Unbounce

JANUARY 13, 2022

Landing page strategy is shifting: What still works and what doesn’t? We’ve helped marketers build landing pages for more than 10 years—but let me just say our tips and tricks are a wee bit different today. For example, a jaw-dropping 2018 study showed that 29.5% So get a step ahead. That’s a lot to read!

Jigsaw 144

Jigsaw Landing Pages Copywriting Paid Search Agency 144

Contently

NOVEMBER 3, 2021

.” Let’s take a look at why marketing writers and editors should take fact-checking seriously—and how they can do so without spending all day, every day looking up stats and references. I also ensure I’m citing studies accurately and attributing quotes from interviews to the right people.

Content Marketing 216

Content Marketing Content Case Studies Viral Marketing 216

KoMarketing Associates

DECEMBER 8, 2021

Here are a few stats that highlight the differences in the B2B buyer’s cycle: The B2B buying cycle is six to twelve months, much longer than the few weeks most consumers take to make a purchase. For example, they might spend several minutes watching a demo video, reading a blog post, or reviewing a case study.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

SendX

NOVEMBER 10, 2020

And in case you don’t know, emails are effective in improving open rates. The fact is: Source: Invesp These stats show just how much impact a good subject line has on the actions of the email recipient. Therefore, you want to ensure that you don’t get off on the wrong foot. So, how do you write a subject line that’s not meh ?

Email Marketing 350

Email Marketing Planning Tips Paid Search Agency 350

KoMarketing Associates

APRIL 7, 2021

For instance, what are the bounce rates on your landing pages? This is another aspect of the “increase engagement” theme, but storytelling specifically pops up in two of the major recent studies about demand generation. Is packed with shareable stats and quick-hitting insights (40%). How long do people watch your videos?

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. At ClearVoice, we understand that not all people are content people.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

KoMarketing Associates

JUNE 25, 2019

At Search Engine Journal, I did a case study where we did a weekly live streaming show (#SEJLive) plus live streams on speaker panels at a few of the SEJ Summit conferences. Furthermore in most cases, longer, more in-depth content does better than shorter content. In more cases, downloadables are easy to implement.

B2B Marketing 218

B2B Marketing Marketing & Strategy Marketing Strategy Planning 218

nDash

NOVEMBER 3, 2021

Content briefs : The more information you can include upfront—including stats, talking points, and sources—the less you’ll need to rely on a subject matter expert. Case Studies. Case studies are another extremely popular type of content on nDash. Stats : What emails have performed the best for your brand?

Top of Funnel 98

Top of Funnel Case Study Case Studies Work Management 98

Content Marketing Institute

JUNE 18, 2018

To make that pitch to your brand’s executives, read on and grab some stats to support your case. Companies incorporating video content in their marketing strategy see 41% more search traffic than businesses without video, according to an Aberdeen study shared by HubSpot. You need to create videos for your website.

Video Marketing 109

Video Marketing Marketing Websites Paid Search Agency Marketing Automation Services 109

Convince & Convert

APRIL 9, 2015

Hosted on a dedicated landing page within The Washington Post, an intro paragraph speaks to the magnitude of the experience and prompts users to “start your journey.”. Continue the conversation on our Facebook or Google+ pages. The end result isn’t just an infographic— it’s an experience. Everest in a completely unique way.

Case Study 139

Case Study Case Studies Storytelling Landing Pages 139

Hubspot

JANUARY 15, 2015

Case studies are an invaluable asset when it comes to establishing proof that what you''re offering is valuable and of good quality. marketers use, 12 different marketing tactics on average, with case studies being the fifth most popular after social media content, enewsletters, blogs, and website articles.

Case Studies 28

Case Studies Case Study Sales Management Studies 28

Martech

AUGUST 17, 2021

“When entrants share a lot of technical data around their case studies.” “When entries prove their point with stats, graphs, and especially screenshots of GA/PPC Engine/ other paid search tech providers. – Amy Gesenhues. ” – Barry Schwartz. ” – Brad Geddes.

Paid Search Agency 113

Paid Search Agency ROAS Case Study Case Studies 113

Sprout Social

SEPTEMBER 21, 2023

Many creators will link directly to their media kits on their social landing page(s). Performance stats This is a big one. Successful brand deal case studies By looking at past collaborations, you can get a sense of what results and content a creator can produce on behalf of your brand.

Media 90

Media Viral Marketing Case Studies Youtube 90

ClickZ

NOVEMBER 22, 2019

30-Second Summary: By 2020, a Walker study stated that customer experience will overtake price and product as the major differentiating factor. A Walker study stated that customer experience will overtake price and product as the major differentiating factor by the end of 2020. Case study. Case studies.

CMS Development 132

CMS Development Tools Case Studies Paid Search Agency 132

Navigate the Channel

JANUARY 4, 2023

Consider these stats from Statista , Semrush, Tech Jury and Google: 49 billion is the projected number of mobile users worldwide by 2025. These stats, although they’re not B2B specific, show an important trend: People use mobile devices to look for products, services and business information. Well, the trend continues.

CMS Development 65

CMS Development Tips Marketing Management Mobile Advertising 65

Webbiquity

JANUARY 2, 2013

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. 12 WPO, Inbound and Content Marketing Stats. Companies with 101-200 web pages generate 2.5x

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

SendX

MAY 30, 2019

You probably know the stats already and can throw them around without even thinking. You might be thinking, “OK, Nicholas, enough with the stats. In that case study, Laura’s email campaign to new subscribers generates over $2,000 in sales on average, on autopilot. A landing page to collect email addresses.

Word of Mouth 156

Word of Mouth Email Campaigns Campaigns Generation 156

Directive Agency

OCTOBER 25, 2019

Unbounce: Could the Breadcrumb Technique Help Boost Your Landing Page Conversions? Directive: Landing Page Design Best Practices: Increasing Conversions Strategically. If you’re not using social proof on your website or landing pages, expect to have a much lower conversion rate. Commerce Conversions.

Conversion Rate 79

Conversion Rate Top of Funnel Conversion Optimization 79

Brightedge

MAY 16, 2021

Serious marketers should read the equivalent of 10 or more educational and industry books per year (2500 pages) to maintain and expand skills and knowledge. One digital channel continues to grow and this data will help you make the case and prioritize your traffic efforts. Thomson set out to study what makes things break big.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

The Lead Agency

APRIL 14, 2024

Use listener data to inform your content Track your listener stats and learn what is engaging your audience. This also works for physical product demos, explainer videos, case study videos, team culture videos, about us videos and more. With every piece of content you create, look at your stats and listen to your audience.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Outgrow

JULY 8, 2020

Related Read: 31 Marketing Stats That’ll Help You Drive your Marketing Strategy in 2020. In order to attract your target audience, they can leverage videos, blogs, microsites, landing pages, and more. Case studies: ForwardPMX has been working with Virgin Holidays since 2016. iProspect Indonesia. Dog Digital.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 52

Optinmonster

SEPTEMBER 18, 2020

Case Study: See how this one digital agency used gated content to boost conversion rates by 62% and 2x their email list. Build a Gated Content Landing Page. Next, build a landing page where people will opt-in for your locked content. Your gated content landing page will also include an optin form.

Lock-In 95

Lock-In Top of Funnel Conversion Marketing Automation Services 95

Martech

MARCH 13, 2023

Some are confident in AI’s capability to deliver high-performing copy for ads, landing pages and even white papers and ebooks. Note: You can also ask ChatGPT to back up its outputs by referring to research, case studies, customer success stories, etc. “It cannot connect the dots like we can.

Marketing AI 83

Marketing AI AIDA Marketing Analytics Tools Template 83

Outgrow

JANUARY 11, 2021

Have a look at this case study on how Leads.ph Salient Features: 1) Send traffic to a landing page. If you want to create custom and highly-converting, lead-generating landing pages then go for Unbounce. 4) Test landing pages as well as website popups and sticky bars. Pricing: Paid. Sendinblue.

Lead Generation 94

Lead Generation Paid Content Budget Programs Lead Ranking 94

BOP Design

JULY 31, 2019

This can start with a product or services landing page that gives a quick overview of everything your firm has to offer. From there, the user should have the option to go one step further and get to a page with more detail. However, when I say detail, I don’t mean a page full of long-form copy.

Design 56

Design Effectiveness B2B B2B Thought Leadership 56

KoMarketing Associates

DECEMBER 21, 2017

People think content, particularly visual content, has to be hard and Matt does a nice job showing that isn’t always the case. In June, BuzzSumo released a study where they looked at 100 million headlines to determine which are the most effective. 40 Technical SEO Mistakes — SEMrush Study. This SEMrush study analyzed 1.6

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

Content Marketing Institute

NOVEMBER 17, 2017

Include captions on-screen in case the audio isn’t available. TIP: In most cases the subject matter should connect to the topic. Sure, you have to get them to click “I agree” to confirm the legalese, but your opportunities to engage widen when you direct these visitors to a landing page. Play an entertaining video.

Content 99

Content Landing Pages Curation Conference 99

Biznology

AUGUST 10, 2015

In June 2014, Aberdeen Research published a study called “Analyzing the ROI of Video Marketing.” The study proved how powerful video content marketing is to core marketing objectives. Two of the stats revealed. Landing page videos to convert browsers into buyers – good for PPC. Customer testimonial videos.

Top of Funnel 80

Top of Funnel Buyer's Journey Video Marketing FAQ 80

Convince & Convert

JANUARY 25, 2016

In a study by InSkin Media and RAPP, retargeting a redundant message across multiple PPC channels was found to frustrate visitors more than delight. Let’s say you want to retarget visitors who visited a certain landing page. Your audience would look like this: www.domain.com/landing-page-url. Image via InSkin.

Adwords 109

Adwords ROAS PPC Landing Pages 109

Sprout Social

NOVEMBER 16, 2016

Keep an Eye on Your Stats. However you can export the stats to an Excel file and from there, play with the data: Sort the spreadsheet to see Tweets with most clicked URLs on top. The educated theory behind this case study is that both hashtags and mentions are clickable, so they may steal some clicks that could go to your link.

Twitter 100

Twitter Traffic Ad Building Tips 100

Sharpspring

SEPTEMBER 26, 2019

KPIs (Key Performance Indicators) are the numbers/stats that determine how you are performing compared to your goal. . You can spend thousands of dollars on landing pages and SEO to build an email list. In most cases, your email will reach the inbox. This stat matters the most to any business?—a Conversion rate.

Email Marketing 60

Email Marketing CTR Open Rate Copywriting 60

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Stats 260

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 260

PureB2B

JULY 25, 2016

On the surface, that seems to be that main sentiment among marketing and sales practitioners, but survey results reveal another layer: Marketing Sherpa released a study that says more than half of the marketers surveyed believed that there is an “.increase increase or no change in the importance of offline tactics.”.

Lead Generation 62

Lead Generation Sales Qualified Leads Generation Lead Scoring 62

Unbounce

APRIL 14, 2020

B2B products and services can be difficult to fully capture on a landing page—we know from experience. You’re often dealing with a longer sales cycle, multiple different decision-makers, and a complex offering that’s tricky to explain without info-dumping all over the page. (Ew.). But great B2B landing pages do exist.

Landing Pages 145

Landing Pages Examples Top of Funnel Best Practices 145

Outgrow

OCTOBER 22, 2020

In most cases, premium tools help affiliate marketers to plan more strategically by allowing them to relatively accurately gauge user interests in certain subjects and outline demand in the global market. Study the user engagement metrics on your site, but remember to hide search engine keyword data. Increasing Revenue.

Outgrow 75

Outgrow Lead Scoring Lead Ranking Dwell 75

Optinmonster

JUNE 22, 2023

SeedProd : Best Website Builder and Theme Builder Plugin SeedProd is the #1 drag and drop page and theme builder. With SeedProd, you can customize landing pages and even WordPress themes to match your business needs with just a few clicks. Most are free or have free plans you can use to get started.

Small Business Marketing 88

Small Business Marketing Marketing Websites CMS Development Business 88

Outgrow

OCTOBER 22, 2020

In most cases, premium tools help affiliate marketers to plan more strategically by allowing them to relatively accurately gauge user interests in certain subjects and outline demand in the global market. Study the user engagement metrics on your site, but remember to hide search engine keyword data. Increasing Revenue.

Outgrow 72

Outgrow Lead Scoring Lead Ranking Dwell 72