Writing on the Web

MAY 2, 2011

It backs that up with case studies from Chip’s clients. The subsequent pages have client stories and case studies which further bring to life the work and outcomes of Chip and his business. The challenge is to present all the services to readers, while maintaining the focus on them and their problems.

Marketing Websites 100

Marketing Websites Content Marketing Content Case Study 100

Online Marketing Institute

JUNE 25, 2009

B2B Marketing for Faster Sales Blog Insights, intelligence and perspective from the Genius ProfessionalsIn a previous blog post, Parker introduced me. First shared by: michelelinn : Are You Optimizing Your Email Marketing for Search? First shared by: web20_marketing : Twitter B2B Case Study: The First 90 Days for @B2BOnlineMktg.

B2B Marketing 40

B2B Marketing Digg Marketing Management Paid Search Agency 40

Webbiquity

SEPTEMBER 1, 2010

Writing that “The most productive PR path…is a blended approach to social and traditional media,&# Len Stein offers a quick but valuable process for obtaining and promoting old and new media coverage using multiple tools like social bookmarking sites, internal company distribution, your own website, marketing emails and more.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Webbiquity

FEBRUARY 1, 2010

Social media marketing activity exploded in 2009, and so did coverage of these practices. Every social media consultant , corporate marketer and PR professional was challenged to keep up with the latest writing on the topic. Study: Social Media Pays by MediaPost Online Media Daily. Ryan Walker. Jason Burby. Mark Walsh.

Social Media 100

Social Media Social Marketing Budget Programs Media 100

SnapApp

SEPTEMBER 12, 2011

Of course, as any online marketer knows, driving traffic to your website can be expensive and time-consuming, so we designed our content to maximize sharing through social networks -- a strategy known as ? You can upload a Facebook sharing image , or in the case of a personality test, have the share image correspond to the user?s

Viral Marketing 48

Viral Marketing Clickthrough Word of Mouth Planning 48

Online Marketing Institute

NOVEMBER 8, 2010

Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too. This type of focus is fertile ground for lead generation and driving revenue for business-to-business marketing.&# Build a team of regular contributors to contribute on a consistent basis.&#

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Online Marketing Institute

JANUARY 4, 2011

Write about customers successes – Write up a case study about a clients successful project, they will often let you publish their name 5. Case Studies are always popular to write about and not just your own 17. Find out about your customers Pain Points – Write posts that provide solutions for your customers problems 4.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Online Marketing Institute

NOVEMBER 7, 2010

It’s already happened in the consumer world: Sites like Digg (social curation) which have little or no original content have become key resources for information. You will be navigating your prospects through this sea of content by leading them to the most relevant important information.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Convince & Convert

MARCH 4, 2010

In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. Very helpful post, Jay.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

WebMarketCentral

JANUARY 23, 2009

King's book makes it possible for any business to improve its online performance. There are still some specialized skills required—it certainly helps to have some background in online marketing, web analytics and HTML coding—though King's clear and concise prose removes a lot of the mystery. Buzz , Digg and Photo.net. "A

Optimization 20

Optimization Marketing Websites PageRank Lead Scoring 20

Online Marketing Institute

JULY 31, 2009

Analytics include Web site visits, return visits, email opens, and click-throughs with an emphasis on letting marketing, insides sales, or account managers know when these activities happen. 4) Lead scoring — in a prior post , I make the case for quantitative scoring. I believe this is a key capability.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Online Marketing Institute

DECEMBER 23, 2010

You’re also engaging with customers, helping to solve their business problems and maybe even documenting the process with case studies. You can also solicit customer references for case studies and media opportunities and find out who’s doing something innovative with your product.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Convince & Convert

SEPTEMBER 21, 2010

Over the last 7 months I’ve certainly walked the walk of social media marketing and this post is as plain and simple as a definition gets. You are indeed the perfect case study. You are indeed the perfect case study. I might add; Social Media can be managed by a junior marketing person. Bravo, man.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Webbiquity

FEBRUARY 21, 2011

While social media is the flashy show horse of online marketing, email remains the solid workhorse. According to recent research , 92% of marketers consider email to be one of their “most important marketing tools” and 54% plan increased spending on it in the coming year. Email Marketing Research and Stats.

Marketing Budget 100

Marketing Budget Email Marketing Tactics Tips 100

Webbiquity

JULY 26, 2010

Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). Content Marketing Results: Landing Pages Rule , July 12, 2010. Marketing Finger ( Resources Studies Social Media Consulting ). Social Media Statistics for B2B Marketers , June 21, 2010. June 8, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Convince & Convert

MARCH 23, 2010

That’s right, in most cases, 8 out of every 10 visitors to your blog have never been there previously. Also, while I think it’s somewhat less likely that a first-time visitor will tweet or Digg or Stumble your work (I’d love to see a study on that), you should make that process as easy as possible as well.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Webbiquity

AUGUST 2, 2010

10 Key Online Marketing Trends for 2010 (3 pages). As online marketing continues to rapidly evolve, web analytics provider Unica surveyed 155 marketing pros about their technology usage and plans to develop this concise report. 2010 Lead Generation Marketing ROI Study (32 pages). Share this on Bebo.

Social Media 100

Social Media Marketing Report Social Marketing Paid Search Agency 100

Online Marketing Institute

NOVEMBER 4, 2010

Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too. This type of focus is fertile ground for lead generation and driving revenue for business-to-business marketing.&# Build a team of regular contributors to contribute on a consistent basis.&#

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

seo.co

DECEMBER 8, 2020

Online Marketing Guide – Table of Contents. Introduction to Online Marketing & SEO. Content Marketing for Online Marketing. + Social Media Marketing. Local SEO for Enhanced Online Marketing. Your Online Marketing “Getting Started” Checklist.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

Webbiquity

JANUARY 10, 2010

This is geekier than even most search marketers will go, but can supply valuable insights. SEO Basics: 6 Tips for Google Webmaster Tools by TopRank Online Marketing Blog. Following on the same theme as the post above, Mark Jackson writes a case study on setting realistic expectations with SEO clients. Tweet This!

SEO 100

SEO Tips Best Practices PageRank 100

Webbiquity

FEBRUARY 7, 2011

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Adoption soared. 85% of Inc.

Social Media 100

Social Media Paid Content Tactics Tips 100

Convince & Convert

SEPTEMBER 21, 2010

link] Develop a Social Media Strategy in 7 Steps | Social Media Marketing | Social Media Consulting – Convince & Convert « Netcrema – creme de la social news via digg + delicious + stumpleupon + reddit [.] Social media strategy consulting details here.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Online Marketing Institute

NOVEMBER 2, 2010

As a B2B agency, we can be as guilty of letting the learning machine slow down as any client-side marketing team. Our recent Project Open Kimono is one example -- a living B2B case study tracking our most recent content marketing campaign: the B2B Marketing Manifesto. But we do fight this tendency. Learn more.

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Study shows Twitter users are powerful consumers , October 4, 2010 A new study finds consumers active on Twitter are three times more likely to impact a brand’s online reputation through syndicated Tweets, blog posts, articles and product reviews than the average consumer. Online Marketing (52). With a Coupon Code!

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Webbiquity

JANUARY 17, 2011

The median salary for a social media marketer in the Minneapolis area is $63,179, just a shade below the national average of $64,000. However, that figure rises if you work for a company generating at least $10 million in annual revenue, or you’re in management (in which case it’s $109,000). by aimClear.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Online Marketing Institute

JULY 31, 2009

And will the lead management market continue to grow in addition to – or despite – the plethora of offerings hovering around it? My bet is on lead management growth because B2B marketers need to fully embrace online marketing as their primary way to engage and educate buyers.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Online Marketing Institute

JULY 31, 2009

Posted by Laura Ramos at 12:26 PM in B2B Marketing , Lauras Posts , Marketing Measurement | Permalink Digg This | Save to del.icio.us In cases where your experience tells you that a lead is sales-ready, or would best be in the hands of a salesperson, you should create an exceptions code or status. But what about 3?

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Convince & Convert

MARCH 9, 2010

A recent study by Econsultancy called “ The Value of Social Media &# shows that companies are overwhelmingly using the “Big 4″ of Facebook, Twitter, YouTube, and Linkedin for their social media efforts. : Are you treating social media like a checklist?A A recent study by Econsulta… [link] [link] MyCrowd.ca

Social Media 135

Social Media Media Webinar Metrics Marketing & Strategy 135

B2B Marketing Zone Posts

AUGUST 3, 2010

Free Download: 2010 Online Marketing Blueprint. B2B Social Media – 10 Tips From The Definitive Guide To Social Media - Modern B2B Marketing , July 15, 2010 As B2B marketers, we know the growing importance of B2B social media. Case Study: Improve Search Rankings With Social Media and Website Optimization , July 12, 2010.

Ning 40

Ning Paid Content Facebook Sales Management 40

Webbiquity

SEPTEMBER 8, 2010

How much do small businesses spend on search engine marketing? Study: Spending On Email, Social And Search Rising by MediaPost Online Media Daily. Social Media Not Preferred Recommendation Resource by MediaPost Online Media Daily. by MediaPost Online Media Daily. How many journalists also maintain blogs?

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Webbiquity

AUGUST 16, 2010

Todd Heim supplies a helpful guide to best practices for building a following on and generating traffic from social bookmarking sites like Digg, Reddit, Mixx and Propeller. Given the importance of sales-marketing alignment, this is a worthwhile read for marketers as well. by Cultivating Your Customers.

Social Media 100

Social Media Budget Programs Social Marketing Tools 100

Online Marketing Institute

SEPTEMBER 30, 2010

POLL] View Comments Ashton Kutcher Has Little Twitter Influence [STUDY] View Comments Seesmic for iPhone Gets an iOS 4 Makeover View Comments User Experience Designer at The Motley Fool (Alexandria, Virginia) Jobs User Experience DesignerCan you appreciate the elegance of a well designed submit button? What People Think About Americas Mos.

Twitter 40

Twitter Digg Wiki Mobile Advertising 40

Webbiquity

MAY 14, 2013

Dozens of reasons why corporate blogs still matter in B2B marketing by Content Marketing Experience. J-P De Clerck makes a comprehensive case for corporate blogging—as long as it isn’t done the “wrong” way: “It’s traditional PR in a new package: corporate blogs as a way to shout how great they are.”

Resources 100

Resources Tips Blogger Social Media 100

Webbiquity

AUGUST 26, 2010

Facebook Marketing Tips: Make the Most of Your Fan Page by TopRank Online Marketing Blog. Jan Petrovic presents a case study on how Lands’ End used a creative incentive campaign to draw 25,000 additional fans to its page. 10 Ways to Create a More Engaging Facebook Page by TopRank Online Marketing Blog.

Facebook 100

Facebook Search Marketing Advertisements Advertising 100