Marketing Insider Group

JANUARY 27, 2020

Keep the focus on your customers and their needs, not your company. January: Learn the Secret of a Powerful Content Strategy: Focus on the Customer. It only takes a little time, some imagination, and the secret sauce: customer-centric content that solves frustrating problems your target customers face. worry monsters?

Startups 318

Startups Marketing & Strategy Marketing Strategy Content Marketing 318

Marketing Insider Group

MARCH 9, 2020

For instance, if you spend a certain amount on your corporate blog, break down the monthly expenses you incur in publishing, as Entrepreneur ’s Thomas Smale advises. Newsletter subscriptions. White paper or e-book downloads. Look into native advertising on blogs that cater to that customer segment. Engagement.

Marketing Budget Creation 260

Marketing Budget Creation Paid Social Agency Paid Search Agency Cost 260

Webbiquity

AUGUST 22, 2017

It enables your business to occupy a sizeable amount of public mindspace and consistently drive more customers. But’s it’s also vital for businesses like Microsoft and IBM that drive a significant amount of revenue from B2B customers. Publishing a series of blog posts around interviews of industry experts and influencers.

Ad Building 273

Ad Building Branding Brand Identity Enterprise Management 273

The Point

NOVEMBER 28, 2011

The demise of email newsletters as an effective B2B marketing tactic has been, to paraphrase Mr. Twain, grossly exaggerated. In fact, email newsletters can be a critical part of an ongoing lead nurturing strategy. For all their benefits, however, newsletters are a royal pain to produce. Host the newsletter as a blog.

Newsletter 100

Newsletter Tips Paid Search Agency Ad Frequency 100

KoMarketing Associates

NOVEMBER 12, 2015

It is pretty common to email survey and customer feedback requests to customers after a purchase is made online. Multiple studies have indicated an increasingly significant percentage of users accessing business-related email specifically through their smartphone. Image Source. CONFIRMATION PAGES.

SEO 120

SEO Content Marketing Marketing Management Paid Search Agency 120

MKT1

SEPTEMBER 28, 2022

I usually start newsletters saying something like “here’s the marketing problem you are facing and here’s a great solution” This is not one of those newsletters. I don’t have the silver bullet for content distribution (someone on twitter might tell you they do, but it’s likely not the case).

Distribution 52

Distribution Top of Funnel Work Management Content 52

Sword and the Script | B2B

FEBRUARY 16, 2021

The study polled 33,000 respondents in 28 countries. According to the Edelman study, 75% of respondents globally trust their employer. Don’t mash case studies, white papers, webinars, press releases and blog posts together. Keep your blog, a newsletter, or an articles-site – separate and sacred.

Ethics 93

Ethics Customer Surveys B2B Thought Leadership Media 93

Crimson Marketing

OCTOBER 8, 2013

48% of consumers feel more positive about brands that publish relevant content. 57% of companies have acquired a customer via their blog. Newsletter . Publishing infgraphics leads to an average 12% in traffic growth . Case Studies. White Papers. 70% increase in visits to video sites since 2011.

Landing Pages 100

Landing Pages Case Study Case Studies Lead Scoring 100

Golden Spiral

APRIL 18, 2019

official publication of AHIMA featuring multiple articles published daily, white papers, and resources for patients and caregivers. intensive education program for members featuring presentations, small group discussions, case studies, and interactive problem solving. Newsletters. HIM Body of Knowledge TM.

Work Management 102

Work Management Marketing Management Research Organization 102

KoMarketing Associates

NOVEMBER 8, 2018

For instance, if a potential customer is used to consuming your useful blog content, getting your email newsletter, and seeing occasional posts on Facebook or Twitter, they will be more likely to remember you when the time comes to actually make a purchase. Promote Credibility.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

markempa

JANUARY 19, 2015

Lead nurturing is a relevant and consistent dialog with viable potential customers, regardless of their timing to buy. We found that readership went up significantly by sending one targeted piece to leads rather than a generic newsletter targeted to everyone. Most case studies and whitepapers have a sales edge to them.

Tips 120

Tips Sales Qualified Leads Features Lead Scoring 120

Heinz Marketing

MAY 29, 2023

To me, I hear that, and I think that’s a problem, especially in enterprise sales, especially in highly considered purchases where you can have all the information in the world, you can have virtual demos, you can have all the literature about case studies and everything else but I still kind of want to hear from someone.

Ideal Customer Profiles 99

Ideal Customer Profiles Enterprise Management Gartner B2B Sales 99

Sales Engine

JANUARY 25, 2016

For most companies, it likely started with marketing automation software, a website makeover, Search Engine Optimization, Pay-per-click advertising, and Customer Relationship Management software. Just because you wrote a great white paper or produced a killer video doesn’t mean anybody is going to see it.

Enterprise Management 120

Enterprise Management Marketing Management Marketing Automation Services Sales Qualified Leads 120

Webbiquity

MAY 10, 2011

More recently, numerous writers including Olivier Blanchard , Neil Glassman and Mark Schaefer have tried to make the case that social media ROI is real, can be measured, and must be measured. Through a blog, marketers become publishers, providing their audience with relevant and valuable content. Here are 20 ideas.

ROI 100

ROI Generation Advertising Agencies Case Studies 100

ClearVoice

AUGUST 17, 2020

Successful, actionable content production involves more than putting an idea into words and clicking the publish button. But, you know you need to promote it beyond the sales route, and your marketing team is already overtasked with the everyday needs of your website, newsletter and social media feeds. Retailers have it stocked.

Work Management 94

Work Management Marketing Management Planning Lead Ranking 94

Ambal's Amusings

JANUARY 31, 2011

I have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Jonathan Kantor is the principal and founder of The Appum Group, " The White Paper Company ", and has been producing commercial white papers for the past 11 years.

Paper 100

Paper Enterprise Management B2B Thought Leadership Case Study 100

NuSpark Consulting

SEPTEMBER 7, 2016

To do that, you need to help him where he’s weak — building the business case for technological change. He is most likely to seek information on IT vendor and publisher websites. [iv]. First, the CIO becomes aware of your company or your technical experts, then he downloads your white papers, guides, and views your webinars.

Sales Qualified Leads 100

Sales Qualified Leads Gartner B2B Thought Leadership Barriers 100

Marketing Insider Group

JUNE 30, 2020

Unlike B2C Marketing, B2B companies have the unique challenge of not always being present in the eye of the customer. Restaurants’ signs serve as glowing billboards, attracting customers to come in and dine. I’m sure they won a ton of customers from this investment (PS – sarcasm!). Newsletters. White Papers.

Work Management 358

Work Management B2B Marketing Marketing Management Content Marketing 358

Exo B2B

NOVEMBER 21, 2019

A few weeks ago, I got my hands on the 2020 version of B2B Content Marketing Benchmarks, Budgets, and Trends—North America , a comprehensive study of a field of activity that, as you know, is of particular interest to me. According to the study, it’s social networks that overtake all the others, namely blogs and newsletters.

Studies 45

Studies Top of Funnel B2B Digital Marketing Funnels 45

Marketing Craftmanship

APRIL 8, 2011

The standard marketing approach – particularly among B2B firms – is to create a brochureware-esque “Who We Are / What We Do / Why You Should Select Us” web presence, which forever serves as a handy repository for press releases, case studies, white papers and other expressions of thought leadership.

B2B Thought Leadership 100

B2B Thought Leadership Content Case Study Case Studies 100

Webbiquity

MAY 20, 2010

Beyond standard content like case studies and white papers, what other information formats work best for b2b lead generation and nurturing? It is better to have a real conversation, being able to question and to listen to your potential customer using the previously gathered information.&#. Need Content?

LEADSExplorer 100

LEADSExplorer Resources Best Practices Paid Search Agency 100

Ambal's Amusings

JANUARY 7, 2010

What are the challenges in writing good copy that not only educates prospects and customers but also draws them in as leads for your business? We have invited White Paper Experts to shed light on the following question: "What mistakes must a copywriter avoid in copy used for lead generation?" White Paper FAQs.

Lead Generation 100

Lead Generation Sales Qualified Leads Generation Lead Scoring 100

Ambal's Amusings

DECEMBER 3, 2009

I have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Jonathan Kantor is the principal and founder of The Appum Group, " The White Paper Company ", and has been producing commercial white papers for the past 11 years.

Paper 100

Paper Enterprise Management B2B Thought Leadership Distribution 100

Hinge Marketing

MAY 20, 2019

In many cases, leads that are nurtured through content marketing become “converts” to a particular firm’s approach or way of thinking. Because blog posts can be any length and less polished than, say, a magazine article, they can be produced and published quickly. Articles and white papers. E-newsletters.

Planning 92

Planning Marketing Plans Service Content Marketing 92

Heinz Marketing

MAY 29, 2023

To me, I hear that, and I think that’s a problem, especially in enterprise sales, especially in highly considered purchases where you can have all the information in the world, you can have virtual demos, you can have all the literature about case studies and everything else but I still kind of want to hear from someone.

Ideal Customer Profiles 60

Ideal Customer Profiles Enterprise Management Gartner B2B Sales 60

Hubspot

APRIL 25, 2017

You already know that having and documenting your strategy is important because you’ve probably read the same reports and case studies that my team and I have read. Are you preparing to use content so your marketing team can generate leads and attract new customers? Don’t worry, that’s not what this is. 6) Distribution Plan.

Top of Funnel 77

Top of Funnel Marketing & Strategy Marketing Strategy Planning 77

Heinz Marketing

MAY 29, 2023

To me, I hear that, and I think that’s a problem, especially in enterprise sales, especially in highly considered purchases where you can have all the information in the world, you can have virtual demos, you can have all the literature about case studies and everything else but I still kind of want to hear from someone.

Ideal Customer Profiles 52

Ideal Customer Profiles Enterprise Management Gartner B2B Sales 52

thePoint

SEPTEMBER 10, 2019

Is clicking on an ad link in a newsletter considered a response? Content may be an educational webinar presentation, a trade show booth live presentation or demonstration, a brochure, a white paper, a case study, or even the traditional product sales sheet. Engaging content. If it’s just a click, no.

B2B Marketing 40

B2B Marketing Paid Search Agency Personalization Sales Qualified Leads 40

NetLine

OCTOBER 17, 2019

On the other hand, the one with highest ROI was a white paper called “New business practices drive down pharmaceutical costs”. In July 2017, we revamped our website and launched our blog session, where we would publish articles once a week and promote them mostly via social media. So, our audience was larger for this one.

Planning 45

Planning Top of Funnel Contingency Planning SEM 45

Industrial Marketing Today

JUNE 29, 2010

According to a study done by Professor John A. One of the key findings from the study was that B2B marketers are realizing that developing brand awareness among their customers’ customers can capture a larger share of channel margins and build loyalty that can protect them against lower-priced competitors.

Relevance 60

Relevance B2B Marketing Web 2.0 Branding 60

markempa

AUGUST 17, 2007

A lead nurturing program can leverage existing investments that you have made in other marketing tactics such as events, white papers, contributed articles, or any other thought leading content. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 What can you send via email?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Industrial Marketing Today

SEPTEMBER 13, 2010

In Needs Awareness and Research phases, the first two stages of the industrial buy cycle (see my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ) your prospects and customers use a variety of online content to find solutions to their current problems and needs.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Directive Agency

SEPTEMBER 3, 2019

There has never been a better time to utilize content marketing to drive business, create high-quality marketing initiatives, and provide long-term value to your customers or clients. The more brand awareness across the internet your company has, the higher your chances are to turn readers into potential leads and future customers.

Top of Funnel 40

Top of Funnel Traffic Work Management Marketing Management 40

Heinz Marketing

FEBRUARY 24, 2020

I think as people have the opportunity to just publish things off the cuff on social channels, to just write stream of consciousness on a blog platform and just click, press, go…I don’t feel like we are as good at editing ourselves as we used to be. So I studied English literature at the University of Virginia.

Top of Funnel 62

Top of Funnel Cross-Selling Custom Publishing B2B Thought Leadership 62

Online Marketing Institute

DECEMBER 5, 2011

Reason 1: Many of the marketers who have stepped into curation on an enterprise basis are thinking about getting closer to their customers by providing an information service that draws people with similar interests and keeps them coming back. And they make publishing to multiple channels easy. Now customers are asking to be featured.

Curation 40

Curation Enterprise Management Top of Funnel Thought Leadership 40

Buzz Marketing for Technology

JUNE 27, 2008

Newsletters. White Papers. This study has been led at Microsoft Research Redmond lab by Eric Horvitz and Jure Leskovec, who was an intern at the time. ’&# And obviously, this study covered only users of Microsoft messenging system. Think customers: The 1to1 Blog. TechRepublic. in Downloads. in Reviews.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Webcast 100

Inbox Insight

SEPTEMBER 24, 2018

Sales literature, demo videos and case studies – good content has always had a place in B2B marketing. That information doesn’t just come from vendors: customers voice their opinions on review sites, blogs and social media. The best content is something which actively helps your customers do their job better.

Top of Funnel 73

Top of Funnel B2B Marketing Work Management Marketing Management 73