The Two Core Elements of B2B Social Media Marketing Success
FEBRUARY 21, 2012
There have been numerous models proposed for social media and content marketing (including the Four C’s of Social Media Marketing model previously published here), but when all of the complexity is stripped away, social media marketing success comes down to two core elements: content and amplification. Content is like singing a song. Content can be produced in a wide variety of formats: • White papers. Case studies. These can be discovered by using keyword research tools or by talking to your customer-facing employees. On American Idol.
Include video content in your buyers’ journey
AUGUST 10, 2015
In addition to your buyers’ love for video, it is easy to understand why business video content marketing has been gaining momentum – the impact that video gives to every day sales and marketing results. In June 2014, Aberdeen Research published a study called “Analyzing the ROI of Video Marketing.” Customer testimonial videos. Two of the stats revealed.
7 Places You Need to Publish Content on Your Website (Beyond Your Blog)
MARCH 16, 2012
Inbound marketers know content creation is key to their success, so it makes sense that business blogs are one of their most precious marketing assets. Blogging is a natural way to get more indexed pages on your website, create content around keywords you want to rank for in search, and convert site visitors into customers. But once companies master blogging, isn't there another way to expand content creation efforts on your website? Don't let content creation begin and end with blogging. That's a lot of content! Talk about revenue-generating content!
How To Measure The Real Business Impact Of Content Marketing
B2B Marketing Insider
APRIL 8, 2015
Acting on the content marketing industry’s growing need, and inability, to truly understand and measure the impact of their craft, the Altimeter Group has developed a new report entitled, “ Content Marketing Performance: A Framework to Measure Real Business Impact. and of course, FAQs. Content Marketing By NewsCred Contributor Anastasia Dyakovskaya. Bottom line?
A 15-Step Guide to Creating Viral-Ready Branded Content
APRIL 1, 2013
Content marketing is hot. 33% of the average B2B marketing budget is currently allocated towards custom content creation. If you haven’t designed a content strategy, it’s high time to get started. We’ve compiled our favorite steps on how to succeed: Step #1: Realize a Content Strategy Isn’t Optional. Hiring a content creator isn’t a decision to be taken lightly.
Content Curation Grows Up, Original Content Still Key
MARCH 30, 2011
Rohit positioned that, as more corporations and individuals create content, the role of the content curator is needed. Rohit describes this position as: Someone whose job it is not to create more content , but to make sense of all the content that others are creating. To find the best and most relevant content and bring it forward. Heres what they found. Comment.
Book Review: Optimize
NOVEMBER 5, 2012
In Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing , Lee Odden provides the definitive guide to SEO and its extension into social and content marketing for the new, more sophisticated world of search and web presence optimization. ” • Content isn’t just the job of marketing and PR.
17 Ways to Recycle Content and Triple Its Lifespan
APRIL 10, 2013
Can a company ever have too much branded content ? In spite of the fact that corporate spend on content marketing will exceed $118.4 Getting the most mileage possible out of custom content is a true challenge professionals are facing every day. The answer isn’t easy, but part of the solution is learning how to recycle content into fresh, compelling and targeted ideas.
MAY 18, 2010
The content used to educate buyers of B2B products and services can be a very valuable asset when it comes to content optimization and acquiring leads via organic search. When assessing B2B client resources for optimization, most marketers focus on web pages and increasingly, digital assets and social media content. The operative word in that last sentence is “start.
29 Content Strategy Offers Ideas You’ve Never Dreamed Of
AUGUST 27, 2013
We’re talking about eBooks, whitepapers, case studies, templates, and other awesome freebies your prospects can exchange for their email address. Research by the Content Marketing Institute has found that as many as 71% of content marketers are currently using offers as part of their content strategy, with case studies the most commonly-reported form.
100+ Quick Ways to Find Blog Post Inspiration
AUGUST 20, 2015
So why, then, does every content marketer, at one point or another, head straight into the proverbial wall ? You don’t have to be a “writer” by profession to publish a blog post or tweet out an article. Use FAQ Fox to uncover a list of questions readers are asking based on a particular keyword. Curate content based on interviews with clients or other subject matter experts.
17 Ways to Repurpose Content and Triple Its Lifespan
APRIL 10, 2013
Can a company ever have too much branded content ? In spite of the fact that corporate spend on content marketing will exceed $118.4 Getting the most mileage possible out of custom content is a true challenge professionals are facing every day. The answer isn’t easy, but part of the solution is learning how to repurpose content into fresh, compelling and targeted ideas.
5 Power Players You Need On Your Lead Management Team
AUGUST 28, 2015
If you could diagram the complexity of modern marketing and sales operations the intersecting lines of software, social, content, design, email and data would turn into a morass of cross hatching. Brands are becoming their own publishers, designers, development experts, all in an effort to reach the busy digital consumer. Make sure your content is both high-value and visible.
30 Low-Cost Ideas for Content Marketing on a Shoestring Budget
MAY 28, 2013
If you ever want to really annoy a marketer, tell them that content is low cost marketing. While the thought isn’t entirely false, content certainly isn’t cheap. You can’t produce custom blog articles, eBooks, or multi-media content without time, which is the world’s most precious, non-renewable resource. Repurpose Content. Curate Content. Custom Graphics.
Video Marketing within the Sales Funnel
JUNE 14, 2016
According to a recent study by the Web Video Marketing Council, 96% of B2B marketers are now using video. In a Demand Metric survey last fall, 74% of businesses reported that video content outperformed other types of content in driving conversions. Video can help convert customers in every stage of the funnel. Here is how to use video to enhance the customer’s journey.
How to Conduct Competitive Analysis to Step Up Your Content Strategy
MARCH 1, 2012
If you're looking to compete on inbound marketing techniques , you can actually find out quite a lot about your competitors by performing competitive content analysis. Yes, performing competitive content analysis takes significant upfront time, but doing so will help you set a realistic content strategy that will allow you to compete, and eventually overtake, your competitors online.
K’s Top Five for the Week – March 6
Agile B2B Copywriter
MARCH 6, 2011
The other three posts talk about content marketing. And where the content creation opportunities lie. Check out this case study on how a team raised their email response rates by experimenting with their landing pages. Using a Social FAQ to Kick Start Content Marketing by @jaybaer. What’s one of the biggest challenges to content marketing? Enjoy!
5 Smart Ways Marketers Can Prepare for Unexpected Changes
AUGUST 5, 2016
We didn’t need to invest in the creation of new content. If you’re looking for A/B testing inspiration, work your way through these conversion optimization case studies or check out this handy A/B testing checklist. 2) Focus on the value in your value proposition. This helps the company to fully define the product’s value proposition and how it will be pitched to customers.
103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)
NOVEMBER 12, 2013
Which content marketing tactics and formats are gaining or losing favor? Find the answers to these questions and many, many more in this compilation of more than 100 compelling social media, content marketing and SEO stats, facts and observations. marketers have obtained at least one new customer through LinkedIn. Content Marketing Facts and Stats. Relevanza ). 2.
Open Research: A Framework for Social Analytics
AUGUST 14, 2011
After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets. Why are social analytics so important? This is a new medium, and proof over re allocation of investment is key. The more you share it, the easier it is for us to produce more.
A 50-Point Checklist For Creating The Ultimate Landing Page
DECEMBER 11, 2012
Build, Publish & A/B Test Landing Pages Without IT. Content Marketing. Do you provide examples of previous customers using or complimenting your product/service? Unless it’s a long page in which case it’s okay to repeat it). Are you seeking feedback from your customer to help develop a hypothesis for your next test? Custom URLs. About.
The Three Biggest Mistakes Companies Make with B2B Websites
NOVEMBER 10, 2010
Because the website is so important, B2B marketers and business owners really need to ensure that their sites are up to snuff before beginning a social media campaign or developing a content strategy because the website needs to support these activities in order for them to be successful. Lack of content Having an abundance of e-books, white papers, webinars, podcasts, video, etc.
The Shelf Life of Facebook Posts, and Other Marketing Stories of the Week
NOVEMBER 4, 2012
Facebook Posts Get Half Their Reach Within 30 Minutes of Being Published, From MarketingCharts. According to the same study reported by Search Engine Land, a whopping 96% of users have visited a site that was not mobile-friendly , 74% say they’re more likely to revisit mobile-friendly sites , and 55% say a frustrating mobile experience hurts their opinion of the brand. You guessed it!
The Pros and Cons of Form-Free Content (And Which to Choose)
FEBRUARY 22, 2012
It's that they are all remarkable content creators. That means they create and publish high quality content -- webinars, ebooks, blog posts, case studies, etc. -- and they do it on a consistent basis. Let's outline the pros and cons of form-free content, and delineate when exactly it makes sense to choose one method over the other. Can you guess what it is?
12 Business Blogging Shortcuts for Time-Crunched Marketers
JANUARY 5, 2012
about business blogging and content creation , one discussion point stood out among the rest: everyone we spoke with acknowledged the importance of business blogging for inbound marketing success, but many people said that, despite their best efforts, it's really hard to find enough time to do so on a regular basis. Ask people in your network and industry to contribute content to your blog.
Integrate Social Networks with your Corporate Website with ‘Social Sign On’
OCTOBER 1, 2010
There are at least a few points of entry to integrate your corporate website: 1) Extending your corporate websites to social networks, 2) Allowing for customers voices through reviews and ratings, 3) Aggregating the discussion back on your own website. Isn't a plan (or roadmap in this case) a necessity? you turn your customers into company/brand ambassadors.
All Contacts Aren't Created Equal: The Right Ways to Treat Your Email Opt-Ins
JUNE 6, 2012
First, there's more than one way to opt in to permission-based emails, and different content is required based on how someone has opted-in. That's why in HubSpot's email tool , we allow customers to create multiple 'Subscription Types' so the names jive with your company's internal naming structure. How to Treat Customers (So Engaged They Put a Ring on It). Uhh, what?
The Biggest Challenge in Creating and Marketing White Papers
Connect the Docs
JULY 15, 2010
recommend a structured development process comprised of the following steps: Step 1 Formulating the right kind and quantity of questions for SME interviews that can translate into highly appealing white paper content. Stephanie Tilton is an expert case study and white paper writer who helps B2B companies advance the buying cycle by engaging prospects and customers.
How to enhance information absorption for your white paper?
Connect the Docs
MARCH 11, 2010
Today, the white paper is an online document-oriented medium, with the vast majority being published using the Adobe® PDF format. For customers that use online social media and smart phones, interactive video white papers allow individuals to assimilate information in a way that best fits their fast-paced lifestyles. Case study about Biomni’s use of video white papers.
ClickInsights: What was your "Aha" moment in 2010? - Part 1
Connect the Docs
JANUARY 31, 2011
My aha moment in 2009 happened when I published a report called the Social Media Marketing Industry report and it became one of the most talked about items on Twitter for two days running. Jonathan Kranz is the author of The eBook eBook: How to Turn Your Expertise Into Magnetic Marketing Material and coauthor, with Joe Pulizzi , of The Content Marketing Playbook. White Paper FAQs.
Killer Questions to Ask Before Starting a White Paper Project
Connect the Docs
NOVEMBER 23, 2010
How can you create a white paper that serves it purpose - create high quality leads, provide useful information to potential customers etc. Gender: provides guidance as to whether you should include a case study in your white paper. Lower Cost , you should focus your primary content on the specific aspects that reduce operating costs within the production/development cycle.
ClickInsights: What is the biggest mistake to avoid when writing a white paper?
Connect the Docs
SEPTEMBER 3, 2009
White Paper FAQs. Stephanie Tilton is an expert case study and white paper writer who helps B2B companies advance the sales cycle by engaging prospects and customers. Understand their most pressing issues, their preferences when it comes to content consumption, where they turn for information, how they make decisions, and what motivates them to take action. Blogs.
ClickInsights: What is the ideal length of a white paper?
Connect the Docs
FEBRUARY 4, 2010
Content is still king, so grant your prospects some love by giving them a great content-rich white paper. He's written hundreds of white papers and case studies for big-name clients like Autodesk, IBM, and Oracle. White Paper FAQ Brief answers to 20 fundamental questions on white papers. Joe Pulizzi's and Newt Barrett's book Get Content. Get Customers.
ClickInsights: How to choose a white paper syndication partner?
Connect the Docs
OCTOBER 1, 2009
Stephanie Tilton has published a timely 14-page report on White Paper Syndication Options for Technology Marketers. White Paper FAQs. Stephanie Tilton is an expert case study and white paper writer who helps B2B companies advance the sales cycle by engaging prospects and customers. Gordon Graham's White Paper FAQs. How do you market your white papers?