Webbiquity

APRIL 23, 2024

Image credit: Pixabay on Pexels You’ve probably seen studies and statistics on the enormous ROI (return on investment) that email marketing for B2B delivers compared to other tactics. ROI can be expressed as a percentage (+3,600%) or as a ratio (36:1). So, how can you ensure your email marketing strategy will deliver a compelling ROI?

ROI 175

ROI Email Marketing B2B Marketing Marketing Automation Services 175

Marketing Insider Group

JUNE 22, 2023

Put critical marketing tools and processes in place before jumping into automated marketing. Marketing automation can save you time and money and improve the buyer’s journey. The software can also automate collecting data and sending out personalized campaigns. However, that’s an easy way to end up in spam boxes and blacklists.

Marketing Automation Services 254

Marketing Automation Services Budget Programs Automation Work Management 254

Oktopost

SEPTEMBER 21, 2023

The B2B sales process has changed, and digitalization has rendered traditional in-person sales methods (such as door-to-door and cold calling) outdated. This digital shift has welcomed a new era in sales: social selling. However, since social selling is a relatively new concept, few sales teams manage to get it right.

Sales Management 136

Sales Management Examples Top of Funnel B2B Thought Leadership 136

BOP Design

JULY 27, 2021

A simple and effective rule of 3 to consider when leading prospects through your sales funnel to the finish line. What if I could give you a simple blueprint on how to effectively navigate a qualified lead through your sales funnel and across the finish line? Remember, some spam filters can be tougher than others.

Rules 125

Rules Work Management Marketing Management Sales Qualified Leads 125

DealSignal

MARCH 8, 2021

CRM data quality is a critical variable in ensuring a strong ROI for your investment in a CRM system. Judging by this lack of out-of-the-box support, you would think that data is expected to be miraculously keyed into CRMs perfectly without the possibility of decay. Example of how CRM data quality decays over time.

Contact Marketing 52

Contact Marketing Contacts CRM Enterprise Management 52

Ontraport

APRIL 20, 2020

Quite a bit of thought, time and work go into choosing which CRM platform best fits your business, but what happens after you’ve made up your mind? Once you’ve done your research and settled on a CRM platform, your next step is to get all of your business and contact data inside of it. What do you do next? Importing contacts.

CRM 105

CRM Marketing Automation Services Work Management CAN-SPAM 105

Zoominfo

JUNE 28, 2021

The problem with the current B2B buying process. Let us first identify the problems with the current B2B buying process. This will help provide context to how conversational marketing is the smartest solution for your sales and marketing efforts. Buyer controlled process. Problem #1: One-way communication.

Conversion 246

Conversion Paid Search Agency Marketing & Strategy Marketing Automation Services 246

Zoominfo

MARCH 8, 2022

You can hire the best sales and marketing talent and outfit them with state-of-the-art CRM and automation tools , but without high-quality data, their efforts will fall short of your targets. It can take several forms: Missing contact fields (phone numbers, emails, physical addresses, etc.) What is poor data quality?

Cost 130

Cost High Quality Lead CAN-SPAM Buyer Personas 130

Only B2B

SEPTEMBER 7, 2022

The role of data is changing along with the digital future of B2B sales. Data decay is the process through which the accuracy of your B2B database degrades over time as a result of containing obsolete, incomplete, or inaccurate info. Unfortunately, data deterioration cannot be prevented, especially when static data is used in sales.

Ideal Customer Profiles 118

Ideal Customer Profiles B2B Sales Data Hygiene Work Management 118

Oktopost

NOVEMBER 18, 2020

We are in Q4 and moving into 2021, so the stakes are high for sales; meaning it’s probably time to look for the next lever to optimize selling capabilities. COVID-19 has made it clear that sales strategies needed to evolve. However, many sales reps feel that expectations from leadership haven’t linked together with their new reality.

Social Media 89

Social Media Top of Funnel Lead Ranking Lead Scoring 89

seo.co

JUNE 13, 2022

Do you collect email addresses, but struggle to turn your leads into sales through your email marketing campaign? Your ability to convert leads into customers depends on your lead generation and lead nurturing strategies and your ability to close the sale. This process requires time and strategy. What is lead nurturing?

Top of Funnel 111

Top of Funnel Lead Nurturing Leads Lead 111

ANNUITAS

NOVEMBER 28, 2023

The company has grown from a simple ‘sales cadence’ and ABM tool for nurturing and building insights around buying committees into a more insight-driven workflow platform that aims to enable more right place, right time engagement for sellers and prospects.

Advertising Agencies 130

Advertising Agencies Account Based Marketing API ABM 130

Martech

JULY 19, 2023

Applying generative AI to minimize typos when creating sales emails on mobile devices (iOS only). Generating personalized sales emails from within HubSpot Sales Chrome Extension for Gmail. Watch videos about Content Assistant features in Marketing Hub , Sales Hub , and Service Hub.

Data Hygiene 98

Data Hygiene Privacy Landing Pages CAN-SPAM 98

Martech

NOVEMBER 27, 2023

If you were asked, right now, on the spot, to cite every possible source creating new contacts, leads, or supplemental data points in your CRM , could you do it? If you can answer that question “Yes!” You can stop reading here. ” with 100% confidence, congratulations! Go grab a celebratory cup of coffee!

Marketing Automation Services 116

Marketing Automation Services Terms and Conditions Advertising Agencies CRM 116

SalesIntel

AUGUST 4, 2021

However, data quality is one of the major roadblocks for cybersecurity marketers and sales professionals. Bad CRM data can hurt your business in many ways. It can contain misinformation that sucks up your time, makes you stay late at work, and causes good ideas to go up in smoke. Bad Data Can Lead to Lost Opportunities.

CRM 52

CRM Enterprise Management Business Work Management 52

Zoominfo

OCTOBER 15, 2019

Cold email is one of the most common and tested tactics in a modern salesperson’s repertoire. And yet, sales reps constantly look for ways to improve their sales email strategy. Fine-tuning your cold email strategy might not make your open rates skyrocket, but it can make a major difference.

Template 113

Template Zoominfo Ethics B2B Sales 113

SalesIntel

MAY 13, 2024

Forget those old-school number-chasing tactics – it’s customer time! A customer-centric approach in B2B sales is all about understanding what your customers truly need, and then becoming their hero by helping them get it. Buckle up and get ready to transform your sales game! Heads up, salespeople! The golden rule?

Ideal Customer Profiles 52

Ideal Customer Profiles Ad Building Lead Ranking Lead Scoring 52

SalesIntel

OCTOBER 6, 2021

When doing B2B sales prospecting, customers have greater access to information than ever before, allowing them to examine every potential characteristic and benefit before making a final decision. More than 7 in 10 customers like to hear from salespeople early in the buying process. Offer Real-time Responses to Follow Up on Prospects.

Ideal Customer Profiles 91

Ideal Customer Profiles Cold Calling B2B Sales Work Management 91

Oktopost

SEPTEMBER 21, 2023

The B2B sales process has changed, and digitalization has rendered traditional in-person sales methods (such as door-to-door and cold calling) outdated. This digital shift has welcomed a new era in sales: social selling. However, since social selling is a relatively new concept, few sales teams manage to get it right.

Sales Management 62

Sales Management Examples Top of Funnel B2B Thought Leadership 62

Salesforce Marketing Cloud

JANUARY 29, 2024

That famous quote from Field of Dreams refers to a baseball field for ghosts, but can it also be applied to an email list? It sure can. You can get started right away by sharing the value of your products or services. The better the first-party data, the better you can define your audience segments. What happened next?

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

Engagio

JANUARY 30, 2024

Real-world applications of predictive analytics modeling can be found across various industries with many use cases. This data can come from historical records (think CRM), real-time feeds (social media, BI tools), structured data (spreadsheets), unstructured data (text, images, etc), and more. Next up: Data cleansing.

Lead Ranking 62

Lead Ranking DemandBase Forecasting Lead Scoring 62

Capstone Insights

NOVEMBER 23, 2017

Last week I professed my love for only using contacts and accounts in CRM (and my disdain for using leads). Broadly they fit into two categories: data and process. Data is focused on how an organization manages and structures its CRM data and process is focused on how people use and interact with a CRM.

CRM 45

CRM Process Work Management Co-Registration 45

Engagio

APRIL 3, 2017

Ten years ago, our inboxes were flooded with marketing spam. Fortunately, technology (in the form of spam filters) and the law (in the form of email regulation) caught up, and now our inboxes are mostly clean from marketing spam. Marketing spam was bad enough, but this ‘sales spam’ is far worse.

CAN-SPAM 85

CAN-SPAM Barriers Template Broadcasting 85

Martech

DECEMBER 27, 2023

At the same time, repetitive tasks can take 10 or more hours per week. Even if you go this way, mind that it’s important to keep a human touch in your marketing and sales communications while optimizing your processes. You can even provide the link to your website. In the worst case — in the spam folder.

Email Marketing 130

Email Marketing Marketing Management Salesforce.com Deliverability 130

Hubspot

NOVEMBER 23, 2020

HubSpot was founded during a time when people were under constant attack from aggressive outbound marketing tactics. I'm sure nobody misses the unwanted ads, spam emails, and cold calls that used to interrupt their day back in the mid-00s. At HubSpot, we call it 'CRM-powered advertising.'. A Data-Driven Approach to Advertising.

CRM 101

CRM Advertisements Advertising Buyer's Journey 101

Martech

FEBRUARY 8, 2024

Kicking off 2024 with a bang, HubSpot’s January updates are all about enhancing your team’s capabilities in lead management, content strategy, and data analysis. Here are the January 2024 updates managers should take note of: Fast and easy compliance for new email requirements. How has it been for you?

Enterprise Management 107

Enterprise Management Sales Qualified Leads API Hubspot 107

Salesforce Marketing Cloud

DECEMBER 8, 2023

However, many companies still use generic tactics that haven’t been relevant in years — leading to disinterested customers frantically searching for the unsubscribe button. If your metrics are suffering and you’re not seeing the results you need, maybe it’s time to review your email marketing strategy and see where you can improve.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

PureB2B

MAY 30, 2022

If you’re ready to fire up your first cold email campaign to improve your lead generation it can be tricky to find your footing. We’re going to walk you through the best cold email software, from standalone tools to browser extensions and complete CRMs. There are a few different categories of tools that are popular with sales reps.

Work Management 62

Work Management Marketing Management A/B testing Software 62

SalesIntel

APRIL 26, 2021

Let’s face it, keeping the sales funnel full isn’t easy. And, if you’re like many of your counterparts, you spend hours each week creating sales outreach emails that receive less than optimal results. Giving Your Sales Outreach Emails a Boost. Giving Your Sales Outreach Emails a Boost. Stu, don’t worry.

Outreach 87

Outreach Top of Funnel Conversion Click Rate 87

SmartBug Media

JUNE 2, 2022

A high bounce rate can hurt the overall send health of your IP address. Perhaps you want to encourage them to download an e-book or purchase an item that is on sale. Under the CAN-SPAM Act, emails must have a visible way to unsubscribe, among other provisions. Are you looking to drive sales for a specific product?

Email Marketing 97

Email Marketing Privacy Policies Planning CAN-SPAM 97

Valasys

MARCH 27, 2023

The days of spamming email lists or relentlessly calling prospects without any rhyme or reason are long gone. Some of the most well-known sales teams are adopting a new, more involved sales process. Your sales team simply cannot afford to ignore it any longer because it has proven to be so successful.

Tools 52

Tools Work Management Marketing Management Paid Search Agency 52

Stevens & Tate

APRIL 15, 2023

However, some strategies can prove more effective than others. Once the search engines notice your website, potential customers can find your products and services. Video Marketing Video is an in-dismissible marketing and sales strategy in the digital age. Building brand authority requires resources, commitment, and planning.

Marketing Management 104

Marketing Management Marketing Strategy Marketing & Strategy Effectiveness 104

Oktopost

MARCH 7, 2022

There is no shortage of imperative marketing tactics that if you don’t do right now, your B2B organization will crash and burn. It can be hard to figure out what’s really important, and what are buzzword trends. We also know the world of social listening is one that can make or break our brand’s reputation.

B2B 155

B2B Marketing AI Work Management Marketing Management 155

MKT1

AUGUST 7, 2023

The process of buying software is typically a complicated mess with roadblocks around every corner—and I think it might be getting worse. When I run through a bad demo request process (which is nearly every time I go through one), I find myself saying “Just take my money [startup] and stop wasting my time!”

Buy 52

Buy Demand Generation Agencies Top of Funnel Product 52

Thinkers360

MARCH 31, 2024

More than just a list, Thinkers360 live and annual leaderboards are differentiated by our unique patent-pending algorithms that take a holistic measure of thought leadership and authentic influence looking far beyond social media so brands can find exactly the right experts for their niche. Join us today !

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

DealSignal

AUGUST 3, 2023

The data used in them can vary greatly. The lack of high-quality contact data can not only reduce the effectiveness of your email marketing campaigns – it can get your domain blacklisted. You can avoid this by using well-targeted, verified contact information that’s up-to-date.

Deliverability 94

Deliverability B2B Lead Scoring Lead Ranking 94

Hubspot

NOVEMBER 5, 2021

The sheer volume of spam and phishing scams out there that have made email servers start to work carefully to keep unwanted and sketchy emails out of prospects' inboxes — and sometimes, your messages can get caught up in the fray. Quarantine : The message will be put into a spam/junk/quarantine folder. Gain prospects' trust.

Phishing 73

Phishing Digital Asset Management Domain CAN-SPAM 73