Biznology

FEBRUARY 25, 2020

White Papers and Case Studies. In many cases, folks are just measuring the basics. It’s probably something like downloading a white paper or filling out a contact form. They want answers to increasingly difficult questions. They want to progress digitally through their journey to a goal. Start small.

B2B Marketing 118

B2B Marketing Work Management Marketing Management B2B 118

Ambal's Amusings

NOVEMBER 12, 2009

Case studies come in all shapes and forms. Our Panel of Case Study Experts have written and reviewed thousands of case studies over the years. Which case study stands out in their mind? Another great take away from this case study is how businesses should approach the ROI of social media.

Case Studies 100

Case Studies Case Study Studies Work Management 100

Porch Group Media

FEBRUARY 13, 2020

The most convenient way to research, this success kit contains topic focused blogs, webinars, case studies and more – all with one download. Must-know email marketing trends and statistics including best-in class strategies on how to create winning email campaigns that convert. WHAT YOU WILL LEARN.

Email Marketing 52

Email Marketing Case Study Case Studies Webinar Metrics 52

nDash

SEPTEMBER 21, 2021

In an age of hybrid classes, blended learning, and flipped classrooms, technology has never been more vital to students and educators. Contact her for blogs, thought leadership pieces, case studies, and white papers. Elizabeth Wallace. Elizabeth, a former ESL teacher, is a great choice for technical B2B writing.

Education 52

Education Enterprise Management B2B Thought Leadership Content Marketing 52

Content Standard

MARCH 28, 2019

What asset classes were right for them? According to research from the Content Marketing Institute , 53 percent of B2B marketers say that white papers are the most effective mid-stage asset, along with ebooks (39 percent) and case studies (42 percent). ” Targeting Different Stakeholders.

Top of Funnel 78

Top of Funnel Work Management Marketing Funnels Marketing Management 78

Trade Press Services

SEPTEMBER 25, 2023

According to Roy Chitwood, late author of World Class Selling: The Science of Selling and president of global sales training firm Max Sacks International , there are five key impressions that impact B2B decision-making, even if the prospect is not aware of them. How you present it will significantly impact their decision.

Lead Ranking 52

Lead Ranking Buying Cycle B2B Sales Pricing 52

nDash

NOVEMBER 10, 2021

She’s ready to tackle your blog posts, white papers, case studies, press releases, web copy, landing pages, email series, sales collateral, ebooks, and more. Charlene is a results-focused B2B copywriter with experience writing technology, business, finance, and industrial copy. John Heinz.

Marketing Budget 52

Marketing Budget Hubspot Budget Programs Enterprise Management 52

Marketing Craftmanship

AUGUST 14, 2015

To make matters worse, business owners often engage ad agencies, PR firms and outside (and internal) marketing “experts” who are always ready to prescribe a long list of tactical solutions (white papers, blogs, newsletters, publicity, social media, direct mail, conferences, advertising, etc.)…all

Paid Search Agency 100

Paid Search Agency Advertising Agencies Planning B2B Thought Leadership 100

Hinge Marketing

FEBRUARY 27, 2020

Class dismissed! Technical White Papers — By using primary research to help describe how a technology, product or service addresses a particular buyer challenge, you can reinforce your credibility and expertise on the subject. . Press releases — This is a tried and true way of promoting a research study.

Distribution 118

Distribution Promotion Research Webinar Metrics 118

Adobe Experience Cloud Blog

MARCH 22, 2018

These AI-powered marketing programs can crawl your site for blog articles, case studies, white papers, ebooks, videos, etc. Focus on Creating a World-Class Strategy. AI-powered predictive content tools are empowering marketers to be more strategic, while simultaneously lightening the workload.

Marketing AI 134

Marketing AI Ideal Customer Profiles Lead Scoring Lead Ranking 134

Belkins

OCTOBER 22, 2020

In many cases, basic models, such as the SWOT matrix , are enough to give you a clear view of your status. Are there any innovative sales techniques or classes for your employees? Do you have a contingency plan in case of a crisis? Sales enablement examples for inbound appointment setting: Case studies.

Tips 67

Tips Lead Ranking Work Management Lead Scoring 67

KoMarketing Associates

JULY 12, 2018

They include: Training Libraries: A rticles, ebooks, white papers, and other content for people to become more educated about industry topics. Classes: Several organizations offer industry classes as well that give users a certificate of completion. Online Training Formats.

Work Management 154

Work Management CMS Development B2B Marketing Marketing Management 154

Webbiquity

APRIL 11, 2012

And just as there are significant differences in the results one will obtain from an intense training regimen vs. the occasional stroll, the MarketingProfs study points out that the “best in class” B2B social media performers are producing more than three times the number of leads from this channel than are “laggard” firms.

Social Media 100

Social Media Media Work Management Marketing Management 100

NetLine

OCTOBER 17, 2019

On the other hand, the one with highest ROI was a white paper called “New business practices drive down pharmaceutical costs”. With the goal of positioning ourselves as thought leaders within the industries we focus on, we started creating more in-depth content, such as white papers, eBooks and Webinars. Coffee or tea?

Planning 45

Planning Top of Funnel Contingency Planning SEM 45

ViewPoint

MARCH 6, 2012

She has produced hundreds of white papers, case studies and eBooks for a range of organizations, including some of the world's leading technology companies. Moreover, Best-in-Class companies report a 31.6% Check out this SlideShare case study for details on the process the company took to get there.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

Navigate the Channel

NOVEMBER 22, 2022

Did they visit your website, respond positively to a lead generation email or download a white paper or brochure? Also, for simplicity, consider the AIDA model, which is part of a class of models known as hierarchy of effects. It stands for Attention, Interest, Desire and Action (Not an opera in this case.)

AIDA 65

AIDA Ideal Customer Profiles Lead Ranking Sales Qualified Leads 65

The Effective Marketer

MARCH 22, 2012

There are over 20 presentations available, ranging from Social CRM and Lead Generation, to Case Studies and Sales Enablement. SiriusDecisions says that to drive best-in-class performance, sales and marketing must align around five waterfall-based jobs: Seed (use of traditional and social media to set the stage for demand creation).

Demand Generation 100

Demand Generation Lead Ranking Demand Marketing Qualified Leads 100

Marketing Craftmanship

MARCH 27, 2013

The original purpose of white papers as a B2B marketing tactic was to produce objective information, packaged as quasi-academic research, that might validate a company’s or product’s value proposition. White papers jumped the shark when they became paid content.

Paper 100

Paper Paid Search Agency Advertorials Allocation 100

SnapApp

JANUARY 10, 2016

Interactive White Paper . An interactive white paper is a dialogue , whereas static long-form content is a monologue. According to Aberdeen Group research , best-in-class companies use video more frequently than their peers and generate more impressive results. . Interactive Video . Calculator .

Top of Funnel 48

Top of Funnel Peer-to-peer Budget Programs Marketing Automation Services 48

The ROI Guy

SEPTEMBER 17, 2010

Rounding up the challenges, recent studies indicate that 9 out of 10 of buyers say that when they are ready to buy, they find you. With Frugalnomics, buyers are inclined to not make significant investments or changes, and as a result, customers need to be armed with the tools to “make the case for change.

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

ANNUITAS

MARCH 11, 2014

In their recent white paper called The Marketing Technologist – A New Role For The Modern B2B Marketing Organization marketing technology personalization platform Demandbase makes a good case as to why the marketing technology stack needs to be owned by marketers. But how have they been doing?

Work Management 100

Work Management Marketing Management CMS Development Planning 100

Industrial Marketing Today

JANUARY 26, 2010

The content doesn’t have to be dull text; it could be a blog with posts written by in-house experts, “how-to” videos or white papers that position your company as a “thought leader” within the industry. Embrace social media: Yes, the jury is out on making a business case for social media but ignore it at your own peril.

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Vidyard

DECEMBER 12, 2013

The good news is that Aberdeen has found 60% of best-in-class companies are now using video from initial awareness through to post-sale, and this comprehensive approach has everything to do with how prospects consume information. This helps improve your SEO , and your content ends up serving as your first line of case deflection.

Top of Funnel 56

Top of Funnel Marketing Funnels Video Marketing FAQ 56

Biznology

JULY 16, 2013

There’s so much amazing opportunity to dig up all of those awards, wins, relationships, announcements, testimonials, case studies, and white papers that you’ve produced en masse well before blogs existed, and pepper them into your present in the form of “it’s been ten years since” or into your past.

Social Media 80

Social Media Media Internet Marketing Google 80

Adobe Experience Cloud Blog

JULY 6, 2011

From hieroglyphic stories etched in Egyptian caves to the oldest known literary work, The Epic of Gilgamesh , written in Babylonia over 3,000 years ago, to today’s summer blockbusters – a first-class story can educate, inspire, illuminate and capture devoted followers. Good marketing content can do the same. Bask in Familiarity.

Content Marketing 48

Content Marketing Storytelling Content Marketo 48

Hubspot

SEPTEMBER 13, 2017

But in case you didn't have time to attend or stream the two-hour event, fear not -- we covered it for you. After yesterday, there are no two ways about it: Watches are high-end items that are used to make a statement, help you maintain a healthy lifestyle, or in the most extreme cases, alert you to a potentially life-threatening situation.

Lead Ranking 73

Lead Ranking Display Pricing Price 73

Adobe Experience Cloud Blog

AUGUST 4, 2009

Over the past few months I have seen numerous webinars and classes to help marketers do more with their marketing resources and budgets, but often I find that I have given up my lunch break to a webinar that never gets to the meat of a topic. Blasting your entire database with a new case study.

Lead Nurturing 48

Lead Nurturing Leads Lead Marketing Qualified Leads 48

Buzz Marketing for Technology

JUNE 27, 2008

This paper examines the teaching practices necessary in a climate of knowledge work. In this white paper, I take a postcritical stance (Selber 2004). Trying to force a modular work configuration by limiting these channels, in many cases, unacceptably constrains the ability to interact and prosper in knowledge work.

Work Management 100

Work Management Research Verticals Press 100

Buzz Marketing for Technology

JUNE 28, 2008

Case Studies. A new study on e-mail suggests that e-mail has become a hindrance to many organizations. The study culminates a great deal of analysis including a survey of more than 1000 e-mail managers (mostly IT managers and executives, and records and document management specialists). Other study findings: Ã?

Enterprise Management 100

Enterprise Management Wiki Work Management Web 2.0 100

accelerate agency

APRIL 12, 2023

In that case, finding the right channels to communicate on and engage with your narrow target market can bring difficulties of its own. That could be a landing page, detailed case studies, general blog posts, or something else. Host webinars, share templates, and provide informative guides or white papers.

Marketing Budget 52

Marketing Budget Paid Content Work Management Paid Search Agency 52

Ambal's Amusings

OCTOBER 12, 2009

ClickLaunch is ClickDocument's platform for launching new and exciting eBooks, books and white papers. 42 content marketing tactics, over 50 case studies and hundreds of resources - The Content Marketing Playbook: 42 Ways to Connect with Customers is packed with lots of ideas to execute on your content strategy.

Content Marketing 100

Content Marketing Advertising Agencies Paid Search Agency Content 100

Adobe Experience Cloud Blog

OCTOBER 14, 2008

My mom tells me that the class had 50 percent teachers, 20 percent doctors, and a handful of firemen and policemen. Prepare to give it a year — or more in some cases — especially when you are leveraging marketing automation.) Work with publishers who are syndicating your white papers on their sites. No B2B marketers.

Thought Leadership 48

Thought Leadership Lead Generation Sales Management Sales Qualified Leads 48

The ROI Guy

SEPTEMBER 4, 2007

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. link] [2] IDC Enterprise Class Virtualization 2.0

ROI 40

ROI Enterprise Management Work Management Marketing Management 40

Marketing Insider Group

SEPTEMBER 21, 2020

Here are eight tips any business owner can use to create a world-class company blog. Downloading an ebook or white paper. You can use blog posts that feature case studies, statistics that point to the benefits of your solution, or content that helps to distinguish your brand. Configure Your Blog. Test your emails.

Top of Funnel 297

Top of Funnel Paid Search Agency Companies Marketing Automation Services 297

Marketing Insider Group

AUGUST 31, 2021

Other studies reveal similar results, such as the oft-cited Nielsen study , which showed that ads targeting an audience’s emotions triggered a 23% boost in the product’s sales. And don’t forget the Qualtrics (originally Temkin) study. So, What Kinds of Data Should We Use to Make Our Case? White papers.

Storytelling 317

Storytelling Case Studies Paid Search Agency Top of Funnel 317

Buzz Marketing for Technology

JUNE 27, 2008

Case Studies. World class gatherings of people in the flesh are huge opportunities rewarded by the human energy that accompanies the electric exchange of knowledge in real space. Bookstore Check out our Reports, White Papers and Case Studies at the APQC Bookstore. case studies.

Enterprise Management 100

Enterprise Management Work Management Web 2.0 Peer-to-peer 100

Tomorrow People

APRIL 5, 2018

White papers, eGuides, webinars, podcasts, videos. White papers, eGuides, webinars, podcasts, videos. The data featured in a white paper could be used in a infographic; the overall findings of an eGuide repurposed into a quick 500-word blog. Format examples. Best Practices. Format examples. Best Practices.

Top of Funnel 176

Top of Funnel Webinar Metrics Marketing Strategy Marketing & Strategy 176