SmartBrief - Marketing

MARCH 10, 2024

In the final segment of our series, we will outline how to utilize A/B testing to improve your email newsletter performance, audience segmentation and how to analyze data to inform future optimization efforts to maximize the ROI of your email newsletter. Segment your email list so you can send targeted emails to distinct groups of people.

Newsletter 118

Newsletter Practices Analytics Optimization 118

SendX

NOVEMBER 10, 2020

Email marketing can be quite complex, thanks to the sheer number of variables and factors that affect it. And you don’t want to waste your time, money, and effort on an email that is not opened, read, replied to, or gets sent straight to the spam folder. And in case you don’t know, emails are effective in improving open rates.

Email Marketing 355

Email Marketing Planning Tips Paid Search Agency 355

Vision6

DECEMBER 1, 2022

An email subject line can break or make your marketing campaigns. It’s the first step in getting people to open and read your emails, so I know you want to get this right. Plus, for additional inspiration, I’m sharing 30 examples of effective email subject lines from some of the most successful companies out there.

Examples 52

Examples Ideal Customer Profiles CAN-SPAM Open Rate 52

Optinmonster

APRIL 24, 2024

For just one example, our customer AdamEnfroy.com added 3,000 email subscribers each month using our onsite opt-in campaigns. By the end of this, you’ll be able to make an informed decision about whether double opt-ins or single opt-ins are better for your business. According to global spam data from Kaspersky , 45.6%

Opt-in 108

Opt-in Opt-out CAN-SPAM Deliverability 108

SendX

JUNE 12, 2020

So in this post, I’ve written about the most important email analytics, how to calculate them, and a few things you can do to shine those numbers and thus drive up your business growth. Open Rate (OR) It’s the percentage of people who opened your emails, out of everyone who received it in their inbox. Now, some don’ts.

Analytics 195

Analytics Email Marketing Click Rate Open Rate 195

ClearVoice

MARCH 14, 2024

You can’t overlook the value of email marketing when it comes to content distribution. percent for open rates, which is generally considered outstanding by industry standards. The users can track their open rates, clicks, unsubscribes, etc. Marketers often report an impressive average of 14.1

Distribution 98

Distribution Marketing AI Email Marketing Marketing & Strategy 98

Optinmonster

DECEMBER 22, 2020

Are you struggling with low open rates for your email campaigns? It could be that your subscribers never even get the chance to open them. Because your emails are winding up in spam folders. So today, in this guide, we’ll share 12 reasons why your emails go to spam, and how to make sure they don’t.

CAN-SPAM 140

CAN-SPAM Trigger Marketing Open Rate Deliverability 140

Webbiquity

APRIL 23, 2024

When we talk about the final value, it’s the amount of revenue that your marketing effort generates, which can be readily determined from point-of-sale data or your accounting system. ROI can be expressed as a percentage (+3,600%) or as a ratio (36:1). So, how can you ensure your email marketing strategy will deliver a compelling ROI?

ROI 177

ROI Email Marketing B2B Marketing Marketing Automation Services 177

Martech

NOVEMBER 6, 2023

Let’s explore how we mastered this and how you can apply our insights to your strategy. Metrics to measure email outreach Here’s an overview of the core metrics we use to track outreach performance: Deliverability rate This metric is about ensuring your emails reach your recipient’s inbox. What can you do? Preparation is vital.

Outreach 114

Outreach Email Marketing Optimization Lead Scoring 114

Act-On

APRIL 26, 2024

As organizations tighten budgets and headcount, marketers tend to experience those downstream impacts as longer sales cycles and lower conversion rates. Even if they see the value and know how they can use your product, they’re postponing making a decision due to this overriding economic uncertainty. We don’t spam.

Lead Ranking 191

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 191

Martech

OCTOBER 30, 2023

Because email is one of the most complex ways you can communicate with customers and prospects – through different mail clients, different ISPs, mobile and desktop, etc. there are a lot of obstacles that can get between you and your intended recipients. This can be executed as a “welcome” email.

Email Marketing 106

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 106

Optinmonster

JANUARY 24, 2024

Some of these email metrics need to be monitored weekly so that you can tell ahead of time whether any given campaign will hit it out of the park or fall short. By finding this out early on, you can “pivot” as needed to meet your revenue goals (by pulling out a backup campaign, for example).

Email Marketing 83

Email Marketing Planning Open Rate Click Rate 83

Optinmonster

APRIL 22, 2020

10 examples of stunning transactional emails that will inspire you. How to send emails via WordPress that don’t end up in a SPAM folder. But the most common examples of transactional emails are messages the confirm a purchase, confirm a newsletter subscription, or simply allowing users to reset a forgotten password.

Examples 89

Examples CAN-SPAM Trigger Marketing Work Management 89

Zoominfo

JUNE 26, 2019

Internet service providers (ISPs) constantly come up with new ways to block spam- creating a never ending battle for marketers who just want reach their intended audience and protect their company’s sender reputation. 8 Steps to Improve Your Email Deliverability Rate. Abide by the CAN-SPAM law. Keep reading.

Practices 200

Practices CAN-SPAM Deliverability Best Practices 200

Binary Demand

APRIL 29, 2024

With many options available, navigating through them all can feel overwhelming. They offer valuable campaign data, including the volume and nature of email opens, click-through rates from emails to websites, and unsubscribe numbers. Nevertheless, setting KPIs and metrics can be a daunting task. That’s fantastic!

Email Marketing 52

Email Marketing B2B Marketing Campaigns Planning 52

SendX

FEBRUARY 26, 2021

What Benefits Can You Get from Email Marketing as a Financial Advisor? Here are some of the specific benefits that you as a financial advisor can expect to see: Speaking directly to your target market How many opportunities do you get to send a personal message straight to those in your target market? So use your assets!

Work Management 202

Work Management Marketing Management Email Marketing Service 202

SmartBrief - Marketing

FEBRUARY 26, 2024

Brands of all shapes and sizes can benefit from leveraging existing marketing technology (martech) platforms to develop an email newsletter to reach out to past, current and prospective customers. For starters, email is still the most important source of information, particularly at the start of every day.

Top of Funnel 122

Top of Funnel Newsletter Planning Peer-to-peer 122

SmartBug Media

JANUARY 19, 2023

We’ve worked with plenty of clients who have transitioned from platforms that provide data information on minor league metrics for email and SMS campaigns—such as click rates and open rates—and witnessed a world of difference as they transition to Klaviyo. The Design: Was it minimalist or showy?

SMS 98

SMS Email Campaigns Campaigns Open Rate 98

Litmus

SEPTEMBER 26, 2019

Rather than earn their subscribers’ attention with a subject line that connects with their needs, emotions, or aspirations, too often, we see brands using deceptive subject lines to trick their subscribers into opening. This approach not only damages your subscribers’ trust and hurts your brand image, but also violates anti-spam laws.

CAN-SPAM 92

CAN-SPAM Open Rate Urgency Marketing Click Rate 92

SmartBug Media

JUNE 2, 2022

Not sure what type of subject line will get the best open rates? When sending to a specific email list, your bounce rate shows what percentage of your contacts are not accepted by your recipients’ email servers. A high bounce rate can hurt the overall send health of your IP address. A/B test it! Autoresponder.

Email Marketing 97

Email Marketing Privacy Policies Planning CAN-SPAM 97

Litmus

JULY 8, 2021

Used correctly, analytics can inform both wise strategic decisions and smart tactical improvements. Using the wrong metric to measure success, like unwisely using open rates to determine a winning subject line. For example: Duration of engagement. Clicks and click-through rate. What about the open rate?

Webinar Metrics 115

Webinar Metrics Deliverability CAN-SPAM Co-Registration 115

Televerde

JUNE 6, 2022

Because spam messages make up half that number, people are wary about incoming messages, especially from unknown addresses. How can you guarantee your sales email won’t end up in the spam folder alongside that spam email congratulating the recipient on winning a million dollars? In 2020, 306.4

Work Management 98

Work Management Marketing Management CAN-SPAM Paid Search Agency 98

Vision6

APRIL 25, 2023

But let’s take a look at all the benefits in finer detail: Higher open and click rates Did you know welcome emails have an average open rate of 42%, which is significantly higher than your average email open rate? Adding emojis can also help convey emotions and create a more engaging subject line.

Best Practices 98

Best Practices Godaddy CAN-SPAM Urgency Marketing 98

ConvertKit

JANUARY 15, 2021

Chapter #2: Subject lines and open rates. Chapter #3: Engagement and click rates. Chapter #6: Deliverability and spam. It’s difficult to sift through piles of blog posts to find the really useful information to help you grow your audience and influence. Chapter #2: Subject lines and open rates.

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130

Optinmonster

DECEMBER 28, 2023

Like email, you can use social media to reach your target audience. 68% of customers say that they follow brands on social media to stay informed about new products. Pro-tip: Learn about 50 smart ways to segment your audience so you can target your message to achieve higher conversion rates, regardless of the channel you use.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

ConvertKit

MARCH 15, 2021

We strive for transparency, which is why we share information that is typically kept private, such as our finances. Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: November 2020. Senders often ask how their open rates stack up to others.

Deliverability 93

Deliverability Click Rate CAN-SPAM Open Rate 93

Envy

DECEMBER 16, 2021

Improving your email sending reputation with HubSpot’s email health dashboard can lead to significantly more opportunities for your organization. If the score falls below a certain threshold, the ISP may send emails to spam folders, or just reject them to begin with. For a marketer, this information is digital gold.

Hubspot 118

Hubspot Features Lead Scoring Lead Ranking 118

ConvertKit

JULY 14, 2021

We strive for transparency, which is why we share information that is typically kept private, such as our finances. Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: March 2021. Delivery rate: 99.78%. April 2021.

Deliverability 91

Deliverability Open Rate Click Rate CAN-SPAM 91

ConvertKit

SEPTEMBER 20, 2021

We strive for transparency, which is why we share information that is typically kept private, such as our finances. Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: May 2021. When messages are sent, they can be delivered , or they can bounce.

Deliverability 88

Deliverability Click Rate Open Rate CAN-SPAM 88

ConvertKit

AUGUST 16, 2021

We strive for transparency, which is why we share information that is typically kept private, such as our finances. Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: April 2021. Delivery rate: 99.8%. In July, ConvertKit sent over 1.3

Deliverability 110

Deliverability Open Rate Click Rate CAN-SPAM 110

ConvertKit

JUNE 16, 2021

We strive for transparency, which is why we share information that is typically kept private, such as our finances. Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: February 2021. Delivery rate: 99.88%. March 2021. April 2021.

Deliverability 112

Deliverability Click Rate Open Rate CAN-SPAM 112

Litmus

SEPTEMBER 20, 2022

Email marketing is complex, and with over 300,000 potential renderings for an email, there’s no shortage of factors that can impact how your emails will actually look once they’ve hit your subscriber’s inbox. These email mistakes are just skimming the surface of all the potential mishaps that can happen. Unsubscribe rate.

Deliverability 103

Deliverability CAN-SPAM Privacy Protection Churn Rate 103

ConvertKit

OCTOBER 21, 2021

We strive for transparency, which is why we share information that is typically kept private, such as our finances. Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: June 2021. Delivery rate: 99.9%. August 2021.

Deliverability 79

Deliverability Click Rate Open Rate CAN-SPAM 79

Salesforce Marketing Cloud

DECEMBER 8, 2023

If your metrics are suffering and you’re not seeing the results you need, maybe it’s time to review your email marketing strategy and see where you can improve. In this article, we’ll cover the basics of email marketing and ways you can use automation and AI to optimize your approach. And that personalization is very powerful.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

The Point

DECEMBER 15, 2020

There are multiple, legitimate reasons to suspend or even delete non-responsive leads from your mailing lists or CRM database: * Non-responsive leads can weigh down engagement rates and create a distorted view of campaign metrics. Even then, success with email programs can often be a long-term proposition.

Lead Ranking 162

Lead Ranking Lead Scoring Leads Lead 162

Webbiquity

SEPTEMBER 27, 2019

An audit can be done internally by a company, or externally as an independent examination conducted by a third-party. Quality: Identify whether the given subject line, pre-header text, and actual email content gets more open and clicks. If possible, personalize your subject line to increase the open rate. Pre-Header.

Email Campaigns 269

Email Campaigns Campaigns Deliverability Allocation 269

ConvertKit

JUNE 24, 2020

We strive for transparency, which is why we share information that is typically kept private, such as our finances. Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: – February 2020. – March 2020. – April 2020.

Deliverability 97

Deliverability Open Rate CAN-SPAM Domain 97