Optinmonster

JANUARY 19, 2023

More interactive content like webinars and coaching might be better off as live events, while evergreen digital products like courses and downloads can be on-demand. They offer monthly trainings for business owners, creative workshops to relax and inspire, brainstorming sessions, and a community space to connect with other creatives.

Marketing Websites 80

Marketing Websites Examples Lead Ranking Copywriting 80

SalesIntel

APRIL 17, 2024

To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation. Engaging prospects through email marketing is essential. Establishing robust automation practices is paramount for optimizing email ROI in B2B marketing. What is B2B Email Marketing Automation?

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Automation Marketing Management 40

Optinmonster

FEBRUARY 6, 2023

Do you want to start selling digital products? These days, it seems like everyone wants to add digital products to their business offerings, and for good reason. Selling digital products is often much cheaper and simpler than selling physical products. But how do you decide what sort of digital product to sell?

Examples 90

Examples Product Work Management Marketing Management 90

Vision6

DECEMBER 17, 2023

Research shows that 91% of marketers say that lead generation is their most important goal. High quality leads can not only boost conversion rates and customer loyalty but also significantly reduce marketing costs. Marketing Qualified Lead (MQL) First up, we have Marketing Qualified Leads (MQLs).

Lead Ranking 52

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 52

ClearVoice

APRIL 23, 2020

How you quote, source and write about people in your content marketing projects has the ability to enhance your brand’s reputation and move consumers through your sales funnel with more grace and loyalty. Case studies. Example 1: Woobox case study. ” — Dr. Brené Brown. Blog posts.

Tips 106

Tips Buyer Personas Case Studies Psychographics 106

ClearVoice

DECEMBER 21, 2020

If you think of digital content as being integral to supporting digital experiences and marketing strategies, you would not be wrong. With so much focus on digital experiences that foster the purchase of products or goods, sometimes the service piece gets neglected. And when they don’t? Click To Tweet.

Work Management 80

Work Management Marketing Management Design Service 80

Optinmonster

MAY 20, 2022

Retargeting marketing is a strategy that can build brand awareness, move qualified leads into your sales funnel, and even grow the lifetime value of a customer. How Can Retargeting Marketing Grow Your Business. Think of it as a stamp in someone’s digital passport that shows they have been to your website or landing page.

Work Management 92

Work Management eCommerce Trigger Marketing Advertising Funnels 92

Rev

FEBRUARY 25, 2019

With the world of B2B marketing spinning at a constant rate of change, staying ahead of the competition is getting harder and harder. With so many B2B marketing conferences available, it’s hard to decide which ones to attend. B2B Marketing Exchange. Claire Hughes Johnson (COO, Stripe). Jeff Lawson (CEO, Twilio). Unleash 19.

Conference 60

Conference B2B Sales Top of Funnel B2B 60

Rev

FEBRUARY 25, 2019

With the world of B2B marketing spinning at a constant rate of change, staying ahead of the competition is getting harder and harder. With so many B2B marketing conferences available, it’s hard to decide which ones to attend. B2B Marketing Exchange. Claire Hughes Johnson (COO, Stripe). Jeff Lawson (CEO, Twilio). Unleash 19.

Conference 60

Conference B2B Sales Top of Funnel B2B 60

DealSignal

FEBRUARY 28, 2018

In the middle of 2017, SiriusDecisions unveiled their latest waterfall model: the Demand Unit Waterfall , which starts with Target Demand — defined as a target market containing potential “demand units”. Potential pitfalls to effective marketing planning. “If Marketing + Sales alignment is key (not just for ABM).

Account Based Marketing 61

Account Based Marketing Ideal Customer Profiles ABM Work Management 61

KoMarketing Associates

JUNE 6, 2013

In another week one of the best conferences for search engine marketing professionals and internet marketers overall, SMX Advanced , kicks off in Seattle. In addition to SMX Advanced, here is a look at the marketing conferences KoMarketing Associates has on the radar as we plan for the rest of 2013. Content Marketing World.

Conference 120

Conference B2B Marketing Planning B2B 120

ConvertKit

APRIL 21, 2019

What is the most important currency when it comes to marketing your business? So how do we go about building more value into our email marketing strategy? As you consider the inner workings of your marketing funnel, you’ll notice that transitioning blog readers and website visitors into email subscribers is at the very top.

Lead Scoring 74

Lead Scoring Lead Ranking Marketing Qualified Leads Leads 74

ConvertKit

APRIL 21, 2019

What is the most important currency when it comes to marketing your business? So how do we go about building more value into our email marketing strategy? As you consider the inner workings of your marketing funnel, you’ll notice that transitioning blog readers and website visitors into email subscribers is at the very top.

Lead Scoring 74

Lead Scoring Lead Ranking Marketing Qualified Leads Leads 74

Outbrain

MAY 20, 2020

A seasoned Affiliate guru with almost 15 years of digital experience, Amy found herself in a similar position to many Marketers nowadays — eager to expand her audience reach beyond the walled gardens of Search and Social and take her full-funnel profit strategy to the next level. Interested in hearing more of Amy’s insights?

CTR 37

CTR CPC Cost Per Click Advertising Funnels 37

Marketing Insider Group

NOVEMBER 15, 2022

For close to 20 years, for me that’s also meant the Momentum ITSMA Marketing Vision event. As a long-time ITSMA partner I have been privileged to attend the event in-person which showcases a plethora of B2B marketing experts, expert insights and points of view, and cutting edge and innovative research.

B2B Thought Leadership 240

B2B Thought Leadership B2B Marketing Planning Top of Funnel 240

Heinz Marketing

FEBRUARY 24, 2020

By Matt Heinz, President of Heinz Marketing. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Top of Funnel 62

Top of Funnel Cross-Selling Custom Publishing B2B Thought Leadership 62

Terminus

MARCH 30, 2017

Rebecca is a senior marketing consultant specializing in Content Marketing Management for Heinz Marketing , a B2B marketing and sales acceleration firm that delivers measurable revenue results for their clients. Many marketers pigeonhole themselves into creating content for one sole purpose.

Top of Funnel 34

Top of Funnel Account Based Marketing ABM Webinar Metrics 34

MLT Creative

NOVEMBER 1, 2011

Here's what's on tap for marketing industry events for November. November 1, FUNNEL 2011. London, UK: FUNNEL 2011 will arm you with the insight and understanding you need to drive greater results for your business. November 3, Vermont Web Marketing Summit. November 4, Digital Education Series with AJC.

Top of Funnel 40

Top of Funnel B2B Marketing Advertising Agencies Enterprise Management 40

Hubspot

JANUARY 28, 2015

According to the Content Marketing Institute’s 2015 B2B and B2C benchmark reports, less than a quarter of marketers are able to prove content marketing ROI. Measurement is a key area of difficulty: 49% of B2B and 51% of B2C marketers were challenged with measuring content effectiveness in 2014. 1) Consumption Metrics.

Advertising Benchmark 28

Advertising Benchmark Top of Funnel ROI Content Marketing 28

Convert

JANUARY 30, 2023

Hailed as the “ most important marketing activity ,” CRO has come a long way. But a few years ago, this was hardly the case. Think site audits or no-code landing pages — CRO was a small part of the ecosystem at the digital global marketing agency Simon worked at. But the budget was tight and Simon had to be strategic.

Lead Ranking 59

Lead Ranking Lead Scoring Paid Search Agency Budget Programs 59

Hubspot

DECEMBER 9, 2010

More than 15 excellent speakers gathered last week in Berlin to talk about European B2B marketing, sharing best practices, case studies and sage advice. Netting it out, I realized that Inbound Marketing truly is globally relevant, because the way people research, interact and buy has changed the world over.

Inbound Marketing 28

Inbound Marketing Paid Search Agency CPC Cost Per Click 28

6sense

DECEMBER 10, 2021

In a crowded market of HR platforms, employee experience platform Kazoo knew it needed to out-market the competition. The company rebuilt its go-to-market strategy, put 6sense at its core, and set on a transformational path to maximize the available opportunity. A Powerful Case Study. The data is leveraged via… .

Lead Ranking 62

Lead Ranking Sales Management Ideal Customer Profiles Top of Funnel 62

ClearVoice

AUGUST 14, 2023

This article will discuss the content marketing challenges unique to cybersecurity companies and some tried-and-tested content strategies for increasing cybersecurity awareness and adoption. But small and medium-sized enterprises (SMEs) operating in cybersecurity face unique content marketing challenges.

Top of Funnel 52

Top of Funnel Webinar Metrics Marketing & Strategy Marketing Strategy 52

Seismic

MAY 11, 2022

Case Studies. Case studies are valuable assets that demonstrate how other organizations achieved success using your product. Customer marketing teams produce these testimonials for sales reps to share with prospects as they consider your solution. Internal Success Videos. Buyer’s Guides. Want to stand out?

Top of Funnel 52

Top of Funnel Examples Case Studies Case Study 52

Convince & Convert

AUGUST 3, 2015

When I first started my own digital ad agency, all I had was a strong passion for marketing. If there was one thing I wanted to do in my life, it was digital marketing. Get you entire marketing team to read these blogs today! Specialization: PPC Strategies + Case Studies + News. highlight to tweet).

PPC 159

PPC Paid Content Paid Search Agency Advertising Agencies 159

Single Grain

DECEMBER 29, 2020

Only the most strategic and versatile SaaS companies are able to survive the unpredictable ups and downs of the software as a service market. Book My Free SaaS Marketing Consultation. SaaS Marketing Strategy: 12 Killer Ideas to Grow Your Company. * 8 SaaS Marketing Trends You Can’t Ignore in 2020. Educate yourself.

Blogger 119

Blogger Business Blogging Sales Management Enterprise Management 119

B2B Digital Marketer

APRIL 29, 2021

Growth marketing is all about using technology and experimentation to develop a marketing strategy that is tailored-fit to the right audience. With the abundance of tools and information today, growth marketing has become the new way of doing marketing. But what exactly is growth marketing?

Marketing AI 52

Marketing AI Planning Growth Marketing Marketing Plans 52

Content Marketing Institute

MARCH 29, 2018

These words from this year’s Intelligent Content Conference emcee Robert Rose, CMI’s chief strategy advisor, no doubt resonate if you’ve been in marketing for more than a week. With so much happening so fast in the realm of tools and strategy, what’s a marketer to do? Chatbots may break our copy-paste habit. What are chatbots?

Marketing AI 103

Marketing AI Conference Top of Funnel VALS 103

Valasys

NOVEMBER 5, 2018

Finding the right target to sell to is as important as actually selling to them and due to this it is important that lead generation becomes a vital part of your digital marketing strategy. When embarking on a new marketing campaign, you could consider using a toll free number to affordably boost the success of your campaign.

Lead Generation 53

Lead Generation Paid Content Lead Scoring Lead Ranking 53

ConvertKit

APRIL 25, 2019

We consider email marketing to be the heart of your marketing funnel. Once you fulfill these needs, your email subscriber is that much closer to making a purchase inside your email marketing funnel. 5 types of email sequences for your email marketing funnel. Abandon cart email sequence. Since 75.5%

Ad Building 85

Ad Building Top of Funnel Trigger Marketing Education 85

ConvertKit

APRIL 25, 2019

We consider email marketing to be the heart of your marketing funnel. Once you fulfill these needs, your email subscriber is that much closer to making a purchase inside your email marketing funnel. 5 types of email sequences for your email marketing funnel. Abandon cart email sequence. Since 75.5%

Ad Building 85

Ad Building Top of Funnel Trigger Marketing Click Rate 85

Heinz Marketing

MAY 13, 2019

By Matt Heinz, President of Heinz Marketing. The show is less than 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. It’s not just about the sales funnel– revenue implies impacting the entire customer life cycle. Karen: Thank you, Matt.

Top of Funnel 50

Top of Funnel B2B Thought Leadership B2B Sales Digital Marketing Funnels 50

Content Standard

FEBRUARY 29, 2016

As a 24-year-old journalist-turned-marketer, I wanted nothing to do with a technology startup churning out what I thought was the same rhetoric as every other content company in town. He suggested I figure out what it is I want to create at Skyword, and I joined the Marketing team a few weeks later. The Result.

Top of Funnel 40

Top of Funnel Planning Content Marketing Content 40

Content Standard

FEBRUARY 29, 2016

As a 24-year-old journalist-turned-marketer, I wanted nothing to do with a technology startup churning out what I thought was the same rhetoric as every other content company in town. He suggested I figure out what it is I want to create at Skyword, and I joined the Marketing team a few weeks later. The Result.

Top of Funnel 40

Top of Funnel Planning Content Marketing Enterprise Management 40

Golden Spiral

OCTOBER 17, 2022

Are you “over” demand generation because, at this point, it just sounds like sales speak from agencies trying to get you to hire them as your marketing department? But this is the truth: you need competitive strategies to generate demand and gain traction in the market. Integrated Marketing. We don’t blame you. View Image.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Paid Content Paid Search Agency 62

Hubspot

JULY 10, 2018

A disciplined B2B marketer should understand the different dynamics, budgets, and expectations typical of each lead generation channel. Social Media Marketing Strategies. Social media is now a critical component of B2B marketing. LinkedIn is the top social media platform for B2B marketers , so it’s a viable channel to pursue.

Paid Content 98

Paid Content Lead Ranking Lead Scoring Lead Gen 98

chiefmartech

AUGUST 20, 2018

And by martech, I mean the grand view of martech , the convergence of marketing, technology, and management practices across industries — and the hybrid marketing leaders who are driving the strategy and operations of that convergence. Sure, the marketing technology landscape has advanced tremendously over the past year.

Enterprise Management 45

Enterprise Management Work Management Marketing Management Marketing Attribution 45