KoMarketing Associates

DECEMBER 8, 2021

Validation stage. At the validation stage, users have made a decision — mostly. For example, they might spend several minutes watching a demo video, reading a blog post, or reviewing a case study. This is a crucial stat in the validation stage because it means users are coming directly to your website. Conversions.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

Webbiquity

JANUARY 18, 2024

Use LinkedIn, company websites (look in the “about” or “our team” section), and attend industry events to get to the right people. Work on Building Credibility To demonstrate your brand’s worth in the recipient’s eyes, include case studies or testimonials from other clients you’ve helped.

Email Marketing 169

Email Marketing Work Management B2B Marketing Marketing Management 169

Scoop.it

FEBRUARY 22, 2024

Platforms like LinkedIn, Twitter, Instagram, and TikTok allow you to connect with audiences in the spaces where they’re already active. For example, LinkedIn is a prime platform for HR networking and thought leadership. You can share articles, case studies, and insights to position yourself as an industry expert.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Marketing Insider Group

JULY 1, 2020

As new business slowed (and in many cases came to a screeching halt) due to C-19, many companies have shifted their focus to existing customers. This began with building LinkedIn profiles, content, case studies and personal messaging for the purpose of penetrating P&G. For example… 1.

Ideal Customer Profiles 303

Ideal Customer Profiles Work Management Planning Paid Search Agency 303

SocialPilot

JANUARY 21, 2024

In fact, as per a recent study by Arrivia , nearly one in three travelers seek their next vacation ideas on social media. This case validates that when chosen strategically, influencers can enhance online visibility and drive direct bookings, ultimately augmenting revenue by bypassing OTAs’ commissions.

Social Media 90

Social Media Social Marketing Marketing & Strategy Marketing Strategy 90

Hinge Marketing

FEBRUARY 27, 2020

Today, about 1 in 5 B2B companies are publishing primary research and using it to reach new audiences, generate leads, and as validation for their services. LinkedIn Pulse — Pulse articles are a great way to blog if your company doesn’t have one. LinkedIn Posts — Like tweets, LinkedIn posts are unique to LinkedIn.

Distribution 118

Distribution Promotion Research Webinar Metrics 118

Ambal's Amusings

SEPTEMBER 10, 2009

All case studies are not created equally. Why are some case studies more effective than others? We asked case study experts "What are the 3 important components that will make a great case study"? Get insights and recommended resources from Case Study Experts.

Case Studies 100

Case Studies Case Study Studies Work Management 100

Webbiquity

NOVEMBER 28, 2023

For instance, some LinkedIn Premium plans provide valuable analytics that can be utilized to refine and optimize B2B sales strategies. Offer case studies that resonate or facilitate meetings with current satisfied clients. If they raised concerns on an email, it should be addressed on the follow-up LinkedIn message.

B2B Sales 185

B2B Sales Webinar Metrics B2B Peer-to-peer 185

Marketing Insider Group

OCTOBER 23, 2019

Improve your reputation through case studies and testimonials. More sophisticated targeting methods, like LinkedIn InMail and programmatic advertising, have also modernized ABM, bringing it back into the mainstream marketing mix. LinkedIn InMail. Increase company morale by setting and achieving specific goals.

Account Based Marketing 204

Account Based Marketing Tactics Paid Search Agency ABM 204

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. I would not be writing this case study today without him! In this case, DA doesn’t really matter. 2017 - Sept.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Champion Communications

JULY 24, 2023

Barbie’s PR team understood the significance of cultivating an engaged online community through social media platforms – for businesses looking to expand their social media presence, LinkedIn is the key to success. Check out our recent rebranding case study with SoftwareOne here.

PR 62

PR Campaigns B2B Thought Leadership Buzz 62

KoMarketing Associates

DECEMBER 27, 2017

New Success Stories – There have been times when prospects would review agency capabilities but question success when more recent case studies could not be publicly discovered. This past year we decided to change that and released two new case studies on SEO-centric content marketing.

Paid Search Agency 197

Paid Search Agency SWOT PPC Case Study 197

Directive Agency

JUNE 10, 2020

LinkedIn Twitter. Answer: In most cases, a smart mix of organic and paid marketing is going to yield strong results. In almost all cases and all levels, the name of the game is discoverability, so making sure we’re in the right place at the right time that our ideal buyer is evaluating solutions is key. . ” 4. .”

Lead Scoring 90

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 90

Paul Gillin

JULY 15, 2011

In Why Brands Should Love Public Complaints , I make the case that your critics can be your strongest allies. Because a little negativity reinforces the validity of the positive comments you publish. Good Riddance to the Corporate Case Study. That’s why prospects have always viewed case studies with suspicion.

Case Studies 50

Case Studies Case Study Studies BtoB 50

sagefrog

NOVEMBER 14, 2023

Enhanced Content Relevance: By understanding the specific information each decision-maker seeks, you can create highly relevant content, like whitepapers, case studies, or product demos. Validation: Test your ICP through focused campaigns or pilot programs to validate its accuracy and effectiveness.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Zoominfo

JULY 1, 2018

In fact, a recent study suggests that 91% of B2B buyers are active and involved in social media, while 75% are significantly influenced by social content when forming their buying decisions ( source ). Case in point: 72% of sales professionals feel that they are not proficient with social selling ( source ).

Enterprise Management 190

Enterprise Management Tips Budget Programs Work Management 190

Hinge Marketing

JANUARY 5, 2023

When McConaughey and team return to their spacecraft, he is greeted by the one team member who stayed behind to study the planet from above. The Case for Inbound Content Marketing. And it is here where we find one of the primary use cases of inbound content marketing. See also: Crux Solutions Case Story.

Paid Content 134

Paid Content Top of Funnel Content Marketing Planning 134

Directive Agency

JULY 31, 2023

Shield Analytics “LinkedIn Wrap” Making user-generated and functional content is a great way to create content at scale that your buyers are likely to share. In 2022, Shield gave all of their users a “year in review” PDF that’s formatted for LinkedIn. Shield is a great example of this. This video content on YouTube has 1.3

Marketing AI 52

Marketing AI B2B Marketing Examples Campaigns 52

Directive Agency

JULY 31, 2023

Shield Analytics “LinkedIn Wrap” Making user-generated and functional content is a great way to create content at scale that your buyers are likely to share. In 2022, Shield gave all of their users a “year in review” PDF that’s formatted for LinkedIn. Shield is a great example of this. This video content on YouTube has 1.3

Marketing AI 52

Marketing AI B2B Marketing Examples Campaigns 52

Pam Didner

SEPTEMBER 13, 2022

The estimation needs to be agreed upon by the team to be valid. It’s important not just to buckle down on content creation or case studies. Content is vital in B2B marketing, especially in a long purchase cycle. Here is the reality of trying to quantify the effectiveness of content. Proactive co-own key success metrics.

ROI 91

ROI Effectiveness Planning Content Marketing 91

B2B Digital Marketer

OCTOBER 26, 2023

Lack of in-depth case studies or real-world examples. Embrace Experimentation Run A/B tests, usability studies, and other experiments to validate your design choices. Use their testimonials and case studies to build credibility and attract new users. Cons: Limited focus on specific industries or sectors.

Design 52

Design Customer Satisfaction Case Studies Amazon 52

Salesforce Marketing Cloud

FEBRUARY 17, 2022

According to a recent LinkedIn Workspace Learning report, Learning and Development teams are prioritizing upskilling and reskilling because of the significant impact it has on the business. This allows them to focus their studies accordingly throughout the week. And companies that invest in learning are leading the charge.

Ad Building 98

Ad Building Peer-to-peer Case Studies Communities 98

Bluetext

APRIL 15, 2024

Earlier this year, LinkedIn released its annual “ Jobs on the Rise ” list of the 25 fastest-growing roles in the U.S. As is often the case, the success a CGO will have in extending the growth mission requires breaking down systemic barriers across functional silos, and gaining CXO buy-in.

Advertising Agencies 46

Advertising Agencies Paid Search Agency Public Relations Top of Funnel 46

Mereo

JANUARY 18, 2023

A recent study by DCM Insights found that from 40% to 60% of deals are lost to buyers who express an intent to make a decision — but ultimately fail to act. The study uncovered that buyers did not fear missing out on opportunity and positive change (breaking the status quo) as much as they feared making the wrong decision.

B2B 41

B2B Lead Scoring Lead Ranking Case Studies 41

Seismic

OCTOBER 28, 2021

A buyer journey that previously started at an industry conference now begins on LinkedIn and consists of review site searches and case studies. As solutions increasingly touch many functions within an organization, more members of a buying team need to validate a solution.

Work Management 52

Work Management Marketing Management Buyer's Journey Sales Cycle 52

Biznology

OCTOBER 10, 2016

And, in my recent series, I question the thoughts, ideas, actions and content of well-known LinkedIn marketing experts like Viveka von Rosen , social media experts like Jay Baer and David Meerman Scott and social selling experts like Kurt Shaver. Click here to read part 1 which has over 3600 views and you can click here to read part 2.

Social Media 80

Social Media B2B Thought Leadership Media Peer-to-peer 80

Marketing Interactions

OCTOBER 8, 2020

Unsure about the validity of their business case. They tend to be unsure about the validity of their business case, revising it at least once during their buying process. More content, more case studies, more information, more sales process…more of everything. Uncertain they’ll get the outcome they want.

Buy 77

Buy B2B Peer-to-peer Work Management 77

Launch Marketing

SEPTEMBER 9, 2020

Create social media profiles on Twitter, LinkedIn, Facebook and any other channels that make the most sense for your company and brand. You can also create cost-effective paid ads on networks like LinkedIn to get more exposure to the right audiences. Writing success stories, customer testimonials and client case studies.

Public Relations 71

Public Relations PR Paid Search Agency Budget Programs 71

Heinz Marketing

OCTOBER 1, 2019

Thus, we started a multi-year study of productivity and accountability. Then we began the process to validate (or invalidate) what we were finding in the field with a global research study on productivity. In our study, six behaviors emerged as key drivers of happiness. How, however, do I get more of them to adopt it?

Product 90

Product Correlation Case Studies Training 90

MKT1

MAY 20, 2024

Think Linkedin Videos, Video Series, Podcasts, and even fiction series for B2B brands. Not enough customer specificity Problem: Many websites combine too many use cases and talking points, trying to appeal to a range of customer segments. In the best-case scenario, your prospect will think, “Is this company reading my mind?

Ideal Customer Profiles 52

Ideal Customer Profiles Cost Product Startups 52

GrowPowerful

DECEMBER 26, 2022

In many cases, those two need to be identified and structured first for market-led growth to be successful. Community-led growth (CLG) leverages the voice of the people as a source of building product ideas, beta testing, and market validation. Your company needs a website, case studies, presentations, and sales tools.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Case Studies Impressions 52

Champion Communications

JULY 6, 2021

There has been an explosion in B2B industry awards as publishers look for additional ways to generate revenue and brands seek opportunities to generate trust, validation, and credibility. If someone is putting themselves forward as a judge in an award that your business is interested in entering, connect with them on LinkedIn.

Tips 62

Tips B2B Ideal Customer Profiles Validation 62

ClickZ

DECEMBER 18, 2020

Kazoo is early in the process of rolling out the new model across its marketing and sales channels including Marketo, LinkedIn, programmatic advertising, and outbound SDR sales motions. Kazoo also validated the incrementality that Company Surge® Intent data delivered compared to 6Sense’s fit model alone.

Bombora 98

Bombora Intent Data CMO Marketo 98

Exo B2B

NOVEMBER 21, 2019

A few weeks ago, I got my hands on the 2020 version of B2B Content Marketing Benchmarks, Budgets, and Trends—North America , a comprehensive study of a field of activity that, as you know, is of particular interest to me. According to the study, it’s social networks that overtake all the others, namely blogs and newsletters.

Studies 45

Studies Top of Funnel B2B Digital Marketing Funnels 45

Convert

APRIL 28, 2021

Merriam-Webster defines Meta-Analysis as: A quantitative statistical analysis of several separate but similar experiments or studies in order to test the pooled data for statistical significance. Definitely an advanced use case, but don’t get discouraged! It turns out, there is a way, it’s a technique called Meta-Analysis.

Analysis 59

Analysis Allocation Sample Marketing Websites 59

Content4Demand

OCTOBER 27, 2020

B ut I’ve found that there are so many other ways you can tap your community to validate your messaging, educate your audience and inspire them to learn more about your company. In the past, we’d sometimes struggle to find clients willing to engage in case studies and roundtables for fear of divulging competitive information.

Top of Funnel 85

Top of Funnel Communities Peer-to-peer B2B Thought Leadership 85

Webbiquity

JULY 9, 2012

Many large companies and government agencies refuse to provide testimonials, authorize news releases or participate in case studies simply as a matter of policy. Blind case studies: write those case studies, just use generic descriptors (e.g., “a large telecommunications firm”) in place of the actual client name (e.g.,

Case Studies 100

Case Studies Case Study Paid Search Agency B2B 100