Martech

OCTOBER 30, 2023

Whether it’s content in the form of a weekly newsletter, a personalized promotion or an important account update, marketers need to trust that their message will be delivered and that they’ve optimized those messages to get maximum engagement. there are a lot of obstacles that can get between you and your intended recipients.

Email Marketing 120

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 120

Salesforce Marketing Cloud

DECEMBER 8, 2023

If your metrics are suffering and you’re not seeing the results you need, maybe it’s time to review your email marketing strategy and see where you can improve. In this article, we’ll cover the basics of email marketing and ways you can use automation and AI to optimize your approach. And that personalization is very powerful.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Optinmonster

DECEMBER 22, 2020

Are you struggling with low open rates for your email campaigns? It could be that your subscribers never even get the chance to open them. Because your emails are winding up in spam folders. So today, in this guide, we’ll share 12 reasons why your emails go to spam, and how to make sure they don’t.

CAN-SPAM 140

CAN-SPAM Trigger Marketing Open Rate Deliverability 140

Binary Demand

JUNE 12, 2023

Here is an overview of how email marketing works: Building an Email List: First, develop a list of opt-in subscribers. Monitoring and Tracking: Track open rates, click-through rates, conversions, and unsubscribes for your email campaigns. Compliance and Consent: Follow the GDPR and CAN-SPAM Act when email marketing.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

Here is an overview of how email marketing works: Building an Email List: First, develop a list of opt-in subscribers. Monitoring and Tracking: Track open rates, click-through rates, conversions, and unsubscribes for your email campaigns. Compliance and Consent: Follow the GDPR and CAN-SPAM Act when email marketing.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Litmus

JULY 30, 2021

Open rates can be deceptive. Read rates. While there are many email metrics you can measure, this one packs a punch. Only 19% of marketers currently track read rate today, according to our latest State of Email Analytics report. But wait, isn’t that the same as open rate? Ignore false opens.

Open Rate 111

Open Rate Peer-to-peer Privacy Policies Click Rate 111

Optinmonster

DECEMBER 28, 2023

Like email, you can use social media to reach your target audience. If you want to stand out in the competition, you have to leverage both social media and email marketing. You can’t invest in social media marketing at the expense of leaving out email marketing. But it’s not uncommon for brands to have a 5-10% bounce rate.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Circle Studio

FEBRUARY 21, 2019

However, there are guidelines to follow and practices to avoid in order to create a compelling email newsletter that resonates with your audience and keeps them engaged. Here are 13 dos and don’ts for your email newsletters. You can also take note of contacts’ location to determine the best time to send them emails by time zone.

Newsletter 60

Newsletter Email Marketing Click Rate CAN-SPAM 60

SendX

MAY 6, 2021

A lead is a prospect that you can convert into a paying customer. They may have expressed interest in your brand, or you’ve sought them out based on certain criteria, and now need to show them that your service will solve their problems. but can include anything that is relevant to the niche, depending on the industry and customer.

Email Marketing 195

Email Marketing Enterprise Management Work Management Marketing Automation Services 195

ConvertKit

AUGUST 4, 2021

It’s where you can have one-on-one conversations with them, hear about the problems they hope to solve and personalize everything you send them. Welcome emails can be intimidating to write, so in this guide, we’re diving into examples from creators like you, welcome email templates you can swipe, and tips to make them your own.

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Examples Newsletter Template Landing Pages 145

Martech

FEBRUARY 4, 2022

Whether it’s content in the form of a weekly newsletter, a personalized promotion or an important account update, marketers need to trust that their message will be delivered and that they’ve optimized those messages to get maximum engagement. there are a lot of obstacles that can get between you and your intended recipients.

Deliverability 110

Deliverability Work Management Marketing Management Marketing AI 110

Vision6

APRIL 25, 2023

Check out our guide on how to tranform your welcome emails into an extremely influential and profitable marketing tactic. But let’s take a look at all the benefits in finer detail: Higher open and click rates Did you know welcome emails have an average open rate of 42%, which is significantly higher than your average email open rate?

Best Practices 98

Best Practices Godaddy CAN-SPAM Urgency Marketing 98

Tiecas

OCTOBER 30, 2023

In this post, I’ll talk about how manufacturers, distributors, and engineering companies can use industrial email marketing to engage with their target audience, maintain top-of-mind awareness through long sales cycles, and build stronger relationships with their customers. So, don’t overlook the importance of email list hygiene.

Email Marketing 52

Email Marketing Effectiveness Tips Marketing Analytics Tools 52

Mailmunch

JUNE 9, 2021

40% of B2B marketers claim that email newsletters are the most critical tactic in their content marketing strategy. Then how can some marketers claim email marketing is dead? . Welcome emails have a 60% higher open rate than other promotional emails with a 5x higher click-through rate than the other emails. .

Conversion Rate 95

Conversion Rate Email Marketing Conversion Planning 95

SalesIntel

OCTOBER 5, 2023

A well-crafted email can spark interest, drive conversions, and nurture long-term business relationships. These criteria can include demographics, behaviors, preferences, and other relevant data points. Optimized Timing: You can also time your emails more effectively by segmenting your list.

Segmentation 52

Segmentation CAN-SPAM Deliverability Privacy 52

Hubspot

JUNE 27, 2018

With that in mind, I want to share some email marketing best practices you can use to generate more leads for your business. Use Incentives to Increase Open Rates. Use Auto-Responders for Opt-Ins. Use Incentives to Increase Open Rates. Have you heard of CAN-SPAM ? Don't Purchase Contact Lists.

Email Marketing 101

Email Marketing Auto Responder Practices Opt-out 101

BenchmarkONE

AUGUST 25, 2021

With Apple’s iOS 15 update just around the corner – likely mid-September – now is the perfect time to take a look at your email list and do a little bit of clean-up to ensure good performance as Apple rolls out new privacy protections for users. How will iOS 15 impact your email list?

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Privacy Protection Opt-out Click Rate Opt-in 73

Lead Liaison

JULY 16, 2018

and many others keep track of the open rate of emails sent from your system. If you have a very low open rate, then they interpret that to mean that you’re not sending good content. While a low open rate isn’t the biggest factor in determining your email deliverability, it can be enough to make a difference.

Deliverability 48

Deliverability Lead Liaison Open Rate CAN-SPAM 48

SendX

JANUARY 5, 2020

When it comes to building email lists and sending out targeted emails, most marketers tend to go down the traditional route of mass emails or partly customizable email marketing software. For yet others, it may just be an avenue to send out feelers or newsletters with interesting information and specific calls-to-action.

Paid Search Agency 196

Paid Search Agency Google Ads Ad Building 196

SalesIntel

JUNE 13, 2023

While many professionals often focus exclusively on growing their lists, it’s just as important to ensure that they collect quality leads that can turn into engaged customers. When executed properly, active subscribers, those that end up opening emails, reading the content, and clicking the links result in higher engagement.

Work Management 52

Work Management Marketing Management Practices CAN-SPAM 52

Optinmonster

JANUARY 26, 2023

A winning email marketing strategy can help you do that! Having an email marketing strategy will also help you keep your email newsletters and email marketing automations aligned with your other marketing channels and brand identity. Furthermore, double opt-ins are good for removing uninterested leads. You don’t want that!

Email Marketing 92

Email Marketing Marketing Strategy Marketing & Strategy Work Management 92

Optinmonster

NOVEMBER 11, 2023

From promotional emails that boost marketing efforts to transactional emails that facilitate business operations and personal emails that keep us connected with loved ones, understanding the types of emails can enhance your communication skills and ensure you’re using the right approach for your message. Here’s an example from Sellfy.

Lead Ranking 73

Lead Ranking Newsletter Email Marketing Lead Scoring 73

ConvertKit

APRIL 26, 2019

You’ve created email opt-in forms that can be easily placed on your website and blog. First off, deliverability can seem like a very advanced topic. The terms can be very technical and can require a little prerequisite knowledge. When someone opens your email broadcast. What determines email deliverability?

Deliverability 93

Deliverability CAN-SPAM Click Rate Domain 93

SendX

APRIL 22, 2021

With a 45-to-1 ROI (return on investment), email newsletters are among the most effective tools for generating sales in e-commerce. Read on to discover the 15 best practices for e-newsletters that will skyrocket your engagement and conversions. Plan Your Email You need to have a clear goal and audience for your newsletter.

Newsletter 237

Newsletter Practices Best Practices Deliverability 237

ConvertKit

MARCH 25, 2019

You’ve created email opt-in forms that can be easily placed on your website and blog. First off, deliverability can seem like a very advanced topic. The terms can be very technical and can require a little prerequisite knowledge. When someone opens your email broadcast. What determines email deliverability?

Deliverability 93

Deliverability CAN-SPAM Domain Click Rate 93

Optinmonster

AUGUST 16, 2023

These tools allow you to reach more subscribers and achieve higher open and click rates. You can use them to design professional campaigns, automate messages, and analyze your emails’ performance. But how do you choose from the multitude of options out there? Let’s get into it.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Management Service 52

Vision6

JULY 5, 2023

With a strong email campaign you can connect quickly and efficiently with your target audience, nurture leads, and boost your marketing efforts in one fell swoop. in this article, we’ll answer your burning questions from what is email marketing to how your team can perfect their email strategies. What is email marketing?

Email Marketing 52

Email Marketing Budget Programs Webinar Metrics Marketing & Strategy 52

Sharpspring

APRIL 5, 2021

From acronyms to shorthand and nicknames for emerging technologies, sometimes it can feel like marketers are creating their own language. Bounce Rate – The rate at which emails don’t make it to the inbox because the email address provided was undeliverable. Don’t worry! There are two categories of bounces: hard and soft.

Email Marketing 75

Email Marketing Trends Tips Planning 75

Atomic Reach

OCTOBER 29, 2018

However, before getting into the nitty-gritty of what your email marketing metrics can show you, let's go over what this marketing channel really entails. As you may know, other marketing channels can be rather expensive, and when done right, email marketing can be a fruitful channel for any business. Bounce Rate.

Email Marketing 81

Email Marketing Planning CTR Open Rate 81

Sharpspring

SEPTEMBER 10, 2021

So, how can you successfully engage your audience, build a brand relationship, and fully leverage your list to grow your brand? You can even shorten the sender name to first name + last initial or simply the first name, depending on your brand personality. The more casual your brand, the more conversational you can be.

Email Marketing 89

Email Marketing Brand Identity Branding Ad Building 89

Adobe Experience Cloud Blog

MARCH 16, 2018

Nearly three out of every four marketers don’t fully understand the GDPR privacy laws they’ll be tasked to operate within, while one in four organizations say they’re still in initial planning stages. Without automation infrastructure in place, companies can end up with disorganized data that leads to costly fines.

Marketing Automation Services 134

Marketing Automation Services Marketing Automation Automation Enterprise Management 134

Mailmunch

MARCH 2, 2021

When someone visits your website and gives you their email address, they volunteer to hear you out. This is the peak time you can address and engage with them. If you’re not sending out a welcome email, you’re ignoring your subscribers and are leaving out ample opportunities for yourself. When to Send a Welcome Email.

Psychographics 58

Psychographics Business Opt-out CAN-SPAM 58

Litmus

SEPTEMBER 17, 2021

As you do this, internet service providers (ISPs) like Hotmail and Gmail determine whether or not they should deliver your emails to the inbox or the spam folder. As you build trust, you can ramp up your normal send volume. Measure deeper email insights such as read rates and email client usage. Don’t sweat the opt-outs.

Domain 74

Domain Planning Deliverability CAN-SPAM 74

Single Grain

JUNE 23, 2023

However, achieving high open rates can be a challenge – it often requires revamping your email marketing strategy. When subscribers eagerly anticipate your emails, they are more likely to open them. When subscribers are excited to see your emails, they are more likely to open and engage with them.

Open Rate 97

Open Rate Email Marketing Marketing Strategy Marketing & Strategy 97

ConvertKit

JULY 21, 2020

If you need a quick catch-up, check out hey.com to see what it’s all about. HEY’s unique value proposition is that they are showing you email that you want to see and giving you more control over who can email you. However, this can lead to lumping unimportant and important emails from the same sender into one box.

Deliverability 52

Deliverability Opt-out Opinions Opt-in 52

Valasys

DECEMBER 4, 2018

All is not lost as there is still hope and a few things that you can do to get them back on your list with a renewed interest in what you have to offer them. 100% retention rate is not possible. Never opted-in or didn’t know they opted-in to your email list. Find out the root cause for inactivity.

Opt-out 64

Opt-out Opt-in Churn Rate Rules 64

Valasys

AUGUST 6, 2021

But what if you don’t know how to improve your email deliverability rates? You can improve your chances by comparing the email marketing platforms in the market right now, described in the blog. The purpose of this type of marketing is to produce an open rate for the company’s emails and generate sales leads.

Marketing Budget 52

Marketing Budget Enterprise Management Marketing Automation Services Deliverability 52