KoMarketing Associates

APRIL 4, 2014

However, now that content marketing has become one of the most popular strategies in digital marketing for 2014 (and hopefully beyond), it may be time to step your content marketing game. Marketers and buyers alike agree: content marketing now goes beyond a few simple blog posts. White Papers. Email Newsletters.

Marketing & Strategy 120

Marketing & Strategy Marketing Strategy Content Marketing Paper 120

Webbiquity

DECEMBER 4, 2018

Develop Sales Rep-Influenced Content. Marketing can use these insights to develop content in the form of a FAQ page, manuals, white papers, blog posts, or other content you can easily share to advance deals. Map Content to the Buying Cycle. You can follow Highspot on Twitter @Highspot.

Sales Management 221

Sales Management Top of Funnel B2B Sales Tactics 221

LeadSquared

JANUARY 28, 2015

The webinar on ‘7 Killer Content Marketing Strategies for 2015’ conducted by our expert content marketer, Meenu Joshi and LeadSquared CEO, Nilesh Patel was a huge success. If you write high quality content, you can succeed with that. So how do I create content in such a scenario? You need to have a blog.

Webinar Metrics 52

Webinar Metrics FAQ Work Management Marketing & Strategy 52

SocialPilot

FEBRUARY 9, 2024

Table of Contents 1. Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3. You can also find Neal on Twitter, where he shares thoughts and news on digital and social media marketing strategies for every platform. Are you ready?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

KoMarketing Associates

DECEMBER 10, 2015

One of the struggles B2B marketers come to me with is the fact that they just don’t know how to come up with content for their blog, website, or other online platform (like social media). Much like customer service forums, the sales team is going to have a wealth of repeated questions that you could answer through content.

B2B Marketing 120

B2B Marketing B2B Marketing Analytics Tools Case Study 120

Martech Advisor

MARCH 30, 2020

Sharing links to your products or services, PDFs or docs as case studies, video product demonstrations, audio files informing customers or how to's can help inform and engage with audiences. Deliver relevant content. Leverage sharing options and various content formats to engage customers. Concluding Thoughts.

Marketing & Strategy 134

Marketing & Strategy Marketing Strategy Broadcasting API 134

Navigate the Channel

JULY 21, 2023

With platforms like Facebook, Instagram, LinkedIn, and Twitter, companies can showcase their products, engage with customers, and build lasting relationships. Content should be authentic, informative, and aligned with the brand’s identity and values. It enables engagement and fosters lasting relationships with customers.

Marketing AI 65

Marketing AI Product Ad Building Planning 65

Hubspot

DECEMBER 21, 2020

If you're writing copy for Twitter, you have a strict character count, so the copy has to be brief but still appealing enough to get the attention of someone scrolling. Similar to Twitter, Instagram is known for catchy captions. Let's connect and keep sharing great content with each other! Table of Contents. Social Media.

Copywriting 101

Copywriting Template Work Management Marketing Management 101

Optinmonster

APRIL 9, 2020

But, it can be hard to keep coming up with fresh, interesting newsletter content each day, week, or month. With these email marketing content ideas, you can keep your newsletter content strategy exciting and your subscribers will love seeing your new messages in their inboxes. Helpful Newsletter Content. How-To Guides.

Newsletter 117

Newsletter Webinar Metrics Peer-to-peer Paid Search Agency 117

Webbiquity

JUNE 24, 2013

The phrase “content marketing” may well disappear at some point in the not-too-distant future. Not because the concept will fade away, but because it will be seen as redundant; there won’t be any marketing without content. According to recent research , nearly 80% of CMOs see custom content as the future of marketing.

Rules 100

Rules Content Paid Search Agency Lead Scoring 100

seo.co

APRIL 19, 2023

Content marketing : Create valuable content on your website, such as blog posts and whitepapers, that can help pipeline prospects understand the value of you could provide and how they can benefit. Social media : Use social media platforms such as Twitter and Facebook to reach out to potential prospects and promote your SEO business.

Advertising Agencies 105

Advertising Agencies Paid Search Agency Paid Content Lead Ranking 105

The ABM Agency

MAY 26, 2023

Furthermore, we’ll dive into crafting personalized marketing plans with tailored email campaigns and content creation strategies that resonate with key decision-makers. This can also help you understand their preferences when it comes to content consumption formats (e.g., What is the account based approach to marketing?

Account Based Marketing 52

Account Based Marketing Planning Marketing Plans Work Management 52

SpotMe Blog

JUNE 13, 2023

Content development: The content, from presentations and panel discussions to interactive workshops, is the heart of any pharma event. Top pharma event management companies will help develop an impactful program, source high-caliber speakers, and ensure all content is compliant with industry regulations.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Ledger Bennett

DECEMBER 30, 2020

From driving top of funnel engagement as part of your SEO strategy, to reaching buyers and improving conversion, video content offers major B2B opportunities. Cisco estimates that by 2022, 82% of all created content will be video, meaning video is the new ground over which the content wars will be fought. Video is awesome.

Top of Funnel 52

Top of Funnel Video Marketing Work Management Marketing Management 52

Ambal's Amusings

JANUARY 31, 2011

Blog WhitePaperPundit Twitter Jonathan_Kantor. "Discovering the Power of Twitter and Adobe TweetDeck.” During this past year, my “aha” moment was discovering the power of Twitter for Social Media with the Adobe TweetDeck application. I use Twitter to populate my weekly Friday FREE White Paper list.

Paper 100

Paper Enterprise Management B2B Thought Leadership Case Study 100

KoMarketing Associates

NOVEMBER 15, 2013

Every search marketer has a go-to industry source that they rely on for thought-provoking SEO content. Instead of worrying about being penalized, B2B marketers should focus on writing engaging and unique content. 6 Underrated Content Marketing Assets for B2B SEO. 6 Underrated Content Marketing Assets for B2B SEO.

Advertorials 120

Advertorials B2B Marketing Google PageRank 120

Marketing Insider Group

JANUARY 28, 2015

We had nearly 1,600 people sign up for our webinar last week on “ How To Plan And Build An Effective Content Marketing Strategy. We believe that content marketing is starting to have a dramatic impact inside marketing organizations for business both large and small. How much will effective content marketing contribute towards SEO?

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Ambal's Amusings

SEPTEMBER 9, 2010

Blog WhitePaperPundit Twitter Jonathan_Kantor. What this means is that an average web surfer will devote about three seconds to web information before they are either engaged by its content/presentation and will read more of it, or if not they will surf to an entirely different site. Twitter StephanieTilton. Jonathan Kantor.

Paper 100

Paper Lead Generation Enterprise Management Generation 100

Ledger Bennett

OCTOBER 15, 2018

From driving top of funnel engagement as part of your SEO strategy, to reaching buyers and improving conversion, video content offers major B2B opportunities. Get the style, content and message right for the audience – a hands-on user will want interface detail whereas a senior manager is likely to want more strategic value.

Top of Funnel 40

Top of Funnel Video Marketing Buyer's Journey Business 40

ConvertKit

FEBRUARY 16, 2021

How can I create the right content for my niche audience? The resource she already had was an audience of 9,000 developers who followed her on Twitter. Monica also knew there was another challenge developers face when it comes to blogging: they think they needed a massive Twitter following to see success.

Communities 76

Communities Newsletter Blogger Landing Pages 76

Ambal's Amusings

DECEMBER 3, 2009

Blog WhitePaperPundit Twitter Jonathan_Kantor. "Discovering the Power of Twitter and Adobe TweetDeck.” During this past year, my “aha” moment was discovering the power of Twitter for Social Media with the Adobe TweetDeck application. I use Twitter to populate my weekly Friday FREE White Paper list.

Paper 100

Paper Enterprise Management B2B Thought Leadership Distribution 100

Ambal's Amusings

FEBRUARY 4, 2010

Blog WritingWhitePapers Twitter Mike_Stelzner. Content is still king, so grant your prospects some love by giving them a great content-rich white paper. Blog WhitePaperPundit Twitter Jonathan_Kantor. He's written hundreds of white papers and case studies for big-name clients like Autodesk, IBM, and Oracle.

Paper 100

Paper Enterprise Management Marketing Management Case Studies 100

Ambal's Amusings

MARCH 11, 2010

Blog WritingWhitePapers Twitter Mike_Stelzner. Blog WhitePaperPundit Twitter Jonathan_Kantor. This would enhance existing text content by allowing the reader to switch between a short video or its associated text information in each white paper section. Twitter StephanieTilton. " Read on to get their insights.

Paper 100

Paper Enterprise Management Case Study Case Studies 100

Convince & Convert

MAY 5, 2010

Big companies are starting to follow JaneNation on Twitter , and engage with the community across the social Web. link] THANKS [link] Dan Nestle Case study could herald future of ad agencies RT @jaybaer: An Online Community with a Purpose, and a Plan. Company launches a media content destination for women.

Social Media 127

Social Media Advertising Agencies Paid Search Agency Media 127

Ambal's Amusings

MAY 6, 2010

How should marketers leverage content? Which content should be free? Which content should be gated to genereate leads? Blog WhitePaperPundit Twitter Jonathan_Kantor. "B2B marketers must leverage their content via social media sites.” " Jonathan Kantor. ” Jonathan Kantor's Bio.

Paper 100

Paper Enterprise Management Buying Cycle Lead Ranking 100

Online Marketing Institute

AUGUST 7, 2018

Although maintaining a presence on Facebook and Twitter should be your top priority, lesser-known sites within your industry can also rank favorably in Google. Verification informs potential followers that an account is authentic, and it prevents confusion if the owners of similar handles post abusive or negative content.

Social Media 52

Social Media Work Management Marketing Management Class 52

Ambal's Amusings

AUGUST 5, 2010

Blog WhitePaperPundit Twitter Jonathan_Kantor. Business White Paper: Microsoft - Learn and Earn: A B2B Social Media Case Study. The enclosed Microsoft technical white paper weighs in at a whopping 65 pages of content, about average for most technical white papers. Twitter janiceking. " Jonathan Kantor.

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

Single Grain

MAY 4, 2023

Advertising case studies are an excellent way to demonstrate your best work to prospective clients to generate more consultation requests. Case studies not only demonstrate your expertise as an agency, but also provide potential clients with helpful details about what they can expect from working with your company.

Advertising Agencies 52

Advertising Agencies Case Study Case Studies Paid Search Agency 52

Convince & Convert

APRIL 1, 2010

If Your Story is Inconsistent, At Least Leverage Your Content Ouch. But, facebook.com/mntimberwolves appears to be available, and their Twitter handle is @mntimberwolves. But, it’s widely disparate content usage across social outposts that’s the real mystery. Linked from Twitter. Your Web site. At a minimum.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Convince & Convert

AUGUST 19, 2010

All of these tactics can work together seamlessly to create a robust, optimized content marketing engine that pays real dividends in increased website traffic, and conversions. The story collection form doesn’t require a manifesto, video clip, haiku or any other content hijinks. Each story shared becomes new content for the blog.

Social Media 143

Social Media Media Webinar Metrics Marketing & Strategy 143

Ambal's Amusings

JANUARY 7, 2010

White Paper FAQs. Blog WritingWhitePapers Twitter Mike_Stelzner. Twitter StephanieTilton. Stephanie Tilton is an expert case study and white paper writer who helps B2B companies advance the sales cycle by engaging prospects and customers. Blog CindyKing Twitter CindyKing. Who needs white papers anyway?

Lead Generation 100

Lead Generation Sales Qualified Leads Generation Lead Scoring 100

Industrial Marketing Today

MAY 5, 2010

That however is only part of the solution because if your content doesn’t engage the visitor s/he won’t take a desired action to move forward in the sales cycle. said it best when she wrote, “Passive reading of your content is not going to help online marketing initiatives shorten buying cycles or increase customer acquisition and revenues.”

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Hubspot

AUGUST 21, 2023

With this in mind, be sure to include: Case studies Client testimonials Relevant awards Industry accreditations 6. It includes sample content and walks you through the essential elements of an SEO proposal. Create a table of contents. This section should show your authority in your industry. Include pricing options.

Template 69

Template CMS Development Examples Marketing Proposals 69

Online Marketing Institute

MAY 18, 2010

The content used to educate buyers of B2B products and services can be a very valuable asset when it comes to content optimization and acquiring leads via organic search. When assessing B2B client resources for optimization, most marketers focus on web pages and increasingly, digital assets and social media content.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Convince & Convert

MAY 12, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Would You Try It With a Fox? How can I help you?

Paid Search Agency 122

Paid Search Agency Advertising Agencies CAN-SPAM PR 122

Ambal's Amusings

NOVEMBER 5, 2009

Blog WhitePaperPundit Twitter Jonathan_Kantor. As part of my weekly Friday FREE White Paper List on the WhitePaperPundit.com blog , I have an opportunity to review hundreds of white papers that have been freely distributed via Twitter. Blog WritingWhitePapers Twitter Mike_Stelzner. Blog Kranzcom Twitter jonkranz.

Paper 100

Paper Enterprise Management Work Management SME 100

QuanticMind

DECEMBER 5, 2019

Marketing channels are constantly introducing new features and content formats that businesses can use to promote their offerings. It takes a lot of work to optimize your content for search engines in general and considering voice search as well is even more of a challenge. Creating a detailed FAQ page is a great way to do this. .

Paid Content 52

Paid Content Paid Search Agency Advertising Agencies Work Management 52