Ambal's Amusings

SEPTEMBER 10, 2009

All case studies are not created equally. Why are some case studies more effective than others? We asked case study experts "What are the 3 important components that will make a great case study"? Get insights and recommended resources from Case Study Experts.

Case Studies 100

Case Studies Case Study Studies Work Management 100

ClearVoice

DECEMBER 8, 2020

Here are the top statements that we will prove to be true or false for various social media platforms, including Facebook, Instagram, Twitter, and Pinterest. ” Although social media comments appear to be isolated conversations among individuals, they act as word-of-mouth advertising. It’s no secret.

Paid Content 128

Paid Content Social Media Media Word of Mouth 128

Zoominfo

JANUARY 11, 2021

Here’s the thing, by the time your ideal customer gets to your website or sees your product post on Twitter, they’re self-educating about what they need. With a solid lead gen strategy in place, your B2B customer will see your posts on their preferred social media channel — like LinkedIn, Twitter, or Instagram.

Tips 130

Tips Work Management Gartner Top of Funnel 130

Zoominfo

JANUARY 11, 2021

Here’s the thing, by the time your ideal customer gets to your website or sees your product post on Twitter, they’re self-educating about what they need. With a solid lead gen strategy in place, your B2B customer will see your posts on their preferred social media channel — like LinkedIn, Twitter, or Instagram.

Tips 130

Tips Work Management Gartner Top of Funnel 130

Optinmonster

DECEMBER 21, 2023

Our templates are designed for a wide range of use cases and are fully customizable. In most cases, podcast hosts are always looking for new guests to invite to their show. Social media platforms like Facebook and Twitter have millions of daily users. Alternatively, you can also sponsor ads on relevant podcasts in your niche.

Campaigns 89

Campaigns Ad Building Planning Paid Search Agency 89

Convince & Convert

JUNE 17, 2010

I love the Twitter culture and community, and I spend quite a bit of time using Twitter. Maybe you found this blog from Twitter? But, for about 99.999999% of the world, Twitter usage is not an end, it’s a means to an end. Your Twitter goals may vary. 53% of Twitter users never tweet ).

Twitter 126

Twitter Paid Content Paid Search Agency PR 126

Convince & Convert

APRIL 10, 2014

The campaign is housed on a dedicated microsite , with content being shared across H&R Block’s social media channels, such as Facebook , Twitter and YouTube. Social Media Case Studies' Created with the goal of showing the more fun side of H&R Block, the campaign is targeted at raising awareness with millennials.

Microsite 162

Microsite Word of Mouth Case Study Case Studies 162

SocialPilot

FEBRUARY 9, 2024

You can also find Neal on Twitter, where he shares thoughts and news on digital and social media marketing strategies for every platform. Madalyn is for Twitter, what Mari is for Facebook. She will enrich you with helpful Twitter tricks and resources to grow your brand on the platform. Why should you follow her?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Valasys

JULY 31, 2023

Once they take the leap and become customers, continue engaging them to foster loyalty and word-of-mouth referrals. Social Media: Imagine leveraging social media platforms like LinkedIn and Twitter to connect with your target audience. Word of Mouth: While challenging to measure, word of mouth is powerful.

Lead Generation 52

Lead Generation Advertising Channels Sales Qualified Leads Generation 52

Buffer

JUNE 6, 2022

In 2021, TikTok user Trinidad Sandoval made a video showing the effects of an eye cream by skincare brand Peter Thomas Roth that went viral on TikTok and Twitter. For example, the brand mentioned earlier acknowledged the creator and sent her free products to express their gratitude for the word-of-mouth marketing.

User-Generated Content 77

User-Generated Content Paid Content Generation Viral Marketing 77

SendX

SEPTEMBER 22, 2020

A lot of businesses often overlook email marketing because well, who uses email when you can go on Instagram, Facebook, or Twitter? Videos, case studies, pictures of happy faces next to your product, and bits of showing off work the best here. eCommerce email marketing is a perfect tool for conversion and retention.

Email Marketing 195

Email Marketing eCommerce Newsletter Word of Mouth 195

Convince & Convert

JULY 2, 2014

Image via BigStockPhoto.com Yesterday I wrote a case study post on ReadyTalk and how they worked with Influitive to work with all of their happy customers to market their brand. In this case study, we learned that advocates are simply people who are happy with your brand.

Brand Identity 162

Brand Identity Branding WOMM WOM 162

Hubspot

MAY 14, 2019

Buzz marketing is a viral marketing strategy that leverages refreshingly creative content, interactive events, and community influencers to generate word-of-mouth marketing and anticipation for the product or service the brand is about to launch. Word of Mouth Marketing. Buzz Marketing. Campus Marketing. Field Marketing.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

Convince & Convert

JANUARY 28, 2014

The bloggers offer original content for Char-Broil’s community site but also weave product mentions organically into their other content, resulting in the most sincere and positive recommendations possible on the digital web—word of mouth.

Blogger 154

Blogger Outreach Case Study Case Studies 154

Adobe Experience Cloud Blog

JUNE 19, 2017

So I did what any inconvenienced, disgruntled customer of the modern era would do: I took to Twitter to air my grievances to their corporate account. Based on the response, you can classify your customers as: Detractors : unhappy, potentially damaging your brand with negative word-of-mouth. The next step is to follow up!

Touchpoints 132

Touchpoints Budget Programs Word of Mouth Churn Rate 132

Hubspot

MARCH 6, 2019

Although there was a #NoContentForContently campaign trending on Twitter just hours before they released their statement, Contently’s decision to scrap their service fee has received an outpour of praise from the freelance community on the social media site. 3 Ways You Can Bolster Your Corporate Image.

Word of Mouth 77

Word of Mouth Paid Search Agency Case Studies Ethics 77

Convince & Convert

JULY 23, 2015

highlight to tweet) On social media, Twitter alone sees 470 million uses of the Joy emoji at any given moment. Plus, some of the emojis are branded, allowing advocates to help drive word-of-mouth endorsement about the Victoria Secret brand both in personal and social media conversations. We’re #WorldEmojiDay by our own!

Paid Search Agency 147

Paid Search Agency Companies Word of Mouth Social Media 147

Sprout Social

OCTOBER 25, 2022

Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ For example, check out how Hinge has their Twitter profile set up. In that case, it’s important to repurpose your content to fit in with the best practices of each platform. Case studies.

Brand Identity 127

Brand Identity Branding Marketing & Strategy Eye-Tracking 127

EveryoneSocial

JULY 30, 2019

In short: word of mouth dynamics on social media can lower retention rates, but therein lies the advantage too: if leveraged properly employer branding can make your company a recruitment magnet, and your employees hot ticket leaders within their respective fields. Download the case study ! Buettner ). Linkedin ).

Social Media 81

Social Media Media Word of Mouth Work Management 81

EveryoneSocial

MAY 21, 2019

This can be broken down into three core areas: Word of mouth – This is quite simple, but this mean employees are passing news or information to others rather than it being in written communication. In a Nielsen study, they found that 92% of people trust recommendations that they get from friends. with others.

Organization 75

Organization Word of Mouth Terms and Conditions Organic Leads 75

WriteSpark

AUGUST 12, 2008

Case Studies.   Several sessions at the 2008 PRSA conference, scheduled for October 25-28 in Detroit, look particularly relevant for those of us involved in PR for technology products and services: "Word of mouth" marketing and many social media sessions. Twitter Updates. follow me on Twitter.

Conference 120

Conference PR Public Relations Copywriting 120

Valasys

JUNE 13, 2019

According to a report by Pew Research Centre, 67% of Americans get some of their news on social media, primarily on Facebook & Twitter. Businesses on Twitter generate twice as much leads as businesses on other platforms (Source: HubSpot, 2018). Steps to Measure Social Media ROI. agencies, vendors & several other resources.

ROI 56

ROI Social Marketing Work Management B2B Marketing 56

ERDM

APRIL 9, 2018

Why Brands Need to Care Social Media Today reported that “consumer service interactions via Twitter have increased 250% in the last few years and an estimated 67% of consumers now use social media networks to seek resolution for issues and 88% are less likely to buy from companies who leave complaints in social media unanswered.”

Work Management 40

Work Management Marketing Management Word of Mouth Case Studies 40

Buffer

JULY 23, 2019

They say bigger is better … but in the case of influencer strategy , we think the opposite could be true. There are a lot of similarities to celebrity endorsements and to word-of-mouth marketing. In fact, studies show that 70% of millennial consumers are influenced by the recommendations of their peers in buying decisions.

Marketing Strategy 75

Marketing Strategy Marketing & Strategy Effectiveness Peer-to-peer 75

Martech Advisor

AUGUST 30, 2019

Building a relationship with a customer takes time, and while everything in the sales world points to the need to always strive for a low AHT, our study reveals that there is definite value in spending the time and money to turn a customer into a promoter. Tell us about your experience on LinkedIn , Facebook , or Twitter.

Lead Scoring 87

Lead Scoring Lead Ranking Promotion Correlation 87

Hinge Marketing

MAY 20, 2019

In traditional services marketing, a firm goes out into the world and steadily builds awareness and trust —through networking, public speaking and word of mouth referrals. In many cases, leads that are nurtured through content marketing become “converts” to a particular firm’s approach or way of thinking. Builds trust.

Planning 92

Planning Marketing Plans Service Content Marketing 92

QuanticMind

OCTOBER 9, 2023

This is the directive you’re giving the prospect after having (hopefully) made the case for why they should engage with you. million on TikTok—with the likes of Pinterest, Snapchat, LinkedIn, Twitter, and Reddit all close behind. The Call-to-Action (CTA) The piece that brings everything home: the CTA. million on Instagram, and 102.4

Advertising Agencies 74

Advertising Agencies Planning Paid Search Agency SMS 74

ClearVoice

MAY 10, 2021

Word-of-mouth reviews on Yelp or Google that he or she studies? In this case, the Facebook ad gave full credit for the first touchpoint. The Twitter feed actually triggered the purchase, even if the website was the final touchpoint. Your latest Instagram post? It’s a touchpoint. All are touchpoints.

Marketing Attribution 52

Marketing Attribution Lead Ranking Touchpoints Planning 52

BenchmarkONE

FEBRUARY 1, 2023

The power of referrals and word of mouth is incredible. The content on your blog can form the basis of bite-sized content that can be used on your social media platforms , such as Facebook and Twitter. People are more likely to buy when referred by someone they know. But don’t just wait for these referrals; ask for them!

Paid Search Agency 52

Paid Search Agency Advertising Agencies Ad Agencies Creativity 52

EveryoneSocial

AUGUST 27, 2018

In Q4 2017, Twitter estimated an average of 330 million monthly active users across the globe–a 4% increase from 2016. Earned media (press, word-of-mouth, peer-to-peer referrals) drives 4x the brand lift as paid media. Download this case study to learn more. Pew Research Center ). LinkedIn ). Globalwindex ).

Statistics 100

Statistics Paid Content Peer-to-peer Stats 100

Scoop.it

SEPTEMBER 7, 2021

The key is using it in combination with social media marketing channels, such as Facebook and Twitter. When people chat about your email campaigns on social media, it will improve your brand’s word-of-mouth publicity. Even though email has been around for decades, people still underestimate its power to promote a brand.

Social Media 76

Social Media Email Marketing Social Marketing Marketing Strategy 76

Hubspot

DECEMBER 19, 2017

Then use those brand advocates to help your sales team close additional deals through case studies and referrals. Start nurturing your customer relationships by trying these techniques: Create a referral program that offers an incentive to customers who share your product by word-of-mouth. Don’t forget personalization!

Content 77

Content Word of Mouth Case Studies Paid Search Agency 77

EveryoneSocial

FEBRUARY 10, 2020

It’s everything from creating videos, podcasts, guides and case studies, direct mailers, images and pictures — creating a vast army of multimedia options to extend your communications in multiple ways. . Employees all have social connections via LinkedIn, Facebook, Twitter, or wherever they may be active.

Paid Search Agency 69

Paid Search Agency Companies Planning Marketing & Strategy 69

ConvertKit

OCTOBER 1, 2021

Lovell saw people talking about it on Twitter, reached out with an offer to talk about her and her company, and a week later found herself sitting down with the founder to get the full scoop—salsa pun fully intended. Lovell also credits her bicycle for some of her stories.

Newsletter 86

Newsletter Top of Funnel Paid Social Agency Advertising Agencies 86

EveryoneSocial

FEBRUARY 23, 2021

There are billions of people active on social media channels, whether that is LinkedIn, Facebook, Twitter, Instagram, Pinterest, etc. And there are multiple use cases for using these various social channels. Paid advertising can be done via search engines (Google, Bing) or social media channels (Facebook, Twitter, LinkedIn).

Paid Content 52

Paid Content Advertising Channels Paid Search Agency Budget Programs 52

ConvertKit

FEBRUARY 16, 2021

The resource she already had was an audience of 9,000 developers who followed her on Twitter. Monica also knew there was another challenge developers face when it comes to blogging: they think they needed a massive Twitter following to see success. Image via Monica Lent on Twitter. Image via Monica Lent on Twitter.

Communities 76

Communities Newsletter Blogger Landing Pages 76

Convince & Convert

MAY 5, 2010

Big companies are starting to follow JaneNation on Twitter , and engage with the community across the social Web. link] THANKS [link] Dan Nestle Case study could herald future of ad agencies RT @jaybaer: An Online Community with a Purpose, and a Plan. Such a cool site! I cant wait to share!

Social Media 127

Social Media Advertising Agencies Paid Search Agency Media 127