| |  Case Study + Content + Custom Publishing + FAQ | 29 articles |
| Page 1 of 1 | Previous | Next | WEBBIQUITY FEBRUARY 21, 2012 The Two Core Elements of B2B Social Media Marketing Success There have been numerous models proposed for social media and content marketing (including the Four C’s of Social Media Marketing model previously published here), but when all of the complexity is stripped away, social media marketing success comes down to two core elements: content and amplification. Content is like singing a song. Content can be produced in a wide variety of formats: • White papers. Case studies. These can be discovered by using keyword research tools or by talking to your customer-facing employees. On American Idol. | HUBSPOT MARCH 16, 2012 7 Places You Need to Publish Content on Your Website (Beyond Your Blog) Inbound marketers know content creation is key to their success, so it makes sense that business blogs are one of their most precious marketing assets. Blogging is a natural way to get more indexed pages on your website, create content around keywords you want to rank for in search, and convert site visitors into customers. But once companies master blogging, isn't there another way to expand content creation efforts on your website? Don't let content creation begin and end with blogging. That's a lot of content! Talk about revenue-generating content! | | | | | |
| WRITTENT APRIL 1, 2013  A 15-Step Guide to Creating Viral-Ready Branded Content Content marketing is hot. 33% of the average B2B marketing budget is currently allocated towards custom content creation. If you haven’t designed a content strategy, it’s high time to get started. We’ve compiled our favorite steps on how to succeed: Step #1: Realize a Content Strategy Isn’t Optional. Hiring a content creator isn’t a decision to be taken lightly. | WRITTENT APRIL 10, 2013  17 Ways to Repurpose Content and Triple Its Lifespan 'Can a company ever have too much branded content ? In spite of the fact that corporate spend on content marketing will exceed $118.4 Getting the most mileage possible out of custom content is a true challenge professionals are facing every day. The answer isn’t easy, but part of the solution is learning how to repurpose content into fresh, compelling and targeted ideas. | WRITTENT APRIL 10, 2013  17 Ways to Recycle Content and Triple Its Lifespan 'Can a company ever have too much branded content ? In spite of the fact that corporate spend on content marketing will exceed $118.4 Getting the most mileage possible out of custom content is a true challenge professionals are facing every day. The answer isn’t easy, but part of the solution is learning how to recycle content into fresh, compelling and targeted ideas. | HUBSPOT MARCH 1, 2012  How to Conduct Competitive Analysis to Step Up Your Content Strategy If you're looking to compete on inbound marketing techniques , you can actually find out quite a lot about your competitors by performing competitive content analysis. Yes, performing competitive content analysis takes significant upfront time, but doing so will help you set a realistic content strategy that will allow you to compete, and eventually overtake, your competitors online. | | | | | | | |
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DELICIOUS B2BMARKETING | WEDNESDAY, MARCH 30, 2011  Content Curation Grows Up, Original Content Still Key
Rohit positioned that, as more corporations and individuals create content, the role of the content curator is needed. Rohit describes this position as: Someone whose job it is not to create more content , but to make sense of all the content that others are creating. To find the best and most relevant content and bring it forward. As we fast forward to 2011, content curation techniques are now a key part of content marketing itself. Actually, its always been an important part, but we are just now defining it as content curation. Comment. MORE >> -
AGILE B2B COPYWRITER | SUNDAY, MARCH 6, 2011  K’s Top Five for the Week – March 6
The other three posts talk about content marketing. And where the content creation opportunities lie. Check out this case study on how a team raised their email response rates by experimenting with their landing pages. Using a Social FAQ to Kick Start Content Marketing by @jaybaer. What’s one of the biggest challenges to content marketing? Creating the content. Check out this post by Jay Baer on a great place to start to build the content your customers really want. First, email marketing. What to create. Enjoy! Tweet This! MORE >> -
WEBBIQUITY | MONDAY, NOVEMBER 5, 2012  Book Review: Optimize
In Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing , Lee Odden provides the definitive guide to SEO and its extension into social and content marketing for the new, more sophisticated world of search and web presence optimization. ” • Content isn’t just the job of marketing and PR. It’s also crucial to optimize content produced by customer service ( FAQ’s, common how-to guides), HR, and subject matter experts in field consulting, engineering and sales for search. MORE >> -
DELICIOUS B2BMARKETING | TUESDAY, MAY 18, 2010  Content SEO
Home About Resources Archives Subscribe Consulting Contact Online Marketing Blog BIGLIST Blogs SEO Social Media Content Marketing PR Liveblogging Interviews More » B2B SEO: Content Sourcing & Optimization Lee Odden on May 3rd, 2010 B2B , Content Marketing , Online Marketing , SEO , SEO Tips Share B2B marketers have always been in the business of “ content marketing “ with white papers, case studies, webinars, demos, free consultations, ebooks and the like. How many and what type of videos are being published on the corporate site? MORE >> -
HUBSPOT | WEDNESDAY, FEBRUARY 22, 2012  The Pros and Cons of Form-Free Content (And Which to Choose)
It's that they are all remarkable content creators. That means they create and publish high quality content -- webinars, ebooks, blog posts, case studies, etc. -- and they do it on a consistent basis. But where some inbound marketers start to diverge is in their decision to deploy that content behind a form , or keep it form-free for all the world to see with no exchange of information. Let's outline the pros and cons of form-free content, and delineate when exactly it makes sense to choose one method over the other. Can you guess what it is? MORE >>
- The Biggest Challenge in Creating and Marketing White Papers CONNECT THE DOCS | THURSDAY, JULY 15, 2010
- Killer Questions to Ask Before Starting a White Paper Project CONNECT THE DOCS | TUESDAY, NOVEMBER 23, 2010
- Open Research: A Framework for Social Analytics DELICIOUS B2BMARKETING | SUNDAY, AUGUST 14, 2011
- A 50-Point Checklist For Creating The Ultimate Landing Page DELICIOUS B2BMARKETING | TUESDAY, DECEMBER 11, 2012
- How to enhance information absorption for your white paper? CONNECT THE DOCS | THURSDAY, MARCH 11, 2010
- ClickInsights: Mistakes to avoid in copy used for lead generation CONNECT THE DOCS | THURSDAY, JANUARY 7, 2010
- ClickInsights: What is the ideal length of a white paper? CONNECT THE DOCS | THURSDAY, FEBRUARY 4, 2010
- The Shelf Life of Facebook Posts, and Other Marketing Stories of the Week HUBSPOT | SUNDAY, NOVEMBER 4, 2012
- 12 Business Blogging Shortcuts for Time-Crunched Marketers HUBSPOT | THURSDAY, JANUARY 5, 2012
- ClickInsights: What was your "Aha" moment in 2010? - Part 1 CONNECT THE DOCS | MONDAY, JANUARY 31, 2011
- ClickInsights: What is the biggest mistake to avoid when writing a white paper? CONNECT THE DOCS | THURSDAY, SEPTEMBER 3, 2009
- The Three Biggest Mistakes Companies Make with B2B Websites DELICIOUS B2BMARKETING | WEDNESDAY, NOVEMBER 10, 2010
- ClickInsights: What was your "Aha" moment in 2009? - Part 1 CONNECT THE DOCS | THURSDAY, DECEMBER 3, 2009
- Integrate Social Networks with your Corporate Website with ‘Social Sign On’ DELICIOUS B2BMARKETING | FRIDAY, OCTOBER 1, 2010
- ClickInsights: How to choose a white paper syndication partner? CONNECT THE DOCS | THURSDAY, OCTOBER 1, 2009
- All Contacts Aren't Created Equal: The Right Ways to Treat Your Email Opt-Ins HUBSPOT | WEDNESDAY, JUNE 6, 2012
- How effectively does your website play with users? - Marketing Interactions MARKETING INTERACTIONS | MONDAY, JUNE 26, 2006
- Digital Natives in Our Midst | Advice and Opinion BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, JUNE 27, 2008
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