The B2B Manifesto: Trust Building Comes First
Writing on the Web
SEPTEMBER 23, 2010
The B2B Manifesto: 5 Imperatives and 6 Staples for Winning the Battle for Attention: page 19: “You need to leverage trust-builders into each step of the (buying) journey: case studies. Are you regularly reporting out case studies that provide proof of what works for real people? testimonials. analyst support.
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