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Seven Expert Search Engine Marketing Guides

Webbiquity

Lessons Learned from 21 Case Studies in Conversion Rate Optimization by The Daily SEO Blog. Paras Chopra uses several case studies to illustrate the role of design, headlines, copy, and calls-to-action in landing page and conversion rate optimization. Post on Google Buzz. Share this on Bebo. Share this on Facebook.

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Content Marketing with Stories: Better than Facts

Writing on the Web

A 2007 study by Jennifer Edson Escalas , a marketing researcher at Vanderbilt University, found that people had more positive reactions to advertisements that were presented in a story form than to ads that were factually straightforward about the products. A case study. Studies are stories, in a way. Post on Google Buzz.

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Creating Engagement in B2B Marketing

Buzz Marketing for Technology

s Social Media in Business study found that 60 percent of consumers believe they are already interacting with companies on the social Web. Sure we were worried what would happen if everyone showed up – but luckily that wasn’t the case but we did test the upper limits of their system! A recent Cone Inc.’s Tweet This!

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The B2B Manifesto: Trust Building Comes First

Writing on the Web

The B2B Manifesto: 5 Imperatives and 6 Staples for Winning the Battle for Attention: page 19: “You need to leverage trust-builders into each step of the (buying) journey: case studies. Are you regularly reporting out case studies that provide proof of what works for real people? Post on Google Buzz.

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How to Make Social Proof Work Online

Writing on the Web

Research studies show that some ratings and reviews will influence more than others: This report is taken from Dr. Susan Weinschenk’s book Neuro Web Design: What Makes Them Click : We are most influenced when we know the person and the person is telling a story. Post on Google Buzz. or Robert M. Blog this on Blogger. Tweet This!

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Writing Better Content: An Emotional Pathway

Writing on the Web

Trust : social proof, statistics, case studies, personal stories. You will have to weave in social proof, statements from satisfied users, or examples and case studies. Post on Google Buzz. Positive , relief from a problem, benefits, imagine a better future. Neutral , rational, logical, analysis of facts.

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A Tale of Two Websites: Good/Bad Content

Writing on the Web

I think too few professionals do a good job of using client stories and case studies to show what they do and what kind of results they get. Post on Google Buzz. What do you think? Blog this on Blogger. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed.