The Lead Agency

APRIL 14, 2024

This also works for physical product demos, explainer videos, case study videos, team culture videos, about us videos and more. You can post them on your website, upload them to YouTube, include them in your eDMs or use them in ads. Video for what Software demo videos are a big need for B2B businesses with technical products.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Martech

FEBRUARY 6, 2024

“I’m seeing more ‘pre-game’ buzz, which includes teasers and trailers primarily on TikTok, Instagram and YouTube shorts,” La Vecchia said. The viral nature of TikTok makes the platform attractive to creators and brands alike, especially for the critical 18-55 demographic, said La Vecchia. Many of the services provide a free trial.

Advertising Agencies 109

Advertising Agencies Paid Search Agency Marketing & Strategy Buzz 109

Content Standard

JULY 29, 2016

“Virality isn’t luck. What makes a story go viral? With 76 percent of B2B marketers saying they will produce more content in 2016, people are eager to understand the psychology behind the emotions that make stories go viral. So what exactly is the reason this video went viral? It’s not magic.

Viral Marketing 40

Viral Marketing Content Case Studies Customer Surveys 40

Exo B2B

NOVEMBER 28, 2023

Schaefer continues: «But what about a blog post, YouTube video or podcast episode? When was the last time an article published on LinkedIn went viral? Website content, whether it’s an informative blog, compelling case studies or useful resources such as a newsletter or videos, is a prime source. Oh, one more thing.

Distribution 52

Distribution B2B Marketing Optimization Content Marketing 52

Optinmonster

DECEMBER 21, 2023

The pre-launch campaign quickly went viral all over the world because of the high-octane drama built into it. You can also create viral articles or epic guides. Our templates are designed for a wide range of use cases and are fully customizable. These are great examples of tried and tested pre-launch marketing secrets.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Kevin Indig

MARCH 28, 2023

This article shows what model to apply in which case. Kevin Indig • 6 min read How Google tests new content in the search results This article is a case study that shows how Google ranks new content for different keywords to test its quality. In this case study, I show what this can look like.

Best Practices 59

Best Practices Aggregators Case Studies Case Study 59

Optinmonster

NOVEMBER 3, 2021

This is the easiest way to make your contest or giveaway go viral and get your brand in front of more eyes. Go viral with the refer-a-friend social sharing giveaway action. Extra giveaway templates for Instagram, Twitter, Facebook, and YouTube. Study your target audience and meet them where they are at.

Social Media 80

Social Media Media Tips Ideal Customer Profiles 80

Sprout Social

APRIL 4, 2023

According to a study , around 43% of social media users watch Stories more than other types of video content on Instagram. In a study by Sprout Social , 64% of consumers say they want to feel connected to a brand. Semrush To promote their latest blog post or YouTube video, Semrush shares valuable highlights in their stories.

Marketing Strategy 110

Marketing Strategy Marketing & Strategy Planning Work Management 110

Hubspot

JULY 20, 2016

It was truly viral content at its best, and the site that sold the dress reaped the benefits: Their organic traffic increased by 420 %, and sales of the dress saw a whopping 560 % increase. The results revealed the top 10 emotions for viral images as shown below: An obvious trend? happiness and admiration).

Viral Marketing 28

Viral Marketing Analysis Content Youtube 28

Hubspot

JANUARY 26, 2023

You can start a YouTube channel and build social media accounts for free. Remember, going viral can lead to sales. Others expand their video offerings, generating revenue from YouTube or Patreon. Case Study: The Financial Diet This personal finance business started as a personal finance blog in 2014.

Work Management 70

Work Management eCommerce Paid Search Agency Marketing Management 70

Oktopost

JUNE 14, 2021

Case studies delving into a topic. Running a YouTube channel with product tutorials or keeping up an active social media posting habit can be helpful, too. . What is a Viral Contest? Viral contests are known as shrewd, nuanced yet highly effective demand and lead generation vehicles. Resource and tutorial pages.

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

Contently

DECEMBER 12, 2018

The big driver was a group of studies that showed brand purpose was a business imperative, particularly if you want to reach Gen Z, those pesky youngsters that grew up with iPhones for hands and YouTube for parents. A separate Edelman study found that number at 57 percent, across age groups.) It’s chaos.

Creativity 167

Creativity Content Marketing Enterprise Management Content 167

Anything Goes Marketing

JANUARY 23, 2007

I've been reading a few articles lately about how some user-generated content ad campaigns such as the one that Dove ran called Dove Cream Oil Body Wash Ad Contest "failed" as it wasn't well received by the YouTube community. It means that YouTube is much more then just a community in itself as Shmuel perceived it.

Youtube 100

Youtube Web 2.0 User-Generated Content Blogger 100

Metadata

SEPTEMBER 21, 2018

It’s not necessary to make a viral video to make video marketing effective. Videos made for Facebook specifically have different dimensions and are viewed more than videos uploaded to the platform from YouTube. While Linkedin does not have a native app for video, it is possible to link YouTube Live directly into a Linkedin Post.

Video Marketing 65

Video Marketing B2B Marketing B2B Viral Marketing 65

ClearVoice

JULY 18, 2023

Defining characteristics Content marketing takes many forms, from blog posts to case studies to podcasts. The case for an integrated approach Content marketing and traditional advertising may fall under the same general umbrella. Amid the #MeToo movement, the Peloton ad went viral for its alleged sexism.

Advertisements 52

Advertisements Advertising Top of Funnel Paid Search Agency 52

Convince & Convert

DECEMBER 11, 2015

The company recently launched a global campaign to promote its new YOGA Tablet featuring YouTube stars from around the world. Called The #Goodweird Project, one of the videos from Russian YouTube star EeOneGuy generated more than 2.8 and The Viral Fever in India. Don’t have the budget to work with YouTube influencers?

Campaigns 100

Campaigns Paid Search Agency Microsite Advertising Agencies 100

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. He posts mostly on Youtube paid ads and relevant business strategies. Are you ready? Let’s begin!

Paid Content 94

Paid Content Paid Search Agency Social Media Social Marketing 94

Kapost

FEBRUARY 13, 2017

Proof-positive of this is the many B2C companies that, through video outlets like YouTube and Vimeo, have constructed viral campaigns with the help of social media. Customer case study. Here are some other principles to keep in mind: Focus on uploading videos to YouTube and/or Vimeo.

Social Media 78

Social Media ROI Video Marketing Tips 78

Metadata

SEPTEMBER 21, 2018

It’s not necessary to make a viral video to make video marketing effective. Videos made for Facebook specifically have different dimensions and are viewed more than videos uploaded to the platform from YouTube. While Linkedin does not have a native app for video, it is possible to link YouTube Live directly into a Linkedin Post.

Video Marketing 40

Video Marketing B2B Marketing B2B Viral Marketing 40

Outbrain

MARCH 15, 2021

The good news is, you don’t have to go viral to get your content shared – nor do you need to write the perfect blog post every time. The good news is, video can be repurposed in dozens of ways – and you don’t need to build a massive YouTube following to reap the benefits. Leverage Client Data to Create Case Studies.

Sales Qualified Leads 40

Sales Qualified Leads Content Case Study Case Studies 40

Metadata

JULY 21, 2022

A lot of B2B companies don’t think they can reach their audiences on Facebook , but that’s not the case at all. In fact, one HubSpot study finds that LinkedIn ads drive a 6.1% YouTube is the world’s second-largest search engine and its third-most visited website. And you can find them on Facebook. Fashion Auto Ecommerce B2B.

Paid Content 52

Paid Content Paid Social Agency Paid Search Agency CPC 52

Outgrow

DECEMBER 17, 2020

Since the virus went viral , marketers started looking for new ways to communicate with their audiences. According to a study , 94% of B2B content marketers changed their content marketing strategy to adapt to the changing dynamics of marketing in the post COVID world. 37 Must-Know Marketing Trends & Statistics Post COVID.

Statistics 98

Statistics Paid Content Trends Cost Per Click 98

Biznology

OCTOBER 6, 2015

In all three cases, it comes down to a lack of passion, a lack of vision, or a lack of a win. Passion can’t be trained, though it can be fostered. My three speakers did an amazing job.

Ideal Customer Profiles 80

Ideal Customer Profiles Social Media Marketing Budget Case Studies 80

Parse.ly

JUNE 11, 2020

If you type in a specific keyword — the company name in this case — this result will show up first on Google. This is why you often see the same company with recurring ads on YouTube — they’re paying for that exposure. Other owned media examples: Website, social media accounts, YouTube channel. That’s not by accident, of course.

Paid Content 52

Paid Content Media Work Management Eye-Tracking 52

Hubspot

AUGUST 2, 2018

In this case, you’ll acquire the last ad rank. Field of Study. Fields of Study. Brands will pay these publishers to craft posts and videos that follow the publishers’ formula for virality. YouTube knows its users expect shorter ads, so they require non-skippable ads to be between 15-20 seconds long. Home Ownership.

Paid Content 101

Paid Content Advertisements Advertising Lead Scoring 101

Hubspot

MAY 3, 2017

I miss taking notes, studying, and most of all, learning a ton of new skills. Viral Marketing and How to Craft Contagious Content " by Coursera. " Below are a couple courses that are perfect for content marketers -- here's what a module for #4 looks like: 4) Viral Marketing and How to Craft Contagious Content. Email Marketing.

Class 101

Class Enterprise Management Online Marketing Work Management 101

Biznology

OCTOBER 22, 2012

VIEWS ( YOUTUBE ): If your brand is on YouTube, views are valuable currency. Views are turbo-chargers for your search rank, especially since YouTube is the #2 search engine. If you ever want your social media activity to go viral, case studies indicate it is more likely to happen on YouTube than any other social network.

Social Media 80

Social Media Social Marketing Marketing Analytics Tools Media 80

Biznology

MARCH 20, 2018

In many cases, it came down to whether the cost, learning curve, and value of each particular product actually made sense to the process and bottom line of my agency.” ” Mizuno running long tail outreach marketing case study. In a majority of the cases, we’re walking into a drama that is already in progress.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Outgrow

FEBRUARY 25, 2021

Ads on Facebook, Instagram, YouTube, and Google, and PPC ads are huge drivers of traffic depending on the industry you function in. You can also use paid ads to feature your press appearances, user-generated content, customer case studies, etc. Read about this entire growth hacking case study here. A/B Testing.

Top of Funnel 72

Top of Funnel Paid Content Webinar Metrics Guerilla Marketing 72

Buffer

DECEMBER 10, 2018

Social media, your website, YouTube , you name it. Studies show nearly 70 percent of online consumers look at a product review prior to making a purchase. One of the best ways prove this is by creating case study videos that feature your satisfied, loyal customers. Utilizing product tutorials. Brian : Right.

Top of Funnel 111

Top of Funnel Video Marketing Product Brand Identity 111

Whale Pages

MARCH 4, 2020

For example, if someone goes to Google and types in something like “SaaS growth case study” or “MRR case study”, the content we’ve created on this topic will show up first or second. Again, it’s often just a case of using your common sense and knowing when to stop.

Case Studies 98

Case Studies Case Study Studies Top of Funnel 98

Brandwatch Marketing

OCTOBER 30, 2018

The same goes for Instagram, Pinterest, YouTube, or any social media platform that is primarily visual. Stats show the future : 85% of teens use YouTube. A 2018 University of California, Irvine, study showed that , “Teens, who are developmentally able to perceive a situation from the third? 72% of teens use Instagram.

Analysis 69

Analysis Peer-to-peer Youtube Case Studies 69

Hubspot

MAY 14, 2019

Buzz marketing is a viral marketing strategy that leverages refreshingly creative content, interactive events, and community influencers to generate word-of-mouth marketing and anticipation for the product or service the brand is about to launch. Buzz Marketing. Field Marketing. Global Marketing. User-generated Marketing. Video Marketing.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

Outgrow

AUGUST 13, 2022

Having written a number of thorough marketing guides as well as numerous data-driven SEO research studies – Tim eagerly shares his expertise by giving live talks at numerous digital marketing conferences around the world and writing blog posts on the Ahrefs Blog. Or you can just listen to it on Spotify! The Rapid Fire Round!

Paid Content 52

Paid Content CMO Paid Search Agency Advertising Agencies 52

Outgrow

OCTOBER 7, 2021

Study how connected they are to their audience. Whether it is bloggers, Instagrammer, or YouTubers, know which social platform is best for your business. 13 In Case You Have Some Bucks To Spare. Last, choose the platform carefully. Resource: Top Ecommerce Growth Hacks That You Must Implement! Kissmetrics.

eCommerce 101

eCommerce Outgrow Business Marketing Budget 101

Moz

JUNE 23, 2020

In her talk, Shannon will challenge the desire for virality over consistency when it comes to digital PR and link building campaigns, while exploring the impact on the industry, team morale, and client expectations. While this was primarily a way to collect & combine data from different SEO tools, the use-cases were endless.

Peer-to-peer 80

Peer-to-peer Advertising Agencies Thought Leadership CTR 80

Lenny's Newsletter

SEPTEMBER 12, 2023

Though there’s no formula for finding PMF, you can significantly increase your odds, and save yourself a lot of time and heartache, by studying the lessons of those who’ve made it. It always surprises people to hear that, at YouTube, we never thought we had a product-market fit. ” However, there is hope.

CPO 145

CPO Product Work Management Enterprise Management 145