is back with yet another successful Outgrow interactive case study; and this time, it’s a big one! This Outgrow interactive case study is definitely proof of that.

Outgrow 52

Outgrow Case Study Case Studies Studies 52

Scoop.it

NOVEMBER 17, 2022

Marketing newsletters are a great source of information for many small and medium business owners. However, not all marketing newsletters are equal. In this article, we look at the best marketing newsletters available for you to subscribe to. Why do marketing newsletters matter? Convince & Convert ON.

Newsletter 91

Newsletter Planning Work Management Marketing Management 91

ClearVoice

MAY 12, 2022

You want to learn how to create interesting newsletter content, don’t you? You’re sick and tired of seeing zero clicks, no engagements, or worse, no one’s opening your newsletters at all! If you’ve just about had it and you’re looking for reliable tips to create interesting email newsletters, then I’m glad you’re here.

Newsletter 90

Newsletter Burn Rate Content Open Rate 90

ClearVoice

NOVEMBER 4, 2022

We are fortunate to live in a world where so much knowledge is available through marketing blogs, newsletters, and other resources. We’ve curated a list of our favorite marketing blogs and newsletters – resources you can go back to again and again for up-to-date information to implement in your business right away and get results.

Newsletter 134

Newsletter Planning Paid Search Agency Work Management 134

Optinmonster

MARCH 13, 2023

Are you looking for ideas for your email newsletter signup forms? The more newsletter subscribers you get, the greater your potential revenue. In this article, we’ll share some inspiring newsletter signup examples along with best practices you can use to create your own. What Is an Email Newsletter Signup?

Newsletter 83

Newsletter Examples Template Display 83

Excelsior Research

OCTOBER 5, 2022

Why meta newsletter is shutting down? Why meta newsletter is shutting down? The reason behind meta newsletter is shutting down. Why meta newsletter is shutting down? But recently the announced shutting down of the meta newsletter feature in the coming months. Why meta newsletter is shutting down? Conclusion.

Newsletter 52

Newsletter Social Networks Case Study Case Studies 52

Optinmonster

APRIL 9, 2020

Are you struggling to find newsletter ideas to keep subscribers engaged? But, it can be hard to keep coming up with fresh, interesting newsletter content each day, week, or month. In this article, we’ll share 27 newsletter ideas to keep subscribers engaged. Helpful Newsletter Content. Promotional Newsletter Ideas.

Newsletter 116

Newsletter Webinar Metrics Peer-to-peer Paid Search Agency 116

Liveintent

SEPTEMBER 21, 2021

With some help from LiveIntent and a thoughtful testing strategy, Zoosk improved its newsletter performance with surprising results. Testing to inform strategy. After reviewing Zoosk’s LiveTag setup, the LiveIntent team found that Zoosk only allowed 300×250 creatives to serve in its email newsletters.

Newsletter 121

Newsletter Optimization Cost Per Thousand CPM 121

Convert

OCTOBER 18, 2022

Now here’s one more way to make that happen with diverse newsletters in the A/B testing space. And when you sign up for these newsletters, there’s actually a method for making the most of them, so any valuable information you learn is easy to access and use. Block time for studying specific newsletters.

Newsletter 98

Newsletter Curation Best Practices Case Studies 98

BOP Design

MARCH 10, 2020

Your B2B email newsletter is a critical element in the digital marketing communication mix but is often deprioritized or overlooked. For our clients that regularly send newsletters, it’s not uncommon for them to get a new business opportunity every time they send it out. How to Provide Value in Your Newsletter.

Newsletter 79

Newsletter B2B Thought Leadership B2B Thought Leadership 79

Scoop.it

FEBRUARY 22, 2024

Internal newsletters sharing company updates, wins, new hires, and upcoming initiatives keep people in the know and make them feel part of something bigger. We’re talking informational resources such as online courses, training videos, coaching programs — all that good stuff. And remember the almighty case study.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Trade Press Services

DECEMBER 26, 2023

As such, well-crafted case studies are powerful marketing assets to help you demonstrate your expertise and impact. By definition, a case study details the trajectory of a project with a customer, highlighting the challenge the customer faced and how your organization solved the problem. Maintain a consistent design.

Case Study 52

Case Study Case Studies Practices Best Practices 52

Marketing Insider Group

AUGUST 26, 2020

Provide information our audience can’t find elsewhere. Remember, even though we use information and advice to build trust, our ultimate goal is to bring value to our business. Use Case Studies of Similar Companies. After all, what’s the ultimate goal of content marketing? Converting browsers to buyers, of course.

ROI 363

ROI Top of Funnel Paid Search Agency Content Marketing 363

ConvertKit

OCTOBER 21, 2020

What makes a great email newsletter? 7 types of content you can include in your newsletter. 5 inspiring email newsletter examples from creators. #1: 3: Austin Kleon’s weekly newsletter. #4: Launch your email newsletter with ConvertKit. Finding the perfect idea for your email newsletter, though?

Newsletter 106

Newsletter Examples Curation Marketing Budget Creation 106

Webbiquity

FEBRUARY 7, 2023

It’s about using data points to support and illustrate a message or narrative rather than simply presenting raw information and expecting your audience to draw specific conclusions. By combining the power of storytelling with data, you can create informative, engaging content that connects with your audience on a deeper level.

Storytelling 331

Storytelling Top of Funnel Content Paid Search Agency 331

EveryoneSocial

NOVEMBER 16, 2020

The company newsletter has long been a staple in the internal communications toolkit. Organizations that want to keep employees connected, informed, and engaged need a consistent way to communicate company news and content. One of the most common and traditionally easy ways to achieve that goal was with a company newsletter.

Newsletter 64

Newsletter Companies Distribution Communities 64

Zoominfo

JULY 23, 2020

For example, maybe they: Opted in to receive a piece of gated content on your website Submitted a contact form requesting more information about a product or service Followed your company on various social media channels Signed up for an email newsletter Were referred by a friend. Share Case Studies. What is a Hot Lead?

Differentiation 246

Differentiation Sales Qualified Leads Lead Scoring Lead Ranking 246

Madison Logic

JUNE 5, 2024

B2C companies regularly retarget previous customers with discount codes provided in display advertisements or an email newsletter. Use syndication to distribute white papers, case studies, and research reports that resonate with specific segments of your customer base, especially focusing on those with the potential for upsell.

Cross-Selling 52

Cross-Selling Advertising Channels Activities Campaigns 52

Trade Press Services

MARCH 25, 2024

In the B2B marketplace, where credibility and trust reign supreme, case studies are an invaluable marketing tool. Case studies are often overlooked opportunities for companies to establish themselves as trusted partners who deliver tangible results. It needs to provide transferable information and value to others.

Case Studies 95

Case Studies Case Study Studies Buyer Personas 95

ConvertKit

AUGUST 17, 2021

He thrived in his MBA at the University of Michigan, where the academic tradition included discussing and debating real business case studies from massive corporations like Apple, IBM, or Coca-Cola. . But in his second year of business school, one case study changed his life. This case study was about Beyoncé.

Ad Building 116

Ad Building Business Case Studies Case Study 116

Contently

DECEMBER 6, 2022

Did they purchase your product based on that one ad they saw on TikTok, or did additional touch points (product reviews, blog posts, newsletters, etc.) For example, you may use social media, newsletters, blogs, and videos as top-of-funnel content. Stay informed on the latest content trends, industry insights, and news.

Multi-Touch Attribution 174

Multi-Touch Attribution Top of Funnel ROI Multi-Channel 174

SalesIntel

APRIL 17, 2024

For example, you can send an email with tips on improving efficiency in project management, a guide to navigating regulatory changes, or a case study showcasing how a similar company overcame a common obstacle. Newsletters: While more involved, newsletters offer a lucrative opportunity for ongoing communication with subscribers.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

SnapApp

OCTOBER 31, 2017

This was the sole piece of content that required an email address, and that was so we could send information to log in on webinar day. . Inclusion in newsletters. We featured the research and webinar as core content in our monthly marketing newsletter to drive attendance. . . And we got an earful. Event promo.

Case Study 54

Case Study Case Studies Interactive Marketing Sales Management 54

BOP Design

DECEMBER 21, 2021

These work better than sales sheets or brochures because the reader or viewer is gaining access to information that will help them in their job, whether it’s making a decision, how to use a product or service, understanding industry trends, or a myriad of other relevant topics. Case Studies or Use Cases.

Top of Funnel 114

Top of Funnel B2B Marketing Practices B2B Thought Leadership 114

SalesGrape

NOVEMBER 18, 2023

According to a study by Salesforce, 84% of customers say being treated like a person rather than a number is very important to winning their business. Furthermore, advancements in call center software enable agents to access real-time information about prospects during calls. Subscribe to our weekly newsletter.

Telemarketing 92

Telemarketing Marketing Management B2B Marketing B2B 92

Trade Press Services

MARCH 4, 2024

From bylined articles to informational videos, content helps prospects learn about brands and gather information about their products and services. Content that addresses today’s topics showcases well-informed, advanced expertise and connects authors with the networks, stakeholders, and prospects who need their insights most.

Top of Funnel 77

Top of Funnel Trends B2B Thought Leadership Buyer Personas 77

Litmus

OCTOBER 14, 2022

Educational and informational emails that let them explore more about your business. Emails with consistent touch points centered around educational content such as blogs, ebooks, templates, and case studies. Personalized or segmented emails with more information about the topics they have indicated they are interested in.

Marketing Funnels 100

Marketing Funnels Top of Funnel Email Marketing Webinar Metrics 100

Scoop.it

MARCH 2, 2023

Content marketing is a time-tested strategy for creating and publishing relevant, valuable, and informative content to a clearly defined audience to drive business goals. Content marketing aims to build trust and credibility by providing your audience with valuable information that helps them solve their problems. So let’s dive in.

Content Marketing 92

Content Marketing Lead Scoring Lead Ranking Brand Identity 92

Circle Studio

FEBRUARY 21, 2019

However, there are guidelines to follow and practices to avoid in order to create a compelling email newsletter that resonates with your audience and keeps them engaged. Here are 13 dos and don’ts for your email newsletters. To increase clicks, you can also add social sharing buttons to your newsletter. DO: Send targeted emails.

Newsletter 60

Newsletter Email Marketing Click Rate CAN-SPAM 60

Biznology

NOVEMBER 2, 2020

A content offer is the most effective way to persuade visitors to give you their contact information. Offer a research report, a guide, a case study—something that will help them address their current challenges. Or invite them to sign up for your newsletter. Use Identity Graph tools to link visitors across devices.

Marketing Automation Services 197

Marketing Automation Services Marketing Websites B2B Paid Search Agency 197

ClearVoice

MAY 10, 2024

A recent Glassdoor Study by the Brandon Hall Group showed that effective onboarding processes boost retention and new hires by 82%. Accelerate Growth with Sales Enablement Content Content does more than just inform; it persuades, engages, and closes deals. Absolutely. 95% of B2B buying decisions are directly influenced by content.

Enterprise Management 52

Enterprise Management Cost per Lead Sales Qualified Leads Content 52

ClearVoice

AUGUST 25, 2023

Good content marketing is designed to educate, entertain, or inform the target audience. While it should remain informational or entertaining rather than salesy, it’s your chance to show how your products solve your readers’ problems. You might use case studies to show off the product in action. Send email newsletters.

Marketing Strategy 96

Marketing Strategy Marketing & Strategy Product Planning 96

Brandpoint

DECEMBER 27, 2018

Lead generation is simply a process by which prospects exchange information about themselves (name, title, email, etc.) for valuable information, which could be an eBook, template or other helpful guides. And if you have an effective way to capture that information, your content will start generating meaningful results.

Lead Generation 131

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 131

Brandpoint

JULY 11, 2022

We created a list of podcasts, email newsletters, websites, blogs and social channels that we’ve been loving that help keep us up-to-date on all things marketing. This newsletter is great for thinking ahead about ways to innovate and grow in the digital space. Check them out to add some new resources to your list!

Resources 106

Resources Advertising Agencies Paid Search Agency Newsletter 106

Contently

DECEMBER 26, 2022

Once you have data to make educated assumptions, you can use this information to power your content strategy. Blogs are typically top of the funnel, whereas case studies thrive at the bottom of the funnel. Submitting an email address for a newsletter or mailing list. Contacting you to request more information.

Lead Ranking 189

Lead Ranking Marketing Qualified Leads Top of Funnel Sales Qualified Leads 189

BOP Design

APRIL 6, 2020

Downloading a case study? Signing up for your company email newsletter? Top of the funnel sales leads are passive leads coming from the website—visitors signing up for an email newsletter, downloading a piece of thought leadership content, etc. need to be treated like viable, promising leads. Middle of the Funnel.

Top of Funnel 77

Top of Funnel Sales Qualified Leads Lead Scoring Lead Ranking 77

BOP Design

JANUARY 13, 2021

Conversion Rate Optimization (CRO) is the well-known term for making updates to a website that encourage these visitors to complete desired actions (like completing contact forms, signing up for newsletters, or downloading resources). Invite them to sign up for your newsletter. Easy-to-Find Contact Information. Clear CTA.

Marketing Websites 119

Marketing Websites B2B Top of Funnel Case Studies 119