Ledger Bennett

DECEMBER 30, 2020

From driving top of funnel engagement as part of your SEO strategy, to reaching buyers and improving conversion, video content offers major B2B opportunities. As we adjust to the new realities of a COVID-19 driven economy, B2B revenue teams are challenged with keeping prospects and customers informed and connected. Video is awesome.

Top of Funnel 52

Top of Funnel Video Marketing Work Management Marketing Management 52

Marketing Insider Group

JANUARY 28, 2015

We had nearly 1,600 people sign up for our webinar last week on “ How To Plan And Build An Effective Content Marketing Strategy. We believe that content marketing is starting to have a dramatic impact inside marketing organizations for business both large and small. How much will effective content marketing contribute towards SEO?

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Online Marketing Institute

AUGUST 7, 2018

Therefore, establishing and maintaining these accounts can protect your brand’s online reputation from negative press, and helps you put your best foot forward with customers. Although maintaining a presence on Facebook and Twitter should be your top priority, lesser-known sites within your industry can also rank favorably in Google.

Social Media 52

Social Media Work Management Marketing Management Class 52

ConvertKit

FEBRUARY 16, 2021

How can I create the right content for my niche audience? Monica also has her own travel blog, Not a Nomad Blog , and has successfully attracted fellow travel bloggers as her Affilimate customers. Same happened to Affilimate’s customers—and to Affilimate. Image via Monica Lent on Twitter. Business was going really well.

Communities 76

Communities Newsletter Blogger Landing Pages 76

Ambal's Amusings

JANUARY 31, 2011

Blog WhitePaperPundit Twitter Jonathan_Kantor. "Discovering the Power of Twitter and Adobe TweetDeck.” During this past year, my “aha” moment was discovering the power of Twitter for Social Media with the Adobe TweetDeck application. I use Twitter to populate my weekly Friday FREE White Paper list.

Paper 100

Paper Enterprise Management B2B Thought Leadership Case Study 100

Ambal's Amusings

FEBRUARY 4, 2010

Blog WritingWhitePapers Twitter Mike_Stelzner. Content is still king, so grant your prospects some love by giving them a great content-rich white paper. Blog WhitePaperPundit Twitter Jonathan_Kantor. He's written hundreds of white papers and case studies for big-name clients like Autodesk, IBM, and Oracle.

Paper 100

Paper Enterprise Management Marketing Management Case Studies 100

Ambal's Amusings

MARCH 11, 2010

Blog WritingWhitePapers Twitter Mike_Stelzner. Blog WhitePaperPundit Twitter Jonathan_Kantor. Today, the white paper is an online document-oriented medium, with the vast majority being published using the Adobe® PDF format. Twitter StephanieTilton. What are components of a good video white paper?"

Paper 100

Paper Enterprise Management Case Study Case Studies 100

Ambal's Amusings

DECEMBER 3, 2009

Blog WhitePaperPundit Twitter Jonathan_Kantor. "Discovering the Power of Twitter and Adobe TweetDeck.” During this past year, my “aha” moment was discovering the power of Twitter for Social Media with the Adobe TweetDeck application. I use Twitter to populate my weekly Friday FREE White Paper list.

Paper 100

Paper Enterprise Management B2B Thought Leadership Distribution 100

Hubspot

AUGUST 21, 2023

You've started a new business, and your customer base is starting to expand. Instead of assisting your search for investors to fund your business, a proposal helps you seek new customers. Make sure your proposed solution is customized to the client's needs. It's finally happened. Propose a solution. Include pricing options.

Template 69

Template CMS Development Examples Marketing Proposals 69

Ambal's Amusings

JANUARY 7, 2010

What are the challenges in writing good copy that not only educates prospects and customers but also draws them in as leads for your business? White Paper FAQs. Blog WritingWhitePapers Twitter Mike_Stelzner. Twitter StephanieTilton. Blog CindyKing Twitter CindyKing. Who needs white papers anyway? Michael Stelzner.

Lead Generation 100

Lead Generation Sales Qualified Leads Generation Lead Scoring 100

Single Grain

MAY 4, 2023

Advertising case studies are an excellent way to demonstrate your best work to prospective clients to generate more consultation requests. Case studies not only demonstrate your expertise as an agency, but also provide potential clients with helpful details about what they can expect from working with your company.

Advertising Agencies 52

Advertising Agencies Case Study Case Studies Paid Search Agency 52

Online Marketing Institute

MAY 18, 2010

The content used to educate buyers of B2B products and services can be a very valuable asset when it comes to content optimization and acquiring leads via organic search. When assessing B2B client resources for optimization, most marketers focus on web pages and increasingly, digital assets and social media content. Sub domain?

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Convince & Convert

SEPTEMBER 7, 2010

His “Pull and Stay&# advice; segmenting customers into barrels; platforming; social currency, and other concepts are instantly applicable to real world marketing challenges fitting a wide variety of circumstances. As a business owner your goal needs to be having no gap at all, optimizing every point of contact with your customer.&#

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Single Grain

AUGUST 23, 2023

The digital landscape is evolving, and with it, the tools we use to create content. One such tool, AI-generated content, has recently taken the spotlight, promising significant boosts in website traffic. This foundational step ensures that the content created aligns with what the target audience is searching for.

Top of Funnel 52

Top of Funnel Marketing AI Traffic Marketing Websites 52

Convince & Convert

SEPTEMBER 20, 2010

This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. Linkedin Groups vs. Twitter. Twitter is even narrower at 36% – 46%. Private brand communities vs. Facebook. Podcasts vs. YouTube.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Online Marketing Institute

AUGUST 14, 2011

After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets. Why are social analytics so important? This is a new medium, and proof over re allocation of investment is key.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

nDash

JUNE 13, 2022

We live in a digital-first society whereby audiences engage with more content than ever before, making a final buying decision. Consider the 2021 Content Preferences Survey’s results indicating that 30% of respondents consume between one and three pieces of content before engaging with a salesperson.

Top of Funnel 98

Top of Funnel Work Management Marketing Management Paid Search Agency 98

seo.co

NOVEMBER 1, 2021

You’re a SaaS company , and you’re interested in how content marketing can help you get more sales, earn a higher customer retention rate, and possible improve your overall brand reputation in the process. A guide on content marketing for non-branded topics and an audience specific to your niche. The Competitive Advantage.

Paid Search Agency 98

Paid Search Agency Paid Content Work Management Marketing Management 98

Navigate the Channel

OCTOBER 13, 2023

By consistently delivering valuable content, your blog can become a valuable resource in this competitive marketplace, attracting and retaining clients in the long run. Understanding Your Audience: Know Your Customers To create content that truly resonates with your audience, it is essential to gain a deep understanding of your customers.

Paid Search Agency 65

Paid Search Agency Ad Building Companies Lead Scoring 65

Convince & Convert

NOVEMBER 4, 2018

Make certain that your front line social media and customer service personnel keep detailed, up-to-date, contact information (including home phones) for all executives. If there’s even a hint of a crisis or public storm building, immediately pause all scheduled content queued to post to your social media channels.

Social Media 167

Social Media Work Management Marketing Management Media 167

Single Grain

AUGUST 18, 2020

CAC ( customer acquisition costs ) refers to the total amount you spend to acquire a new customer – including all the sales and marketing expenses that you pay to get those customers. An average SaaS business spends 92% of their first-year revenue on customer acquisition. Let’s get started! Why Is CAC Important?

Acquisitions 116

Acquisitions Cost Paid Content Lead Ranking 116

Scoop.it

DECEMBER 14, 2021

While the phases of a marketing tunnel differ for each business, the main goals are the same: to engage with them at every opportunity, convert them into customers – and keep them coming back for more. In order to do this, you need to know how to build customer relationships that last. Use a variety of content types.

Paid Content 73

Paid Content Ad Building Marketing Automation Services Work Management 73

nDash

JUNE 23, 2021

Learning how to promote your content is one of the most critical marketing strategies for your brand. We learn from the Content Marketing Institute’s 11th Annual B2B Content Marketing report that 73% of marketers use content marketing to nurture subscribers, audiences, and leads. laptop, smartphone, tablet).

Paid Content 96

Paid Content Promotion Tips Cost Per Click 96

nDash

JUNE 23, 2022

Whether creating assets in-house or using content creation services, focusing on multiple content types is critical. While some marketers prefer focusing on YouTube or Tiktok videos, others might want to build thought leadership on blogs or spotlight customers in case studies. 2: Case studies.

Effectiveness 52

Effectiveness Work Management Marketing Management Planning 52

Martech Advisor

JANUARY 28, 2020

B2B content marketing is defined as a set of strategies centered around distributing content to drive brand awareness, engage your audience, generate and nurture leads, and ultimately boost sales. Table of Contents. What Is B2B Content Marketing? Top 5 Content Formats for B2B Content Marketing. Blog Posts.

Paid Content 113

Paid Content Top of Funnel Advertising Channels B2B Marketing 113

Martech Advisor

MARCH 11, 2020

Content marketing is defined as a marketing approach that pertains to the creation and distribution of valuable and relevant content with an intention to entertain, educate, inform, or inspire the target audience to guide them through the buyer's journey. Table of Contents. What Is Content Marketing? Let's begin!

Top of Funnel 107

Top of Funnel Paid Content Practices Examples 107

KoMarketing Associates

AUGUST 20, 2015

So why, then, does every content marketer, at one point or another, head straight into the proverbial wall ? You don’t have to be a “writer” by profession to publish a blog post or tweet out an article. Use FAQ Fox to uncover a list of questions readers are asking based on a particular keyword. That’s 1,025,109.8 Social Media.

Peer-to-peer 120

Peer-to-peer Buyer Personas Keywords Long Tail Marketing 120

Ambal's Amusings

SEPTEMBER 3, 2009

White Paper FAQs. Twitter StephanieTilton. Stephanie Tilton is an expert case study and white paper writer who helps B2B companies advance the sales cycle by engaging prospects and customers. Gordon Graham's White Paper FAQs. Blog WritingWhitePapers Twitter Mike_Stelzner. Stephanie Tilton.

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

Single Grain

SEPTEMBER 14, 2022

This article lists the top metaverse advertising agencies that will help you offer a customer-centric metaverse experience to maximize your profits. TABLE OF CONTENTS: ↓ What Is Metaverse Marketing? Metaverse FAQs. According to Mark Zuckerberg , “Instead of just viewing content, you are in it.

Advertising Agencies 59

Advertising Agencies Paid Search Agency Paid Content Ad Agencies 59

Ambal's Amusings

JULY 15, 2010

Blog WhitePaperPundit Twitter Jonathan_Kantor. I recommend a structured development process comprised of the following steps: Step 1 Formulating the right kind and quantity of questions for SME interviews that can translate into highly appealing white paper content. Twitter StephanieTilton. " Jonathan Kantor.

Paper 100

Paper Enterprise Management Marketing Management SME 100

Hubspot

JANUARY 17, 2019

Best of all, UrbanDaddy's unique tone is found in every single piece of copy they publish -- from emails, to homepage copy, even to their editorial policy: This company clearly knows its audience, which jokes to crack, and has kept it consistent across all their assets. And then, of course, they close with badgers. What is "word economy"?

Copywriting 101

Copywriting Examples Advertising Agencies Business 101

NetLine

AUGUST 2, 2023

B2B lead generation is the process of identifying and capturing interest from potential customers in your product or service, with the ultimate goal of converting them into buyers. Quality leads are essential for sales success, as they have a higher likelihood of becoming customers and generating long-term value for your organization.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Ambal's Amusings

OCTOBER 1, 2009

Stephanie Tilton has published a timely 14-page report on White Paper Syndication Options for Technology Marketers. White Paper FAQs. Twitter StephanieTilton. Stephanie Tilton is an expert case study and white paper writer who helps B2B companies advance the sales cycle by engaging prospects and customers.

Paper 100

Paper Advertising Agencies Enterprise Management Paid Search Agency 100

Webbiquity

FEBRUARY 21, 2012

There have been numerous models proposed for social media and content marketing (including the Four C’s of Social Media Marketing model previously published here), but when all of the complexity is stripped away, social media marketing success comes down to two core elements: content and amplification. Case studies.

Social Media 100

Social Media Top of Funnel Social Marketing B2B Marketing 100

Online Marketing Institute

MARCH 30, 2011

Rohit positioned that, as more corporations and individuals create content, the role of the content curator is needed. Rohit describes this position as: Someone whose job it is not to create more content , but to make sense of all the content that others are creating. Heres what they found.

Curation 40

Curation B2B Thought Leadership Content Privacy Policies 40

Convince & Convert

MAY 19, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Why D.I.S.

Social Media 139

Social Media Media Webinar Metrics Marketing & Strategy 139

Hubspot

MARCH 1, 2012

If you're looking to compete on inbound marketing techniques , you can actually find out quite a lot about your competitors by performing competitive content analysis. So grab your list of competitors, read this guide, put your spy goggles on, and get going with your competitive content analysis! Step 1: Find Where Content Lives.

Analysis 28

Analysis Webinar Metrics Marketing & Strategy Case Studies 28