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Mastering B2B Go-to-Market Strategies

B2B Digital Marketer

43:00 – 44:35) Jim wraps up the episode, inviting Philip to share how listeners can get in touch with him and continue the conversation. Create a Content Strategy: Develop content that aligns with each stage of the customer journey, using a mix of formats such as blogs, videos, case studies, and webinars.

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What Are Digital Sales Rooms?

B2B Digital Marketer

Anne will share key strategies for deploying digital sales rooms effectively, addressing potential challenges and highlighting the benefits, such as reduced sales cycles and improved conversion rates. Identify key players, gather case studies, and analyze how competitors are utilizing digital sales rooms.

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7 Social Selling Tools Your Team Should Utilize This Year

EveryoneSocial

You can monitor conversations about your brand or industry by linking up RSS feeds, keywords, and Twitter accounts. This allows social sellers to quickly find relevant conversations on social and join in with comments or recommended content. Download the case study.

Tools 121
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Top seven chatbot platforms and tools available

ClickZ

Reports with actionable insights enable you to make data-backed business decisions and work on your conversational strategy growth. It’s an easy to use, intuitive chat tool that facilitates the chatbot-to-human transition during conversations. Case study. Case studies. Product USP. Integrations.

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How Gary Vaynerchuk Uses Micro-Content to Drive Social Media Results

Convince & Convert

From Janrain , a free guide to improve your conversion rates and your data quality. The RSS feed is: [link]. It capitalizes on the trends of micro-content and visual content, and then more importantly, it chooses the right examples and case studies to drive the point home. Listen Now. Find us on iTunes: [link].

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First Tweet: B2B Case Study re the Barriers and Learning While In Search of Buzz

B2B Marketing Savvy

If you like the read, please subscribe to my RSS feed. Hoping this summary case study will prompt some feedback and additional learning as others plan first-time social media experiences. With coverage now rolled up and analytics presented, conversations have turned from “starting” to “sustaining”. .

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Don’t Get Caught Up In Tactics – Keep the Customer in Mind

Convince & Convert

This week: From ExactTarget , a case study about how women’s fashion retailer Caché used cross-channel marketing to generate enormous sales. From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. The RSS feed is: [link].

Tactics 132