Webbiquity

APRIL 5, 2023

Research Different Digital Asset Management Options There are many DAM options available, each with unique features and capabilities. Do your research to find the options that best meet your system requirements. Read reviews and case studies from similar businesses to see how the system has worked for them.

Digital Asset Management 251

Digital Asset Management Work Management Marketing Management Software 251

ClearVoice

JANUARY 26, 2021

This is why it’s crucial to be aware of what social media is good for and what it is not ; when to get on and when to get off the social media train. Our choices, so to speak, are not part of some glorious exercise of free will on the idyllic information superhighway of 1990s bliss. There is a time and place for everything.

Social Media 116

Social Media Paid Content Training Media 116

SalesGrape

NOVEMBER 18, 2023

According to a study by Salesforce, 84% of customers say being treated like a person rather than a number is very important to winning their business. Furthermore, advancements in call center software enable agents to access real-time information about prospects during calls.

Telemarketing 88

Telemarketing Marketing Management B2B Marketing B2B 88

ClearVoice

FEBRUARY 16, 2020

Online or in-classroom training can help you to remain in touch with the latest marketing shifts — and they can fit into your already-full schedule. Betters your marketing skills : The field of marketing is changing every day, so setting aside time to study the latest updates and trends will help to modernize your overall marketing game.

Course 101

Course Training Work Management Planning 101

Golden Spiral

APRIL 18, 2019

Understanding those needs requires significant initial and ongoing research to get the most valuable insights for your business. Thankfully, there are many reputable research firms, associations, and other outlets doing the hard work for you. Below are resources we recommend for your health IT product research. Journal of AHIMA.

Work Management 102

Work Management Marketing Management Research Organization 102

Marketing Insider Group

JANUARY 18, 2021

Your sales team can pick up right where your marketing team left off – informed and prepared to engage with clients strategically. In a study, PwC found that 78% of CEOs believe the shift to remote collaboration will endure long term. More Intentional Communication and Information Sharing.

Top of Funnel 283

Top of Funnel Deliverability Marketing & Strategy Marketing Automation Services 283

ClickZ

NOVEMBER 5, 2019

The site enables users find and book cheap flights, trains, and buses by comparing prices across multiple carriers. When Kiwi.com wanted to improve containment for calls, particularly during times of travel disruption, they began researching interactive voice response systems (IVRs) but found them limited. Kiwi.com Home Page.

Case Studies 49

Case Studies Case Study Work Management Marketing Management 49

Heinz Marketing

APRIL 17, 2024

I learned the high-level information given to me in laymen’s terms and felt convinced that perhaps some of these platforms were so user friendly that just about anyone with a sense of data could use them. Thankfully, DataRobot has a pop up for a case study walkthrough.

Marketing AI 59

Marketing AI Analytics Case Studies Training 59

Kapost

MAY 23, 2016

From conference sessions, to keynote speakers , to lunch and learns, and case studies—not to mention the various Sirius Tracks you can participate in—there’s an abundance of activities happening every hour. This year’s lineup includes a variety of customer case study presentations from top-tier companies.

Case Study 54

Case Study Case Studies Studies Account Based Marketing 54

Salesforce Marketing Cloud

MAY 18, 2023

We may live in the time of TikTok, where an unknown number calling your phone strikes fear, but in my 13 years of training sales teams, I’ve found nothing is more impactful than the cold call. In fact, cold calling accounts for up to 50% of new deals , according to Dale Carnegie Training. They’re seen as more relatable and objective.

Cold Calling 97

Cold Calling Case Studies Case Study Training 97

Oktopost

APRIL 26, 2024

Research shows that 81% of lawyers are already leveraging social media to set themselves apart professionally and 71% of them are acquiring clients through their social media marketing efforts. According to recent studies, 84% of law firms are already marketing their practices on social media.

Social Media 62

Social Media Work Management Marketing Management Media 62

Marketing Insider Group

FEBRUARY 22, 2023

It could be informational, transactional, commercial, and task-oriented. Informational searches seek answers. They suck when they don’t inform your content strategy. Those exercises you did above inform the next steps. They are a source of valuable information. Learning isn’t only about training.

Top of Funnel 263

Top of Funnel Buyer's Journey Lead Ranking Lead Scoring 263

Martech

MARCH 14, 2023

As marketers explore this generative AI tool without restriction, CMOs must assess its impact along three key functions: content production, ideation and market research. Market research ChatGPT is skilled at emulating customer personas in hypothetical interviews. Assessing ChatGPTs impact on key marketing functions 1.

Marketing AI 131

Marketing AI Enterprise Management Paid Search Agency Work Management 131

Marketing Insider Group

JANUARY 21, 2021

percent implementing employee advocacy programs , according to a survey from the Hinge Research Institute. Image: Hinge Research Institute. It’s people, as 61 percent of buyers say they’re more likely to research a product or service when a friend or colleague shares the message over a brand. And who will they trust?

Ideal Customer Profiles 299

Ideal Customer Profiles Social Media Trust Marketing Tagging 299

Vision Edge Marketing

OCTOBER 18, 2018

For each race that made the initial list, we researched that race’s previous years’ information for course, racers, and winner details. This additional information provided insight into what it would take to be competitive and who I most likely would be up against. Research is only valuable if it is actionable.

Work Management 183

Work Management Analysis Validation Marketing Management 183

Zoominfo

JULY 2, 2020

This new email list will send out thank-you emails, and then encourage them to download a case study. Slow time to action: Sales teams spend a lot of time looking for contact information, which cuts into the time they have to actually make a touchpoint with a potential customer. Invest in training.

Marketing Automation Services 246

Marketing Automation Services Marketing Automation Automation Work Management 246

Salesforce Marketing Cloud

AUGUST 30, 2023

According to a recent Salesforce study, 40 percent of desk workers don’t know how to effectively use generative AI at work. And a study by NNG shows that, on average, generative AI tools increase business users’ throughput by 66 percent when performing realistic tasks. Can we make our research phase faster?

Marketing AI 105

Marketing AI Creativity Ethics Training 105

Zoominfo

FEBRUARY 7, 2023

There’s no shortage of valuable information about prospects and customers — as long as you know how to access and apply it. Find case studies Perhaps you don’t have a ton of sales data at your disposal. Consider researching other companies in your industry that have implemented effective sales strategies.

Marketing Automation Services 130

Marketing Automation Services Marketing & Strategy Lead Ranking Lead Scoring 130

Marketing Insider Group

NOVEMBER 3, 2020

But research shows that focusing your efforts on the customers you already have is a better long-term strategy that can generate a higher ROI. Research shows that existing customers are likely to have a significantly higher lifetime value than new customers. Informational content can be a great way to drive sales and conversions too.

Planning 362

Planning Top of Funnel Marketing & Strategy Paid Search Agency 362

Hinge Marketing

JUNE 14, 2021

For example, buyers today are much more likely to research potential solutions to a business problem online than rely on a sales person to guide them. . Download Hinge’s Research as Content Guide and learn how to rise above the noise with research-based content. Research/Survey Reports . Uses of Premium Content.

Paid Content 144

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 144

Sprout Social

FEBRUARY 28, 2024

In The Sprout Social Index™ , 68% of consumers say their top reason for following brands on social is to stay informed about new products or services. With the right social media technology, you can streamline manual tasks and handle all your use cases, while also uncovering customer insights that matter to your entire company.

Social Media 102

Social Media Work Management Marketing Management Media 102

Martech

DECEMBER 26, 2023

Traditional support methods include training, data-sharing, co-marketing campaigns, rebates, MDF (market development funds), and sales enablement, like content, events and sales playbooks. The importance of training Sales people don’t sell what they don’t know, goes the old adage. They want someone who answers the phone.”

Work Management 111

Work Management Advertising Agencies Ideal Customer Profiles Marketing Management 111

Zoominfo

APRIL 19, 2023

In cases where confidence is the main issue, offering words of encouragement or reassurance may suffice. How Does Sales Coaching Differ From Sales Training? Sales coaching differs from sales training because it’s personalized. Sales training also offers some value, both during the onboarding phase and after.

Effectiveness 130

Effectiveness Peer-to-peer Zoominfo Analysis 130

Martech

SEPTEMBER 7, 2022

The metaverse will be a 13-trillion-dollar opportunity by 2030, according to a recent report by Research and Markets. Keep reading as I provide an overview of the metaverse from a business communications perspective and call out the best use cases being done today. 3 of the best use cases for the B2B metaverse. “How?”

Enterprise Management 111

Enterprise Management B2B Marketing B2B Marketing Management 111

Sprout Social

DECEMBER 6, 2023

Many organizations report HIPAA compliance measures inhibit their strategy, as some of the most engaging healthcare content they create features innovative studies, patient testimonials and medical breakthroughs, which require lengthy approval processes and careful execution.

Social Media 104

Social Media Enterprise Management Work Management Marketing Management 104

Martech

SEPTEMBER 11, 2023

Savvy marketers have been using AI tools for years to help with social listening, manage paid advertising campaigns, and conduct market research. ChatGPT has been trained on billions of pieces of data and information and uses that data as the foundation for the copy and content it produces. The free version, ChatGPT 3.5,

Marketing AI 130

Marketing AI Generation Work Management Marketing Management 130

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. Topical ideation (based on what they were qualified to write about), keyword research, content structure, content type, etc.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. At ClearVoice, we understand that not all people are content people.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

SnapApp

JULY 10, 2018

So we set out to compile a list of the top training resources that we guarantee will up your demand gen game, so you don’t have to sort through the thousands of emails cluttering your gmail promotions tab to find the best training. Demand Gen Blogs to Study. Check out our research and resources. DemandGen.

Training 59

Training Demand Demand Generation Agencies Demand Generation 59

Heinz Marketing

MAY 31, 2023

It aims to enhance sales productivity, win rates, and revenue by equipping sales teams with the right information and support. Changing customer expectations: In uncertain times, customers become more cautious, conducting thorough research and seeking greater value for their investments.

B2B Sales 108

B2B Sales B2B Buying Cycle Sales Qualified Leads 108

Martech

JANUARY 26, 2024

For the most part in marketing, there’s starting to be some case studies about efficiency gains from writing teams or impact on SEO, things like that. But our data, from our own research, shows that we’re largely still experimenting and trying to find the pilot use cases. A: Absolutely. We’re adaptable.

Marketing AI 90

Marketing AI Enterprise Management Marketing Automation Services Work Management 90

Tiecas

MARCH 2, 2024

According to a Semrush research study of more than 600,000 searches, as many as 57% of users on mobile and 53% on desktop don’t click an organic or paid result. This technology can potentially change how industrial audiences search for information by understanding niche terminology and complex search intent.

SEO 52

SEO Long Tail Marketing Generation Marketing & Strategy 52

Sprout Social

OCTOBER 9, 2023

Rather than fight against technology, how do you train and develop the next generation of marketers so they can leverage it to have a greater impact on the company—rather than be disrupted by it? I was trying to research websites and data points, but I wasn’t getting there fast enough. [AI] It feels better to take control,” Cole says.

Marketing AI 112

Marketing AI Examples Lead Ranking Lead Scoring 112

Marketing Insider Group

JANUARY 4, 2021

It was my pleasure to recently catch up with Jaime and discuss the current state of webinars and on-line events and how virtual on-line education and training is being shaped by ongoing digital transformation. Jaime thank you for your time today and a highly informative discussion of webinars during an incredibly challenging time.

Webinar Metrics 332

Webinar Metrics Webcast Digital Transformation Peer-to-peer 332

ATAK Interactive

JULY 21, 2020

82% of B2B buyers today spend more time in the research phase, extensively evaluating a product or service before purchasing. Sales enablement is a strategic process of equipping your sales team with the tools, content, and information they need to efficiently convert leads and close more deals. Case Studies.

B2B Sales 148

B2B Sales Work Management B2B Thought Leadership Marketing Management 148

Only B2B

MARCH 10, 2022

Overhyped case studies from huge firms that might raise sales. Finding the contact information of potential buyers is the initial step in most B2B lead generating strategy. Contact information is frequently developed in-house, purchased from a lead database, or generated by a third-party “lead gen” organisation.

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118

Scoop.it

OCTOBER 27, 2022

From topic research to consumer behavior analysis to outlining, drafting, and editing, there’s a lot of work to do. Building a relationship with your customers starts with presenting yourself as a valuable source of information. Collect and publish hot of the press case studies on your blog. Let’s take a look.

Curation 86

Curation Work Management Marketing Management Service 86