Writing on the Web

SEPTEMBER 22, 2010

Trust : social proof, statistics, case studies, personal stories. You will have to weave in social proof, statements from satisfied users, or examples and case studies. Positive , relief from a problem, benefits, imagine a better future. Neutral , rational, logical, analysis of facts. Curiosity , desire , imagination.

Urgency Marketing 100

Urgency Marketing Digg Content Case Study 100

Webbiquity

SEPTEMBER 7, 2010

Typically, a lead nurturing program uses these communication mechanisms: emails, case studies, articles, events, podcasts, white papers, social media messages and webinars. Use the map that you built during your planning stage and map content pieces (emails, case studies on product successes, invitation to a webinar) to each step.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Buying Cycle Lead Management 100

Buzz Marketing for Technology

NOVEMBER 17, 2010

I like to say I never read a Social Media case study that was titled “We Ignored this Tweet and everything was Great!” I see this in my travels talking to Avaya customers about how social media can be integrated into their contact center. But I also hear all the horror stories about the customer who they ignored and it got worse.

Brand Identity 100

Brand Identity Branding Digg Multi-Channel 100

Writing on the Web

MAY 9, 2011

I think too few professionals do a good job of using client stories and case studies to show what they do and what kind of results they get. It doesn’t draw you in to want to know more. What do you think? Blog this on Blogger. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook.

Marketing Websites 100

Marketing Websites Digg Content Buzz 100

Writing on the Web

MAY 2, 2011

It backs that up with case studies from Chip’s clients. The subsequent pages have client stories and case studies which further bring to life the work and outcomes of Chip and his business. The challenge is to present all the services to readers, while maintaining the focus on them and their problems.

Marketing Websites 100

Marketing Websites Content Marketing Content Case Study 100

Webbiquity

MAY 20, 2010

Beyond standard content like case studies and white papers, what other information formats work best for b2b lead generation and nurturing? use white papers and case studies, incorporate social media, and analyze traffic data) are broadly applicable to a wide variety of firms. What exactly is “Web 3.0?&# Tweet This!

LEADSExplorer 100

LEADSExplorer Resources Best Practices Paid Search Agency 100

Buzz Marketing for Technology

MARCH 30, 2010

Let me know if you have tries this and how it worked out for you – who knows you might even be a case study in my upcoming book! Frankly that’s buyer persona gold for free from your Facebook Ad campaign. Tweet This! Share this on Facebook. Share this on Linkedin. Share this on del.icio.us. Share this on Reddit. Share it on StumbleUpon.

Buyer Personas 100

Buyer Personas Facebook Advertisements Advertising 100

Writing on the Web

NOVEMBER 15, 2010

Brain science, along with studies on decision making from behavioral economics, has shown that people often don’t use logical reasoning. Stories of clients/cases/examples. A similar hierarchy of emotional values exists. Instead they go with their gut reactions. They make decisions based on feelings. Metaphors and analogies.

Lead Scoring 100

Lead Scoring Lead Ranking Digg Differentiation 100

Writing on the Web

JULY 29, 2010

Research studies show that some ratings and reviews will influence more than others: This report is taken from Dr. Susan Weinschenk’s book Neuro Web Design: What Makes Them Click : We are most influenced when we know the person and the person is telling a story. I think the worse are the ones with just initials, like R.M., or Robert M.

Ning 100

Ning Trigger Marketing Digg Landing Pages 100

Webbiquity

DECEMBER 16, 2010

The book is written in case study fashion, taking the reader through a realistic scenario of a midsized company struggling to build on its past success and take sales to the next level… Website Optimization – Speed, Search Engine & Conversion Rate Secrets by Andrew King. Check out the Webbiquity bookstore.

Social Media 100

Social Media Social Marketing Emarketing Media 100

Buzz Marketing for Technology

MARCH 2, 2010

s Social Media in Business study found that 60 percent of consumers believe they are already interacting with companies on the social Web. Sure we were worried what would happen if everyone showed up – but luckily that wasn’t the case but we did test the upper limits of their system! A recent Cone Inc.’s Tweet This!

B2B Marketing 100

B2B Marketing B2B B2B Thought Leadership Digg 100

Webbiquity

JANUARY 28, 2011

Case Study: Improving Low Quality Score Accounts by PPC Hero. A practical, real-world case study that steps through four key areas for improving quality scores: tightly-focused ad groups, relevant landing pages, using keywords in ad copy, and taking advantage of all keyword match types. Share this on Bebo.

Adwords 100

Adwords Paid Content Paid Search Agency Tactics 100

Webbiquity

FEBRUARY 13, 2010

They begin in most cases with some basic online research, which is why web presence optimization has become so critical. Buyers today expect to be able to gather the vast majority of the information they need to make a purchasing decision without ever talking to a sales rep. Share this on del.icio.us. Post this on Diigo. Share this on Reddit.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

Webbiquity

JANUARY 10, 2010

Patricia Hursh makes the case that the lowest cost per lead isn’t always best, as this pursuit can cause marketers to leave leads on the table, so to speak. The study authors admit that because they focused on meta search engine DogPile, the figures may be different for other search engines (such as Google, maybe?). .&#

Search Engine Marketing 100

Search Engine Marketing Search Marketing Cost per Lead Tips 100

Webbiquity

DECEMBER 21, 2010

A more recent study reported by Forbes stated that while “60% (of small businesses surveyed) credit social media with positively impacting their businesses…(only) 36% have attracted new business as a result of their social media efforts.&#. Traditionally, customer case studies, PR and analyst relations have filled this role.

Social Media 100

Social Media Media Business Paid Search Agency 100

Webbiquity

OCTOBER 18, 2010

Diana Adams compiles an outstanding list of “though starters&# to help break through blogger writing block, including writing a follow-up to an earlier post, lessons learned from an event you’ve attended, a book review, a case study, or if all else fails—inviting another blogger you’re socially connected with to write a guest post.

Business Blogging 100

Business Blogging Tips Blogger Peer-to-peer 100

Webbiquity

AUGUST 18, 2010

While the detailed work of implementing SNAP processes will fall on sales, marketing groups can certainly help in areas like research, development of content to support the SNAP process (such as industry-specific white papers and case studies), and even tools to help the sales team execute at specific points in the process.

Lead Ranking 100

Lead Ranking Marketing Proposals Digg B2B Sales 100

Webbiquity

JANUARY 18, 2010

The book is written in case study fashion, taking the reader through a realistic scenario of a midsized company struggling to build on its past success and take sales to the next level. Despite it’s ambitious title, The Perfection of Marketing is a surprisingly accessible and fast-paced read. Brad Shorr. Douglas Karr. Tweet This!

Advertising Agencies 100

Advertising Agencies Paid Search Agency Marketing Management Digg 100

Webbiquity

JANUARY 10, 2010

Case Study: How I Used Twitter to Generate 35,967 Extra Hits to my Site in Just 14 Days by Winning The Web. Ron Jones reviews popular Twitter tools, offers tips on finding the right people to follow while growing your own following, and provides a basic guide to understanding Twitter lingo. Share this on del.icio.us. Tweet This!

Twitter 100

Twitter Tactics Tools Tips 100

Buzz Marketing for Technology

DECEMBER 8, 2010

2% of fans return to a fan page and in some cases it’s more like.02% I did a Reputation study on this topic two years ago and it proved how many companies lack the infrastructure then – we have come a long way since but do you really have a process to react quickly? NFO is the new SEO – that’s News Feed Optimization on Facebook.

B2B Marketing 100

B2B Marketing Paid Search Agency Mobile Advertising B2B 100

Online Marketing Institute

JUNE 25, 2009

link] First shared on Digg by ptrewin Last shared: 6 hours 16 minutes ago | 1 shares (expand) | Tweet It close 1 Total Shares: 1 Diggs ptrewin 6 hours 16 minutes ago - Digg it Why Your B2B Marketing is So Lousy | Sales Machine | BNET Ever wonder why most B2B marketing is so gawd-awful? Includes key stats, top posts and how to.

B2B Marketing 40

B2B Marketing Digg Marketing Management Paid Search Agency 40

Webbiquity

SEPTEMBER 1, 2010

Amy Howell makes the case that “social media DOES NOT REPLACE traditional PR and marketing, but IT IS A WAY TO LEVERAGE what already works&# through a series of pro and cons of applying social media stragies in a traditional business environment. and what PR pros need to do differently to succeed in this new environment.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Webbiquity

JANUARY 19, 2010

Craig Greenfield makes the case that “long-tail strategies…can create healthy, long-term growth for search marketers&# and provides a four-step plan for long-tail search. The Search Taxonomy: Getting Inside the Mind of the Searcher by SEO Book. Demystifying Google Webmaster Tools Reports, Part 2 by ClickZ. Post this on Diigo.

Tactics 100

Tactics SEO Long Tail Marketing Best Practices 100

Webbiquity

FEBRUARY 1, 2010

So in case you missed any of these, here are almost 100 of the best blog posts and articles covering social media strategy and tactics, measurement, monitoring, research, pitfalls to avoid, policies, tools and more from 2009. Study: Social Media Pays by MediaPost Online Media Daily. Ryan Walker. Jason Burby. Mark Walsh. Kevin Nalty.

Social Media 100

Social Media Social Marketing Budget Programs Media 100

Webbiquity

JULY 28, 2010

Evans also makes an incredibly strong case for social media participation: “Your customers are already talking about you. The book is rich in case study examples from companies like Southwest Airlines and Harley Davidson. ‘Lights on, but no one home’ and you won’t get the results that you otherwise might.

Social Media 100

Social Media Social Marketing Planning Media 100

Buzz Marketing for Technology

JUNE 27, 2008

Comments Digg This. Find out why a new study picks Googles Messaging Security over competitors. Get instant email notifications by topic when white papers, webcasts, and case studies are added to our library. Find out why a new study picks Googles Messaging Security over competitors. « previous page. |

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

Buzz Marketing for Technology

JULY 20, 2008

ScienceDaily (July 18, 2008) — iTunes has the ability to manage and organize PDF files just as easy as music files, allowing radiologists to better organize their personal files of articles and images, according to a recent study conducted by researchers at Renji Hospital and Shanghai Jiaotong University School of Medicine in Shanghai, China.

Peer-to-peer 100

Peer-to-peer Personalization RSS Work Management 100

Buzz Marketing for Technology

JUNE 28, 2008

Case Studies. A new study on e-mail suggests that e-mail has become a hindrance to many organizations. The study culminates a great deal of analysis including a survey of more than 1000 e-mail managers (mostly IT managers and executives, and records and document management specialists). Other study findings: Ã?

Enterprise Management 100

Enterprise Management Wiki Work Management Web 2.0 100

SnapApp

SEPTEMBER 12, 2011

You can upload a Facebook sharing image , or in the case of a personality test, have the share image correspond to the user?s LinkedIn and social bookmarking sites like Reddit and Digg will accept a custom title and description, but no image or personalized, user-specific results information. ?SnapApp Share image. s particular result.

Viral Marketing 48

Viral Marketing Clickthrough Word of Mouth Planning 48

Online Marketing Institute

JANUARY 4, 2011

Write about customers successes – Write up a case study about a clients successful project, they will often let you publish their name 5. Case Studies are always popular to write about and not just your own 17. Find out about your customers Pain Points – Write posts that provide solutions for your customers problems 4.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Online Marketing Institute

NOVEMBER 8, 2010

The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns. But in most cases, social media is being used as a supplement to existing marketing efforts.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Buzz Marketing for Technology

FEBRUARY 11, 2010

I thought you would be interested in the consistency of this data and the net positive effect this had on our event. Hopefully it will inspire you to use similar tactics for you upcoming events. Tweet This! Share this on Facebook. Share this on Linkedin. Share this on del.icio.us. Share this on Reddit. Stumble upon something good?

Case Study 100

Case Study Case Studies B2B Marketing Studies 100

WebMarketCentral

NOVEMBER 3, 2009

It's just that, no matter how creatively written and carefully optimized, your "About Our Widgets" page is never going to make it to the first page of Digg. Be as specific as possible, and link to case studies to support specific claims. So how do you add life, and SEO value, to a product page?

SEO 20

SEO Product Digg Tagging 20

Buzz Marketing for Technology

JUNE 27, 2008

So, that’s the case for using scenarios. They use elearning to expedite the information sharing and some self-paced case studies. Then, they have breakout sessions where the learners are able to discuss what they learned and work through case studies. That’s not the case today. Not so any more.

Work Management 100

Work Management Budget Programs Enterprise Management Template 100

Hubspot

OCTOBER 11, 2010

Video can be used to explain product features , showcase case studies and introduce industry-specific data. Do you recommend making changes incrementally? A gradual approach to website redesign is easier to undertake than a sudden redesign. Incremental changes reduce the probability of unexpected user experiences and confusion.

Marketing Websites 28

Marketing Websites Landing Pages Long Tail Marketing Digg 28

Hubspot

OCTOBER 5, 2017

hours of cold calling to get ONE qualified appointment, according to a Baylor University study. If we get them to rally around our offering, they can make a compelling case to decision-makers before we even speak with them. Kyle uses Digg to subscribe to company’s blogs that he thinks would make for good prospects.

Budget Programs 101

Budget Programs Top of Funnel Tools Work Management 101

Convince & Convert

MARCH 4, 2010

In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. Very helpful post, Jay.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132