Convert

NOVEMBER 2, 2022

Take a look at this case study to see how an antiperspirant DTC brand increased their purchase rate by 18% using Viddy Stories. Take a look at this case study to see how a tattoo aftercare brand increased their average user session duration by 76% by adding Viddy’s Floating Players on their PDPs. stars on them.

Case Studies 59

Case Studies Case Study Video Marketing Studies 59

Marketing Insider Group

JANUARY 24, 2022

Case studies give SaaS brands a unique opportunity to share data-driven results and engaging stories at the same time. Grow your social proof with case studies. Case studies give B2B companies a unique opportunity to present data-driven information while also telling a relatable story. Image Source.

Paid Search Agency 324

Paid Search Agency Content Marketing Companies Case Study 324

Optinmonster

MARCH 4, 2021

WooCommerce Product Education Upgrades. Now that we’ve seen the new templates, let’s look at our next product update: WooCommerce product education. 2) WooCommerce Product Education. OptinMonster provides you with case studies of other customers who’ve seen massive success online.

Template 59

Template Education Conversion Rules 59

BOP Design

DECEMBER 27, 2022

HubSpot’s Case Study. Case studies are a great asset for attracting and nurturing inbound leads for B2B firms. While HubSpot, a marketing automation platform provider, has a broad range of content materials for prospects and leads, the case studies they create are excellent. What makes this case study great?

B2B Marketing 103

B2B Marketing Examples Content Marketing B2B 103

Trade Press Services

MAY 13, 2024

Customer Testimonials and Case Studies By offering first-hand accounts of satisfied customers, video testimonials build trust and credibility. Case studies take testimonials a step further. Video recordings of podcasts offer an engaging way to present in-depth discussions.

Video Marketing 78

Video Marketing B2B Marketing B2B Thought Leadership Work Management 78

SmartBug Media

JUNE 11, 2021

Higher education is a unique and competitive landscape—one that pushes marketers to continuously think outside the box to have their brand stand out in a crowded marketplace. Now more than ever, with online degree options readily available and more people taking unconventional pathways in their education, the pressure is on.

Education 64

Education Account Based Marketing Work Management Lead Scoring 64

Heinz Marketing

APRIL 30, 2024

Addressing this challenge requires investing in top-tier technical content that educates and informs without overwhelming the audience. This may entail crafting whitepapers, case studies, technical blogs, and webinars tailored to address the pain points and interests of the target audience.

Account Based Marketing 89

Account Based Marketing B2B Marketing B2B ABM 89

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Not only is video educational and entertaining, but it can help your business connect with your target audience on a deeper level. Testimonials and case studies.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Marketing Insider Group

JANUARY 18, 2021

When marketers listen to sales presentations or conversations with customers, they will begin to: Build more empathy with clients. By updating teammates on wins, drawbacks, case studies, and new information, marketing and sales teams can remain in alignment. Cross-Departmental Training and Education.

Top of Funnel 280

Top of Funnel Deliverability Marketing & Strategy Marketing Automation Services 280

Optinmonster

OCTOBER 17, 2023

Qualitative research is used across many fields and industries, including sales, marketing, health care, education, and social sciences. Case Study Case studies are in-depth examinations of a business, process, product, person, or group of people. Quantitative research generates specific numerical data.

Research 99

Research Case Studies Case Study Skype 99

chiefmartech

SEPTEMBER 1, 2019

(If you haven’t, check it out — you won’t believe all the top industry experts and leading brand practitioners who will be sharing their wisdom and experience in our keynotes and educational editorial sessions.). Bite-sized tutorials, case studies, and demos in the Discover MarTech Theater.

Vendors 51

Vendors Conference Case Study Case Studies 51

B2B Digital Marketer

FEBRUARY 1, 2024

Join us as we engage in a thought-provoking conversation with Julian Lumpkin, the founder of Success Kit, a marketing agency specializing in case studies and video testimonials. Julian Lumpkin emphasizes the crucial but often misunderstood role of customer success stories.

Case Studies 52

Case Studies Case Study Business B2B Thought Leadership 52

Launch Marketing

APRIL 19, 2023

To create trust, it is essential to build authority and educate customers through value-added content. Testimonials and Case Studies When thinking about building trust, testimonials and use cases are two of the strongest content types. Case studies are another personalization tactic.

Top of Funnel 118

Top of Funnel Tactics B2B Marketing Work Management 118

Scoop.it

FEBRUARY 22, 2024

Make the Most of Social Media Platforms Social media presents a huge opportunity for HR teams to expand their reach, build brand awareness, and engage active and passive talent. You can share articles, case studies, and insights to position yourself as an industry expert. And remember the almighty case study.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Heinz Marketing

MAY 22, 2023

These videos focus on educating, informing, and guiding the audience throughout their decision-making process. These videos can help educate prospects, address their pain points, and offer solutions to their challenges.

B2B Marketing 107

B2B Marketing Video Marketing B2B Thought Leadership B2B 107

Marketing Insider Group

SEPTEMBER 8, 2020

The Educational Campaign. An educational email marketing campaign can fill in the gaps, ease concerns, address pain points and reassure your audience. You are now in a position to design an educational email marketing campaign that continues to feed into these prospects’ appetite for value. The Case Study Campaign.

Email Marketing 204

Email Marketing Conversion Optimization Work Management 204

Ambal's Amusings

SEPTEMBER 10, 2009

All case studies are not created equally. Why are some case studies more effective than others? We asked case study experts "What are the 3 important components that will make a great case study"? Get insights and recommended resources from Case Study Experts.

Case Studies 100

Case Studies Case Study Studies Work Management 100

Martech

OCTOBER 2, 2023

This can be done through on-the-job training or increased education, but the difference is in who pays. On-the-job training comes at the company’s expense, while education usually comes at the employee’s expense, with no job guarantee.” For instance, case studies and projects could include some data hygiene work.

Automation 112

Automation Data Hygiene Marketing AI Case Studies 112

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. Organic Growth to Present Day. I would not be writing this case study today without him! Pure education.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

SalesIntel

APRIL 17, 2024

Automation presents a solution to streamline your email processes and achieve scalable results. This article presents established best practices for implementing B2B email marketing automation effectively. Ultimately the goal should be to encourage them to either download eBooks, whitepaper, case studies, or schedule a demo.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Marketing Insider Group

AUGUST 10, 2021

Well-crafted CTAs encourage prospects to click and convert to a marketing qualified lead (MQL), or possibly to a sales qualified lead (SQL), depending on which type of CTA you present. Are we targeting leads in the consideration-stage who are comparing and contrasting solutions and might benefit from downloading a case study?

Lead Generation 362

Lead Generation Marketing Qualified Leads Lead Ranking Sales Qualified Leads 362

Onalytica B2B

NOVEMBER 22, 2018

Of course, nothing beats being in the room in and amongst the atmosphere, but Onalytica are all about educating and helping the industry to not just do influencer marketing, but to do it well. She kicked off her presentation with a personal story about her and her husband spontaneously buying a boat. Have a clear direction.

Planning 266

Planning Tips Top of Funnel Work Management 266

Marketing Craftmanship

JANUARY 8, 2021

This can include everything from their pitch letters and PowerPoint presentations to case studies and demos. There are countless books, articles, research studies, educational seminars and consulting firms devoted to sales and marketing alignment. Ask for feedback and find ways to compromise.

Work Management 264

Work Management Marketing Management Lead Scoring Lead Ranking 264

ATAK Interactive

JULY 21, 2020

Instead, they will begin to develop high-quality collateral, like case studies and whitepapers, designed to help the sales team add value to their relationships with leads and drive quicker conversions, especially when remote selling. Case Studies. Thought Leadership. Email Templates and Sales Scripts.

B2B Sales 148

B2B Sales Work Management B2B Thought Leadership Marketing Management 148

Televerde

SEPTEMBER 28, 2020

Creates clarity – information from various departments is streamlined and presented in a clear, consistent way. Assists with long-term success – collaboration creates a culture of ongoing education. They aim to increase sales through lead generation tactics that educate prospects about a company’s offerings.

Content Marketing 145

Content Marketing Planning Paid Search Agency Cross-Selling 145

Hubspot

JANUARY 19, 2016

One where the case study serves as the ultimate trust builder. How many marketing case studies are written where one of the core questions is, "Can this solution help improve the physical well-being of humanity?". For medtech marketing, that is the sole goal behind every published case study.

Case Studies 28

Case Studies Case Study Buyer Personas Studies 28

Zoominfo

MAY 20, 2021

Email can also be used to familiarize customers with your product and services by sharing content such as blogs or case studies. Say you were running a nurture campaign to educate your audience about an offering. Building trust is essential to convincing customers to buy more than once. Stage 3: Active Customers and Subscribers.

Email Marketing 264

Email Marketing Enterprise Management CTR Webinar Metrics 264

Martech

SEPTEMBER 20, 2023

The technology’s applications are boundless, from agriculture leveraging drones for precision farming to education employing AI for personalized learning pathways. But as we tested new tools, strategy — specifically press release strategy — presented a gap in the AI landscape. At my agency, we were faced with just that question.

Marketing AI 109

Marketing AI Marketing Management PR Press 109

ClearVoice

AUGUST 25, 2023

It educates and engages the target audience, ultimately driving sales. Good content marketing is designed to educate, entertain, or inform the target audience. But instead of more generally educating the reader about a particular issue, it drills down into the nitty gritty technical aspect. Let’s take a deep dive.

Marketing Strategy 96

Marketing Strategy Marketing & Strategy Product Planning 96

SpotMe Blog

MAY 11, 2023

This could be anything from pharma product launches and medical education events to congresses or satellite symposia. Reading case studies and looking at the clients a healthcare communications agency has served is a great way to understand whether they are the right fit for you.

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

ATAK Interactive

JULY 21, 2020

Instead, they will begin to develop high-quality collateral, like case studies and whitepapers, designed to help the sales team add value to their relationships with leads and drive quicker conversions, especially when remote selling. Case Studies . Thought Leadership. Email Templates and Sales Scripts.

B2B Sales 128

B2B Sales Work Management B2B Thought Leadership Marketing Management 128

Scoop.it

OCTOBER 27, 2022

Building a relationship with your customers starts with presenting yourself as a valuable source of information. Educate your customers. Sharing content with customers can be a form of educational marketing that provides them with a deeper understanding of the benefits of your service. Let’s take a look. See how we can help.

Curation 87

Curation Work Management Marketing Management Service 87

Hinge Marketing

OCTOBER 26, 2022

Visibility can be improved with the right strategy and a marketing program that focuses heavily on educating audiences and demonstrating expertise.In If you are interested in growth, make sure your sales, marketing, and business development activities are aligned on one thing: freely sharing your expertise in educational content.

Software 109

Software Buy Trends Case Studies 109

Contently

SEPTEMBER 12, 2019

Naturally, consumers want to see content that helps them make an educated and informed decision as to whether your product or service is the right choice. MOFU content plays a crucial role here because its purpose is to educate customers, who are aware of a brand but not yet ready to purchase. Live-streams/presentations.

Top of Funnel 167

Top of Funnel Video Marketing Generation Leads 167

Hinge Marketing

JUNE 14, 2021

Savvy professional services firms and other expertise driven sales teams develop content specifically to educate potential clients and showcase their expertise and areas of focus. They are well suited for audiences who enjoy audio/visual presentations. In short, it helps establish you as a thought leader in your space. I want more.”

Paid Content 144

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 144

Hubspot

APRIL 13, 2021

A case study walk through : Make your case studies come to life, and then automate the recording to make your witticisms and insights go the extra mile. While you might end up with a good product, you may be missing key features that will make your presentations really hum. You may even end up over-investing.

Work Management 98

Work Management Webinar Metrics Marketing Management Software 98

ClearVoice

JANUARY 26, 2024

They want to be informed and educated about brands, products, and services. Content marketing and producing content presents an additional challenge when building the business case, as not all content activities drive immediate ROI. When courting the decision-maker, the bottom-line business case is your best bet.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92