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A guide to an effective email newsletter: Strategic planning best practices (Part 1 of 3)

SmartBrief - Marketing

Since the first electronic mail (email) was sent in 1971, marketers have been looking for ways to optimize the channel to reach prospects and customers more effectively and efficiently. One of the most common – and effective – forms of regular email communication is in the form of a company newsletter. That is a 40x ROI.

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15 Best Practices for Email Subject Lines That Can Boost Open Rates

Optinmonster

By the end of this article, you’ll know how to craft subject lines that get your emails opened. You can think of it as the title of a book or movie. As you can see from the example below, most people have lots of email in their inboxes. Urgency Over 20% of emails are opened within 1 hour of when they are delivered.

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Email newsletter guide: Performance Optimization and analytics best practices (Part 3 of 3)

SmartBrief - Marketing

The first requirement for effective segmentation strategies is having sufficient data on each subscriber: demographics, past purchases or indicated interest in purchase by category and buyer timeline. Segmentation also can include indicated interest in topics as well as past website or newsletter behavior.

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How to Maximize ROI with Email Marketing for B2B

Webbiquity

E mail marketing for B2B continues to be one of the most cost-effective channels for helping your company enhance its marketing initiatives and generate more revenue. ROI can be expressed as a percentage (+3,600%) or as a ratio (36:1). So, how can you ensure your email marketing strategy will deliver a compelling ROI?

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The Email Marketing Checklist: 30 Things For Every Successful Campaign

SendX

As such, it is essential to have by your corner the proper email marketing checklist, so you can seamlessly reach your target audience and keep their interest. Keep reading to discover the top 30 effective checklists to ensure your email marketing campaigns fetch you the right results.

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Get Your Foot in the Door with these Sales Cold Email Templates

Zoominfo

Fine-tuning your cold email strategy might not make your open rates skyrocket, but it can make a major difference. Opening A Cold Email Template Ready to start a conversation with any sales prospect in your database or CRM? While this email approach is effective, it faces worldwide restrictions.

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8 Methods to Writing Creative Email Subject Lines [With 72 Examples]

Marketing Insider Group

One third of email recipients open an email based on the subject line alone and 69% of email recipients report email as spam based solely on the subject line. There’s nothing more frustrating than creating a great email campaign only to get abysmal email open rates. GrubHub) Engaging your prospects can be hard.