Marketing Insider Group

JANUARY 24, 2022

Case studies give SaaS brands a unique opportunity to share data-driven results and engaging stories at the same time. Ahrefs creates punchy videos that cover tons of relevant topics for SEO professionals and get straight to the point with actionable insights. Grow your social proof with case studies. Image Source.

Paid Search Agency 316

Paid Search Agency Content Marketing Companies Case Study 316

Hinge Marketing

APRIL 30, 2020

The secret sauce is relevance. Digital just helps bring instant, 24×7, no travel required, cost effective visibility to that relevance. Today, a mere 16% of buyers think their service provider is highly visible in the marketplace — a more than 25% decrease from the 2013 study. Download the 2020 High Growth Study.

Digital Asset Management 107

Digital Asset Management Work Management Marketing Management Relevance 107

Content Standard

DECEMBER 6, 2023

Title Options A Quick Start to Research-Informed Content for Healthcare Vendors Healthcare Vendors and Research-Informed Content: 4 Tactics You Can Implement Today Healthcare Vendors and Research-Informed Content-Part 1: The Low-Hanging Fruit “Half of them are working off instinct and hunches.”

Work Management 52

Work Management Marketing Management Vendors Research 52

Webbiquity

APRIL 18, 2024

You get deep insights that inform smarter business decisions. By automating this process, businesses can consistently engage leads with relevant and timely content. Automation allows for a series of touchpoints, from educational emails to targeted offers. This keeps your clients onboard longer.

Marketing Automation Services 163

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 163

Heinz Marketing

APRIL 30, 2024

Addressing this challenge requires investing in top-tier technical content that educates and informs without overwhelming the audience. This may entail crafting whitepapers, case studies, technical blogs, and webinars tailored to address the pain points and interests of the target audience.

Account Based Marketing 102

Account Based Marketing B2B Marketing B2B ABM 102

Convince & Convert

FEBRUARY 21, 2024

College-educated workers and young professionals (64% of users are 18-35 ) are the biggest users of ChatGPT ( source ). A simple one-hour workshop with specific use cases that every department can learn from helps everyone understand what’s possible and what to avoid. We know this from observation and a few useful stats.

Training 156

Training Lead Ranking Phishing Paid Search Agency 156

Trade Press Services

DECEMBER 26, 2023

As such, well-crafted case studies are powerful marketing assets to help you demonstrate your expertise and impact. By definition, a case study details the trajectory of a project with a customer, highlighting the challenge the customer faced and how your organization solved the problem.

Case Study 52

Case Study Case Studies Practices Best Practices 52

Hinge Marketing

NOVEMBER 3, 2022

our ongoing study of buyer behavior in the consulting industry. About the Study. The original Inside the Buyer’s Brain study was published in 2013 and provided the first comprehensive look at the differing perspectives of buyers and sellers throughout the entire professional services buyers’ journey. in 2020 to 34.9%

Consulting 152

Consulting Research Peer-to-peer Case Studies 152

Marketing Insider Group

MARCH 16, 2021

It’s relevant, accurate, and compelling, and it educates readers. An eye-tracking study revealed most users dismiss ads online. Further, in most cases, it’s very hard to attribute outbound advertising, like TV and radio. To make the case even stronger of why content marketing beats advertising, check out these benefits.

Advertising Agencies 322

Advertising Agencies Advertisements Advertising Paid Search Agency 322

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. At ClearVoice, we understand that not all people are content people.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

SmartBug Media

JUNE 11, 2021

Higher education is a unique and competitive landscape—one that pushes marketers to continuously think outside the box to have their brand stand out in a crowded marketplace. Now more than ever, with online degree options readily available and more people taking unconventional pathways in their education, the pressure is on.

Education 64

Education Account Based Marketing Work Management Lead Scoring 64

Martech

DECEMBER 21, 2023

Encourage your teams to study and question the plan. Educate This doesn’t mean education about your product. The goal is to engage the audience with new concepts, strategies, and information that add value before they use your product. Most importantly, it creates a foundation for trust to start being built.

Ideal Customer Profiles 110

Ideal Customer Profiles Marketing Analytics Tools Product Paid Search Agency 110

Spiralytics

NOVEMBER 7, 2022

Some key uses of social media in government include crisis communication and management, information drive, and public education campaign, among others. According to a study , almost all Philippine government agencies have included social media use in their communication plans. Promptly respond to people’s queries and concerns.

Social Media 118

Social Media Tips Media Privacy 118

Trade Press Services

MARCH 4, 2024

From bylined articles to informational videos, content helps prospects learn about brands and gather information about their products and services. Content serves as the primary vehicle for educating, engaging, and guiding potential customers at each stage of their journey to make a purchase.

Top of Funnel 78

Top of Funnel Trends B2B Thought Leadership Buyer Personas 78

Optinmonster

FEBRUARY 21, 2024

In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Case Study #1: How We Grew OptinMonster Blog to 600k+ Monthly Visits The blog traffic strategy we are about to share with you is simple. Do you want to learn how to increase blog traffic?

Paid Content 75

Paid Content Traffic Webinar Metrics Marketing & Strategy 75

Optinmonster

OCTOBER 17, 2023

Qualitative studies are vital to the market research process. You can use this information to improve your marketing and increase sales. Qualitative research is any research that provides subjective, non-numerical information. Do you want to learn about the types of qualitative research and some examples of methodologies?

Research 99

Research Case Studies Case Study Skype 99

Tiecas

MAY 17, 2024

Is your website a static brochure or a dynamic tool that educates, engages, and drives action? How to Validate Your Value Proposition Data: If you have case studies or customer testimonials that demonstrate quantifiable results, use those as evidence. Make sure each group can easily find the information most relevant to them.

Paid Content 52

Paid Content Design Marketing Websites Lead Ranking 52

Inbox Insight

OCTOBER 19, 2023

It’s about making your brand known, educating your audience, and building trust with them. Produce informative and useful free content : This includes blogs , webinars , podcasts, videos, eBooks, and more. High-quality, relevant content helps establish your brand voice and authority in your industry.

Demand Generation 106

Demand Generation Demand Generation Agencies Lead Generation Demand 106

BOP Design

MARCH 22, 2021

You can’t rely on in-person meetings as the only touchpoint for educating your audience. In this post, we explore the crucial B2B content marketing activities you should be doing now…and into the future to remain relevant and reachable to your target audience. Creating Thought Leadership (aka Blogging). Let me explain.

Activities 166

Activities B2B Thought Leadership B2B Marketing Content Marketing 166

Heinz Marketing

MAY 22, 2023

The tone and style of B2C videos tend to be more informal, creative, and visually stimulating. They are typically longer in duration compared to B2C videos, as they aim to provide in-depth information and address the specific pain points and challenges faced by businesses.

B2B Marketing 110

B2B Marketing Video Marketing B2B Thought Leadership B2B 110

Martech

FEBRUARY 22, 2024

Brands can now access granular targeting information through software that provides data points via facial recognition and other cognitive responses. Share educational content, case studies, success stories, industry insights and solutions to pain points or problems.

Advertising Agencies 128

Advertising Agencies Advertisements Advertising Tactics 128

BOP Design

DECEMBER 27, 2022

HubSpot’s Case Study. Case studies are a great asset for attracting and nurturing inbound leads for B2B firms. While HubSpot, a marketing automation platform provider, has a broad range of content materials for prospects and leads, the case studies they create are excellent. What makes this case study great?

B2B Marketing 100

B2B Marketing Examples Content Marketing B2B 100

Scoop.it

JANUARY 26, 2023

The middle section of the funnel is where you turn visitors into qualified leads by providing them with value-driven content and messaging in exchange for their contact information—typically an email address. Source That’s why you should take a different route from your competitors and emphasize educational formats in your BoFU strategy.

Top of Funnel 88

Top of Funnel Conversion Case Study Case Studies 88

Hinge Marketing

OCTOBER 26, 2022

And while in many professional services industries, reputation, value, and relevance are rising. One of the best places to start getting your questions answered is the 4 th edition of our pioneering study of professional services buyers and sellers called Inside the Buyer’s Brain, Fourth Edition: Technology & Software Edition.

Software 110

Software Buy Trends Case Studies 110

Navigate the Channel

JULY 13, 2023

But what if the content generator (you or your team) struggle for relevant and valuable ideas? If you want to educate your audience on how to use a new ordering system or a product, your content and goal will be different than if you want them to stock up on items. That’s why email is such an important channel.” OK, we get it.

Email Marketing 120

Email Marketing Planning Paid Search Agency B2B Thought Leadership 120

Televerde

SEPTEMBER 28, 2020

Information is so accessible, and prospects can be more selective in which companies they patronize. Marketing and sales must work together to develop information and resources that improve the sales process. With a wealth of information now at our fingertips, content is what drives success. Sales enablement is gaining momentum.

Content Marketing 145

Content Marketing Planning Paid Search Agency Cross-Selling 145

BOP Design

DECEMBER 21, 2021

Thought leadership articles aren’t sales pieces, rather, they are educational content pieces (copy, video, illustrations, etc.) Essentially, they showcase the expertise of your team, educate the end-user, and build up your firm’s credibility in your industry. Case Studies or Use Cases. Explainer Posts.

Top of Funnel 114

Top of Funnel B2B Marketing Practices B2B Thought Leadership 114

Scoop.it

OCTOBER 27, 2022

Building a relationship with your customers starts with presenting yourself as a valuable source of information. In other words, curating content can help you stay above water so you can compete with top competitors and give customers the information they’re searching for. Educate your customers. Emphasis on the word “relevant”.

Curation 87

Curation Work Management Marketing Management Service 87

Content Standard

MARCH 12, 2024

Frankly, our customers are drowning in a sea of information, hunting down sources to confirm information, and sifting through garbage to find advice they can trust. Instead of merely advertising through media, we can evolve into valuable sources of information that our customers can rely on. They deserve better.

Media 94

Media Brand Identity Branding Storytelling 94

Scoop.it

FEBRUARY 22, 2024

Consistently creating and distributing quality, relevant content allows you to promote your employer brand to prospective and current employees authentically. We’re talking informational resources such as online courses, training videos, coaching programs — all that good stuff. And remember the almighty case study.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Contently

MARCH 28, 2017

Only two in five adults have a budget and track their finances closely, according to a national study by the Harris Poll. So it’s not surprising to see financial firms increasingly taking the role of personal finance educator—and the fact that it makes for good marketing doesn’t hurt either. Educating from the top.

Education 60

Education Budget Programs Top of Funnel Brand Identity 60

Martech

MARCH 20, 2024

In one case, my internal team of three digital marketers and I worked with an outside design firm, one with whom I had prior experience, to refresh the corporate and product logos, update the color scheme and then redesign the website and product data sheets. A great example of this is a case study from St.

Enterprise Management 118

Enterprise Management Work Management Marketing Management Brand Identity 118

Sprout Social

OCTOBER 11, 2022

However, many advocacy initiatives are informal side projects. To fuel your employee advocacy program and build your content repository, make sure your content checks all the essential boxes: Educational resources. Share educational resources that will inform, engage and spark conversation. Case studies.

Marketing & Strategy 130

Marketing & Strategy Curation Thought Leadership Content 130

xiQ

MARCH 1, 2023

The Power of Affinity Marketing: How xiQ's AI-Powered Digests are Revolutionizing B2B Content Marketing Cut Through the Noise and Capture the Attention of Your Target Audience In the world of B2B marketing, creating relevant and engaging content is crucial for building brand awareness, establishing thought leadership, and ultimately driving sales.

B2B Thought Leadership 116

B2B Thought Leadership B2B Marketing Curation Thought Leadership 116

SalesIntel

APRIL 17, 2024

For example, you can send an email with tips on improving efficiency in project management, a guide to navigating regulatory changes, or a case study showcasing how a similar company overcame a common obstacle. Ultimately the goal should be to encourage them to either download eBooks, whitepaper, case studies, or schedule a demo.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Tiecas

APRIL 5, 2024

However, you have to go much deeper and broader than just that to logically move your audience through the funnel with relevant content. Your content can’t be overly ‘salesy;’ instead, focus on educational and thought leadership content that will differentiate you from the competition. focusing on those your buyers use most.

Marketing Budget 92

Marketing Budget Advertising Agencies Marketing Strategy Marketing & Strategy 92

Tiecas

FEBRUARY 5, 2024

We can increase visibility and attract potential customers by optimizing our digital presence and delivering relevant content to our target audience. Industrial marketing helps us showcase our unique selling points through targeted messaging, case studies, and customer testimonials.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104