Scoop.it

MARCH 2, 2023

Differentiate from competitors In a competitive market, you’re up against hundreds of companies offering similar products and pricing, so how do you differentiate yourself from them? Improve search ranking Content is the fuel that drives you to the top rankings on search engines like Google. You guessed it right, with content.

Content Marketing 91

Content Marketing Lead Scoring Lead Ranking Branding 91

Marketing Insider Group

JANUARY 16, 2020

Such differentiation is essential for you to grow the authority of your brand by increasing the breadth and depth of your content. Perform keyword research. Organic visibility of your brand and content on Google is central to any digital marketing. You can incorporate additional columns to the sheet, such as: Targeted keywords.

Planning 319

Planning Conversion Top of Funnel Custom Publishing 319

Kevin Indig

MARCH 28, 2023

Kevin Indig • 7 min read The 10 SEO ranking factors we know to be true Google only confirmed 10 SEO ranking factors publicly in its history. Kevin Indig • 12 min read A better approach to keyword research for content marketing In this article, I challenge the classic approach to keyword research and propose a new approach.

Best Practices 59

Best Practices Aggregators Case Studies Case Study 59

KoMarketing Associates

NOVEMBER 15, 2013

Personally, one of my favorite industry resources is Matt Cutts and his series of Google Webmaster Videos specifically. Matt Cutts is the head of the Webspam at Google, and his team is tasked with modifying Google’s search engine algorithm to help display the most relevant and high-quality search results to users.

Advertorials 120

Advertorials B2B Marketing Google PageRank 120

seo.co

APRIL 19, 2023

Competitive differentiation. You can even offer incentives like free SEO audits or competitive keyword research. How can I differentiate my SEO company from competitors? To differentiate your SEO agency from competitors, you should focus on your unique selling points.

Advertising Agencies 105

Advertising Agencies Paid Search Agency Paid Content Lead Ranking 105

Directive Agency

FEBRUARY 1, 2022

This can have a serious trickle down effect when you’re starting your content strategy with a keyword map based on your CEO’s or CMO’s ideas of which business units to focus on. Just imagine the longtail keyword potential from such an already targeted psychological approach. Crafting Customer-Led Content Topics.

Enterprise Management 52

Enterprise Management Top of Funnel Allocation Marketing & Strategy 52

BuzzSumo

MAY 9, 2019

Digging into the “Content Analysis” report has uncovered the top 5 content types that tend to perform best for us: Original research Thought leadership Non-generic roundups Case studies Original concepts. Case Studies. Technically, case studies fall under the umbrella of original research.

Thought Leadership 111

Thought Leadership Case Studies Case Study Top of Funnel 111

ClickZ

NOVEMBER 22, 2019

30-Second Summary: By 2020, a Walker study stated that customer experience will overtake price and product as the major differentiating factor. A Walker study stated that customer experience will overtake price and product as the major differentiating factor by the end of 2020. Case study. Case studies.

CMS Development 132

CMS Development Tools Case Studies Paid Search Agency 132

The Lead Agency

NOVEMBER 20, 2019

When it comes to local search engine optimisation , establishing a presence on Google My Business is crucial. Your business will be displayed on Google Maps and, in most cases, listed above the organic search results. 88% of consumers who do a local search on their smartphone visit or call a store within a day.”

Ideal Customer Profiles 48

Ideal Customer Profiles Paid Search Agency Effectiveness Ad Building 48

ClearVoice

FEBRUARY 2, 2024

Differentiate your brand. In that way, analysis informs the creative process and enables you to study your approach’s effectiveness. To generate useful analytics: Google Analytics. Analyze what your competition is doing, discover effective keywords, optimize content for search engines, and track how your pages are ranking.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

KoMarketing Associates

MARCH 20, 2018

In fact, a report from Walker shows that by 2020, customer experience will overtake price and product as the key brand differentiator. From visiting your website to speaking to sales, reading online reviews or downloading a case study, each touchpoint in the buyer journey is a part of the experience. Do they see your brand?

Ideal Customer Profiles 187

Ideal Customer Profiles SEO Paid Search Agency B2B 187

Hubspot

AUGUST 7, 2018

In the crowded space of the internet, how are you supposed to differentiate your business to reach the right audience? With 89% of B2B buyers and 81% of shoppers using the internet for research before making purchasing decisions, it’s imperative your business is at the forefront of search for related keywords.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

Navigate the Channel

NOVEMBER 28, 2023

Search Engine Favoritism Search engines, particularly Google, play a pivotal role in how businesses are discovered online. Google’s algorithm rewards websites that regularly publish fresh, high-quality content by boosting their visibility in search engine results pages (SERPs). RELATED: Do Keywords Still Matter?

Lead Ranking 65

Lead Ranking Lead Scoring Thought Leadership Peer-to-peer 65

Moz

NOVEMBER 13, 2018

Posted by Emily.Potter Google’s increasing dominance of their own search engine results pages (SERPs) has kicked up a lot of panic and controversy in the SEO industry. Is this an ethical move by Google? It’s hard to think positive when Google takes a stab at you like it did with this move on Ookla: Cool. Will SEO soon be dead?

SERP 53

SERP Paid Content Traffic Features 53

seo.co

SEPTEMBER 25, 2023

There are more than 63,000 searches per second on an average day, and most consumers and business owners rely heavily on Google when researching new products and services. If your website looks shoddy or if you aren’t ranking for any keywords of your own, you’ll have a hard time getting people to take you seriously.

Paid Content 98

Paid Content SEO Advertising Agencies Paid Search Agency 98

accelerate agency

JANUARY 20, 2022

It involves editing individual pages, blog posts, and your website as a whole and covers elements such as: Content quality and readability Keyword placement and density URL and meta-description structure Images Internal and external links On-page SEO isn’t a magic wand for your website’s SERP ranking. What is on-page SEO?

SEO 52

SEO Optimization Industry CMS SERP 52

accelerate agency

JANUARY 20, 2022

It involves editing individual pages, blog posts, and your website as a whole and covers elements such as: Content quality and readability Keyword placement and density URL and meta-description structure Images Internal and external links On-page SEO isn’t a magic wand for your website’s SERP ranking. What is on-page SEO?

SEO 52

SEO Optimization Industry CMS SERP 52

accelerate agency

JANUARY 20, 2022

Perform keyword research first. Analyze your content’s keyword density. Keyword placement and density. Perform keyword research first. Before you start updating your content and writing blog posts, you need to perform keyword research. The best URLs are short and sweet and should contain your primary keyword.

SEO 52

SEO Optimization Industry CMS SERP 52

SalesIntel

APRIL 15, 2024

Research by Google, Gartner, and Motista indicates that, on average, B2B customers exhibit significantly stronger emotional connections to their vendors and service providers than their B2C counterparts. Make your business stand out by building your unique expertise compared to other service providers in your class.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

Directive Agency

MAY 20, 2020

When potential customers Google a keyword, find your product, and begin showing an interest, keep in mind that they may not be in the market for your product specifically. For example, if you Google the term “log analysis”, many ads for log analysis platforms show up. Google & paid search.

Paid Search Agency 52

Paid Search Agency Paid Social Agency Enterprise Management Ad Building 52

Parse.ly

APRIL 30, 2021

vs. Google Analytics and Adobe. Most, if not all, content management systems (CMS) have innate features that allow users to tag or add keywords to the content they produce. These keywords are used for both internal and external purposes, and sometimes have multiple, designated fields for specific uses. Table of Contents.

Tagging 52

Tagging CMS Development Practices Marketing & Strategy 52

Parse.ly

APRIL 30, 2021

vs. Google Analytics and Adobe. Most, if not all, content management systems (CMS) have innate features that allow users to tag or add keywords to the content they produce. These keywords are used for both internal and external purposes, and sometimes have multiple, designated fields for specific uses. Table of Contents.

Tagging 52

Tagging CMS Development Practices Marketing & Strategy 52

Directive Agency

JULY 20, 2018

Here at Directive Consulting , we talk a lot about driving traffic, trying to rank for certain keywords, and showing up on certain websites, but doing that is just the first step of the bigger picture. Now, a lot of times it can be difficult to have both an H1 that targets a keyword and sells your brand or differentiates your services.

Landing Pages 40

Landing Pages Service Video Marketing Marketing Proposals 40

KoMarketing Associates

FEBRUARY 9, 2016

Brand Differentiation – Why Buy? Case Study. Case studies can be similar to customer testimonials (below). Case studies may also include key data points such as how a product helped the featured buyer save XYZ dollars, become ABC more efficient, etc. Moz: Around the Office. IBM: #Wild Ducks.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

Circle Studio

SEPTEMBER 10, 2020

One of the most popular website analytics tools is Google Analytics. Does it differentiate and position you in the market? Are there strong testimonials from customers or case studies to show customer proof? This, or similar tools, can help answer many questions. What pages on your website are the most popular?

Marketing Websites 78

Marketing Websites Lead Ranking Lead Scoring Thought Leadership 78

EMagine B2B Blog

MARCH 29, 2018

The competitive landscape in B2B tech means now more than ever is the time to differentiate your business and stand out in the space with a remarkable marketing campaign. AdWords, Google’s PPC solution, allows you to bid on a chance to have your ad appear above or below organic search results or on Google Partner Sites.

PPC 50

PPC B2B Sales Lead Ranking Lead Scoring 50

Outgrow

MARCH 17, 2022

Google says that in order to improve your keyword ranking, you should work on . But differentiating your brand from others is extremely important if you want to boost your reach. . You can find accurate data through surveys , internal data, social media , APIs, government sources, lab testing, and Google Trends.

Public Relations 52

Public Relations Content Marketing PR Paid Search Agency 52

Biznology

MARCH 26, 2012

But when it comes to search engine advertising, like Google AdWords, you need to think about your offer and call to action a bit differently. A great way to differentiate yourself in a highly competitive environment. Examples include a free case study, research report, or white paper. Qualifies beautifully.

Search Marketing 80

Search Marketing B to B Marketing Management Adwords 80

EMagine B2B Blog

MARCH 29, 2018

The competitive landscape in B2B tech means now more than ever is the time to differentiate your business and stand out in the space with a remarkable marketing campaign. AdWords, Google’s PPC solution, allows you to bid on a chance to have your ad appear above or below organic search results or on Google Partner Sites.

PPC 40

PPC B2B Sales Lead Ranking Lead Scoring 40

Buffer

FEBRUARY 5, 2019

Remi’s first port of call was Google AdWords, but after a few trial runs with PLAs (product list ads) and search ads it wasn’t really working. What Remi found was that the keyword “stickers” is saturated by people looking to print their own stickers, rather than buy pre-made stickers. A false start with PPC ads.

Paid Content 110

Paid Content Paid Search Agency Ads Ad Building 110

Hinge Marketing

OCTOBER 22, 2020

that content development is the top priority of most marketers—edging out brand differentiation. Sponsoring a planned, upcoming study increases your visibility and helps your company or firm be seen as a stronger thought leader—depending on the topic and the reputation of the research provider. But why is it a dilemma?

Top of Funnel 128

Top of Funnel Product B2B Thought Leadership B2B 128

Ledger Bennett

MAY 7, 2020

Channels: Content marketing, Referrals, Trade shows, Events, SEO, PR, viral campaigns, Programmatic, Google Display Network, Facebook Traffic Ads, LinkedIn Sponsored Post, any Social Media engagement plays (page likes, post comments, etc). Content Examples: Blog posts, videos, podcasts, helpful articles, etc. Sales Funnel Stages.

Top of Funnel 52

Top of Funnel Marketing Funnels Lead Ranking Marketing Qualified Leads 52

Hubspot

MARCH 19, 2022

If your competitors have any collateral like case studies, take a close look at it. You also have to have some kind of picture of the place within your competitive landscape you're trying to occupy — you need to differentiate if you want to hack it in your industry long-term. Google’s job is to connect searchers with answers.

Business 65

Business eCommerce Godaddy Contact Marketing 65

Hinge Marketing

JULY 7, 2015

Your website is one of your best chances to explain who you are, what you do, and why it matters to clients – in a nutshell, your differentiators. Clearly identify your differentiators. Most firms have heard that they should differentiate themselves. Just as importantly, they have to be real differentiators.

Rules 48

Rules Work Management Differentiation Marketing Management 48

Moz

APRIL 11, 2019

Maybe YZ just isn't different enough from Z for it to be a separate page in Google's eyes and in searchers' eyes. Maybe these are search results that make sense if you've performed this query on our site, but they don't make any sense to be indexed in Google. Maybe I want to remove these pages.

SEO 68

SEO Case Studies Google Domain 68

NuSpark Consulting

JULY 15, 2011

What is your value proposition and your differentiation? How will you be differentiated? white papers, case studies, website copy, videos, podcasts, blogs). The major tasks of our SEO plan are: Keyword Research. Google ranks a site through a variety of factors. Does your brand resonate with your prospects?

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

NuSpark Consulting

JULY 15, 2011

What is your value proposition and your differentiation? How will you be differentiated? white papers, case studies, website copy, videos, podcasts, blogs). The major tasks of our SEO plan are: Keyword Research. Google ranks a site through a variety of factors. Does your brand resonate with your prospects?

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100