KoMarketing Associates

SEPTEMBER 18, 2013

A recent survey of US agency executives from RSW/US , as covered by eMarketer , revealed that client case studies and content marketing were the top two self-promotional tactics used to generate leads, as indicated by 62% of respondents. Case studies can be difficult to obtain. There is value in their development.

Case Study 120

Case Study Case Studies Studies Peer-to-peer 120

Convince & Convert

NOVEMBER 15, 2011

But it applies equally to the basket of case studies that are left for us each day by the sites that chronicle social’s advance. But in almost every case, you’re bringing a knife to a gunfight. Case studies should be used for ideation, not ratification. The Recalcitrant Social Media Cheerleader.

Case Studies 141

Case Studies Case Study Social Media Studies 141

SocialPilot

FEBRUARY 12, 2024

Twitter is one of the best online communication tools available today. Thankfully, Twitter’s advanced search can, and that’s important if you want to know how to search Twitter like a pro. Let’s help you understand how you can master Twitter’s advanced search. Where Is Twitter Advanced Search Located on the App?

Twitter 54

Twitter Paid Search Agency Keywords Search Marketing 54

Champion Communications

JULY 6, 2023

Enter Threads, a platform that promises to offer a refreshing alternative to Twitter, allowing marketers to take their messaging to the next level. In this blog post, we’ll explore the merits of using Threads alongside or instead of Twitter and how it can impact B2B marketing strategies.

PR 62

PR Twitter B2B Marketing B2B Thought Leadership 62

Convince & Convert

FEBRUARY 5, 2014

I did some research on Twitter contests by pulling the most engaging tweets from Twitter accounts for more than 12,000 companies for the month of January. But the #1 way to get engagement on Twitter was a simple “Follow and Tweet to Win” contest. There was a lot to learn from these tweets: Fashion is big.

Twitter 161

Twitter Case Study Case Studies Social Media 161

Biznology

OCTOBER 15, 2015

Timing is critical in branding, and finding a gap in the marketplace that has relevance for unfulfilled, dissatisfied customers (jihadists, in this case), created the perfect conditions for jump-starting a new, powerful movement with a captivating brand image. Like this post? Sign up for our emails here.

Case Studies 80

Case Studies Case Study Studies Ad Building 80

Hubspot

DECEMBER 26, 2023

With all the changes to X (formerly Twitter) over the last few years, you’re not alone if you’ve been looking for Twitter optimization tips so you can use it more effectively for social selling. Here’s the truth — despite a lot of fears about Twitter’s future, with more than 95 million users in the U.S.

Twitter 68

Twitter Optimization Tips Display 68

Martech Advisor

NOVEMBER 12, 2019

Case studies are an excellent medium for building a story around your product or service. In this quick guide, we discuss: What is a case study in marketing? A five-step case study marketing plan. Examples of case studies from Google to inspire you. What Is a Case Study in Marketing?

Case Study 55

Case Study Case Studies Studies Top of Funnel 55

Hubspot

MAY 7, 2021

Throughout the last few months, Twitter's been experimenting with a new feature called Twitter Spaces. Now, as Clubhouse's user base continues to grow , and marketers begin to experiment there, many brands with solid Twitter followings are also beginning to pay more attention to the brand possibilities of Spaces.

Twitter 101

Twitter Planning Marketing & Strategy Social Media 101

Convince & Convert

DECEMBER 5, 2013

From celebrating participant’s moustaches, fundraising efforts and even raising awareness for other company’s Movember campaigns, a steady stream of engaging content continues to be shared across Facebook, Twitter, Instagram, and YouTube.

Case Study 138

Case Study Case Studies Studies Paid Search Agency 138

B2B Marketing Traction

OCTOBER 16, 2015

Then it was time for Twitter. No Twitter lists existed for our partners and associates, so we created some that others could easily follow. With more traffic from Google+ and Twitter, we noticed that our client’s bounce rate went up, too. Some people started following the page and some even posted reviews.

Case Study 100

Case Study Case Studies Social Media Social Marketing 100

Webbiquity

JULY 18, 2023

While the entire study is worth a read, here are three key takeaways plus a few other points of interest from the State of Marketing report. But in any case, SEO should definitely be part of your marketing strategy, and if you need outside help, it’s valuable to know what questions to ask. ” Only 29%?! ” Strange.

Marketing AI 246

Marketing AI Trends Planning Advertising Agencies 246

Convince & Convert

FEBRUARY 25, 2015

Image via BigStockPhoto.com On February 4, Bloomberg broke the news about a deal between Google and Twitter , allowing tweets to appear in Google’s search results as soon as they are posted. Currently, Google must crawl Twitter to obtain the content within tweets. within the hour), they would rapidly bring Twitter to its knees.

Twitter 165

Twitter Google Social Media Case Studies 165

Convince & Convert

JANUARY 25, 2017

What’s your Twitter marketing strategy? Was it luck or brilliant Twitter marketing? Twitter Marketing Strategy Insights from 20 Experts. Below are some examples of what worked for these global giants on Twitter. Siemens suffers negative comments on Twitter with regard to environmental issues. Is it working?

Twitter 152

Twitter Marketing Strategy Marketing & Strategy Planning 152

Convince & Convert

NOVEMBER 6, 2014

In watching the video, it isn’t immediately apparent that the video was crowdsourced from 27 fans on Twitter. There are no Twitter graphics, usernames, or quotes called out until the ending credits.

Twitter 155

Twitter Case Study Case Studies Budget Programs 155

Convince & Convert

SEPTEMBER 22, 2013

If you’re going to try to pick off your competitors’ customers on Twitter one-by-one, you probably should do so with very clear information and calls-to-action. 4 Ways This Big Brand Blew It on Twitter is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. Unclear Benefit.

Twitter 155

Twitter Brand Identity Branding Case Study 155

Biznology

JULY 15, 2013

” Here are 7 case studies that prove the ROI of mobile for healthcare marketers. They used Facebook and Twitter for daily wellness tips; LinkedIn for professional recruitment and YouTube for content on diseases and patient stories. The American Heart Association case studies in one of ours.

Case Study 80

Case Study Case Studies Mobile Marketing ROI 80

Savanta

JUNE 20, 2011

Follow me on Twitter: @andydalg. B2B segmentation in practice: A case study. That’s the theory, but how does it work in practice? Let me introduce Sage. Enjoying this post? Subscribe and receive new posts by RSS. However, you don’t build a £1.4

Case Study 120

Case Study Case Studies Segmentation SME 120

Sword and the Script | B2B

APRIL 19, 2022

A survey of 2,500 journalists finds Twitter is still their favorite social media network – here are time tested PR tips for B2B to earn some traction on the platform. There are things brands can do if PR is important to them: turn your Twitter handle over to a capable PR person and let them get to work.

PR 69

PR Twitter Brand Identity Branding 69

Webbiquity

MARCH 28, 2023

Case Studies Image credit: Scott Graham on Unsplash The case study is the go-to content format when your goal is to demonstrate your expertise and authority. Coschedule features some great case studies. To see what she is up to next, check out her Twitter feed.

Top of Funnel 309

Top of Funnel Marketing Strategy Marketing & Strategy Planning 309

Moz

JANUARY 26, 2020

You could always try John on Twitter too, but there’s nothing like video. I followed up with John on Twitter to see if he was able to get any information from the team on my clients situation. One of the most underused resources in an SEOs toolkit (based on my opinion), are the Google Webmaster Hangouts held by John Mueller.

Case Studies 64

Case Studies Case Study Features Studies 64

Convince & Convert

MAY 2, 2012

Supporters also took to Twitter to help promote their favorite town. There was a lot of media coverage at the local level, like this contest article in a Youngstown, OH newspaper. Walmart Hunger Relief Leaderboard (at time of writing on 4/28).

Case Study 122

Case Study Case Studies Social Media Studies 122

Hinge Marketing

MAY 6, 2015

You create case studies. Case studies use the voice of "others" (i.e. In a recent research study, Hinge Research Institute asked buyers of professional services to identify the best ways to market to them. So let's look at how to create a compelling case study.

Case Studies 48

Case Studies Case Study Studies Work Management 48

Ambal's Amusings

SEPTEMBER 10, 2009

All case studies are not created equally. Why are some case studies more effective than others? We asked case study experts "What are the 3 important components that will make a great case study"? Get insights and recommended resources from Case Study Experts.

Case Studies 100

Case Studies Case Study Studies Work Management 100

Ambal's Amusings

NOVEMBER 12, 2009

Case studies come in all shapes and forms. Our Panel of Case Study Experts have written and reviewed thousands of case studies over the years. Which case study stands out in their mind? Blog CindyKing Twitter CindyKing. Blog CindyKing Twitter CindyKing. Cindy King's Tip.

Case Studies 100

Case Studies Case Study Studies Work Management 100

Sprout Social

AUGUST 22, 2018

That’s why having a concrete Twitter customer service strategy is a must-have for brands who want to keep their customers happy. Why Twitter Customer Service Matters. Although Instagram and Facebook may be the most pressing networks for marketers right now, Twitter remains one of the top avenues for customer service.

Twitter 97

Twitter Service Tips Eye-Tracking 97

Convince & Convert

MARCH 5, 2024

Reddit: A Case Study in Switching Behavior Reddit is a particularly powerful community to study switching behavior. Many advertisers I work with are scared of entering a conversation that could be critical of their brand, instead of seeing it as a chance to state your case. Redditors are inherently curious.

Research 145

Research Loyalty Case Studies Communities 145

Hubspot

JULY 11, 2018

Twitter announced today the latest of its effort to fight platform abuse and maintain authenticity on its network. You should be confident that the follower numbers presented across Twitter are meaningful and accurate. You should be confident that the follower numbers presented across Twitter are meaningful and accurate.

Twitter 78

Twitter Lock-In Marketing Proposals Social Networks 78

Sprout Social

NOVEMBER 16, 2016

Twitter is an integral part of social media marketing these days. Almost every business, big and small, is on Twitter. Unfortunately Twitter traffic has become more difficult to come by over the past few years. Twitter can drive solid well-converting referral traffic. But hard doesn’t mean impossible.

Twitter 99

Twitter Traffic Ad Building Tips 99

B2B Digital Marketer

FEBRUARY 1, 2024

Join us as we engage in a thought-provoking conversation with Julian Lumpkin, the founder of Success Kit, a marketing agency specializing in case studies and video testimonials. Julian Lumpkin emphasizes the crucial but often misunderstood role of customer success stories.

Case Study 52

Case Study Case Studies Business B2B Thought Leadership 52

Ambal's Amusings

SEPTEMBER 22, 2009

Both Jonathan and Michele are regular contributors to our ClickInsights Case Study Experts Interview Series. His guest post today focuses on his eBook on case studies - Making Your Case: Everything you and your colleagues need to write compelling, lead-generating case studies (which has a fresh new look!).

Case Studies 100

Case Studies Case Study Studies B2B Thought Leadership 100

Scoop.it

FEBRUARY 22, 2024

Platforms like LinkedIn, Twitter, Instagram, and TikTok allow you to connect with audiences in the spaces where they’re already active. You can share articles, case studies, and insights to position yourself as an industry expert. Twitter is ideal for real-time news sharing and commentary.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Marketing Insider Group

AUGUST 10, 2020

A: That was a fun case study. As stated in the case study, the sponsorship of senior leadership at the parent firm has been key to our ability to market to all 300 of their portfolio companies as a market of one. Follow him on Twitter @myfavemartin. Join him online: Twitter , Facebook , LinkedIn.

Account Based Marketing 328

Account Based Marketing ABM Work Management Marketing Management 328

SnapApp

NOVEMBER 19, 2015

No matter how much planning you put into promotion, not everything you publish on Twitter will be a hit. They told their happy social media followers on Twitter that they would give away 10 of their True Grit pullovers to lucky participants. Pro tip: Always share an image on Twitter, as they can boost retweets by 35%.

Case Study 54

Case Study Case Studies Social Media Top of Funnel 54

Marketing Insider Group

JANUARY 24, 2013

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. New York, NY.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

SnapApp

JULY 1, 2011

Quizzes were featured on the website and promoted via Twitter. Read the whole Case Study on Hollywood Life here. Hollywood Life created a number of custom personality quizzes using SnapApp.com around current entertainment topics like "Which of the Bachelor Finalists Are You?" 83% of individuals who started a quiz, finished it.

Case Study 48

Case Study Case Studies Studies Campaigns 48

Top Rank Marketing

SEPTEMBER 22, 2023

percent using Twitter/X having — an 18.6 percent decrease, while the leading content types being promoted were blogs, social media, video, white papers, and case studies — three of numerous findings of interest to B2B marketers contained in newly-published report data. percent from 2022, with 67.4

B2B Marketing 138

B2B Marketing B2B Planning Brand Identity 138